What Eaze does

Eaze is a California-headquartered cannabis delivery marketplace that connects adult consumers (21+) with licensed dispensaries and curated brands through its owned web and mobile platform. The company operates on-demand delivery across 12+ California cities — including Los Angeles, San Francisco, San Diego, Oakland, Sacramento, and San Jose — 365 days a year from 9 AM to 10 PM PST, with coverage extending to apartments, hotels, and residences. Its product surface spans flower and prerolls, vapes, edibles, concentrates, wellness/tinctures/capsules, and accessories, with 800–1,400+ SKUs and 79–104 brands per market depending on geography. Proprietary merchandising differentiates the experience: an algorithmic curation system tailors assortment by consumer experience level and price range, and the 'Cannabis for a Cause' shelf highlights women and BIPOC-owned brands as a social-impact differentiator.

The underlying technology is a vertically integrated marketplace and delivery stack supporting real-time ordering, delivery tracking, and location-based assortment. Eaze also operates an own-brand accessories line (510-thread batteries, rolling papers, lighters, button batteries) sold alongside third-party SKUs. The business model is primarily transaction-based: Eaze charges dispensary partners a commission or take rate on each completed delivery order, supplemented by margins on own-brand accessory sales and exclusive brand launch partnerships (e.g., the Koala Puffs x Kanha Peach Paradise CBD:THC gummy in April 2026). Marketing relies on owned digital channels (SEO-optimized city pages, app), creator/influencer partnerships, brand co-marketing with featured dispensaries, and a referral program — paid digital advertising is constrained by cannabis advertising regulations.

Eaze was an independent private company from its 2014 founding until its 2025–2026 acquisition by Vireo Growth Inc. (NASDAQ: VREO), a Minnesota-based cannabis multistate operator, in an all-stock transaction valued at approximately $47 million. The deal closed in April 2026, making Eaze a wholly-owned subsidiary of Vireo and expanding the combined MSO to 166 dispensaries across 10 states. Eaze's acquisition price represents a steep decline from its roughly $700 million peak valuation during the 2018 venture funding cycle, with the company's history including a 2021 executive bank fraud conviction and an aborted Green Dragon acquisition that had targeted a combined $10 billion valuation.

Name

Eaze

Legal name

Eaze Inc.

Website

https://eaze.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Eaze is a California-headquartered cannabis delivery marketplace that connects adult consumers with licensed dispensaries through on-demand delivery across 12+ California cities, operating a curated assortment of 800–1,400+ SKUs from roughly 80–104 brands, and monetizing via transaction fees and own-brand accessories.

Ownership category

akta.pro rank

Product category

Cannabis Delivery Marketplace

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)

Keywords

• Cannabis delivery
• Cannabis marketplace
• Dispensary delivery
• On-demand cannabis
• Cannabis e-commerce

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cannabis Product Sales (Transaction Fee / Marketplace Commission): Eaze earns revenue by facilitating transactions between consumers and licensed dispensaries through its platform. The platform charges dispensaries a commission or transaction fee on each completed delivery order. Eaze also sells its own branded accessories (e.g., Eaze 510 Battery, Rolling Papers).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eaze is an online marketplace and technology platform that connects adult consumers with licensed California dispensaries and cannabis brands for on-demand delivery of THC and CBD products including flower, vapes, edibles, concentrates, and wellness items across 12+ California cities. The platform also retails its own branded accessories such as the Eaze 510 Battery, Rolling Papers, MAX 380 Button Battery, and White Clipper Lighter.

Product overview

Eaze is a California-based cannabis delivery platform operating as a marketplace connecting consumers with licensed dispensaries and brands. The platform offers on-demand delivery of THC and CBD products across California, with coverage spanning major metropolitan areas including Los Angeles, San Francisco, San Diego, Sacramento, Oakland, San Jose, and surrounding regions. The product portfolio includes a curated selection of third-party brands across categories including Flower & Prerolls, Vapes, Edibles, Concentrates, Wellness/Tinctures/Capsules, and Accessories. Eaze also sells proprietary accessories under its own brand (Eaze 510 Battery, Eaze Rolling Papers, Eaze MAX 380 Button Battery). The platform features location-based delivery services available 365 days a year from 9:00 AM to 10:00 PM PST.

