CAULIPOWER
CAULIPOWER is a U.S. frozen-foods CPG company that makes gluten-free cauliflower-crust pizzas, pizza crusts, snacks, all-natural chicken products, and single-serve high-protein meal bowls. It sells to health-conscious consumers through major grocery retailers, e-commerce, and foodservice channels across North America.
- Company typePrivate
- Founded2016
- HeadquartersEncino, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What CAULIPOWER does
CAULIPOWER is a private U.S. frozen-foods CPG company that designs, markets, and sells better-for-you frozen products built around cauliflower as the primary ingredient. Founded in 2016 and headquartered in Encino, California, the company's portfolio spans gluten-free cauliflower-crust pizzas (eight varieties including Margherita, Cheese Lovers, Roasted Veggie, Buffalo Style Chicken, Uncured Pepperoni, White, Dill Pickle, and Sausage & Uncured Pepperoni), packaged cauliflower pizza crusts, frozen pizza snacks, all-natural chicken products (tenders, bites, nuggets), and a recently launched single-serve entree line of pizzas and meal bowls with 18-21 grams of protein per serving. The underlying technology is proprietary cauliflower-based food formulation that allows gluten-free products without compromising taste or texture, positioning the company as a category-creator in the better-for-you frozen pizza segment.
The company generates revenue through one-time product sales across retail grocery, foodservice, convenience, and e-commerce channels. Its products are distributed nationally through major retailers including Walmart, Whole Foods Market, Wegmans, Publix, Kroger, Hy-Vee, Sprouts Farmers Market, and Fresh Direct, with operations extending into Canada. The customer base is health-conscious consumers seeking convenient, gluten-free, and higher-protein frozen meals, served through a horizontal segmentation approach spanning consumer and grocery-retailer buyer units. The company pursues a multi-channel marketing strategy that leans on earned media (Forbes, Good Housekeeping, Good Morning America, Parade), an email subscription program ('Vegolution Club'), and website content marketing around recipes and meal hacks.
In November 2025, CAULIPOWER was acquired by Urban Farmer, a contract manufacturer of plant-based dough products and a portfolio company of Paine Schwartz Partners. The acquisition followed a nine-year manufacturing partnership between the two companies and was structured to create a vertically integrated better-for-you frozen pizza and dough platform. The company has raised approximately $10.2 million in disclosed funding (a $2M Boulder Food Group seed in 2017 and an ~$8.19M round from Tenth Avenue Holdings in 2018) and operates with 11-50 employees, consistent with a CPG that relies on co-manufacturing for production.
CAULIPOWER firmographics
Firmographics- Name
- CAULIPOWER
- Legal name
- Unknown - No explicit legal entity name found in source data
- Website
- https://eatCAULIPOWER.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- CAULIPOWER is a U.S. frozen-foods CPG company that makes gluten-free cauliflower-crust pizzas, pizza crusts, snacks, all-natural chicken products, and single-serve high-protein meal bowls. It sells to health-conscious consumers through major grocery retailers, e-commerce, and foodservice channels across North America.
- Ownership category
- akta.pro rank
CAULIPOWER industry classification
Industry- Product category
- Frozen Foods
- NAICS
- Frozen Food Manufacturing (31141), Food Manufacturing (311)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Entrées & Complete Meals (CRADADAA)
- akta.pro secondary industries
- Frozen Plant-Based & Vegetarian Meals (CRADADAF), Frozen Snacks & Appetizers (CRADADAD), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)
Keywords
Where CAULIPOWER is headquartered
LocationHeadquarters
- HQ city
- Encino
- HQ country
- United States
- HQ region
- North America
Markets served
CAULIPOWER business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Frozen Food Product Sales: CAULIPOWER generates revenue through the sale of its frozen cauliflower-based food products including pizzas, pizza crusts, chicken products, and single-serve entrees through retail grocery and foodservice channels.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
CAULIPOWER product offering
Product offeringCore offering
CAULIPOWER produces and sells a portfolio of better-for-you frozen foods built around cauliflower-based formulations. Its core offerings include gluten-free cauliflower crust pizzas (multiple varieties), plain cauliflower pizza crusts, frozen pizza snacks, all-natural chicken products (tenders, bites, nuggets), and single-serve entrees (personal pizzas and meal bowls) with 18–21 grams of protein per serving, sold through major grocery, e-commerce, and foodservice channels in the U.S. and Canada.
