Emobi
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Emobi firmographics
Firmographics- Name
- Emobi
- Legal name
- Emobi, Inc.
- Website
- https://emobi.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Emobi industry classification
Industry- Product category
- EV Charging Infrastructure Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK)
Keywords
Where Emobi is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Emobi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Emobi Hub Roaming Platform: Emobi Hub provides cost-free integration for Charge Point Operators (CPOs) to join the roaming network and charges e-Mobility Service Providers (eMSPs) for access to 140,000+ chargers via a single API. Revenue is generated from subscription plans (Startup, Growth, Custom) with tiered access to API/OCPI modules, onboarding assistance, support levels, and analytics tools. The platform also generates value through cross-network session validation and billing reconciliation services.
- JustPlug / Plug & Charge Subscription: JustPlug and Plug&Charge technology is sold as a subscription-based PnC (Plug & Charge) service. Options include PnC Infrastructure of Your Own (managing own PKI with Emobi subscription) and PnC Infrastructure with Emobi (full managed infrastructure). Revenue generated through monthly/annual subscription plans for certificate management and seamless infrastructure support.
- Enterprise Custom Plans: Custom enterprise-grade plans include full integration support, designated product manager, dedicated technical team, and customizable solutions. These plans are sold on a per-engagement basis with pricing provided upon request (contact sales).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Startup Plan — entry-level for emerging e-mobility companies |
| Subscription | Monthly | Growth Plan — mid-tier for scaling e-mobility businesses |
| Subscription | Multi-year contract | Custom Plan — enterprise-grade for large-scale deployments |
| Subscription | Monthly | PnC Infrastructure of Your Own — manage own PKI with Emobi subscription |
| Subscription | Monthly | PnC Infrastructure with Emobi — fully managed Plug & Charge |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Emobi product offering
Product offeringCore offering
Emobi builds and operates a cloud-based EV charging roaming platform (Emobi Hub) that unifies 140,000+ charging ports across 30+ networks in North America through a single OCPI-compliant API, accessible to Charge Point Operators at no cost and to e-Mobility Service Providers via tiered subscriptions. Its companion product JustPlug delivers cloud-based ISO 15118 Plug & Charge authentication and payment automation for EVs and chargers without requiring hardware or firmware upgrades, including legacy and wireless infrastructure. Together, the platform eliminates fragmented charging network access, automates authentication, and standardizes cross-network billing and reconciliation for automakers, fleets, app makers, navigation systems, and government agencies.
Product overview
Emobi offers a platform-plus-modules architecture consisting of two core products: Emobi Hub (for EMSP and CPO) providing roaming interoperability across 30+ networks with 140,000+ charging ports, and JustPlug™ enabling cloud-based ISO 15118 Plug&Charge automation without hardware upgrades. The platform unifies the fragmented EV charging space through standardized APIs and AI-powered data refinement. Three specialized research facilities (Interoperability Lab, JustPlug Center, and V2G Lab in California and Florida) support ongoing innovation.
Differentiator
Problem solved
Functional benefit
Brands
- JustPlug: Cloud-based ISO 15118 Plug&Charge technology that enables secure and automatic EV charging capability on all types of vehicles and chargers, including legacy and wireless, without requiring hardware or firmware upgrades.
- Emobi Hub
Products and services
- Emobi Hub for EMSP Cloud-based roaming platform for e-Mobility Service Providers that provides unified access to 140,000+ chargers across 30+ networks in North America through a single API integration. Includes standardized data, cross-network session validation, reporting, and streamlined billing and settlement, accelerating go-to-market and reducing operational overhead for app makers, fleets, and charging service providers.
- Emobi Hub for CPO Cloud-based roaming platform for Charge Point Operators that exposes their charging networks to EV drivers across the US and Canada via cost-free integration. Provides data standardization for charger static and dynamic data, zero onboarding requirements, and simplified cross-platform reconciliation to boost charger utilization and unlock new revenue for CPOs.
