What Weedmaps does

Weedmaps, founded in 2008 and headquartered in Irvine, California (operating as Ghost Management Group, LLC / WM Technology, Inc.), is a two-sided cannabis marketplace and SaaS platform connecting adult-use cannabis consumers with licensed dispensaries, delivery services, and brands across 18 U.S. states and jurisdictions. The consumer-facing platform supports dispensary and product discovery through search, interactive maps, live menus, verified reviews, deals, strain information, and online ordering, and is delivered via web, iOS, and Android applications. The company reports a consumer base of more than 16 million and billions of pageviews annually, and operates ancillary content properties — Weedmaps Learn (cannabis education) and Weedmaps News (industry journalism) — that drive organic traffic and category authority.

The platform is built on an integrated SaaS stack for cannabis businesses under the WM Business brand, comprising six modules: WM Listings (business presence management), WM Ads (multichannel advertising), WM Deals (promotion management), WM Orders (order management with POS integration), WM Store (branded ecommerce), and WM Dispatch (compliant delivery automation). This suite is distributed through a combination of direct enterprise sales, a self-serve sign-up flow, and a developer API at developer.weedmaps.com. Monetization is diversified across recurring listing subscriptions, paid advertising and promoted placements, transaction-based fees on orders routed through Orders and Dispatch, and SaaS subscriptions for branded ecommerce and store management. Pricing for all B2B modules is quote-based, while consumer browsing remains free. The company has historically grown via M&A (Enlighten in 2022; mmjmenu, WeedLaws, and Marijuana.com in 2011) and continues to invest in cultural brand collaborations and state-by-state geographic expansion tied to U.S. cannabis legalization.

Name

Weedmaps

Legal name

Ghost Management Group, LLC

Website

https://weedmaps.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Weedmaps is a two-sided cannabis marketplace and SaaS platform connecting 16M+ adult-use consumers with licensed dispensaries, brands, and delivery services across 18 U.S. states, while providing retailers with software tools for listings, advertising, ecommerce, order management, and compliant delivery.

Ownership category

akta.pro rank

Product category

Cannabis Marketplace and SaaS

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cannabis Online Ordering for Delivery (Marketplace/Aggregator) (CRANAGAD)

akta.pro secondary industry

Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics) (CRANAGAF)

Keywords

• Cannabis marketplace
• Cannabis SaaS platform
• Dispensary listings
• Cannabis advertising solutions
• Online cannabis ordering

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Business Listing Fees: Cannabis retailers and brands pay fees to list their businesses on the Weedmaps platform, gaining visibility to millions of active consumers
2. Advertising and Promoted Listings: WM Ads provides paid advertising solutions including multichannel marketing, targeted ads, and out-of-home advertising for cannabis businesses seeking increased visibility
3. Order and Delivery Commission: WM Orders and WM Dispatch solutions facilitate online ordering and delivery management, likely earning transaction-based fees on orders processed through the platform
4. SaaS Software Subscriptions: WM Store and business management tools provide subscription-based SaaS revenue from dispensaries and brands managing their online presence

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels15 records

Core offering

Weedmaps operates an online cannabis marketplace and SaaS platform connecting adult cannabis consumers with licensed dispensaries, brands, and delivery services through its website, mobile apps, and integrated business tools. For cannabis businesses, the WM Business suite provides listings management, advertising, deals, online ordering, branded ecommerce storefronts, and compliant delivery automation. The platform also delivers educational content through Weedmaps Learn and industry reporting through Weedmaps News.

Product overview

Weedmaps operates as a two-sided marketplace and SaaS platform connecting cannabis consumers with licensed dispensaries, brands, and delivery services. The consumer-facing platform (Weedmaps Consumer Platform) enables users to discover local cannabis businesses, browse live menus, read verified reviews, access deals, and order products online. The business side consists of a suite of SaaS tools—WM Listings, WM Ads, WM Deals, WM Orders, WM Store, and WM Dispatch—that help cannabis retailers and brands manage their online presence, advertising, order fulfillment, and delivery operations. The ecosystem also includes educational content (Weedmaps Learn), industry news (Weedmaps News), and mobile applications for both consumers and businesses. The platform serves 16M+ consumers and integrates with a vast network of trusted retailers.

