What Masterplan.com does

Masterplan.com, operated by Masterplan com GmbH and headquartered in Berlin, Germany, is a SaaS-based Learning Engagement Platform targeting mid-to-large enterprises in the DACH region (Germany, Austria, Switzerland) for corporate upskilling, reskilling, compliance, leadership, and onboarding training. Founded in 2017, the company serves 300+ enterprise customers including Otto Group, Volkswagen, REWE, Domino's, Trivago, Otto Bock, Sparkasse, and DZ Bank, and operates as a subsidiary of the German HR/personnel services conglomerate Amadeus Fire AG.

The platform delivers 11,000+ learning elements and cinema-quality video courses across 15 languages, with proprietary in-house productions ("Masterplan Originals"), compact microlearning formats ("Masterplan Shorts"), and a structured Power Skills framework. The technical stack is a cloud-hosted web and mobile application (iOS/Android) with SCORM compatibility and LMS/LXP integration, ISO/IEC 27001 and TISAX certified for enterprise security. AI features include PACE, a conversational AI coach for knowledge-to-practice transfer, and adaptive learning-path recommendations based on skill-level analysis. Adjacent tools include a Return on Learning Investment (ROLI) calculator, a learning-culture analysis tool, an EU AI Act compliance course, and an AI readiness health check.

Masterplan monetizes via annual subscription Named User licenses with default 2-year contracts and a 5% annual price-escalation cap, sold through an enterprise direct-sales motion targeting HR, L&D, and HRIS/IT decision-makers. Demand generation is layered with a community-led motion through the 2,000+ member "Lern geschehen!" L&D professional community and a content-led motion via podcast, blog, newsletter, YouTube, and free courses. The company has raised approximately EUR 22.5M in disclosed venture funding across rounds in 2017, 2018, 2021, and a 2023 strategic investment from Riverside Acceleration Capital.

Name

Masterplan.com

Legal name

Masterplan com GmbH

Website

https://masterplan.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Masterplan.com is a German SaaS-based Learning Engagement Platform serving 300+ enterprise customers across the DACH region with AI-enhanced corporate training, an 11,000+ element content library in 15 languages, and named-user subscription licensing.

Ownership category

akta.pro rank

Product category

Corporate Learning Platform

NAICS

Professional and Management Development Training (61143), Software Publishers (513210), Computer Training (611420)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industries

Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Microlearning & Short-Form Lesson Platforms (MPACALAE), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Corporate e-learning
• Learning management platform
• Employee upskilling software
• AI coaching platform
• Corporate training content

Headquarters

HQ city

Bochum

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription – Named User Licenses: Annual subscription-based revenue model based on Named User Licenses. Customers pay a service fee per named user license per contract year. Named User is defined as a user who has registered on the Learning Engagement Platform with their name. The fee is usage-independent and applies regardless of actual user login activity. Contract term defaults to 2 years with automatic annual renewal. Price is quote-based and not publicly disclosed.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

Masterplan.com sells a SaaS-based Learning Engagement Platform for corporate training, providing enterprise customers with access to a library of more than 11,000 learning elements and cinema-quality video courses across 15 languages, AI-powered coaching via PACE, and analytics dashboards. The platform is sold on an annual Named User subscription basis and is used for upskilling, reskilling, digital transformation, leadership development, mandatory compliance training, and employee onboarding in DACH-region enterprises.

Product overview

Masterplan.com offers a unified Learning Engagement Platform with multiple integrated modules. The core offering consists of the SaaS-based Learning Engagement Platform providing access to a library of over 11,000+ learning elements and cinema-quality video courses. This is complemented by PACE (KI-Coaching), an AI-powered coaching module that enables conversational learning support; Power Skills for universal capability development; Masterplan Shorts for compact video content; and Masterplan Originals for proprietary content production. Additional tools include the ROLI Rechner for ROI measurement, Lernkultur-Analyse for culture assessment, and the KI Health Check for AI readiness. The platform also includes the 'Lern geschehen!' professional community connecting L&D professionals. The platform supports SCORM content import and integrates with existing LMS/LXP systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Learning Engagement Platform (Personalentwicklungs-Software)

Quantifiable outcome

• 3.7x higher learning engagement vs. other platforms (152 min/month on Masterplan vs. 41 min/month average)
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LearnUpon: Cloud LMS platform sold to mid-market and enterprise L&D teams with per-seat SaaS licensing. Strong overlap with Masterplan's Named User subscription model and corporate training focus.
• 360Learning: Collaborative learning platform for enterprises with AI-assisted course creation and a B2B L&D buyer focus. Comparable to Masterplan on platform-plus-content business model and HR/L&D decision-maker targeting.
• Docebo: AI-powered enterprise LMS/LXP sold on SaaS subscriptions to corporate L&D buyers. Closely matches Masterplan's SaaS platform model, multi-language content, and enterprise seat-based licensing approach.
• Degreed: US-headquartered learning experience platform (LXP) selling AI-driven upskilling to enterprises. Most directly comparable to Masterplan on product (LXP + curated content + skill analytics) and enterprise B2B GTM.

Broad incumbents

• Cornerstone OnDemand: Large talent management suite (LMS + LXP + content) for global enterprises. Overlaps with Masterplan on L&D functionality but competes as a broad HCM-adjacent platform rather than a focused learning engagement specialist.
• Udemy Business: Enterprise subscription to Udemy's massive course marketplace. Overlaps with Masterplan on corporate training content delivery and per-seat licensing for L&D buyers.
• Coursera for Business: Enterprise arm of Coursera offering curated content, professional certificates, and academies from top universities. Comparable to Masterplan on B2B L&D content distribution and credentialing use cases.
• LinkedIn Learning (Microsoft): Microsoft-owned enterprise learning platform bundled into LinkedIn Premium and HCM partnerships. Competes with Masterplan on enterprise content library and L&D use cases, with massive distribution advantage.

Regional players

• Haufe Akademie: German corporate training provider (part of Haufe Group) offering classroom and digital learning for HR/L&D buyers in DACH. Direct DACH market overlap with Masterplan though more traditional blended-learning model.

Emerging players

• Sana Labs: AI-native learning platform for enterprises with an AI tutor/coach at the core. Direct conceptual overlap with Masterplan's PACE AI Coach and adaptive learning positioning, but smaller scale and earlier-stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@masterplan-learning
• LinkedInlinkedin.com/company/masterplan-learning
• Instagraminstagram.com/masterplan_official
• Xx.com/masterplan_com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterplan.com