3D Cloud
3D Cloud (formerly 3D Cloud by Marxent) is an enterprise 3D product visualization platform serving furniture, office, kitchen and bath, outdoor, and storage retailers and manufacturers, with patented AI configuration, room planning, WebAR, and a content network.
- Company typePrivate
- Founded2011
- HeadquartersSt. Petersburg, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What 3D Cloud does
3D Cloud (also operating as 3D Cloud by Marxent) is an enterprise 3D product visualization platform serving furniture, office furniture, kitchen and bath, outdoor, and storage retailers and manufacturers. Founded in 2011 and headquartered in St. Petersburg, Florida, with additional offices in Miamisburg, Ohio, and London, the company delivers browser-based 3D product configurators, room planning applications, WebAR experiences, instant rendering services, and a content-sharing network to enterprise retail and manufacturing customers. Named customers include Macy's, Lowe's, HNI Corporation, Kingfisher, John Lewis, MillerKnoll, Herman Miller, Ashley HomeStore, Raymour & Flanigan, CITY Furniture, Joybird, and Flexsteel, with live operations across the US, UK, EU, Australia, and New Zealand. The platform manages over 1 trillion product variants, 450,000+ 3D meshes, and 350,000+ materials, producing over 100 million renders annually with sub-two-minute render times.
The platform is anchored by the 3D Cloud Platform with centralized digital asset management, CMS, data analytics, and business rules capabilities. Proprietary technology includes patented AI-powered chat-based product configuration (20 allowed USPTO claims), patented Design from Photo technology that converts 2D inspiration photos into 3D room designs, WebAR OnDemand for highly configurable products with hundreds to trillions of variants, LiDAR-powered 3D Cloud Room Scanner, and Visual CPQ for real-time pricing and quote generation. The platform supports SIF file format for enterprise system integration, runs on Google Cloud Platform, and holds SOC 2 Type I and Type II, ISO 27001, GDPR, and CCPA compliance certifications. Product surface includes vertical-specific designers for kitchen, bath, deck, storage and closet, modular sectional configurators, and virtual reality shopping experiences.
3D Cloud operates a quote-based enterprise SaaS subscription model with annual billing, supplemented by professional 3D modeling services and 3D Cloud Network subscriptions where retailers pay to access manufacturer-uploaded 3D content. Go-to-market is direct enterprise sales with dedicated account teams, with 8–12 week typical deployment cycles. Marketing channels combine content (Spatial Magazine, annual research studies), industry events (Trimble Dimensions, Shoptalk Europe, Retail Tech Show), and industry association partnerships (AHFA, HFA, NKBA, NADRA). The company has raised approximately $54.7 million in total funding, including a $7.5M Series D in May 2023 (led by Arnie Bellini) that valued it at over $135 million, followed by a $20M round in September 2024 led by Bellini Capital.
3D Cloud firmographics
Firmographics- Name
- 3D Cloud
- Legal name
- 3D Cloud
- Website
- https://3dcloud.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 3D Cloud (formerly 3D Cloud by Marxent) is an enterprise 3D product visualization platform serving furniture, office, kitchen and bath, outdoor, and storage retailers and manufacturers, with patented AI configuration, room planning, WebAR, and a content network.
- Ownership category
- akta.pro rank
3D Cloud industry classification
Industry- Product category
- 3D Product Visualization Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where 3D Cloud is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
3D Cloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Enterprise subscription model for access to the 3D Cloud platform including CMS, analytics, 3D applications, and configurators. Pricing is quote-based and tiered based on enterprise needs.
- 3D Modeling Services: Professional services for creating photorealistic 3D product models, room renders, and content libraries. Part of comprehensive customer success program.
- 3D Cloud Network Subscriptions: Retailers subscribe to access manufacturer-uploaded 3D product content through the network platform, enabling content reuse across applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS Platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
3D Cloud product offering
Product offeringCore offering
3D Cloud provides an enterprise 3D product visualization platform that enables furniture, office, kitchen, bath, outdoor, and storage retailers and manufacturers to create, manage, and deploy interactive 3D shopping experiences at scale. The platform includes product configurators, room planners, WebAR, instant rendering, and a 3D content network connecting manufacturers with retailers.
Product overview
3D Cloud provides a comprehensive enterprise platform for 3D product visualization and configuration, built around the core 3D Cloud Platform for asset management and deployment. The platform includes specialized product configurators (3D Product Configurators, 3D Modular Configurators, 3D Sectional Configurator) that enable real-time product customization with patented AI conversational configuration. Room planning applications (3D Cloud Room Planner, 3D Cloud Room Scanner) bridge inspiration and purchase through Design from Photo technology and LiDAR scanning. The portfolio extends to rendering solutions (3D Cloud Renders, 3D Cloud Product Renders), augmented and virtual reality experiences (WebAR, Virtual Reality Shopping), and vertical-specific designers (Kitchen Designer, Bathroom Designer, Deck Designer, Storage and Closet Designer). The 3D Cloud Network enables content sharing between manufacturers and retailers, while 3D Modeling Services provides professional asset creation. Additional offerings include Visual Merchandising for advertising content and the Digital Asset Management System for enterprise content workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D Cloud Platform
- 3D Product Configurators Browser-based 3D product configuration system for furniture, office furniture, and customizable products. Features AI conversational configuration (patented), 360-degree visualization, WebAR OnDemand support, and code-free management for non-technical users.
