Mayday

What Mayday does

Mayday (Mayday SAS) is a Paris-based software company founded in January 2020 that builds an AI-powered knowledge management platform for enterprise customer service teams. The platform centralizes, harmonizes and disseminates business knowledge across omnichannel touchpoints through three integrated modules — Mayday Knowledge (internal knowledge base), Mayday Selfcare (customer-facing FAQ and widget) and Mayday Academy (gamified training) — augmented by a Mayday AI Agents suite that includes real-time natural-language query understanding, semantic duplicate detection, automatic content linking, AI-assisted writing, one-click summarization and automatic translation. The platform integrates natively with 15+ helpdesk, CRM and contact-center systems including Zendesk, Salesforce, Genesys, Microsoft Dynamics, Intercom and Freshworks.

The company operates an enterprise-focused, sales-led go-to-market combining direct field sales, inside sales for mid-market, and a two-tier partner program (Integration Partners for software publishers, Affiliate Partners for consultancies/outsourcers). Revenue is generated through annual or multi-year SaaS subscriptions priced per user (agents/administrators), with separate setup fees for implementation. Customers include Doctolib, Fnac Darty (5,000 users), BoursoBank, BNP Paribas, Rakuten, Qonto, Ankorstore, Malakoff Humanis, Nickel and Edenred, with 150+ enterprise customers and 30,000 end users reported by end-2022.

Mayday was funded solely through a €2.5 million seed round in June 2021 co-led by Bpifrance and MAIF Avenir, and was acquired by German software company USU in September 2025 as a vehicle for USU's North American market entry into AI-driven customer service. The company is GDPR-compliant, processes data on Microsoft Azure in European data centers, and maintains a 99% availability SLA.

Name

Mayday

Legal name

Mayday SAS

Website

https://mayday.fr

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

Mayday is a Paris-based SaaS company providing an AI-powered knowledge management suite for enterprise customer service teams, combining an internal knowledge base, customer self-service, and gamified training. Acquired by USU in September 2025.

Ownership category

akta.pro rank

Product category

Customer Service Knowledge Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• Knowledge management software
• Customer service platform
• AI knowledge base
• Helpdesk augmentation
• Agent training platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Licensing: Annual or multi-year subscription model based on number of users (agents/administrators). Customers pay Royalty fees as specified in Order Forms. Setup fees charged separately for implementation and configuration.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mayday provides an AI-powered knowledge management platform built for customer service teams. The suite combines an internal knowledge base (Mayday Knowledge), a customer-facing self-service FAQ (Mayday Selfcare), a gamified training platform (Mayday Academy), and an AI agent layer (Mayday AI) that centralizes, harmonizes, and distributes business knowledge across omnichannel customer service touchpoints.

Product overview

Mayday is an AI-Ready Knowledge Empowerment Suite designed for customer service teams. The platform operates as a unified system built around three core modules: the internal knowledge base (Mayday Knowledge), the augmented help center (Mayday Selfcare), and the training platform (Mayday Academy), all powered by Mayday AI. This architecture enables Mayday to centralize, harmonize, and distribute business knowledge across all customer service channels. Mayday Knowledge serves as the internal knowledge base reducing agent time waste by 20%, Mayday Selfcare provides customer-facing FAQ and self-service capabilities to reduce incoming tickets by 40%, and Mayday Academy offers gamified training to reduce new employee training time by 48%. Additional features include an Omnichannel Knowledge Base for multi-channel distribution, Decision Trees for structured problem-solving, and a Helpdesk Booster for CRM/ticketing integration. The platform integrates with major customer service tools like Zendesk, Salesforce, and Genesys, and was acquired by German software company USU in September 2025 as part of its international expansion strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Mayday AI: AI-powered intelligent co-pilot for the knowledge base, optimizing content, generating articles, and suggesting answers.
• Mayday Knowledge
• Mayday Selfcare
• Mayday Academy