- JustPlug (Emobi JustPlug) Cloud-based ISO 15118 Plug & Charge subscription service that enables secure, automatic EV charging authentication and payment on all types of vehicles and chargers—including legacy L2 chargers, wireless chargers, and modern DC fast chargers—without requiring hardware or firmware upgrades. Uses AI Memory Map technology and ISO 15118 digital certificate infrastructure to handle edge cases and improve charging session reliability.
- Emobi Roaming Hub (Platform) Unified interoperability platform enabling automated roaming, session management, and cross-network billing and reconciliation across fragmented EV charging networks. Underlies both the EMSP and CPO-facing Emobi Hub offerings and provides the integration layer for JustPlug authentication.
Quantifiable outcome
- 80% of existing chargers and vehicles lack traditional Plug & Charge capability — Emobi's JustPlug extends ISO 15118 Plug & Charge to this vast underserved infrastructure
- +3 more outcomes
Companies that use Emobi
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles5 records
Emobi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Emobi partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Blink ChargingcoreBlink Charging integrated its network of 56,000+ networked EV charging ports into Emobi's roaming platform, enabling drivers to access Blink chargers through various automaker apps, fleet platforms, and other charging apps without separate authentication. The partnership provides access to Emobi's JustPlug technology for automatic authentication and payment without hardware upgrades. Initial one-year collaboration term.
- DIMOcoreEmobi and DIMO launched the first fleet-ready device enabling secure Plug & Charge using ISO 15118 standards. The solution combines Emobi's JustPlug technology with DIMO's session infrastructure platform, providing digital certificates directly to vehicles through DIMO's physical or virtual device. Enables any fleet or driver with any vehicle to independently enable Plug & Charge without automaker involvement or hardware upgrades.
- SBD TechnologiescoreEmobi partnered with SBD Technologies, an AI-driven EV adoption company for municipal and commercial fleets. Combines Emobi's 120,000+ charging locations across 26+ networks with SBD's FleetCharge solution. Addresses fleet challenges including range anxiety, unreliable charging data, and payment complexities through a unified platform.
- Keysight TechnologiescoreEmobi partnered with Keysight Technologies to enhance Plug & Charge technology through advanced hardware testing capabilities. Every new customer (OEM or charger operator) receives Keysight hardware for Plug & Charge testing. Emobi manages the entire process from initial setup to commercial deployment. Keysight's self-certification support ensures solutions meet highest quality and reliability standards.
- MontacoreEmobi partnered with Monta to provide access to 120,000+ charge points across the US and Canada, integrating Emobi's AI-powered data models for real-time charger availability, locations, tariffs, and restrictions. Monta (a leader in Europe with 600,000+ charge points) is expanding into the US market through this partnership.
- Autel EnergycoreEmobi and Autel partnership integrates Autel's charging solutions with Emobi's roaming ecosystem. Over 110,000 charging ports integrated into Emobi's hub. Collaboration enables AI-powered Plug & Charge with seamless retry functionality, simplifying EV payment and billing without manual intervention.
- AutocryptcoreEmobi and Autocrypt unveiled the first US-based Plug & Charge ecosystem powered by AI. Collaboration focused on building a robust Public Key Infrastructure (PKI) utilizing fine-tuned AI and machine learning models to address errors and data inconsistencies in traditional Plug & Charge systems. Built on ISO 15118-2 and ISO 15118-20 standards. Collaboration began June 2023.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Emobi competitors and assessment
Company assessmentDirect peers
- Hubject: Hubject is the global leader in EV charging roaming between CPOs and EMSPs via the intercharge network. It is Emobi's most direct competitor in North American roaming and Plug & Charge interoperability.
- Monta: Monta is a European eMSP and charging management platform expanding into North America through Emobi's hub. It competes for the same EMSP, fleet, and app-maker wallet with overlapping roaming and white-label offerings.
- Noodoe: Noodoe provides EV charging operating-system software and cloud management for chargers and networks. It overlaps with Emobi on cloud-based EV charging software, Plug & Charge enablement, and AI-driven session optimization.
- Autocrypt: Autocrypt is an automotive cybersecurity and V2X/PKI company that co-developed Emobi's AI-powered Plug & Charge ecosystem. It is a direct comparable in PKI and ISO 15118-based charging authentication.
Broad incumbents
- ChargePoint: ChargePoint operates one of the largest EV charging networks in North America and offers its own roaming, software, and hardware. It is both a partner CPO in Emobi's hub and a broad incumbent competing for OEM and fleet charging software spend.
- EVgo: EVgo is a major US DC fast-charging network with its own roaming partnerships and OEM programs. It is a CPO integrated into Emobi's hub while also competing in OEM-facing charging services.
- Greenlots (Shell Recharge Solutions): Greenlots, now part of Shell, provides EV charging network management software and roaming services. It is a broad incumbent competitor for utility, fleet, and OEM charging software contracts.
Emerging players
- DIMO: DIMO is a vehicle data and connected-car platform that partnered with Emobi to launch a fleet-ready Plug & Charge device. It overlaps on fleet-focused EV charging enablement and connected-vehicle infrastructure.
- Flipturn: Flipturn is an EV charging management platform for customer-managed sites that integrated Emobi's roaming and authentication. It competes for the same customer-managed charging software wallet.
Others
- Keysight Technologies: Keysight partnered with Emobi to provide hardware testing for Plug & Charge deployments. It is an enabling ecosystem participant rather than a direct competitor, but its automotive test and certification business addresses overlapping OEM and Tier 1 needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Emobi social profiles
Digital presenceEmobi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emobi leadership team
Management profileNumber of profiles
Profiles2 records
Emobi subsidiaries and ownership
Company hierarchySubsidiaries1 record
Emobi funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emobi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emobi
What does Emobi do?
Emobi builds and operates a cloud-based EV charging roaming platform (Emobi Hub) that unifies 140,000+ charging ports across 30+ networks in North America through a single OCPI-compliant API, accessible to Charge Point Operators at no cost and to e-Mobility Service Providers via tiered subscriptions. Its companion product JustPlug delivers cloud-based ISO 15118 Plug & Charge authentication and payment automation for EVs and chargers without requiring hardware or firmware upgrades, including legacy and wireless infrastructure. Together, the platform eliminates fragmented charging network access, automates authentication, and standardizes cross-network billing and reconciliation for automakers, fleets, app makers, navigation systems, and government agencies.
Is Emobi a public or private company?
Emobi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Emobi founded?
Emobi was founded in 2020. It employs 11 to 50 people.
Where is Emobi based?
Emobi is headquartered in San Francisco, United States, in the North America region.
How does Emobi make money?
Three revenue lines are on record. Emobi Hub Roaming Platform is the primary driver. The others are justPlug / Plug & Charge Subscription and enterprise Custom Plans.
Who are Emobi's main competitors?
Direct peers on record are Hubject, Monta, Noodoe and Autocrypt. Broad incumbents are ChargePoint, EVgo and Greenlots (Shell Recharge Solutions). Emerging players are DIMO and Flipturn. Keysight Technologies is listed as an others.
Does Emobi have an API?
Yes. Emobi provides a standardized API that enables access to 30+ charging networks and 140,000+ charging ports across the US and Canada. The API uses OCPI (Open Charge Point Interface) protocol for integration, providing real-time charger data, remote session management, and seamless network integration. The platform offers API/OCPI modules for CPO and EMSP integrations, facilitating cross-network billing and reconciliation. Developer documentation is at docs.emobi.ai.
What industry is Emobi in?
Emobi's product category is EV Charging Infrastructure Software. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of EUAFAMAI, EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing). Its NAICS code is 518 and its SIC code is 4911.