Pure Grown Diamonds
Pure Grown Diamonds is a privately held, New York-based producer and direct-to-consumer retailer of lab-grown diamond jewelry, founded in 2012. It sells loose diamonds, fancy colored stones, finished jewelry, and custom bridal pieces through its Love2Love e-commerce platform to individual bridal and special-occasion consumers.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pure Grown Diamonds does
Pure Grown Diamonds is a New York-based, privately held producer and direct-to-consumer retailer of lab-grown diamonds and diamond jewelry, founded in 2012 and operating with 51-100 employees out of a midtown Manhattan headquarters at 2 West 46th Street, Suite 511. The company produces lab-grown diamonds using Chemical Vapor Deposition (CVD) and High-Pressure High-Temperature (HPHT) processes, and has stated it invests in R&D to enhance diamond quality, reduce production costs, and improve sustainability. Its consumer-facing brand, Love2Love by PGD, sells loose lab-grown diamonds (including fancy yellow, pink, and blue color stones), melee accent diamonds, finished jewelry across rings, engagement rings, necklaces, wedding bands, earrings, and bracelets, and offers a 3D Custom Bridal design service for bespoke engagement ring configuration.
The company operates a single direct-to-consumer distribution channel through the Love2Love e-commerce platform, which is powered by VDB (Virtual Diamond Book) for diamond search, inventory, and transaction capabilities. Pricing is not publicly disclosed but is structured as per-unit (carat-based) pricing on a pay-as-you-go basis, with custom design services positioned as a professional services revenue stream. Marketing is concentrated on organic search, content-led e-commerce, and community storytelling via customer story submissions. The company is identified as a key player in the USD 59.2 billion global lab-grown diamond market alongside De Beers, Diamond Foundry, Altr Created Diamonds, and Scio Diamond Technology, and operates in both the North American (36.4% global market share) and India markets.
Pure Grown Diamonds has no disclosed venture capital or private equity funding, no publicly disclosed revenue, and no disclosed management team or ownership structure. Its customer base is entirely individual end consumers (bridal and special-occasion purchasers), with no enterprise or wholesale accounts, making revenue highly distributed but dependent on consumer sentiment, bridal category cycles, and the broader lab-grown diamond category's price and perception dynamics relative to mined diamonds.
Pure Grown Diamonds firmographics
Firmographics- Name
- Pure Grown Diamonds
- Legal name
- Pure Grown Diamonds
- Website
- https://puregrowndiamonds.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pure Grown Diamonds is a privately held, New York-based producer and direct-to-consumer retailer of lab-grown diamond jewelry, founded in 2012. It sells loose diamonds, fancy colored stones, finished jewelry, and custom bridal pieces through its Love2Love e-commerce platform to individual bridal and special-occasion consumers.
- Ownership category
- akta.pro rank
Pure Grown Diamonds industry classification
Industry- Product category
- Lab-Grown Diamond Jewelry
- NAICS
- Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading) (CRAKAJAM)
- akta.pro secondary industries
- Lab-Grown Diamond Bridal Jewelry (CRAKACAF), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)
Keywords
Where Pure Grown Diamonds is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Grown Diamonds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Lab-Grown Diamond Sales: Direct-to-consumer sales of lab-grown diamonds, including loose stones and fancy colored diamonds (yellow, pink, blue). Revenue is generated through individual transactions at point of sale on the e-commerce platform.
- Lab-Grown Jewelry Sales: Sale of finished jewelry products including rings, engagement rings, necklaces, wedding bands, earrings, and bracelets made with lab-grown diamonds.
- 3D Custom Bridal Design Services: Custom bridal jewelry design services allowing customers to create bespoke engagement rings and wedding bands using 3D design tools and lab-grown diamonds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Loose lab-grown diamonds available with variable pricing based on 4Cs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Pure Grown Diamonds product offering
Product offeringCore offering
Pure Grown Diamonds produces and sells lab-grown diamonds and finished diamond jewelry through its consumer-facing e-commerce brand Love2Love (love2love.co). The company offers loose lab-grown diamonds (including fancy colored variants in yellow, pink, and blue), melee accent stones, finished jewelry pieces (engagement rings, wedding bands, necklaces, earrings, bracelets), and 3D custom bridal design services to individual consumers.
Product overview
Pure Grown Diamonds operates primarily through its consumer-facing retail brand Love2Love by PGD, offering a unified e-commerce platform for lab-grown diamond products. The portfolio includes loose lab-grown diamonds (single stones and fancy colored variants in Yellow, Pink, and Blue), melee accent stones, and finished jewelry pieces across categories (Rings, Engagement Rings, Necklaces, Wedding Bands, Earrings, Bracelets). The platform also provides 3D Custom Bridal services enabling customers to design personalized engagement rings using three-dimensional visualization. The products are available for purchase through the Love2Love.co website, with customer service based in New York.
Differentiator
Problem solved
Functional benefit
Brands
- Love2Love: Consumer-facing retail brand for lab-grown diamonds and jewelry operated by Pure Grown Diamonds. Features loose diamonds, engagement rings, bridal jewelry, and fancy colored diamonds.