Products and services

• Mayday AI The advanced suite of AI-Agents that serves as the intelligent co-pilot of the knowledge base, enabling content optimization, automatic article generation, answer suggestions, and proactive knowledge retrieval for customer service agents.
• Mayday Knowledge Internal knowledge base software that centralizes and spreads business processes via AI, reducing agent time wasted by 20% and improving productivity by making knowledge accessible to customer advisors across all channels.
• Mayday Selfcare Customer-facing module enabling users to access information autonomously via an intelligent FAQ and widget directly within their journey, allowing customers to self-resolve queries and reducing incoming support tickets by 40%.
• Mayday Academy Training platform that optimizes team training with gamified hybrid pedagogy, integrated into the knowledge base, reducing new employee training time by 48% and turning knowledge into operational skills.
• Omnichannel Knowledge Base Knowledge base software that centralizes all business knowledge for customer advisors and distributes it across all channels as a single source of truth, supporting omnichannel customer service delivery.
• Helpdesk Booster Solution that supercharges contact, ticketing, chatbot, calling, and CRM tools with contextualized knowledge through intelligent suggestions and an ever-accessible search engine, integrated directly into agents' workstations.

Quantifiable outcome

• 24% faster ticket resolution - agents have instant access to relevant knowledge
• +4 more outcomes

Named customers23 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability5 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• USUcoreStrategic or Co-development Partner · 1 September 2025USU acquired Mayday in September 2025, marking a key step in USU's international expansion. The acquisition brings Mayday's AI-powered knowledge management capabilities under USU's portfolio, enabling entry into the North American market. USU aims to leverage European leadership and technological synergy to enhance customer service and AI automation globally.
• DialOnceminorStrategic or Co-development PartnerCo-created an ebook/guide on optimizing customer service with AI and knowledge management. DialOnce is a software publisher specializing in generative AI and omnichannel solutions for customer service.
• ZendeskcoreTechnology or IntegrationNative integration partner. Mayday integrates with Zendesk to provide contextualized knowledge suggestions within Zendesk support workflows.
• SalesforcecoreTechnology or IntegrationNative integration partner. Mayday connects with Salesforce CRM to deliver knowledge directly within sales and service workflows.
• GenesyscoreTechnology or IntegrationNative integration partner. Mayday integrates with Genesys contact center platform for AI-powered knowledge delivery.
• Microsoft DynamicscoreTechnology or IntegrationNative integration partner. Mayday connects with Microsoft Dynamics for knowledge delivery within Microsoft ecosystem.
• IntercomcoreTechnology or IntegrationNative integration partner. Mayday integrates with Intercom for knowledge augmentation in conversational support.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Genesys: Genesys is a major contact center platform with AI-powered knowledge and agent assist capabilities. Mayday integrates with Genesys for contextual knowledge delivery, while Genesys represents a broader-stack alternative for large contact center buyers.
• Zendesk: Zendesk is a leading customer service and support platform with native AI features (Zendesk AI) and a marketplace where Mayday integrates. It competes broadly by embedding knowledge management and agent assist into its core helpdesk suite.
• Intercom: Intercom is a conversational customer support platform with Fin AI for automated answers and agent assist. It overlaps with Mayday's AI agent assist and self-service positioning while operating as a broader customer service suite.
• Freshworks (Freshdesk): Freshworks Freshdesk is a customer service platform with Freddy AI for agent assist and knowledge base capabilities. Like Mayday, it serves SMB to mid-market enterprises, but bundles knowledge management into a broader helpdesk product.
• Salesforce Service Cloud: Salesforce Service Cloud is an enterprise customer service platform with Einstein AI for knowledge management and agent assist. Mayday integrates with Salesforce but Salesforce's bundled capabilities represent the primary substitute threat.

Emerging players

• Document360: Document360 is a knowledge base platform for technical and customer support documentation with AI-powered search (Eddy AI). It overlaps with Mayday's knowledge base and FAQ capabilities, especially for product documentation and self-service use cases.
• Tettra: Tettra is an AI-powered internal knowledge base and wiki for support and customer service teams. It targets a similar use case to Mayday Knowledge for SMB and mid-market customers with simpler content management needs.
• Capacity: Capacity is an AI support automation platform that connects knowledge across systems to automate customer service and agent workflows. Like Mayday, it positions a knowledge layer as the backbone for AI-powered support, with a focus on deflection and automation.

Direct peers

• Guru: Guru is an AI-powered knowledge management platform that delivers verified, in-context knowledge to customer service and revenue teams. It is a direct competitor to Mayday Knowledge, targeting the same enterprise use case of surfacing trusted answers within agent workflows.
• eGain: eGain provides AI knowledge management and conversational AI for customer service, with a focus on guided assistance and knowledge hubs. Like Mayday, it centers the knowledge base as the core asset for improving agent and customer outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@getmayday
• LinkedInlinkedin.com/company/getmayday

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayday