Trace Genomics

What Trace Genomics does

Trace Genomics, founded in 2015 and headquartered in Burlingame, California, developed a soil DNA sequencing and analytics platform that generated pathogen, nutrient, and biological indicators for agricultural soils. Its technology combined hi-definition genomic sequencing with traditional soil chemistry assays to deliver structured intelligence across 70+ crops and 225+ pathogens, operationalized through a modular product suite: TraceCOMPLETE (core pathogen and nutrient insights), TracePHOS (phosphorus management), TraceN (nitrogen management), TraceCHEM (soil chemistry panel), and TraceCARBON (soil carbon measurement).

The company served two primary customer segments — growers and agronomists — via a direct e-commerce storefront (tracegenomics.com) and a dedicated Traceview customer portal, with no publicly disclosed enterprise pricing. Reported customer outcomes included $105+ per acre in increased revenue from the seed selection tool and $85+ per acre from seed treatment guidance. Across 2016–2024 the company raised approximately $50M from investors including Fall Line Capital, Refactor, Stage 1 Ventures, AgFunder, S2G Investments, Ajax Strategies, and Rabo Ventures, while operating a laboratory in Ames, Iowa.

In summer 2025, Trace Genomics' assets, intellectual property, and laboratory were acquired by Vancouver-based Miraterra, a Canadian agtech building a soil-to-table measurement and insights platform that combines genomics, spectroscopy, and machine learning. The acquirer cited unsustainable independent growth as the rationale for the deal. Following the transaction, Trace operates as a product line ("Trace by Miraterra") within Miraterra's broader platform.

Name

Trace Genomics

Legal name

Trace Genomics Inc.

Website

https://tracegenomics.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

11–50 employees

Short description

Trace Genomics built a soil DNA sequencing and analytics platform delivering pathogen, nutrient, and carbon insights across 70+ crops and 225+ pathogens to growers and agronomists. Acquired by Miraterra in 2025, it now operates as a product line within a broader soil-to-table measurement platform.

Ownership category

akta.pro rank

Product category

Agricultural Soil Intelligence / Soil Genomics Analytics

SIC

Agricultural Services (700), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration) (AFACAKAD)

akta.pro secondary industries

Soil Testing & Nutrient Analysis Services (AFACAKAA), Nutrient Management & Fertility Optimization Analytics (AFABAMAJ)

Keywords

• Soil genomics testing
• Agricultural soil intelligence
• Crop pathogen analysis
• Precision agriculture services
• Soil nutrient management

Headquarters

HQ city

Burlingame

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Trace Genomics provides a soil intelligence platform that uses hi-definition DNA/genomic sequencing to analyze soil samples and deliver pathogen and nutrient insights for over 70 crops and 225+ pathogens. The flagship product TraceCOMPLETE, along with add-on modules (TracePHOS, TraceN, TraceCHEM, TraceCARBON), generates structured soil biology data and agronomic recommendations to help growers and agronomists make seed selection, seed treatment, fertility, and input placement decisions.

Product overview

Trace Genomics, now part of Miraterra, offers a modular soil intelligence platform for growers and agronomists. The core product TraceCOMPLETE provides comprehensive soil analysis combining genomic sequencing with nutrient and pathogen insights. This integrates with specialized modules including TracePHOS for phosphorus management, TraceN for nitrogen optimization, TraceCHEM for soil chemistry analysis, and TraceCARBON for carbon measurement. The platform enables year-round decision-making for seed selection, treatment guidance, and fertility management, reportedly generating $105+ per acre in increased revenue from seed selection and $85+ per acre from seed treatment guidance.

Differentiator

Problem solved

Functional benefit

Brands

• TraceCOMPLETE: Total soil intelligence solution providing pathogen and nutrient insights for over 70 crops and 225+ pathogens using genomic sequencing.
• TracePHOS
• TraceN
• TraceCHEM
• TraceCARBON

Products and services

• TraceCOMPLETE
• TracePHOS Phosphorus management tool that uses soil biological indicators to identify areas where crops would benefit from a biofertilizer or phosphorus-liberating agent, helping determine whether to build soil phosphorus levels or re-allocate input resources.
• TraceN Nitrogen management tool that identifies where a nitrogen stabilizer or biofertilizer is most desirable based on unique nitrogen biological indicators derived from soil analysis.
• TraceCHEM Comprehensive soil chemistry analysis covering macro nutrients (P, K, S, Nitrate, Ammonia, Zn, Mg, Ca), micro nutrients (Mn, Fe, Cu, B), organic matter, pH, and base saturations, with soil texture coming soon.
• TraceCARBON Soil carbon measurement and analysis capability that complements the broader Trace soil health assessment portfolio.

Quantifiable outcome

• $105+ per acre increased revenue from seed selection tool
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Biome Makers: BeCrop provider delivering soil microbiome analysis using DNA sequencing to agronomists and growers — the most direct functional and channel analog to TraceCOMPLETE.
• Pattern Ag: Soil DNA testing platform focused on predictive insights for input decisions (seed, treatment, fertility), overlapping closely with Trace's seed and nutrient placement use cases.
• Concentric Ag (Sound Agriculture): Soil microbiome-aligned product that targets the same biological nutrient availability problem Trace addresses with TracePHOS and TraceN.
• Earth Optics: Soil health measurement company combining advanced sensing with biological and chemical analytics — directly comparable to Trace's soil intelligence offering.

Broad incumbents

• Waypoint Analytical: Largest U.S. agricultural soil and water testing laboratory network — incumbent substitutable alternative to Trace's chemistry and broader soil testing services.
• AgBiome: Microbial crop protection and trait company with deep soil biology IP — comparable foundational biology but applied to product development rather than diagnostic testing.
• Indigo Ag: Broad agtech incumbent with a soil microbiome product line (Indigo Symborg/biologicals) — overlaps with Trace in biologicals-driven soil intelligence at greater scale and reach.
• SGS (Agricultural Services): Global agricultural testing and crop-input inspection services provider — competing for large enterprise soil testing programs that Trace also pursues.

Emerging players

• Teralytic: In-field soil sensor probe delivering chemistry, moisture, and microbial signals — competing for the same agronomic soil-intelligence budget with hardware-plus-data.
• Pluton Biosciences: Microbial discovery company building a soil microbiome platform — partial overlap with Trace's soil biology focus from an upstream discovery angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tracegenomics
• Facebookfacebook.com/tracegenomics
• LinkedInlinkedin.com/company/trace-genomics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds8 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trace Genomics