FeedMob
FeedMob is a mobile performance marketing agency that helps app-focused brands acquire users outside Google and Facebook by curating 500+ vetted media sources and offering senior-led, performance-based campaign management anchored by a proprietary real-time analytics and anti-fraud platform.
- Company typePrivate
- Founded2016
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FeedMob does
FeedMob is a mobile performance marketing agency that helps app-focused brands acquire users outside the Google and Facebook advertising duopoly. Founded in January 2016 by Andrew Tan (CEO), Sarah Hawley (COO), and Ken Lu (CTO), the company curates and tests over 500 vetted media sources across rewarded video, incent, OEM placements, DSP traffic, and emerging channels, supplementing this inventory pipeline with two exclusive-tier supply partnerships: Samsung Galaxy Store (June 2024, access to 117M+ U.S. Samsung devices) and T-Mobile Advertising Solutions (August 2025, covering T-Mobile Tuesdays, App Install Suite, MetroZone, Mobile Web, and Retail Media). Clients receive a dedicated senior user-acquisition strategy team alongside full-service campaign management — onboarding, troubleshooting, optimization, and partner testing (averaging two new partners per month to mitigate market-saturation risk). Pricing follows a performance-based CPA model where FeedMob absorbs CPM, CPC, or CPI inventory costs and only bills on verified post-install actions.
The technology backbone is a proprietary in-house mobile analytics, optimization, and campaign management platform that evaluates campaigns in real time and processes over 60 million post-install events per month, backed by approximately 10 years of data analysis. A proprietary anti-fraud suite (first released April 2017) is layered on top to protect client spend. The platform integrates with all major mobile measurement partners (AppsFlyer, Adjust, Branch, Kochava, Singular) for SKAN-compliant attribution and conversion tracking. The company has raised approximately $2.3M across a $20K Boomtown Accelerators investment, a $293K Right Side Capital Management round, and a $2M Series A in April 2018, and has stated it is profitable and self-sustaining. Documented client wins include nameplates such as Uber, Binance, Chime, FanDuel, Realtor, Scopely, Norton LifeLock, Stash, Upside, and TextNow across fintech, gaming, transportation, real estate, cybersecurity, crypto, and travel verticals, with 35+ enterprise clients served as of October 2018. Headcount is currently 51–100, up from 20+ in 2017, with offices in San Jose, San Francisco, and New York.
FeedMob firmographics
Firmographics- Name
- FeedMob
- Legal name
- Feedmob Inc.
- Website
- https://feedmob.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FeedMob is a mobile performance marketing agency that helps app-focused brands acquire users outside Google and Facebook by curating 500+ vetted media sources and offering senior-led, performance-based campaign management anchored by a proprietary real-time analytics and anti-fraud platform.
- Ownership category
- akta.pro rank
FeedMob industry classification
Industry- Product category
- Mobile Performance Marketing
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
Keywords
Where FeedMob is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FeedMob business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Performance Marketing Agency Services: FeedMob acts as a strategic mobile growth partner providing consulting, campaign planning, and management services. The company charges for campaign management and media buying services, with pricing based on CPA, CPI, CPM, or CPC depending on the campaign type.
- Media Buying and Campaign Management: FeedMob takes on financial risk of buying ad inventory on CPM, CPC, or CPI basis and charges advertisers on a CPA basis. This de-risks campaigns for advertisers who only pay when specific actions are taken.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Complimentary Campaign Consulting |
| Outcome Based/ Performance | Pay-as-you-go | Performance-based CPA pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
FeedMob product offering
Product offeringCore offering
FeedMob is a mobile performance marketing agency that acts as a strategic mobile growth partner, combining expert consulting and data-driven technology to help mobile app developers and brands acquire users outside of traditional search and social channels. The company provides diversified media planning across 500+ vetted media sources, custom strategic campaign consulting, and full-service campaign management with performance-based (CPA) pricing, supported by a proprietary real-time analytics platform that processes over 60 million post-install events per month and an anti-fraud suite.
Product overview
FeedMob is a mobile performance marketing agency offering a unified platform combining expert consulting services with proprietary technology. The core offering consists of Mobile Performance Consulting, Comprehensive Campaign Management, and Diversified Media Plan services, supported by an in-house Anti-Fraud Suite (launched April 2017) and a Real-Time Analytics Platform that processes over 60 million post-install events monthly. FeedMob works with over 500 vetted media sources to deliver transparent, data-driven mobile user acquisition outside traditional search and social channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Performance Consulting Strategic consulting service providing custom campaign planning, data-backed growth recommendations, and real-time insights based on daily trends. Clients receive dedicated senior UA strategy teams and complimentary campaign consulting sessions to assess objectives, KPIs, and target audience.
- Comprehensive Campaign Management Full-service campaign management service including partner onboarding, troubleshooting, and ongoing management. FeedMob tests an average of two new media partners monthly to decrease market saturation risk and reduce client dependency on Google and Facebook.
- Diversified Media Plan Service providing clients access to over 500 vetted media sources outside traditional search and social channels. FeedMob unlocks, sources, and tests new inventory through its proprietary in-house growth platform to ensure due diligence and address specific client needs.
- Anti-Fraud Suite Proprietary fraud detection and prevention technology that protects client campaign investment from fraudulent mobile advertising activity. Launched in April 2017 as part of FeedMob's mobile growth platform.
