Geenee
Geenee builds a WebAI-powered spatial media platform delivering real-time body tracking, virtual try-on, and AR Mirror technology for retail, fashion, and entertainment brands via SDK/API and enterprise hardware deployments.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Geenee firmographics
Firmographics- Name
- Geenee
- Legal name
- Geenee Inc.
- Website
- https://geenee.ar
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Geenee builds a WebAI-powered spatial media platform delivering real-time body tracking, virtual try-on, and AR Mirror technology for retail, fashion, and entertainment brands via SDK/API and enterprise hardware deployments.
- Ownership category
- akta.pro rank
Geenee industry classification
Industry- Product category
- Augmented Reality Software Platform
- NAICS
- Information (51), Media Representatives (54184)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Metaverse & Social Virtual Worlds (BPAMAKAF), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where Geenee is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Geenee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- WebAR Platform Licensing: Geenee appears to license its WebAI technology and AR Mirror platform to enterprise customers in retail and fashion, as evidenced by the software license agreement structure with Leap Tools.
- Enterprise Software Solutions: Direct enterprise sales of AR Mirror technology and virtual try-on solutions to retailers and brands, as implied by the 'Book a Call' enterprise sales motion.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Geenee product offering
Product offeringCore offering
Geenee provides a WebAI-powered spatial media platform that delivers browser-based augmented reality experiences for brands and retailers. Its core products include the AR Mirror with Virtual Try-On (VTO) technology, AR Ads, and AR E-commerce modules that enable real-time product visualization and customer engagement without app downloads. The platform combines proprietary neural networks for 3D asset generation with real-time body tracking to create immersive shopping experiences.
Differentiator
Problem solved
Functional benefit
Brands
- AR Mirror: AI-powered augmented reality mirror technology for retail environments providing hands-free computing and virtual try-on experiences.
- AR Ads
- AR E-commerce
Products and services
- Geenee AR Platform
Quantifiable outcome
- Millions of virtual try-on experiences powered for global brands
Companies that use Geenee
Customer profileSegments2 records
Ideal customer profiles1 record
Geenee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature5 records
Geenee partnerships and signals
Strategic signalScale indicators2 records
Geenee competitors and assessment
Company assessmentEmerging players
- Sayduck: Provides AR/3D product visualisation and virtual try-on for retail e-commerce. Smaller direct peer in the AR shopping infrastructure category.
- Emperia: Creates virtual stores and AR shopping experiences for fashion and luxury retail. Comparable retail XR/AR commerce play at the brand-deployment end of the stack.
Direct peers
- 8th Wall (Niantic): WebAR development platform providing browser-based AR SDKs and tools to developers. Directly competes with Geenee's WebAI SDK and developer-facing AR infrastructure.
- Perfect Corp: Largest independent AR try-on platform for beauty, skincare and fashion, serving global brands with AI-based virtual try-on. Directly comparable to Geenee's VTO and AR Mirror offering in the same retail/fashion vertical.
- Marxent: VisualCommerce 3D/AR platform for retail with virtual product visualisation and try-on. Closely matches Geenee's enterprise 3D/AR e-commerce focus.
- Threekit: Enterprise 3D product visualisation platform for commerce, including configurators and AR. Comparable infrastructure layer for retailers building 3D/AR shopping experiences.
- Obsess: Builds immersive 3D/AR virtual stores and shopping experiences for retail brands. Comparable AR commerce infrastructure for fashion and beauty retailers.
- Vue.ai: AI platform for retail including virtual try-on, product tagging and styling automation. Comparable AI-based retail infrastructure play serving global fashion brands.
- NexTech AR Solutions (ARitize): AR e-commerce and 3D/AR platform offering virtual try-on and 3D model creation for retail. Closely matches Geenee's AR E-commerce and Universal 3D Assets positioning.
Broad incumbents
- Snap (Snapchat): Operates AR Try-On and Shoppable AR lenses at massive scale across consumer and brand advertising. Larger incumbent with overlapping VTO and AR advertising capabilities.
Market position
Customer concentration
Geenee social profiles
Digital presenceGeenee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geenee leadership team
Management profileNumber of profiles
Profiles9 records
Geenee subsidiaries and ownership
Company hierarchySubsidiaries1 record
Geenee funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geenee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geenee
What does Geenee do?
Geenee provides a WebAI-powered spatial media platform that delivers browser-based augmented reality experiences for brands and retailers. Its core products include the AR Mirror with Virtual Try-On (VTO) technology, AR Ads, and AR E-commerce modules that enable real-time product visualization and customer engagement without app downloads. The platform combines proprietary neural networks for 3D asset generation with real-time body tracking to create immersive shopping experiences.
Is Geenee a public or private company?
Geenee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Geenee founded?
Geenee was founded in 2017. It employs 11 to 50 people.
Where is Geenee based?
Geenee is headquartered in Los Angeles, United States, in the North America region.
How does Geenee make money?
Two revenue lines are on record. WebAR Platform Licensing is the primary driver. The others are enterprise Software Solutions.
Who are Geenee's main competitors?
Emerging players on record are Sayduck and Emperia. Direct peers are 8th Wall (Niantic), Perfect Corp, Marxent, Threekit, Obsess, Vue.ai and NexTech AR Solutions (ARitize). Snap (Snapchat) is listed as a broad incumbent.
Does Geenee have an API?
No public API is recorded for Geenee.
What industry is Geenee in?
Geenee's product category is Augmented Reality Software Platform. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 51 and its SIC code is 7371.