Genmo
Genmo is a San Francisco AI research lab that builds open-source text-to-video generation models led by Mochi 1, a 10-billion-parameter diffusion model. It serves AI researchers, developers, artists, and creators via a hosted playground, open-source distribution, subscriptions, and API partners.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Genmo does
Genmo is a San Francisco-based AI research lab that develops open-source text-to-video generation models. Founded in 2023 and operating with 11-50 employees, the company builds generative video technology aimed at researchers, product developers, artists and creators, and (secondarily) robotics companies needing synthetic training data. Co-founder and CTO Ajay Jain leads the technical team, which includes researchers credited on foundational generative AI projects DDPM, DreamFusion, and Emu Video.
The company's core product is Mochi 1, a 10-billion-parameter diffusion model built on a proprietary Asymmetric Diffusion Transformer (AsymmDiT) architecture. Mochi 1 uses a T5-XXL encoder, generates 480p MP4 video at 30 frames per second for up to 5.4 seconds, jointly reasons over 44,520 video tokens with full 3D attention, and is accompanied by an open-sourced Video VAE that compresses video 96x. The model weights and code are released under Apache 2.0 on HuggingFace and GitHub, and the company has announced Mochi 1.1 and a planned Mochi 1 HD as iterations on the base model.
Genmo monetizes through a tiered subscription product (Free, Lite, Standard, Pro) with a fuel-credit system on its hosted Playground, a commercial-use license requirement for outputs, and an API partner program that lets third-party platforms integrate Mochi 1. Distribution runs through a product-led growth motion anchored by the self-serve Playground, supplemented by community-led adoption via open-source channels. The company has raised approximately $28.4M in a Series A led by NEA, with participation from The House Fund, Gold House Ventures, WndrCo, Eastlink Capital Partners, Essence VC, and a roster of strategic angel investors and Berkeley-affiliated advisors including Ion Stoica, Pieter Abbeel, and Joseph Gonzalez.
Genmo firmographics
Firmographics- Name
- Genmo
- Legal name
- Genmo Inc.
- Website
- https://www.genmo.ai/
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Genmo is a San Francisco AI research lab that builds open-source text-to-video generation models led by Mochi 1, a 10-billion-parameter diffusion model. It serves AI researchers, developers, artists, and creators via a hosted playground, open-source distribution, subscriptions, and API partners.
- Ownership category
- akta.pro rank
Genmo industry classification
Industry- Product category
- Generative AI Video
- NAICS
- Motion Picture and Video Industries (5121)
- akta.pro primary industry
- Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)
Keywords
Where Genmo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Genmo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Free, Lite, Standard, Pro): Tiered subscription model with fuel credit system. Free tier provides limited monthly credits. Paid tiers offer more fuel for video generation with different quality settings. Higher resolution (above 480p) available on paid plans.
- Usage-based Fuel Credits: Credit system where each video generation consumes fuel based on length and quality settings. Paid plans include more fuel allocations for higher video generation volume.
- API Access: API partners integrate Mochi 1 into their applications, providing revenue through API usage fees.
- Commercial Licensing: While the base model is Apache 2.0 licensed, commercial use of outputs requires active paid subscription. The model weights are freely available for commercial use under Apache 2.0.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited monthly fuel credits for text-to-video generation |
| Subscription | Monthly | Entry-level paid plan with increased fuel allocation |
| Subscription | Monthly | Mid-tier subscription with substantial fuel allocation for frequent use |
| Subscription | Monthly | Premium subscription with maximum fuel allocation and highest quality settings |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Genmo product offering
Product offeringCore offering
Genmo builds and distributes Mochi 1, an open-source 10-billion-parameter text-to-video diffusion model released under the Apache 2.0 license. The model is delivered through a hosted web Playground (genmo.ai/play) and via downloadable weights on HuggingFace and GitHub, with tiered subscriptions (Free, Lite, Standard, Pro) supplying fuel credits for higher-volume and higher-resolution video generation.
Product overview
Genmo is a research lab focused on building open, state-of-the-art video generation models. The company's primary product portfolio centers on Mochi 1, an open-source text-to-video generation model released under Apache 2.0 license. Users access Mochi 1 through the hosted Mochi 1 Playground web interface or by downloading weights from HuggingFace/GitHub for local deployment. The company also offers a tiered subscription service (Free, Lite, Standard, Pro plans) with a fuel-based credit system for the hosted Playground. Genmo has released associated open-source tools including a Video VAE for video compression. Future plans include Mochi 1 HD for higher resolution output.
Differentiator
Problem solved
Functional benefit
Brands
- Mochi 1: Open-source text-to-video generation model with 10 billion parameters, featuring high-fidelity motion and strong prompt adherence. Licensed under Apache 2.0 for personal and commercial use.
Products and services
- Mochi 1 Open-source 10-billion-parameter text-to-video diffusion model that generates 480p video at 30fps for up to 5.4 seconds from natural language prompts, licensed under Apache 2.0 for personal and commercial use.