Product overview
CAULIPOWER is a frozen foods company offering a portfolio of better-for-you products centered on cauliflower-based and all-natural chicken offerings. The core product lines include Cauliflower Crust Pizzas (with 8+ varieties), Cauliflower Pizza Crusts, Pizza Snacks, All Natural Chicken products (tenders, bites, nuggets), and Single Serve Bowls & Pizzas (recently launched entrees with 18-21g protein). All cauliflower crust products are certified gluten-free. The company was acquired by Urban Farmer (a Paine Schwartz Partners portfolio company) in November 2025 to create a vertically integrated better-for-you frozen foods platform.
Differentiator
Problem solved
Functional benefit
Brands
- Cauliflower Crust Pizzas: Gluten-free cauliflower-based pizza products including Margherita, Cheese Lovers, Roasted Veggie, Buffalo Style Chicken, Uncured Pepperoni, White Pizza, Dill Pickle, and Sausage & Uncured Pepperoni varieties.
- Cauliflower Pizza Crust
- Pizza Snacks
- All Natural Chicken
- Single Serve Bowls & Pizzas
Products and services
- Cauliflower Crust Pizzas Gluten-free frozen pizzas with cauliflower-based crusts in varieties including Margherita, Cheese, Roasted Veggie, Buffalo Style Chicken, Uncured Pepperoni, White, Dill Pickle, and Sausage & Uncured Pepperoni.
- Cauliflower Pizza Crust Packaged cauliflower-based pizza crusts sold in 2-packs for consumers to top and bake at home.
- Pizza Snacks Frozen pizza snack bites in varieties including Uncured Pepperoni, Sausage & Uncured Pepperoni, and Four Cheese flavors.
- All Natural Chicken Frozen chicken products including Spicy(ish) and Original Tenders, Original and Dill Bites, and Chicken Nuggets made with all-natural ingredients.
- Single Serve Bowls & Pizzas Single-serve frozen entrees including Personal Cheese and Margherita pizzas, plus Fajita Veggies & Chicken Bowl and Cauliflower Rice Risotto & Grilled Chicken Bowl with 18-21g protein per serving.
- Over the Top Cauliflower Crust Pizza Premium cauliflower crust pizza variant under the Over the Top product line.
Companies that use CAULIPOWER
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
CAULIPOWER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CAULIPOWER partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Urban FarmerflagshipUrban Farmer, a contract manufacturer of plant-based dough products and portfolio company of Paine Schwartz Partners, acquired CAULIPOWER. The companies had a 9-year manufacturing partnership prior to the acquisition. The combination aims to create a scaled, vertically integrated platform in the better-for-you frozen pizza and dough market, leveraging Urban Farmer's manufacturing capabilities with CAULIPOWER's distribution and innovation pipeline.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CAULIPOWER competitors and assessment
Company assessmentDirect peers
- Real Good Foods: Real Good Foods is a direct peer producing better-for-you, gluten-free, low-carb frozen meals and pizzas targeted at health-conscious consumers via major grocery and club channels. Like CAULIPOWER, it competes on clean ingredients and better-for-you positioning in the frozen aisle.
- Amy's Kitchen: Amy's Kitchen is a leading better-for-you frozen meals brand with broad retail distribution and a similar customer base of health-conscious, vegetarian-leaning consumers. Its frozen pizza and entrée portfolio overlaps directly with CAULIPOWER's category.
- Sweet Earth Foods: Sweet Earth Foods (a Nestlé brand) produces plant-based and better-for-you frozen meals and bowls sold in major U.S. grocery channels. Its product set and target consumer are closely aligned with CAULIPOWER's single-serve entrée and pizza offerings.