Differentiator

Problem solved

Functional benefit

Products and services

• Eaze Delivery Platform Web and mobile cannabis delivery marketplace connecting adult consumers (21+) with licensed California dispensaries and brands; enables browsing, ordering, and delivery of flower, vapes, edibles, concentrates, and wellness products across Los Angeles, San Francisco, San Diego, Sacramento, Oakland, San Jose and other California cities.
• Eaze 510 Battery Proprietary vaping battery sold under Eaze's own brand, compatible with standard 510-thread cartridges. Available in Blue and Gradient color variants.
• Eaze Rolling Papers Brand-label rolling papers sold as an accessory on the Eaze platform.
• Eaze MAX 380 Button Battery Proprietary 380mAh button battery sold under Eaze's accessory line for vaping devices.
• Eaze White Clipper Lighter White Eaze-branded Clipper lighter accessory sold on the platform.

Quantifiable outcome

• Eaze expands to 166 dispensaries across 10 states as part of Vireo Growth acquisition
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Sunderstorm / KanhaminorGTM or Marketing Partner · 7 April 2026Kanha by Sunderstorm launched a limited-edition CBD gummy called Peach Paradise in partnership with digital influencer Koala Puffs and California-based delivery platform Eaze. The launch leveraged creator-led marketing to reach consumers directly through social media and digital communities. The product was released exclusively via Eaze with a meet-and-greet event scheduled for April 11, 2026.
• Green DragoncoreStrategic or Co-development Partner · 18 August 2021Eaze, a California-based delivery platform, announced acquisition of Green Dragon, a multistate cannabis retailer, expanding Eaze's operations into Colorado and Florida. The combined company was valued at nearly $10 billion and would cover 42 locations, pending regulatory approval. This deal would have made Eaze the nation's largest MSO delivery operation and the biggest California-headquartered MSO. Note: This acquisition was later superseded by Eaze being acquired by Vireo Growth.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lantern (formerly Meadow): Lantern is a cannabis e-commerce and delivery platform serving dispensaries and consumers. It operates in California and other states and is a direct competitor to Eaze's delivery marketplace model.
• Flowhub: Flowhub provides cannabis retail management and e-commerce software for dispensaries, including online ordering and delivery workflows. It competes with Eaze on the dispensary-facing technology layer.
• Jane Technologies (iHeartJane): Jane is an e-commerce and marketing platform for cannabis dispensaries offering online ordering and delivery. It is one of Eaze's closest direct competitors in California and other legal states.
• Leafly Holdings: Leafly operates a cannabis information and discovery platform with retailer listings and delivery integrations. It serves the same cannabis consumer audience as Eaze and competes for digital discovery and order flow.
• Dutchie: Dutchie is a cannabis e-commerce and POS platform powering online ordering and delivery for dispensaries. It competes directly with Eaze in the cannabis delivery technology stack and marketplace layer.
• Weedmaps: Weedmaps is a leading cannabis marketplace and SaaS platform connecting consumers with dispensaries and brands. It directly competes with Eaze as an online discovery and delivery channel for cannabis consumers in California and other states.
• Greenline / Greenline Peoria: Greenline is a California-focused cannabis delivery service operating in major metros. It competes directly with Eaze for on-demand cannabis delivery customers and dispensary partnerships.

Emerging players

• Strainprint Technologies: Strainprint is a cannabis data and patient-tracking platform with consumer-facing tools. It is adjacent to Eaze's cannabis consumer experience and could compete or partner around data-driven product curation.
• Jointly: Jointly is a cannabis wellness app helping consumers match products to desired effects. It overlaps with Eaze's product-discovery and curation mission but focuses on consumption tracking rather than delivery.

Broad incumbents

• Curaleaf Holdings: Curaleaf is one of the largest U.S. cannabis MSOs with retail and delivery operations across multiple states. As a broad incumbent, it overlaps with Eaze/Vireo's combined omnichannel cannabis retail ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/eaze
• Facebookfacebook.com/EazeTeam
• LinkedInlinkedin.com/company/eaze-up

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds10 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eaze