Leafly

Cannabis Marketplaceleafly.com

Company typePublic
Founded2010
HeadquartersSeattle, United States
Headcount101–250
GTM typeB2B and B2C
OfferingDigital Commerce or Content

Leafly firmographics

Firmographics

Name: Leafly
Legal name: Leafly Holdings, Inc.
Website: https://leafly.com
Company type: Public
Founded year: 2010
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

Leafly industry classification

Industry

Product category: Cannabis Marketplace
akta.pro primary industry: Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
akta.pro secondary industries: Cannabis Online Ordering for Delivery (Marketplace/Aggregator) (CRANAGAD), On-Demand Cannabis Delivery (Courier-to-Consumer) (CRANAGAA)

Keywords

Cannabis marketplace
Strain database
Dispensary listings
Online ordering
Cannabis education

Where Leafly is headquartered

Location

Headquarters

HQ city: Seattle
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Leafly business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

Transaction/Marketplace Fees: Leafly facilitates orders between consumers and dispensaries, earning transaction-based fees on completed orders. Users place free online orders and pay when picking up or upon delivery.
Listing Fees: Dispensaries, brands, and CBD stores pay to list their inventory on the platform, enabling B2B revenue from the supply side of the marketplace.
Advertising: The platform sells advertising placements to cannabis brands and businesses seeking visibility among consumers, including promoted products and featured placements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Leafly product offering

Product offering

Core offering

Leafly operates a two-sided cannabis marketplace that connects consumers with licensed dispensaries, brands, and CBD retailers. The platform provides a strain database (5,000+ strains), dispensary discovery, online ordering for pickup and delivery, user reviews (1.3M+), and educational content. Revenue is generated through dispensary/brand listing fees, transaction commissions on orders, and advertising placements.

Product overview

Leafly is a consumer-focused cannabis discovery and commerce platform offering a comprehensive suite of products. The core offering consists of a strains database (5,000+ strains with 1.3M+ reviews), a shop/menu platform connecting users with licensed dispensaries for pickup and delivery, a deals aggregation service, and a dispensary directory with authentic reviews. Supporting products include the Leafly mobile app (iOS/Android), Leafly Picks curated recommendations, a CBD/hemp stores directory, a medical marijuana doctors finder, Cannabis 101 educational content, and a Social Impact initiative focused on cannabis equity. The platform operates as a unified marketplace where consumers discover strains, read reviews, compare products, find deals, order online, and access cannabis education.

Differentiator

Problem solved

Functional benefit

Brands

Leafly Picks: Curated product recommendations by Leafly editors
Leafly Learn
Leafly.ca

Products and services

Leafly Mobile App (iOS)

Quantifiable outcome

14,981+ products available through the platform
+1 more outcomes

Companies that use Leafly

Customer profile

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Leafly technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Leafly partnerships and signals

Strategic signal

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Leafly competitors and assessment

Company assessment

Direct peers

Weedmaps: Weedmaps is the largest direct competitor to Leafly, operating a comparable two-sided cannabis marketplace connecting consumers with dispensaries for pickup, delivery, and order-ahead. Both platforms monetize via listing fees and advertising and target the same legal-state consumer base.
Dutchie: Dutchie is a leading cannabis e-commerce and point-of-sale platform powering online ordering for dispensaries. It competes directly with Leafly's dispensary ordering functionality and has scaled aggressively via integrated POS and menu technology.
Jane Technologies (iAnthus): Jane operates a cannabis marketplace and e-commerce platform similar to Leafly, offering dispensary menus, online ordering, and brand/retailer marketing tools. It targets the same consumer and dispensary audience across U.S. legal states.
LeafLink: LeafLink is a B2B cannabis marketplace connecting brands with dispensaries for wholesale ordering. It is comparable to Leafly on the supply side of the cannabis ecosystem, addressing the same dispensary customer base but with a B2B rather than B2C focus.
Eaze: Eaze is an on-demand cannabis delivery marketplace connecting consumers with licensed dispensaries in California and other states. It is a direct competitor to Leafly's same-day delivery offering and Weed Delivery platform.

Emerging players

Headset: Headset is a cannabis data and market intelligence platform serving retailers and brands. It overlaps with Leafly's role in connecting dispensaries and brands to consumer demand, though Headset focuses on analytics and retail insights rather than consumer marketplace ordering.
BudSense: BudSense provides digital menu and marketing solutions for cannabis dispensaries, including online ordering and customer engagement tools. It competes with Leafly in dispensary-facing software and online-ordering functionality.

Broad incumbents

Canopy Growth: Canopy Growth is a major publicly traded cannabis producer and brand owner that uses marketplaces like Leafly to reach consumers. It is a broad incumbent relevant to Leafly as both a potential platform partner and as an indicator of cannabis-industry economics.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Leafly financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Leafly leadership team

Management profile

Number of profiles

Profiles6 records

Leafly subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

Leafly funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Leafly M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leafly

What does Leafly do?

Is Leafly a public or private company?

Leafly is a public company. It is classified as public and is currently operating.

When was Leafly founded?

Leafly was founded in 2010. It employs 101 to 250 people.

Where is Leafly based?

Leafly is headquartered in Seattle, United States, in the North America region.

How does Leafly make money?

Three revenue lines are on record. Transaction/Marketplace Fees are the primary driver. The others are listing Fees and advertising.

Who are Leafly's main competitors?

Direct peers on record are Weedmaps, Dutchie, Jane Technologies (iAnthus), LeafLink and Eaze. Emerging players are Headset and BudSense. Canopy Growth is listed as a broad incumbent.

Does Leafly have an API?

No public API is recorded for Leafly.

What industry is Leafly in?

Leafly's product category is Cannabis Marketplace. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAGAD, Cannabis Online Ordering for Delivery (Marketplace/Aggregator).