ianacare

What ianacare does

ianacare is a Boston-based, privately held caregiver support platform founded in 2018 that operates a B2B2C distribution model targeting large employers, health plans, and healthcare providers as channel partners for its family-caregiver product. The platform combines a mobile and web-based Caregiver Organizer (care calendar, task management, communication, medication and health tracking, personal social circles) with human-powered Navigator services staffed by social workers and nurses, a database of 650,000+ U.S. local resources, caregiver training, education events, and respite coordination. Underlying technology is a cloud-based SaaS stack running on AWS Cognito for authentication, with iOS and Android apps, Firebase for notifications, and integrations with HubSpot (marketing) and Zendesk (support); the company also references HIPAA and reports GDPR and CCPA compliance frameworks.

Revenue mechanics combine employer-sponsored and health plan subscription contracts (recurring) with managed services reimbursement through the CMS GUIDE Model for dementia care, while caregivers access a free base tier and employer/provider-sponsored PLUS services. The company has served 47,000+ members, supports 13,000 care teams, and reports clinical outcomes including an 83% productivity gain, 30% reduction in caregiver overwhelm, 96% employer-support satisfaction, $10,000+ annual savings per caregiver, and 200+ hours saved per caregiver, validated in a peer-reviewed JMIR study with Anthem. Total funding raised is $19.7M–$22.1M across rounds led by Greycroft (Series A, January 2022), SemperVirens (Extension, November 2022), Founder Collective/Indicator Ventures (Seed, March 2020), with other investors including 8VC, AARP, Unum, Cue Ball, Slow Ventures, Able, and Service Provider Capital.

Name

ianacare

Legal name

Ianacare, Inc.

Website

https://ianacare.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ianacare is a B2B2C caregiver support platform that combines a mobile/web organizer with human Navigator services, distributing through employers, health plans, and CMS GUIDE Model providers to serve family caregivers.

Ownership category

akta.pro rank

Product category

Caregiver Support Software & Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Prepackaged Software (7372)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

akta.pro secondary industries

Family Caregiver Coaching, Education & Support (HSABAIAI), Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals) (HLALAHAL), Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD), Family/Caregiver Engagement & Proxy Access Management (HLACAEAL), Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

Keywords

• Caregiver support platform
• Family caregiver coordination
• Employee caregiver benefits
• Dementia care services
• Healthcare care navigation

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Employer-Sponsored Benefits: ianacare partners with employers to provide caregiver support as an employee benefit. Employers offer the platform as part of their benefits package to support working family caregivers.
2. Health Plan Partnerships: Platform is offered through health insurance plans and providers, integrating with existing healthcare ecosystem.
3. CMS GUIDE Model Reimbursement: Partnership with healthcare providers participating in Medicare's GUIDE Model for dementia care, providing caregiver support services that can be billed through the model.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

ianacare provides a cloud-based caregiver coordination platform combining mobile and web applications with human Care Navigator services. The platform enables family caregivers to organize care through a shared calendar and task tools, coordinate communication with family members and professional care teams, access a searchable database of 650,000+ community resources, and receive one-on-one guidance from licensed social workers and nurses. Distribution occurs through enterprise employer benefits programs, health plan partnerships, and CMS GUIDE Model provider relationships, with a no-cost consumer-facing tier for direct caregiver signup.