- Mochi 1 Playground Hosted interactive web app at genmo.ai/play where users write descriptive text prompts and click Generate to create Mochi 1 videos without any local setup.
- Genmo Subscription Plans (Free, Lite, Standard, Pro) Tiered monthly subscriptions with a fuel credit system that meters text-to-video generation on the Playground. Free tier offers limited monthly fuel at 480p; paid Lite, Standard, and Pro tiers provide more fuel, higher quality settings, and resolutions above 480p, and commercial use of outputs requires an active paid subscription.
- Genmo Video VAE Open-source video Variational Autoencoder that causally compresses videos to 96x smaller size with 8x8 spatial and 6x temporal compression into a 12-channel latent space, released as a standalone artifact for the research community.
Quantifiable outcome
- 480p video generation at 30fps up to 5.4 seconds
- +2 more outcomes
Companies that use Genmo
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Genmo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature4 records
Genmo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HuggingFacecorePlatform partner hosting Mochi 1 model weights for download and integration. Widely used by ML community for model access.
- GitHubcorePlatform partner hosting Mochi 1 open-source repository with source code, quickstart scripts, and CLI tools.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Genmo competitors and assessment
Company assessmentDirect peers
- Runway: Runway is a leading AI video generation platform offering Gen-3 Alpha and other text-to-video/image models via web app, API, and enterprise sales. It is the most direct competitive comparison to Genmo's Mochi 1, serving the same creators, developers, and studios with a similar product surface area.
- Pika Labs: Pika builds consumer-facing AI video generation tools (text-to-video, image-to-video) and ships a hosted web app with subscription tiers. It directly overlaps Genmo's Playground use case and target creator segment, with comparable resolution and duration specs.
- Luma AI: Luma develops Dream Machine and Ray, AI models for text-to-video and 3D generation, with a hosted platform and API for developers. It targets the same creator/developer audience as Genmo and competes on quality and generation speed.
- Stability AI: Stability AI is an open-source generative AI company behind Stable Diffusion and Stable Video Diffusion. It shares Genmo's open-weight, community-led GTM and competes in the same open text-to-video model category, making it a close strategic parallel.
Broad incumbents
- OpenAI (Sora): OpenAI's Sora is a flagship closed text-to-video model with significantly higher resolution and duration than Mochi 1. As a broad AI incumbent with massive distribution via ChatGPT, OpenAI is the primary ceiling on the addressable market for any independent video AI company.
- Midjourney: Midjourney is a leading generative AI image and emerging video platform with a large, engaged creator community. It overlaps Genmo's target market of individual creators and competes for the same subscription ARPU, though its core offering remains image generation.
- Kuaishou (Kling): Kuaishou's Kling is a high-quality text-to-video model from a major Chinese internet company, with strong resolution and duration specs. It represents a global incumbent competitor with deep capital, large proprietary datasets, and established distribution.
Emerging players
- Synthesia: Synthesia is an AI video generation platform focused on enterprise avatar-led content. It addresses an adjacent use case (synthetic talking-head video for corporate training and marketing) that overlaps the same underlying technology stack and developer talent pool as Genmo.
- HeyGen: HeyGen provides AI video generation for avatar-based and text-to-video content, with a self-serve SaaS model and API. It is an adjacent competitor in AI video, serving a more enterprise and localization-skewed segment than Genmo's general-purpose Mochi 1.
Others
- HuggingFace: HuggingFace is the model-hosting platform where Genmo distributes Mochi 1's weights. It is an ecosystem partner/enabler rather than a direct competitor, but its strategic decisions (featured models, inference providers) materially shape Genmo's distribution and monetization options.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Genmo social profiles
Digital presenceGenmo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genmo leadership team
Management profileNumber of profiles
Profiles4 records
Genmo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genmo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genmo
What does Genmo do?
Genmo builds and distributes Mochi 1, an open-source 10-billion-parameter text-to-video diffusion model released under the Apache 2.0 license. The model is delivered through a hosted web Playground (genmo.ai/play) and via downloadable weights on HuggingFace and GitHub, with tiered subscriptions (Free, Lite, Standard, Pro) supplying fuel credits for higher-volume and higher-resolution video generation.
Is Genmo a public or private company?
Genmo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Genmo founded?
Genmo was founded in 2023. It employs 1 to 10 people.
Where is Genmo based?
Genmo is headquartered in San Francisco, United States, in the North America region.
How does Genmo make money?
Four revenue lines are on record. Subscription Plans (Free, Lite, Standard, Pro) is the primary driver. The others are usage-based Fuel Credits, API Access and commercial Licensing.
Who are Genmo's main competitors?
Direct peers on record are Runway, Pika Labs, Luma AI and Stability AI. Broad incumbents are OpenAI (Sora), Midjourney and Kuaishou (Kling). Emerging players are Synthesia and HeyGen. HuggingFace is listed as an others.
Does Genmo have an API?
No public API is recorded for Genmo.
What industry is Genmo in?
Genmo's product category is Generative AI Video. Its primary akta.pro industry code is MPAHAGAB, Digital Asset Management (DAM) for Media/Creative. Its NAICS code is 5121.