Joshin
Joshin (now RethinkCare) is a B2B enterprise benefits platform that connects neurodivergent and disabled employees, caregivers, and managers with vetted coaches, personalized navigation, and training resources, sold to large employers as a subscription-based employee benefit.
- Company typePrivate
- Founded2020
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Joshin does
Joshin (now operating under the RethinkCare brand following a March 2026 acquisition) is a digital support platform for disability and neurodiversity, connecting employees, caregivers, and managers with a vetted network of expert coaches, therapists, and service providers. Founded in 2020 by sisters Melissa Danielsen (CEO) and Melanie Fountaine (COO) in honor of their brother Josh who had epilepsy and developmental disabilities, the company delivers its services through web and native mobile applications available on iOS and Android. The platform integrates three core modules: (1) 1:1 live coaching sessions covering workplace accommodations, diagnosis support, and self-disclosure; (2) personalized navigation delivered by dedicated "Navigators" providing concierge guidance on benefits and community resources; and (3) a self-guided training and education library with toolkits and action plans for DEI teams and ERGs. The company also operates a managed network of coaches and caregivers who undergo background checks and offers educational webinars on neurodiversity, mental health, and workplace inclusion.
Joshin generates revenue primarily through B2B enterprise subscriptions in which large employers fund access to the platform as an employee benefit, with quote-based annual pricing aligned to each employer's budget and goals. The go-to-market is sales-led, targeting HR, benefits, and DEI leadership at large organizations through direct enterprise field sales, demo bookings, webinars, content marketing, and PR, with named enterprise customers including Best Buy, Tyson Foods, Hearst, Dropbox, Snap Inc., and Alpha Alternatives. Implementation includes onboarding, regular check-ins, and data reporting. A monthly "Included" newsletter and educational content serve as top-of-funnel marketing channels, while mobile apps and a web platform function as the primary distribution surfaces.
Following the March 2026 acquisition by RethinkCare, the company operates under the RethinkCare brand while continuing to serve enterprise clients through the Joshin platform and website. Prior to the acquisition, Joshin had raised approximately $5-6M across multiple funding rounds (a $1.55M round in July 2020, a $3M seed in August 2021 led by Anthemis and Autism Impact Fund, and a $2M SEC Form D offering in January 2024 with $1.4M sold), and had grown to 11-50 employees. Reported customer outcomes include a 5-week reduction in accommodation process time, an 86% increase in workplace productivity, $500K in liability reduction, and 13+ hours per week saved for caregivers.
Joshin firmographics
Firmographics- Name
- Joshin
- Legal name
- Joshin, Inc.
- Website
- https://joshin.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Joshin (now RethinkCare) is a B2B enterprise benefits platform that connects neurodivergent and disabled employees, caregivers, and managers with vetted coaches, personalized navigation, and training resources, sold to large employers as a subscription-based employee benefit.
- Ownership category
- akta.pro rank
Where Joshin is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Joshin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Enterprise Benefits Subscription: Joshin provides disability and neurodiversity support as an employee benefit offered through employers. Organizations pay for the platform as part of their benefits package, with coaches paid through Stripe. The revenue model is B2B subscription-based where employers fund access for their employees.
- Newsletter Subscription (Marketing): Monthly newsletter 'Included' covering disability, neurodiversity, and inclusion topics serves as a marketing channel to maintain customer engagement and generate leads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise employer benefit - custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Joshin product offering
Product offeringCore offering
Joshin is an all-in-one digital support platform for disability and neurodiversity that connects employees, caregivers, and managers with vetted expert coaches, therapists, and service providers. The platform bundles 1:1 live coaching, personalized navigation by trained Navigators, and an extensive self-guided training and education library, delivered as a web platform and native mobile apps. It is sold primarily to enterprise employers as an employee benefit subscription to support neurodivergent and disabled workforces.
Product overview
Joshin (now doing business as RethinkCare) is a comprehensive digital support platform for disability and neurodiversity, consisting of a core all-in-one platform with integrated modules: 1:1 coaching services (confidential live sessions with expert coaches on accommodations, diagnoses, self-disclosure, and inclusion), personalized navigation (concierge support from Navigators), and self-guided training and education (a library of resources for DEI and ERG teams). The platform is delivered both as a web application and as native mobile apps for iOS and Android, and includes a managed network of vetted coaches and caregivers. The enterprise solution bundles all three modules into an employer benefit program. Educational content including webinars on neurodivergence, mental health, and workplace inclusion is also provided.
Differentiator
Problem solved
Functional benefit
Products and services
- Joshin Platform (RethinkCare) An all-in-one digital support system for neurodiversity and disability that connects employees, families, caregivers, and managers with expert coaches, therapists, and service providers. Delivered as a confidential and secure platform offering 1:1 coaching, self-guided training, and personalized navigation.
- Coaching Services Flexible 1:1 live coaching sessions with expert coaches covering workplace accommodations, navigating new diagnoses, self-disclosure, career advancement, and inclusion topics. Available as confidential sessions through the platform.
- Personalized Navigation Concierge support provided by specialized Navigators offering recommendations, guidance on employer benefits, caregiver support, and connectivity to community resources for employees, managers, and teams.
- Self-Guided Training & Education An extensive library of trainings and resources for DEI teams and ERGs, including toolkits, action plans, and tailored content to help employees discover resources for disability and neurodivergence support.
- Enterprise Support Solution A comprehensive employer benefit program offering personalized coaching, training, and navigation support for the entire workforce, targeting companies developing neurodivergent talent initiatives. Engaged more than a half dozen corporations including Best Buy since its enterprise program launch.
