Children's Miracle Network Hospitals

What Children's Miracle Network Hospitals does

Children's Miracle Network Hospitals is a 501(c)(3) nonprofit charitable organization founded in 1983 and headquartered in Salt Lake City, Utah, that operates a unified fundraising network supporting 170 children's hospitals across the United States and Canada. The organization's core function is to collect and distribute charitable contributions to member hospitals through a pass-through model in which 100% of donations stay local to the donor's community. Funding flows from individual donors, corporate partner campaigns, celebrity-driven initiatives, and community fundraising events, and is allocated to pediatric medical equipment, treatment programs, research, family support services, and staff education at the designated local hospital.

The organization's core products are a donation platform (donate.cmn.org), a self-serve fundraising site (fundraisers.cmn.org), a hospital finder tool, and program brands including Extra Life (gaming community fundraising), Extra Life: Unlocked (a live flagship event launched in 2025 in Salt Lake City), Play Yellow (a golf initiative with Jack and Barbara Nicklaus at PGA Tour events), and Impact Pledge. Distribution is executed through national retail and service partners including Costco, 7-Eleven, Speedway, Stripes, Valvoline Instant Oil Change, AutoNation (across 300 dealerships via its DRV PNK initiative), Sheraton Hotels, Club Car Wash, and Teachers Federal Credit Union, supplemented by digital channels, email, and celebrity endorsements. The organization employs between 101 and 250 staff and is governed by an independent board.

Revenue mechanics rely on voluntary contributions rather than commercial pricing. CMN generates gross fundraising through individual one-time and recurring gifts, point-of-sale campaigns at partner retail and service locations, corporate cause-marketing programs, gaming community events, and professional fundraising partnerships (e.g., Colossal, which facilitated $63.3 million in grants to charitable organizations in 2024). Gross fundraising reached a record of over $473 million in 2025, against a newly announced $1 billion goal. A board transition in December 2025 installed Brian Schwartz as a director succeeding long-serving member Mike Mischler, and actor Adam Devine was appointed as Chief FUN-Raiser in 2026.

Name

Children's Miracle Network Hospitals

Legal name

Children's Miracle Network

Website

https://cmnhospitals.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Children's Miracle Network Hospitals is a nonprofit founded in 1983 that raises funds and awareness for 170 children's hospitals across the US and Canada. It channels individual donations, corporate partner campaigns, and community events through a unified network with 100% of gifts staying local.

Ownership category

akta.pro rank

Product category

Nonprofit Healthcare Fundraising

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industry

Children’s Hospitals & Pediatric Health Systems (HLAFAJAG)

Keywords

• Children's hospital fundraising
• Pediatric healthcare donations
• Nonprofit hospital network
• Corporate cause marketing
• Community fundraising programs

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Donations: Individual donors contribute one-time or recurring donations directly to Children's Miracle Network. Donations can be directed to specific local children's hospitals.
2. Corporate Partnership Campaigns: Corporate partners run in-store fundraising campaigns, golf tournaments, and events where a portion of sales or contributions are donated to CMN. Examples include Valvoline Instant Oil Change, Club Car Wash, 7-Eleven, and Teachers Federal Credit Union.
3. Annual Fundraising Programs: Recurring programs like Extra Life gaming marathons, Halloween countdown calendars, and other campaign-based fundraising efforts that generate annual revenue.
4. Gaming/Fundraising Events: Extra Life: Unlocked and similar gaming-focused events that engage the gaming community in fundraising for children's hospitals.
5. Professional Fundraising Services: Partnership with professional fundraisers like Colossal who facilitate online competitions and grants to charitable organizations, with Colossal facilitating $63.3 million in grants in 2024.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Children's Miracle Network Hospitals (CMN) is a nonprofit charitable organization that raises funds and awareness for 170 children's hospitals across the United States and Canada. It operates an online donation platform, corporate partner campaigns, and community fundraising programs (including the Extra Life gaming initiative), ensuring that 100% of donations stay local to fund pediatric medical equipment, treatments, research, and family support services at member hospitals.

