What Noodoe does

Noodoe Group Inc., a Delaware-incorporated private company founded in 2013, designs and deploys EV charging infrastructure solutions for commercial charging station operators, with a principal place of business in Houston, Texas and reported corporate presence in Walnut, California. The company's product line combines EV charging hardware with a cloud-native software platform, targeting four primary verticals: hotels and hospitality, multi-family residential, vehicle dealerships, and gas stations and fuel retailers, with stated operations across 18 countries and 40 US states. Its flagship software capability is the Generative AI Pricing Advisor, launched in November 2024, which is built on Amazon Bedrock using Anthropic Claude 3.5 Sonnet to deliver dynamic, real-time pricing optimization for charging stations, with Noodoe reporting 10-25% revenue increases per station and 2-3x faster time-to-market within months of launch.

The business operates a hybrid revenue model: one-time hardware sales of EV charging equipment paired with recurring SaaS-based AI services for pricing optimization, distributed primarily through direct enterprise sales to commercial charging station operators. Leadership consists of CEO Jennifer Chang and founder and Chairman John Wang, with the company having raised approximately $12.35M in cumulative disclosed funding via a 2023 SEC Form D filing and prior KYMCO Capital participation; ABM Industries is identified as an investor in 2023. Strategic partnerships include co-marketing with KDDI Spherience as one of four featured IoT ecosystem partners at CES 2026, plus core technology integration with AWS and Anthropic.

The go-to-market emphasizes enterprise B2B sales across multiple commercial verticals, with technology platform partnerships (notably AWS Bedrock) serving as a mid-funnel channel and industry events providing top-of-funnel exposure. The company's growth profile is anchored by active product development in AI-driven pricing optimization and a multi-vertical distribution strategy rather than relying on any single customer segment or geography.

Name

Noodoe

Legal name

Noodoe Group Inc.

Website

https://noodoe.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Noodoe Group Inc. designs and deploys EV charging infrastructure for commercial operators across hotels, apartments, dealerships, and gas stations, with a Generative AI Pricing Advisor that delivers 10-25% revenue lift per station in 18 countries.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ)

Keywords

• EV charging infrastructure
• Electric vehicle charging
• AI pricing optimization
• Charging station management
• EV charging software

Headquarters

HQ city

Walnut

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. EV Charging Hardware and Software Solutions: Noodoe provides EV charging solutions with integrated AI capabilities to station operators, generating revenue through sale and deployment of charging infrastructure combined with AI-powered software services for pricing optimization.
2. AI Software Services: SaaS-based AI pricing optimization services for EV charging station operators, with demonstrated revenue uplift of 10-25% per station, reducing time to market by 2-3 times.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Noodoe designs and provides EV charging infrastructure solutions combined with AI-powered software for commercial charging station operators. Its offerings include charging hardware and a Generative AI Advisor deployed on Amazon Bedrock using Anthropic Claude 3.5 Sonnet that delivers dynamic pricing optimization for charging stations. The solutions serve hotels, apartments, vehicle dealerships, and gas stations across 18 countries and 40 US states.

Product overview

Noodoe is a developer of EV charging solutions with integrated AI capabilities. The company provides charging solutions for hotels, apartments, vehicle dealerships, and gas stations, operating in 18 countries and 40 US states. Their core offering combines EV charging hardware with AI-powered software to optimize charging station operations and pricing strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• EV Charging Solutions
• Generative AI Advisor

Quantifiable outcome

• 10-25% revenue increase per charging station within months of AI solution launch
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered key ecosystem partner, core infrastructure partner and core ai partner.

• KDDI Spheriencekey ecosystem partnerStrategic or Co-development Partner · 2 January 2026KDDI Spherience, the IoT Center of Excellence within KDDI Corporation, positioned Noodoe as one of four key ecosystem partners at CES 2026, showcasing collaborative IoT use cases across devices, vehicles, infrastructure and cloud services. This inaugural appearance demonstrates KDDI Spherience's role as KDDI's dedicated global IoT innovation hub with Noodoe as a featured partner.
• Amazon Web Services (AWS) - Amazon Bedrockcore infrastructure partnerTechnology or IntegrationNoodoe deployed its generative AI pricing optimization solution on Amazon Bedrock, utilizing Anthropic Claude 3.5 Sonnet to power dynamic pricing for EV charging stations. AWS Bedrock provides the cloud infrastructure enabling Noodoe's AI capabilities.
• Anthropiccore ai partnerTechnology or IntegrationNoodoe's solution uses Anthropic Claude 3.5 Sonnet as the foundational AI model for its EV charging pricing optimization, delivering 10-25% revenue increases per station.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ChargePoint: ChargePoint is the largest networked EV charging operator and management software provider, offering both hardware and a CPMS platform directly competitive with Noodoe's combined hardware + AI software offering.
• EVgo: EVgo operates a public fast-charging network with proprietary network management software and is increasingly layering dynamic-pricing features, directly overlapping Noodoe's charging operator + AI pricing wedge.
• Blink Charging: Blink Charging provides EV charging hardware and the SemaConnect-networked CPMS software to commercial operators including hotels, apartments, dealerships, and gas stations — a near-identical go-to-market to Noodoe's.
• Driivz: Driivz is a pure-play EV charging management software (CPMS) provider serving operators globally; its charging-network-management and billing platform competes head-on with Noodoe's CPMS-like software layer.
• FLO: FLO designs, manufactures, and operates EV charging stations with a networked management platform across North America; its combined hardware + software model mirrors Noodoe's commercial-operator focus.
• GreenFlux: GreenFlux is a European EV charging management software platform serving operators with billing, smart charging, and roaming; its software-only model targets the same operator customer profile Noodoe serves.

Emerging players

• Ampcontrol: Ampcontrol is an AI-powered EV charging management platform focused on fleet and depot operators; its software-first, AI-driven optimization approach parallels Noodoe's Generative AI Pricing Advisor thesis.
• Optiwatt: Optiwatt is an EV charging and energy management software platform primarily for fleet and multi-family operators; its use-case overlap with Noodoe's apartments and managed-charging focus makes it a relevant emerging competitor.

Broad incumbents

• Shell Recharge Solutions: Shell Recharge Solutions (formerly NewMotion) is a major global EV charging network and software provider under a broad energy incumbent; it overlaps with Noodoe's gas-station and commercial operator segments.
• Tesla Supercharger / Tesla Energy: Tesla operates the world's largest proprietary EV charging network with tightly integrated software and is opening NACS to other OEMs; its full-stack vertical integration poses a structural risk to Noodoe's commercial-operator software wedge.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NoodoeWatch
• Facebookfacebook.com/doodleyournoodoe
• LinkedInlinkedin.com/company/noodoe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noodoe