Products and services
- Lab-Grown Loose Diamonds
- Fancy Colored Lab-Grown Diamonds
- Lab-Grown Diamond Jewelry
- 3D Custom Bridal Design Service
- Melee (Small Accent Diamonds)
Companies that use Pure Grown Diamonds
Customer profileSegments1 record
Ideal customer profiles2 records
Pure Grown Diamonds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pure Grown Diamonds partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VDB (Virtual Diamond Book)coreVDB provides the technology platform powering the Love2Love e-commerce website. The footer states 'Powered by VDB' indicating a technology infrastructure partnership for the retail platform's diamond search, inventory, and transaction capabilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pure Grown Diamonds competitors and assessment
Company assessmentDirect peers
- Brilliant Earth: Brilliant Earth is a DTC jewelry brand specializing in ethical, conflict-free engagement rings and bridal jewelry, offering both natural and lab-grown diamonds. It competes head-to-head with Pure Grown Diamonds' Love2Love platform on ethical sourcing positioning and online bridal shopping.
- Clean Origin: Clean Origin is a DTC lab-grown diamond jewelry retailer carrying engagement rings, wedding bands, and fine jewelry. It is a direct competitor to Love2Love in the lab-grown bridal category with a similar value proposition around ethical, conflict-free stones.
- Grown Brilliance: Grown Brilliance is a lab-grown diamond jewelry retailer offering engagement rings, wedding bands, and fine jewelry online. It competes directly with Love2Love on the lab-grown bridal DTC proposition and price accessibility.
- Diamond Foundry: Diamond Foundry is a leading lab-grown diamond producer and vertically integrated DTC brand (VRAI). It is the most direct competitor to Pure Grown Diamonds because it shares the CVD-based production model, bridal focus, DTC channel, and named position as a key global market player.
- Altr Created Diamonds: Altr Created Diamonds is a New York-based lab-grown diamond producer and brand explicitly named alongside Pure Grown Diamonds as a key global market player. It targets the same bridal and fine jewelry customer with a comparable branded positioning.
- Scio Diamond Technology: Scio Diamond Technology is a publicly listed lab-grown diamond producer also cited as a key global market player. It overlaps with Pure Grown Diamonds on the production-technology side (CVD/HPHT) and on the consumer/industrial diamond market.
Others
- Petra Diamonds: Petra Diamonds is a major natural rough diamond miner and supplier. It is included as an adjacent/ecosystem player because it competes for bridal wallet share with Pure Grown Diamonds on the natural-versus-lab-grown axis, even though it is not a direct lab-grown competitor.
Emerging players
- Charles & Colvard: Charles & Colvard is a U.S. lab-grown gemstone (moissanite and lab-grown diamond) producer and DTC brand. It is a partial overlap with Pure Grown Diamonds on lab-grown bridal and jewelry, though its core heritage is in moissanite rather than diamond.
- MiaDonna: MiaDonna is a smaller DTC lab-grown diamond and fine jewelry brand with a focus on ethical and sustainable sourcing. It overlaps with Pure Grown Diamonds on lab-grown bridal and a values-driven brand narrative, though at a smaller scale.
Broad incumbents
- Lightbox Jewelry (De Beers Group): Lightbox is the lab-grown diamond brand of De Beers, the world's largest diamond miner. It is a broad incumbent entrant into the same lab-grown category as Pure Grown Diamonds, leveraging De Beers' production scale, retail distribution, and brand reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Grown Diamonds social profiles
Digital presencePure Grown Diamonds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Grown Diamonds leadership team
Management profileNumber of profiles
Pure Grown Diamonds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Grown Diamonds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Grown Diamonds
What does Pure Grown Diamonds do?
Pure Grown Diamonds produces and sells lab-grown diamonds and finished diamond jewelry through its consumer-facing e-commerce brand Love2Love (love2love.co). The company offers loose lab-grown diamonds (including fancy colored variants in yellow, pink, and blue), melee accent stones, finished jewelry pieces (engagement rings, wedding bands, necklaces, earrings, bracelets), and 3D custom bridal design services to individual consumers.
Is Pure Grown Diamonds a public or private company?
Pure Grown Diamonds is a private company. It is classified as unknown and is currently operating.
When was Pure Grown Diamonds founded?
Pure Grown Diamonds was founded in 2012. It employs 51 to 100 people.
Where is Pure Grown Diamonds based?
Pure Grown Diamonds is headquartered in New York, United States, in the North America region.
How does Pure Grown Diamonds make money?
Three revenue lines are on record. Lab-Grown Diamond Sales are the primary driver. The others are lab-Grown Jewelry Sales and 3D Custom Bridal Design Services.
Who are Pure Grown Diamonds's main competitors?
Direct peers on record are Brilliant Earth, Clean Origin, Grown Brilliance, Diamond Foundry, Altr Created Diamonds and Scio Diamond Technology. Petra Diamonds is listed as an others. Emerging players are Charles & Colvard and MiaDonna. Lightbox Jewelry (De Beers Group) is listed as a broad incumbent.
Does Pure Grown Diamonds have an API?
No public API is recorded for Pure Grown Diamonds.
What industry is Pure Grown Diamonds in?
Pure Grown Diamonds's product category is Lab-Grown Diamond Jewelry. Its primary akta.pro industry code is CRAKAJAM, Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading), with a secondary code of CRAKACAF, Lab-Grown Diamond Bridal Jewelry. Its NAICS code is 45831 and its SIC code is 3911.