- Joshin Mobile App A mobile application available on iOS and Android enabling users to access coaching, navigation, and resources on the go. Supports video calls, chat, and access to coaches and caregivers.
- Coach & Caregiver Network A network of coaches and caregivers who connect with individuals who self-identify as disabled or neurodivergent, caregivers, and allies. Coaches undergo a safety check and background check, create profiles, and connect with members for 1:1 sessions.
Quantifiable outcome
- 5-week decrease in accommodation process time
- +3 more outcomes
Companies that use Joshin
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Joshin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Joshin partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- RethinkCarecoreJoshin was acquired by RethinkCare in March 2026. RethinkCare announced significant platform enhancements following the strategic acquisition, aiming to provide more integrated, everyday support for neurodivergent and disabled communities.
- HearstflagshipHearst partnered with Joshin to launch Neurodiversity@Work program providing coaching and training support for employees and caregivers connected to disability or neurodivergent conditions. Part of Hearst's commitment to inclusion and diversity.
- Integrate Autism Employment AdvisorsminorFeatured together in webinars on neuroinclusion and workforce development. Marcia Scheiner (Founder/CEO) and Ian Bazzoli (COO) of Integrate participated with Joshin leadership in panel discussions.
- Tyson FoodsflagshipTyson Foods partnered with Joshin for pioneering inclusive support program including specialized care and navigation, 1:1 live coaching, and neurodivergent-focused training. Supports Tyson team members and their families.
- Best BuyflagshipBest Buy was among the first enterprise clients engaged through Joshin's enterprise program. Joshin provided Talent Acquisition-specific training and created toolkit for recruiters and hiring managers.
Scale indicators8 records
Recent moves7 records
Expansion highlights2 records
Joshin competitors and assessment
Company assessmentDirect peers
- Lyra Health: Lyra Health is a B2B mental health benefits platform sold to enterprise employers, directly competing with Joshin in the same employer-funded benefits category and increasingly adding neurodiversity and disability support modules to its platform.
- Spring Health: Spring Health is a precision mental health benefits provider for employers offering coaching, therapy, and care navigation—closely overlapping Joshin's coaching, navigation, and 1:1 support model sold as an enterprise employee benefit.
- Modern Health: Modern Health is a global mental health and wellness platform sold to employers offering 1:1 therapy, coaching, and self-guided content—highly comparable to Joshin's enterprise benefits subscription model combining coaching, training, and digital resources.
- Integrate Autism Employment Advisors: Integrate is a workforce development and neuroinclusion consultancy specializing in autism employment, and has co-hosted webinars with Joshin; both serve enterprise employers seeking autism and neurodiversity talent programs, though Integrate focuses on advisory services rather than a SaaS platform.
Broad incumbents
- Headspace Health: Headspace Health (post-Ginger merger) is a large established mental wellness platform with B2B employer distribution; it competes with Joshin for benefits budget but as a broader wellness suite rather than a specialized disability/neurodiversity offering.
- Calm Health: Calm Health is the B2B arm of Calm, offering mental wellness benefits to employers; it overlaps with Joshin's content library and employee wellbeing positioning but does not specialize in disability or neurodiversity.
- ComPsych: ComPsych is the world's largest provider of employee assistance programs (EAPs) and behavioral health benefits, supplying navigation, counseling, and wellness services to large employers—an incumbent competitor for benefits budget but a much broader offering than Joshin's niche.
- Workplace Options: Workplace Options is a global EAP and wellbeing provider offering counseling, navigation, and work-life services to enterprise employers; it competes with Joshin in the benefits space but as an established broad-line incumbent rather than a disability specialist.
Emerging players
- Thrive Global: Thrive Global is an enterprise wellbeing and performance platform with content, coaching, and behavior change offerings; it intersects with Joshin around employee benefits and workplace productivity but is broader and less disability-specialized.
- SpectrumAi: SpectrumAi (founded by Joshin board member Ling Shao) provides autism-specific ABA and care navigation solutions to payers and providers, with overlapping technology, mission, and target population but a payer-facing rather than employer-facing go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Joshin social profiles
Digital presenceJoshin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joshin leadership team
Management profileNumber of profiles
Profiles6 records
Joshin funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joshin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joshin
What does Joshin do?
Joshin is an all-in-one digital support platform for disability and neurodiversity that connects employees, caregivers, and managers with vetted expert coaches, therapists, and service providers. The platform bundles 1:1 live coaching, personalized navigation by trained Navigators, and an extensive self-guided training and education library, delivered as a web platform and native mobile apps. It is sold primarily to enterprise employers as an employee benefit subscription to support neurodivergent and disabled workforces.
Is Joshin a public or private company?
Joshin is a private company. It is classified as corporate owned and is currently acquired.
When was Joshin founded?
Joshin was founded in 2020. It employs 11 to 50 people.
Where is Joshin based?
Joshin is headquartered in Sacramento, United States, in the North America region.
How does Joshin make money?
Two revenue lines are on record. Enterprise Benefits Subscription is the primary driver. The others are newsletter Subscription (Marketing).
Who are Joshin's main competitors?
Direct peers on record are Lyra Health, Spring Health, Modern Health and Integrate Autism Employment Advisors. Broad incumbents are Headspace Health, Calm Health, ComPsych and Workplace Options. Emerging players are Thrive Global and SpectrumAi.
Does Joshin have an API?
No public API is recorded for Joshin.