- 3D Modular Configurators Specialized configurator for modular products like sectionals and modular furniture systems. Data-driven configuration at scale with intuitive interface for consumers and professionals to create and share complex configurations. Supports SIF, PIM, CRM, and BOM integrations.
- 3D Sectional Configurator Specialized 3D product configurator for modular sofas with unlimited real-time variants and mobile optimization. Integrates with e-commerce carts, supports both in-store sales associates and online consumers, and includes business rules to reduce ordering errors and returns.
- 3D Cloud Room Planner Browser-based 3D room planning application enabling shoppers and designers to create complete spaces, visualize true-to-scale products, and move from design to add-to-cart. Features Design from Photo technology, ProCamera tools for instant renders, and supports mobile devices.
- 3D Cloud Room Scanner LiDAR-powered room scanning application for capturing accurate floorplan measurements. Seamlessly connects precise measurements to 3D design by uploading floorplans directly into 3D Cloud Room Planner. Eliminates manual measurements and paper floorplans.
- 3D Cloud WebAR Web-based augmented reality solution for furniture products with support for unlimited variants. Includes WebAR OnDemand for configurable products, rendering configured products into USDZ and GLB assets on the fly. Supports app-free AR from product pages.
- Virtual Reality Shopping Virtual reality and 360-degree panorama solution for retail experiences. Exports 360-degree panoramas from Room Planner for viewing via phone, computer, or VR headset. Enables virtual showrooms and designer presentations.
- 3D Cloud Kitchen Designer Real-time 3D kitchen design solution with Design from Photo technology and Assisted Kitchen Design. Trusted by Lowe's Home Improvement and Kingfisher, enables complex kitchen designs in seconds with real-time pricing and bill of materials output.
- 3D Cloud Bathroom Designer 3D bathroom design solution with Design from Photo technology and product configurators for showers and vanities. Reflects complex rules of bathroom design and remodeling, enabling detailed assemblies and accurate product lists.
- 3D Cloud Deck Designer Cloud-based 3D deck design software enabling visual design of buildable decks with real product SKUs. Produces bill of materials with accurate pricing, supports DIY to pro workflows, and includes Design from Photo capability.
- 3D Cloud Storage and Closet Designer 3D visualization solution for storage and closet companies enabling custom solutions through interactive design tools. Customers can configure shelving systems, drawer units, and accessories with adjustable dimensions.
- 3D Cloud Network Network platform connecting furniture manufacturers and retailers for sharing, managing, and scaling 3D content. Manufacturers upload 3D models, retailers search and subscribe to products, and subscribed products deploy into interactive shopping experiences.
- 3D Modeling Services Professional 3D modeling services for creating photorealistic, reusable 3D assets for enterprise e-commerce applications. Delivers assets optimized for WebAR, 3D Room Designers, Google Swirl Ads, and supports GLB, glTF, and USDZ formats.
- Visual Merchandising 3D visual merchandising solution for creating advertising and lifestyle content. Produces photoreal 3D renders for social media, digital photo replacement for online advertising, and supports Google Swirl, AR Quick Look, and Google AR for visual search.
- 3D Cloud Renders Instant 3D room rendering service for producing photorealistic lifestyle scenes and room visualizations at scale. Runs on Google Cloud Platform with renders producible in under two minutes. Includes support for 360-degree panoramas and VR experiences.
- 3D Cloud Product Renders High-resolution product imagery rendering solution producing 2K, 4K, or 8K quality images from 3D models. Supports single or bulk rendering, spin sets, flexible camera and lighting controls. Exports to PIM, DAM, CMS, e-commerce portals, and merchandising systems. Processes over 100 million renders annually.
- 3D Digital Asset Management System Enterprise-grade digital asset management system for 3D assets and product data with self-service content workflows. Enables ordering, building, and managing 3D content without bottlenecks, supporting visual CPQ, bulk rendering, and configurator deployment.
Quantifiable outcome
- 30% increase in add-to-cart rate for customers using 3D Product Configurators
- +8 more outcomes
Companies that use 3D Cloud
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles4 records
3D Cloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature7 records
3D Cloud partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- RTIH (Retail Technology Innovation Hub)corePartnership to co-brand and judge the RTIH Retail Technology Hot 100 List for 2026, identifying top retail technology companies. Judging panel includes executives from Holland & Barrett, JD Sports, Walmart, and Boots.
- Wonder SuitecorePartnership to launch an integrated 3D furniture customization platform allowing in-store shoppers to personalize furniture selections in real-time. Best Home Furnishings is the launch partner. Solves disconnect between online configurators and in-store experience.
- Google CloudcoreTechnology partnership with Google Cloud Platform. 3D Cloud renders run on Google Cloud Platform infrastructure. Also integrated for Google AR search, Google Swirl advertising, and Google AR Core compatibility.
- GartnerminorRecognized as a Gartner Cool Vendor in relevant technology category, providing analyst validation and market credibility.
