Saint Diamonds
Saint Diamonds is a privately held DTC manufacturer, founded in 2018 and based in Atlanta, that creates HPHT-grown memorial diamonds from cremated ashes, hair, or fur for grieving families and pet owners, with pricing from $999 to $7,699 and global shipping.
- Company typePrivate
- Founded2018
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Saint Diamonds does
Saint Diamonds, legally structured as SDTECH LLC (incorporated in Riga, Latvia) and operationally headquartered in Atlanta, is a privately held direct-to-consumer manufacturer of memorial diamonds created from cremated ashes, hair, or fur. Founded in 2018 by Bernard Orlo, the company serves grieving families and pet owners who want a tangible, wearable keepsake from a deceased loved one or animal companion, and reports having served more than 1,000 families cumulatively.
The core technology is High Pressure High Temperature (HPHT) diamond growth, which the company describes as replicating natural mantle conditions to convert isolated carbon into a lab-grown diamond that is chemically, physically, and optically identical to a mined diamond. Each diamond is grown individually in its own isolated cell (never batch processed), and the process spans carbon purification, HPHT crystallization, cutting and polishing, and optional independent grading by IGI or GIA, with optional laser inscription for traceability. Production lead times run 4-6 months. The product surface includes loose memorial diamonds (colorless, yellow, blue, and other colors), jewelry settings (rings, pendants, earrings), and a $49 Welcome Kit that doubles as a low-commitment entry product.
The business model is DTC e-commerce (shop.saintdiamonds.com) with no dealer or wholesale channel. Memorial diamonds start at $999 for introductory sizes and reach $7,699+ for a 0.75-carat stone, with jewelry add-ons at $490-$500 and an optional $125 non-refundable deposit that locks today's price and secures queue position. Affirm financing is offered (as low as $42/month), and international shipping is handled via DHL and FedEx to 40+ countries. Customer acquisition is primarily organic, supported by a 30+ page content library (grief support, comparison guides, education), Trustpilot-driven social proof (4.9/5), and email and organic social channels. The company does not disclose revenue, has not raised institutional capital, and operates with 1-10 employees, consistent with a bootstrapped, founder-led model.
Saint Diamonds firmographics
Firmographics- Name
- Saint Diamonds
- Legal name
- SDTECH LLC
- Website
- https://saintdiamonds.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Saint Diamonds is a privately held DTC manufacturer, founded in 2018 and based in Atlanta, that creates HPHT-grown memorial diamonds from cremated ashes, hair, or fur for grieving families and pet owners, with pricing from $999 to $7,699 and global shipping.
- Ownership category
- akta.pro rank
Saint Diamonds industry classification
Industry- Product category
- Memorial Diamonds
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading) (CRAKAJAM)
- akta.pro secondary industries
- Diamond Jewelry (CRAKAAAA), Diamond Grading & Certification Laboratories (CRAKAJAG), Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA)
Keywords
Where Saint Diamonds is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Saint Diamonds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Memorial Diamond Sales: One-time purchase of memorial diamonds created from cremation ashes, hair, or fur. Diamonds are custom-created with pricing based on size, color, and cut. Includes optional jewelry settings (rings, pendants, earrings). Process typically takes 4-6 months.
- Welcome Kit: Entry-level product ($49) providing secure container, prepaid return shipping, step-by-step instructions, diamond size sample display, cut & color guide, and personalization form. Fully credited toward future diamond purchase. No obligation to proceed.
- Optional Deposit: Customers can add a deposit at checkout to lock today's diamond price and secure queue position. Deposit is non-refundable but credited toward final diamond purchase.