Quantifiable outcome
- Average 15% CPA savings for new clients
- +8 more outcomes
Companies that use FeedMob
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
FeedMob technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
FeedMob partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- T-Mobile Advertising SolutionscoreFeedMob and T-Mobile Advertising Solutions partnered to deliver scalable, performance-driven campaigns with massive reach and measurable outcomes. The exclusive partnership provides access to T-Mobile's premium inventory including T-Mobile Tuesdays, App Install Suite, MetroZone, Mobile Web, and Retail Media. A global gaming client achieved 31.5% Day 30 ROAS through this partnership, outperforming industry benchmarks.
- Samsung Galaxy StorecoreFeedMob is Samsung's preferred channel partner, providing advertisers access to Samsung's Galaxy Store through sponsored on-device push notifications and featured placements. Access to over 117 million devices in the U.S. Performance-based pricing (CPI or CPA) with flexibility to pause at any time. Attribution through MMP with click-through-based tracking.
- AppsFlyercoreMobile Measurement Partner (MMP) providing attribution and campaign analytics. Supports SKAN integration and real-time conversion tracking for FeedMob client campaigns.
- AdjustcoreMobile Measurement Partner (MMP) providing attribution and campaign analytics. Supports SKAN integration for iOS campaigns.
- BranchcoreMobile Measurement Partner (MMP) providing cross-platform attribution and deep linking capabilities for FeedMob campaigns.
- KochavacoreMobile Measurement Partner (MMP) providing attribution and SKAN postback support for FeedMob client campaigns.
- SingularcoreMobile Measurement Partner (MMP) providing attribution and campaign optimization. FeedMob participated in Singular's SKANATHON event to discuss SKAN best practices.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
FeedMob competitors and assessment
Company assessmentDirect peers
- Liftoff: Mobile-focused performance marketing platform combining a programmatic DSP with managed-services user acquisition. Closely comparable to FeedMob because both serve app advertisers with diversified mobile inventory outside Google/Meta and operate on performance-based (CPA/CPI) pricing.
- Moloco: Mobile programmatic DSP with strong machine-learning bidding for app user acquisition. Comparable to FeedMob because both compete for non-Google/Meta mobile UA budgets and emphasize ML-driven optimization across a wide set of supply sources.
- Remerge: Mobile retargeting DSP serving app advertisers with performance-based programmatic buying outside the duopoly. Comparable to FeedMob because both monetize diversified, non-Google/Meta mobile supply on a CPA basis for app marketers.
- Tinuiti: Large independent digital performance marketing agency covering paid social, search, and programmatic. Comparable to FeedMob because both offer managed performance-buying services on outcome-based pricing models for enterprise advertisers.
- Wpromote: Digital performance agency delivering paid media, SEO, and programmatic for enterprise brands. Comparable to FeedMob because both combine proprietary analytics platforms with senior strategy teams running outcome-based paid media campaigns.
Broad incumbents
- AppLovin: Major mobile adtech platform operating one of the largest in-app ad networks and the Axon DSP/mediation stack. Comparable to FeedMob because AppLovin is both a media partner (per FeedMob's website) and a competitor for app UA spend, with overlapping client categories in gaming and fintech.
- Unity Ads: Mobile ad network tightly integrated with the Unity game engine, focused on in-app advertising and monetization. Comparable to FeedMob because both target app developers (especially gaming) with mobile performance inventory outside the Google/Meta duopoly.
- ironSource (Unity): Mobile app monetization and UA platform (now part of Unity) running a sizable in-app ad network and mediation layer. Comparable to FeedMob because both serve app advertisers and developers seeking diversified mobile performance supply.
- Vungle: Mobile ad network specializing in rewarded video and in-app formats for app user acquisition. Comparable to FeedMob because both deliver non-Google/non-Facebook mobile inventory on a performance basis to app advertisers.
- Digital Turbine: Mobile media and adtech platform with on-device media delivery, app installs, and programmatic mediation. Comparable to FeedMob because both touch OEM/carrier-grade mobile inventory and provide app-install performance solutions to brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FeedMob social profiles
Digital presenceFeedMob financial estimates
Financial estimateRevenue estimate
Valuation estimate
FeedMob leadership team
Management profileNumber of profiles
Profiles8 records
FeedMob funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FeedMob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FeedMob
What does FeedMob do?
FeedMob is a mobile performance marketing agency that acts as a strategic mobile growth partner, combining expert consulting and data-driven technology to help mobile app developers and brands acquire users outside of traditional search and social channels. The company provides diversified media planning across 500+ vetted media sources, custom strategic campaign consulting, and full-service campaign management with performance-based (CPA) pricing, supported by a proprietary real-time analytics platform that processes over 60 million post-install events per month and an anti-fraud suite.
Is FeedMob a public or private company?
FeedMob is a private company. It is classified as venture growth investor backed and is currently operating.
When was FeedMob founded?
FeedMob was founded in 2016. It employs 11 to 50 people.
Where is FeedMob based?
FeedMob is headquartered in San Jose, United States, in the North America region.
How does FeedMob make money?
Two revenue lines are on record. Performance Marketing Agency Services are the primary driver. The others are media Buying and Campaign Management.
Who are FeedMob's main competitors?
Direct peers on record are Liftoff, Moloco, Remerge, Tinuiti and Wpromote. Broad incumbents are AppLovin, Unity Ads, ironSource (Unity), Vungle and Digital Turbine.
Does FeedMob have an API?
No public API is recorded for FeedMob.
What industry is FeedMob in?
FeedMob's product category is Mobile Performance Marketing. Its primary akta.pro industry code is MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads). Its NAICS code is 54183 and its SIC code is 7372.