- AICPAcoreSOC 2 Type I and Type II compliance certification through third-party audits by AICPA. Ensures security, availability, integrity, confidentiality, and privacy controls meet enterprise standards.
- AHFA (American Home Furnishings Alliance)minorIndustry association membership for home furnishings industry.
- HFA (Home Furnishings Association)minorIndustry association membership for home furnishings retailers.
- NKBA (National Kitchen and Bath Association)minorIndustry association membership for kitchen and bath industry professionals.
- NADRA (North American Deck and Railing Association)minorIndustry association membership for deck and outdoor living industry.
- City of HopeminorCharitable partnership supporting City of Hope cancer research and treatment.
- Flexsteelcore3D Cloud Network partner allowing Flexsteel to distribute 3D product content to retail partners through the platform, simplifying complex processes and delivering dynamic brand experiences.
Scale indicators18 records
Recent moves6 records
Expansion highlights7 records
3D Cloud competitors and assessment
Company assessmentDirect peers
- Configura: Provider of CET Designer space planning and configuration software, dominant in the office furniture and contract interiors vertical. Directly overlaps with 3D Cloud's office furniture configurator and room planner offerings for manufacturers and dealers.
- Roomle: 3D room planning and product configuration platform for furniture retail. Offers configurators, room planners, and AR visualization for European and global retailers, competing most directly with 3D Cloud Room Planner and Configurator modules.
- Chief Architect: 3D home design software for residential designers, builders, and remodelers. Comparable in offering room planning, kitchen/bath design, and visualization tools, though primarily desktop-based versus 3D Cloud's cloud-native platform.
- Cedreo: 2D/3D home design software for builders, remodelers, and home improvement retailers. Overlaps with 3D Cloud's Kitchen Designer and Bathroom Designer offerings and serves a similar SMB-to-mid-market home improvement buyer.
- Threekit: Enterprise 3D product visualization and configuration platform for commerce. Closest direct competitor, serving similar mid-market and enterprise retailers with 3D/AR product configurators, though with less vertical specialization in furniture and home improvement.
- Vntana: 3D and AR platform for e-commerce, offering 3D asset management, configurators, and AR visualization for retailers and brands. Competes in the same product visualization space though with broader horizontal retail focus versus 3D Cloud's furniture/kitchen/bath depth.
Broad incumbents
- Adobe: Creative software giant with Substance 3D and Dimension products used for 3D content creation and product visualization. Adobe's enterprise commerce ambitions and AI investments (Firefly) make it a broad incumbent to watch in product visualization and immersive content production.
- Shopify: Leading e-commerce platform that has added 3D model and AR viewing features natively for merchants. While not a configurator platform, Shopify's bundled 3D/AR features for product pages threaten standalone visualization tools at the SMB end of the market.
- Autodesk: Major design software incumbent offering 3D tools (VRED, Forma, Fusion) used across manufacturing, AEC, and product design. While not a vertical specialist in furniture commerce, its broad 3D capabilities and enterprise relationships represent an adjacent competitive threat if it pushes deeper into commerce visualization.
Emerging players
- Foyr: AI-powered 3D visualization platform for interior design and home staging. Emerging player with partial overlap in room rendering and design workflows, though more focused on consumer/SMB interior design versus 3D Cloud's enterprise retailer/manufacturer focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
3D Cloud social profiles
Digital presence3D Cloud compliance and trust
Trust signalCompliance6 records
3D Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
3D Cloud leadership team
Management profileNumber of profiles
Profiles6 records
3D Cloud funding detail
Funding detailFunding overview
Funding rounds9 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3D Cloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3D Cloud
What does 3D Cloud do?
3D Cloud provides an enterprise 3D product visualization platform that enables furniture, office, kitchen, bath, outdoor, and storage retailers and manufacturers to create, manage, and deploy interactive 3D shopping experiences at scale. The platform includes product configurators, room planners, WebAR, instant rendering, and a 3D content network connecting manufacturers with retailers.
Is 3D Cloud a public or private company?
3D Cloud is a private company. It is classified as venture growth investor backed and is currently operating.
When was 3D Cloud founded?
3D Cloud was founded in 2011. It employs 101 to 250 people.
Where is 3D Cloud based?
3D Cloud is headquartered in St. Petersburg, United States, in the North America region.
How does 3D Cloud make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are 3D Modeling Services and 3D Cloud Network Subscriptions.
Who are 3D Cloud's main competitors?
Direct peers on record are Configura, Roomle, Chief Architect, Cedreo, Threekit and Vntana. Broad incumbents are Adobe, Shopify and Autodesk. Foyr is listed as an emerging player.
Does 3D Cloud have an API?
Yes. 3D Cloud provides APIs for publishing content to applications and enabling system integrations. The platform supports Standard Interchange Format (SIF) for product data exchange. A WebAR SDK is available for integrating augmented reality experiences into product pages, requiring SKU, clientId, and apiKey parameters. Developer documentation is at developers.3dcloud.com.
What industry is 3D Cloud in?
3D Cloud's product category is 3D Product Visualization Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 51821 and its SIC code is 7373.