- Milton's Craft Bakers: Milton's Craft Bakers offers cauliflower-crust frozen pizzas and other better-for-you baked goods through grocery and natural channels. It is a direct competitor in the cauliflower-crust frozen pizza sub-category that CAULIPOWER pioneered.
- Bell & Evans: Bell & Evans produces premium all-natural and organic frozen chicken products (tenders, nuggets) sold in natural and mainstream grocery channels. Its chicken portfolio directly overlaps CAULIPOWER's All Natural Chicken line in both product and customer base.
Broad incumbents
- DiGiorno (Nestlé): DiGiorno is the dominant U.S. frozen pizza brand owned by Nestlé, with deep retailer relationships and marketing scale. It competes against CAULIPOWER for the same frozen pizza shelf space, though its positioning is mainstream rather than better-for-you.
- Halo Top (Wells Enterprises): Halo Top is a leading better-for-you frozen brand (frozen desserts) sold across the same major grocery channels as CAULIPOWER. While not a direct category competitor, it competes for similar better-for-you consumer mindshare and freezer-aisle shelf space.
- Kashi (Kellanova): Kashi is a better-for-you frozen and packaged food brand with national grocery distribution and a similar health-conscious consumer target. It overlaps with CAULIPOWER on better-for-you frozen meal occasions and shelf placement.
- Lean Cuisine (Nestlé): Lean Cuisine is a mainstream better-for-you frozen entrée brand carried by every major U.S. grocery chain. It competes with CAULIPOWER's single-serve bowls and pizzas for the same portion-controlled, calorie-conscious consumer occasions.
Emerging players
- Trader Joe's (Private Label Cauliflower Pizza): Trader Joe's cauliflower-crust pizza is a strong private-label competitor that has helped validate the category while compressing CAULIPOWER's pricing umbrella. Comparable product, similar end-consumer, and a meaningful share of natural/grocery traffic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CAULIPOWER social profiles
Digital presenceCAULIPOWER financial estimates
Financial estimateRevenue estimate
Valuation estimate
CAULIPOWER leadership team
Management profileNumber of profiles
Profiles2 records
CAULIPOWER funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CAULIPOWER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CAULIPOWER
What does CAULIPOWER do?
CAULIPOWER produces and sells a portfolio of better-for-you frozen foods built around cauliflower-based formulations. Its core offerings include gluten-free cauliflower crust pizzas (multiple varieties), plain cauliflower pizza crusts, frozen pizza snacks, all-natural chicken products (tenders, bites, nuggets), and single-serve entrees (personal pizzas and meal bowls) with 18–21 grams of protein per serving, sold through major grocery, e-commerce, and foodservice channels in the U.S. and Canada.
Is CAULIPOWER a public or private company?
CAULIPOWER is a private company. It is classified as private equity controlled and is currently acquired.
When was CAULIPOWER founded?
CAULIPOWER was founded in 2016. It employs 11 to 50 people.
Where is CAULIPOWER based?
CAULIPOWER is headquartered in Encino, United States, in the North America region.
How does CAULIPOWER make money?
One revenue line is on record: frozen Food Product Sales.
Who are CAULIPOWER's main competitors?
Direct peers on record are Real Good Foods, Amy's Kitchen, Sweet Earth Foods, Milton's Craft Bakers and Bell & Evans. Broad incumbents are DiGiorno (Nestlé), Halo Top (Wells Enterprises), Kashi (Kellanova) and Lean Cuisine (Nestlé). Trader Joe's (Private Label Cauliflower Pizza) is listed as an emerging player.
Does CAULIPOWER have an API?
No public API is recorded for CAULIPOWER.
What industry is CAULIPOWER in?
CAULIPOWER's product category is Frozen Foods. Its primary akta.pro industry code is CRADADAA, Frozen Entrées & Complete Meals, with a secondary code of CRADADAF, Frozen Plant-Based & Vegetarian Meals. Its NAICS code is 31141 and its SIC code is 2030.