Product overview

ianacare is a comprehensive caregiver support platform operating as a unified platform-plus-services architecture. The core product is the Caregiver Organizer (available as a mobile app and web app), which provides care calendars, task management, communication tools, and personal social circles for coordinating caregiving among family and friends. This core platform is enhanced by human-powered Navigator services (expert social workers and nurses providing personalized guidance and care plans), Education & Live Events, a Local Resources database of 650k+ community resources, and Respite Services. For employer and health plan partners, ianacare offers a dedicated benefits integration platform with engagement reporting and clinical outcomes tools. For healthcare providers, the CMS GUIDE Model Program delivers specialized dementia caregiver support fulfilling CMS requirements including 24/7 access, caregiver training, advanced care planning, medication tracking, and respite coordination. The company also publishes its proprietary 'I Am Not Alone' Support Model via whitepaper and maintains a Podcast and an industry alliance (I Am Not Alone Care Alliance) for advocacy. The company was founded in 2018 and has served over 47,000 members, trained over 6,500 caregivers, and raised $19.7M in total funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Caregiver Organizer A mobile and web-based care coordination tool that enables family caregivers to track appointments, meals, rides, and care shifts in one place; share updates and important information with family, friends, and professional care teams; and delegate tasks and schedule care with reminders. Available free to individual caregivers and integrated into employer and health plan benefits.
• Navigators Expert Care Navigator services staffed by professionals with social work and nursing backgrounds who offer one-on-one personalized guidance, create tailored care plans, provide timely support, and connect caregivers with vital resources and benefits. Offered as part of PLUS services; availability varies by employer or provider sponsorship.
• Education & Live Events Live events and educational content connecting caregivers with experts and peer communities, including guides, tips for managing stress, organizing care, and unlocking caregiving benefits and financial support.
• Local Resources A searchable national database of 650,000+ low-cost and free local and community resources across U.S. ZIP codes, covering care facilities, financial and legal services, food delivery, transportation, and care coverage.
• Respite Services Referral and coordination of respite care options including in-home support, adult day programs, and short breaks, helping caregivers find appropriate respite to recharge.
• Employer Caregiver Benefits Platform A comprehensive platform offered to enterprise employers to support working family caregivers through their benefits programs, including access to the full suite of caregiver support tools, Navigator services, and reporting on employee engagement and productivity metrics. Sold to HR and benefits leaders through direct enterprise sales.
• Health Plan & Provider Care Coordination Platform A platform for health plans and healthcare providers that mobilizes family care teams to deliver home-based care plans, including caregiver training, advanced care planning, logistics coordination, community resources, and care navigation services.
• CMS GUIDE Model Program A specialized program under the CMS GUIDE Model that helps participating providers deliver caregiver support requirements for dementia patients and their caregivers, including comprehensive assessment, 24/7 access, caregiver education and support, respite referral, care plan development, and clinical care team coordination. Available at no cost to eligible Medicare beneficiaries.

Quantifiable outcome

• 83% productivity increase due to less unplanned time off
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Care DimensionscoreStrategic or Co-development Partner · 1 July 2024Massachusetts's largest hospice and palliative care provider. Partnership to enhance GUIDE Model services and extend greater support to dementia patients and their caregivers through ianacare's caregiver support platform.
• CMS (Centers for Medicare & Medicaid Services)coreStrategic or Co-development Partnerianacare accepted into CMS GUIDE Model (Guiding an Improved Dementia Experience). Model aims to improve quality of life for dementia patients and informal caregivers through care coordination and caregiver support.
• Pearl HealthminorStrategic or Co-development PartnerPartnership through webinar collaboration to provide insights into CMS GUIDE program features and benefits to providers and caregivers.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wellthy: Wellthy operates a caregiver concierge and coordination platform sold primarily through employer benefits and health plans, directly overlapping ianacare's core B2B2C motion and product surface.
• Homethrive: Homethrive delivers caregiver support and care navigation to health plans, providers, and employers — competing head-to-head with ianacare for the same health-plan and GUIDE-eligible contracts.
• Carallel: Carallel provides caregiver engagement, education, and resource-navigation tools to health plans and employers, mirroring ianacare's care-team coordination and benefits-integrated offerings.
• Torchlight (by WellSky): Torchlight, now part of WellSky, sells a caregiver benefits and support platform to employers and health plans — a near-twin of ianacare's employer-channel value proposition.
• Papa: Papa pairs older adults and families with companion caregivers through a marketplace model offered as a health-plan and employer benefit, overlapping with ianacare's respite and social-circle features.
• CareLinx: CareLinx operates a tech-enabled caregiver registry connecting families to in-home caregivers, comparable to ianacare's respite referral and personal social-circle services.

Broad incumbents

• Honor Technology: Honor runs a larger, consolidated home-care platform serving seniors and post-acute populations — a broader incumbent touching the same caregiver and aging-in-place market ianacare addresses.

Emerging players

• Sittercity: Sittercity is a caregiver marketplace spanning childcare, senior care, and pet care with overlap on senior caregiver matching and employer/sponsor benefit relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ianacare
• LinkedInlinkedin.com/in/jessican2
• Instagraminstagram.com/jessicanamkim

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ianacare