- Jewelry Settings: Gold Ring sold separately at $500. Memorial diamonds can be set into various jewelry pieces including rings, pendants, and earrings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Memorial diamonds from $999 |
| Unit Pricing | Pay-as-you-go | 0.75 carat diamond at approximately $7,699 |
| Unit Pricing | Pay-as-you-go | Pet memorial diamonds $2,900 - $8,500 |
| Unit Pricing | Pay-as-you-go | 0.25-carat basic clear diamond at $1,599 |
| Unit Pricing | Pay-as-you-go | Welcome Kit at $49 |
| Unit Pricing | Pay-as-you-go | Optional $125 deposit to lock price and queue position |
| Unit Pricing | Pay-as-you-go | Gold Ring at $500 |
| Unit Pricing | Pay-as-you-go | Colorless Memorial Diamond Round Cut 15x1.8mm at $4,599 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Saint Diamonds product offering
Product offeringCore offering
Saint Diamonds creates real, lab-grown memorial diamonds from carbon extracted from cremation ashes, hair, or fur using High Pressure High Temperature (HPHT) technology. Each diamond is individually grown in an isolated cell over several months, then cut, polished, and made available with optional IGI or GIA certification and laser-inscribed identification. Customers can purchase a $49 Welcome Kit as a no-obligation entry point, optional diamond jewelry settings such as rings, pendants, and earrings, and loose colorless stones.
Product overview
Saint Diamonds offers a memorial diamond service that transforms carbon from cremated ashes, hair, or fur into genuine lab-grown diamonds using HPHT (High Pressure High Temperature) technology. The core product is the memorial diamond creation service, starting at $999. Customers enter the process with a $49 Welcome Kit (credited toward purchase) or a Welcome Kit with $125 deposit to lock pricing. The company provides the full memorial diamond production workflow from carbon extraction through diamond growth, cutting, and polishing, with optional IGI/GIA certification and optional laser inscription for traceability. Memorial diamonds can be set into jewelry (rings, pendants, earrings) purchased as add-ons, or customers can purchase loose stones. The company serves both human memorial and pet memorial markets, with pricing typically ranging from $999 to over $7,000 depending on size and color specifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Memorial Diamonds Real, lab-grown diamonds created from carbon extracted from cremated ashes, hair, or fur using HPHT technology. Diamonds are chemically, physically, and optically identical to mined diamonds, individually grown in an isolated cell, and made available with optional IGI or GIA certification. Targeted at families who have lost a human loved one.
- Pet Memorial Diamonds Memorial diamonds created specifically from pet ashes, hair, or fur for dogs, cats, horses, and other beloved animal companions, offered as a tribute to animal family members. Pricing typically ranges from $2,900 to $8,500 depending on size.
- Welcome Kit A $49 introductory kit that includes a secure container for ashes or hair, prepaid return shipping label, step-by-step instructions, diamond size sample display, cut and color guide, and personalization form. The $49 is fully credited toward a future memorial diamond purchase, with no obligation to proceed.
- Welcome Kit with Deposit A combined package including the Welcome Kit plus a $125 deposit that locks today's diamond price and places the customer in the growing queue. The deposit is fully credited toward the diamond purchase.
- Memorial Diamond Jewelry Jewelry settings including rings, pendants, and earrings in which memorial diamonds are placed for wear and keeping close.
- Memorial Diamond Rings Ring settings designed to hold memorial diamonds, including halo rings, solitaire rings, and multi-stone designs.
- Memorial Diamond Pendants Pendant and necklace settings for displaying memorial diamonds close to the heart.
- Memorial Diamond Earrings Earring settings featuring memorial diamonds, including studs and other styles.
- Gold Ring Gold jewelry setting available for memorial diamonds, priced at $500.
- Colorless Memorial Diamonds (Loose) Loose memorial diamonds in round cut (15x1.8mm), colorless variety, sold without setting at $4,599.
Quantifiable outcome
- 4.9/5 customer satisfaction rating on Trustpilot
- +1 more outcomes
Companies that use Saint Diamonds
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Saint Diamonds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Saint Diamonds partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- IGI (International Gemological Institute)coreIndependent grading and certification by IGI for memorial diamonds. Each diamond may also be laser-inscribed with a unique identification number for permanent traceability. IGI logo displayed on product pages.
- GIA (Gemological Institute of America)coreIndependent grading by GIA available upon request. GIA logo displayed alongside IGI as certification options for memorial diamonds.
- StripecorePayment processor for secure online transactions. Referenced in privacy policy as third-party data processor.
- PayPalcorePayment processor for secure online transactions via PayPal/Braintree. Referenced in privacy policy as third-party data processor.