Differentiator

Problem solved

Functional benefit

Brands

• WM Business: SaaS solutions for cannabis retailers and brands including listings, ads, deals, orders, store management, and dispatch services.
• Weedmaps Learn
• Weedmaps News

Products and services

• Weedmaps Consumer Platform Main Weedmaps marketplace enabling cannabis consumers to discover local dispensaries and deliveries, browse live menus, read verified reviews, find brands and strains, access deals, and order cannabis products online.
• WM Listings Business listing solution enabling cannabis retailers and brands to create and manage their presence on the Weedmaps marketplace so more cannabis consumers can discover them.
• WM Ads
• WM Deals
• WM Orders
• WM Store
• WM Dispatch
• Weedmaps Learn
• Weedmaps News
• Weedmaps Mobile App

Quantifiable outcome

• Up to 10X more engagements with Premium pages
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Ike's Love & SandwichesminorGTM or Marketing Partner · 13 April 2026Limited-time collaboration sandwich called 'The Dream Rotation' launched for 420 cultural moment, featuring crispy fried chicken with Flamin' Hot Cheetos, cream cheese, and honey on Dutch Crunch bread. Available exclusively at Ike's locations from April 13 through May 29, 2026. Positioned around community engagement between the two brands.
• Mike GiantminorGTM or Marketing Partner · 13 February 2026Limited-edition 2026 apparel collection collaboration featuring t-shirts, jackets, bags, and accessories with the artist's signature visual language. The collection emphasizes premium quality, cultural authenticity, and artistic integrity over conventional branded merchandise, positioning Weedmaps at the intersection of street art and cannabis culture.
• Technology Partners (POS Integration)coreTechnology or IntegrationWeedmaps integrates with Point-of-Sale (POS) systems from technology partners to enable seamless setup and order management for dispensaries. The platform mentions ease of setup for businesses using POS from technology partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Leafbuyer Technologies: Leafbuyer is a cannabis digital marketing and loyalty platform connecting dispensaries and brands with consumers via deals, rewards, and pre-ordering. It is an emerging player with partial overlap to Weedmaps' deals, ads, and ordering modules.
• AlpineIQ: AlpineIQ is a cannabis marketing automation and consumer data platform for dispensaries and brands, offering CRM, SMS, and segmented marketing. It competes partially with Weedmaps on retailer marketing/ads and complements the WM Business ecosystem.

Direct peers

• Dutchie: Dutchie is a leading cannabis e-commerce and POS-integrated ordering platform used by dispensaries for online menus, pickup, and delivery. While less focused on consumer discovery than Weedmaps, Dutchie directly overlaps with WM Orders, WM Store, and WM Dispatch in serving cannabis retailers.
• Leafly Holdings: Leafly is the closest direct competitor to Weedmaps, operating a cannabis strain, retailer, and brand discovery marketplace with similar consumer-facing content (Leafly Learn) and retailer SaaS tools. Both companies compete head-to-head for cannabis consumer attention and retailer advertising budgets.
• Jane Technologies (iHeartJane): Jane is a cannabis e-commerce and menu platform providing dispensaries with branded online ordering, delivery logistics, and POS integrations. It competes directly with Weedmaps' WM Store, WM Orders, and WM Dispatch modules for retailer software spend.

Broad incumbents

• Treez: Treez is a cannabis retail point-of-sale and commerce platform offering POS, inventory, e-commerce, and analytics for dispensaries. It is a broader incumbent that overlaps with Weedmaps' ordering, store, and dispatch modules on the retailer-software side.
• Springbig: Springbig offers cannabis loyalty, CRM, SMS marketing, and consumer engagement software to dispensaries and brands. It overlaps with Weedmaps' advertising and deals functionality (WM Ads, WM Deals) from a marketing-software angle rather than pure discovery.
• Cova Software: Cova provides cannabis POS, e-commerce, and compliance solutions to dispensaries. It is a broader incumbent retailer software player that overlaps with WM Orders/Store/Dispatch on the dispensary operating stack.
• Blaze Software: Blaze provides dispensary POS, e-commerce, delivery, and loyalty software for cannabis retailers. It competes with multiple Weedmaps Business modules (Orders, Store, Dispatch) and is a meaningful enterprise retailer software incumbent.

Others

• Headset: Headset is a cannabis data and analytics provider offering market intelligence, retail analytics, and consumer insights to cannabis operators and brands. It is comparable as a B2B cannabis software provider but focuses on data rather than consumer marketplace/ordering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/weedmaps
• YouTubeyoutube.com/nugporn
• Facebookfacebook.com/Weedmaps
• LinkedInlinkedin.com/company/weedmaps
• Instagraminstagram.com/weedmaps
• TikToktiktok.com/@weedmapstv

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weedmaps