Product overview

Children's Miracle Network is a nonprofit fundraising organization that operates as a unified platform connecting donors, corporate partners, and 170 children's hospitals across the United States and Canada. The core offerings include a donation platform for direct giving, fundraising programs (such as Extra Life gaming initiative and corporate campaigns), and a hospital finder service. These products work together to ensure 100% of donations stay local to support life-saving treatments, equipment, and family support at community hospitals.

Differentiator

Problem solved

Functional benefit

Brands

• Extra Life: A gaming-focused fundraising program and event series, including Extra Life: Unlocked held in Salt Lake City
• Play Yellow

Products and services

• Donation Platform Online donation platform enabling one-time or recurring gifts to support local children's hospitals, with 100% of donations staying local.
• Fundraising Programs Programs empowering passionate people to support local children's hospitals through community-driven initiatives including Extra Life, golf tournaments, and corporate campaigns.
• Hospital Finder Service enabling users to find their local children's hospital within the network of 170 children's hospitals across the United States and Canada.
• Extra Life Gaming-focused fundraising program that engages gamers to raise funds for children's hospitals through events and livestreams.
• Impact Pledge Pledge program allowing supporters to commit to making a difference for children's health.
• Corporate Partnership Campaigns Corporate partnership campaigns where partners like Costco, 7-Eleven, Valvoline, AutoNation, and Sheraton Hotels run in-store and event-based fundraising efforts that funnel donations through CMN to local hospitals.