- Facebook AdsminorAdvertising partner for targeted marketing campaigns. Referenced in privacy policy as third-party data processor.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Saint Diamonds competitors and assessment
Company assessmentBroad incumbents
- Brilliant Earth: Larger online jewelry retailer with a significant lab-grown diamond assortment and custom jewelry offerings. While not focused exclusively on memorialization, it competes in lab-grown diamond jewelry and adjacent to Saint Diamonds' jewelry add-on SKUs.
- Pandora: Global jewelry retailer with publicly stated expansion into lab-grown diamonds. Competes with Saint Diamonds' jewelry-setting add-ons at mass-market scale and represents broader industry pricing pressure.
- Lightbox Jewelry: De Beers-owned lab-grown diamond jewelry brand. Operates at much larger scale in the lab-grown diamond category and represents a broad incumbent whose falling lab-grown pricing could pressure memorial diamond pricing power.
Direct peers
- Eterneva: Direct competitor in the ashes-to-diamond memorial category. Eterneva uses comparable HPHT/CVD technology to grow personalized diamonds from cremation ashes with strong branding around storytelling and customer experience, making it the closest functional peer to Saint Diamonds.
- Heart in Diamond: International ashes-to-diamond company with similar HPHT-based offering and both human and pet memorial options. Comparable value proposition and customer base to Saint Diamonds.
- LifeGem: One of the original ashes-to-diamond companies, offering HPHT-grown memorial diamonds from ashes or hair. Comparable offering and target customer (bereaved families), making it a direct peer in product and category.
- DNA2Diamonds: Memorial diamond producer growing diamonds from cremated remains or hair using HPHT technology. Directly comparable in offering and target customer segment.
- Algordanza: Swiss-based memorial diamond producer with global reach. Uses comparable HPHT technology to create diamonds from cremation ashes and operates internationally, making it a direct peer with broader geographic scale.
Emerging players
- VRAI: Vertically integrated lab-grown diamond jewelry brand with a direct-to-consumer model. Comparable go-to-market motion (DTC, custom jewelry, lab-grown diamonds) and overlap on the jewelry setting side of Saint Diamonds' offering.
- MiaDonna: Lab-grown diamond and fine jewelry retailer offering customizable lab-grown diamond pieces. Smaller scale than Brilliant Earth but adjacent to Saint Diamonds in lab-grown diamond jewelry, with overlap in customization narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Saint Diamonds social profiles
Digital presenceSaint Diamonds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saint Diamonds leadership team
Management profileNumber of profiles
Profiles2 records
Saint Diamonds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saint Diamonds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saint Diamonds
What does Saint Diamonds do?
Saint Diamonds creates real, lab-grown memorial diamonds from carbon extracted from cremation ashes, hair, or fur using High Pressure High Temperature (HPHT) technology. Each diamond is individually grown in an isolated cell over several months, then cut, polished, and made available with optional IGI or GIA certification and laser-inscribed identification. Customers can purchase a $49 Welcome Kit as a no-obligation entry point, optional diamond jewelry settings such as rings, pendants, and earrings, and loose colorless stones.
Is Saint Diamonds a public or private company?
Saint Diamonds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Saint Diamonds founded?
Saint Diamonds was founded in 2018. It employs 1 to 10 people.
Where is Saint Diamonds based?
Saint Diamonds is headquartered in Atlanta, United States, in the North America region.
How does Saint Diamonds make money?
Four revenue lines are on record. Memorial Diamond Sales are the primary driver. The others are welcome Kit, optional Deposit and jewelry Settings.
Who are Saint Diamonds's main competitors?
Broad incumbents on record are Brilliant Earth, Pandora and Lightbox Jewelry. Direct peers are Eterneva, Heart in Diamond, LifeGem, DNA2Diamonds and Algordanza. Emerging players are VRAI and MiaDonna.
Does Saint Diamonds have an API?
No public API is recorded for Saint Diamonds.
What industry is Saint Diamonds in?
Saint Diamonds's product category is Memorial Diamonds. Its primary akta.pro industry code is CRAKAJAM, Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading), with a secondary code of CRAKAAAA, Diamond Jewelry. Its NAICS code is 33991 and its SIC code is 3911.