Quantifiable outcome

• Over $473 million raised in 2025, setting a new record
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Teachers Federal Credit UnioncoreGTM or Marketing Partner · 3 June 2026Fourth annual golf tournament raising over $1.1 million for CMN in 2026, setting a new record. Nearly 200 participants from across the country. Total contributions exceed $3 million since 2023. Funds support children's hospitals with patient care, medical equipment, treatment programs, and family support.
• Jack Nicklaus and Barbara NicklauscoreGTM or Marketing Partner · 13 February 2026Golf legend Jack Nicklaus and his wife Barbara sponsor the Play Yellow initiative in partnership with CMN at the PGA Tour's Cognizant Classic. Golfers wear yellow ribbons to raise money and awareness for children's hospitals. This is a high-profile celebrity partnership driving significant visibility for the charity.
• Valvoline Instant Oil ChangecoreGTM or Marketing Partner · 13 February 2026Valvoline Instant Oil Change supports children's health in Arizona through the Concours in the Hills fundraising event. The partnership exemplifies how automotive service companies engage in cause marketing to benefit CMN hospitals.
• Brian Schwartz (Board Member)coreOthers · 10 December 2025Brian Schwartz appointed to CMN board, succeeding Mike Mischler after his over 40 years of leadership. Represents governance-level partnership advancing children's health initiatives.
• Club Car WashcoreGTM or Marketing Partner · 4 December 2025Club Car Wash opened a new location in Fairview Heights, Illinois with $1 MVP Wash donation drive for CMN. Partnership ongoing since 2021, continuing to support children's hospitals through events like $12 Tuesdays.
• Sheraton Hotels & ResortscoreGTM or Marketing Partner · 3 November 2025Sheraton Hotels launched the 'Goodnight Room' campaign inspired by 'Goodnight Moon', including a storybook-inspired suite at Sheraton Boston Hotel. Campaign supports UNICEF and CMN with charitable donations. Part of Sheraton's global transformation focused on comfort and community.
• 7-Eleven, Speedway, and StripescoreGTM or Marketing Partner · 29 October 2025In-store fundraising campaign at participating stores starting October 29, 2025, running through January 6, 2026. Aims to raise funds to improve pediatric healthcare with donations going directly to local children's hospitals across the US.
• AutoNationcoreGTM or Marketing Partner · 14 October 2025AutoNation's DRV PNK initiative has raised over $45 million for cancer-related causes since inception, including $4 million last year. Delivered more than 36,000 Totes for Hope to cancer patients. Launched new fundraising campaign for CMN and donated vehicle to National Pediatric Cancer Foundation. Powered by customer donations at checkout across 300 dealerships.
• Mick Shannon (Co-Founder)coreOthers · 10 October 2025Mick Shannon was a co-founder of CMN who passed away on October 10, 2025. Played a key role in establishing the organization's fundraising model and partnerships that support children's healthcare.
• Corewell Health Children'scoreStrategic or Co-development Partner · 14 May 2025Corewell Health Children's received $1.8 million grant from CMN to enhance pediatric services for spring and summer 2025. Funding supports over 50 programs including specialized equipment, staff education, patient family support, and Launch program for young adults with special needs. Partnership includes Audacy Media for music experiences through Child Life Program.
• CostcocoreGTM or Marketing PartnerCostco is celebrated on CMN's homepage for its impact on helping change kids' health. Represents one of CMN's major retail partners driving significant donations through warehouse club channels.
• Adam DevinecoreGTM or Marketing PartnerActor and comedian Adam Devine serves as CMN's Chief FUN-Raiser, bringing star power and entertainment appeal to the organization's fundraising efforts and helping raise $1 billion for kids' health.
• ColossalminorImplementation/ SI/ Consulting PartnerColossal is a professional fundraiser that facilitated $63.3 million in grants to charitable organizations in 2024 through online competitions and partner DTCare. Supports CMN through professional fundraising services.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• March of Dimes: Long-established U.S. nonprofit that raises funds through corporate partnerships, individual donations, and events to support maternal and infant health research and programs; highly comparable fundraising model and cause-marketing approach to CMN.
• Shriners Hospitals for Children: A network of pediatric specialty hospitals funded through donations, fundraising events, and fraternal-organization partnerships; comparable as a children's hospital network supported by philanthropic fundraising.
• St. Jude Children's Research Hospital (ALSAC): The leading direct fundraising charity for children's healthcare; operates its own hospital and raises funds through corporate partnerships (e.g., Chili's, Domino's) and individual giving, directly comparable to CMN's model of channeling corporate and individual donations to support pediatric care.
• Susan G. Komen (for the Cure): Cause-specific health nonprofit with heavy reliance on corporate partnerships, retail campaigns, and signature events (Race for the Cure); comparable fundraising architecture and brand-positioning play.
• Muscular Dystrophy Association (MDA): Health-focused nonprofit that raises funds through corporate partnerships (firefighter Fill the Boot, etc.), events, and individual giving; comparable cause-marketing and corporate-partner fundraising model.
• Ronald McDonald House Charities: Supports families of sick children through a network of houses near children's hospitals, funded by McDonald's cause-marketing and corporate partnerships; directly comparable as a children's-health nonprofit leveraging national retail partnerships.
• Make-A-Wish Foundation: Children's charity that grants wishes to children with critical illnesses, funded through corporate partnerships, individual donors, and events; comparable in operating model, donor base, and pediatric-health focus.

Regional players

• Boys & Girls Clubs of America: National youth-focused nonprofit funded through corporate partnerships and individual donations; comparable in mission breadth, donor base, and local-affiliate network model, though focused on youth development rather than pediatric healthcare.

Broad incumbents

• American Cancer Society: One of the largest U.S. health-focused nonprofits, raising funds through corporate partnerships, Relay For Life events, and direct mail; comparable in scale, fundraising mechanisms, and cause-marketing strategies though broader disease scope.
• United Way: Large community fundraising umbrella that aggregates workplace giving campaigns and corporate partnerships; comparable scale and corporate partnership GTM motion though covering broader social causes rather than pediatric-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cmnhospitals
• Facebookfacebook.com/cmnhospitals
• LinkedInlinkedin.com/company/cmnhospitals

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children's Miracle Network Hospitals