Braavo Capital
Braavo Capital provides non-dilutive growth financing and analytics to mobile app publishers, offering accelerated app store payouts, revenue-based UA funding, structured credit lines, and web2app growth services to over 8,000 apps.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Braavo Capital does
Braavo Capital is a specialty fintech founded in 2015 that provides non-dilutive growth financing and analytics to mobile app publishers worldwide. The company operates a cloud-based platform that connects natively to Apple App Store, Google Play, and major ad networks and payment processors (Facebook, AppLovin, ironSource, UnityAds, Google Ads, AdMob, Stripe, PayPal), enabling data-driven underwriting and consolidated business intelligence across monetization, subscriptions, ad spend, cohorts, and LTV. Its core products are Accelerate, which advances up to 85% of weekly app store revenue to eliminate the 45–60 day marketplace payout lag; Extend, a revenue-based financing product that funds user acquisition spend repaid from future earnings; Structured Credit Line, offering $2–5 million strategic debt facilities to mature app businesses; and Braavo Growth Ventures, a 2024-launched division providing risk-free web2app subscriber acquisition services for consumer subscription apps. Braavo also offers a Financial Analytics product with a free Starter tier and an Executive tier priced at $149/month per user.
The company's revenue model is a hybrid of transaction fees and subscription software: Accelerate charges 3–4% per advance, collected directly from marketplace payouts rather than via invoicing; Structured Credit Lines generate spread economics on committed facilities; and Analytics contributes recurring subscription revenue from Executive tier seats. Go-to-market is predominantly self-serve and product-led through app.getbraavo.com, supplemented by a direct sales motion for enterprise structured credit, content marketing via case studies, a referral program paying up to $15,000 per funded referral, and presence at industry events such as GDC. Braavo's customer base spans 8,000+ apps across Health & Fitness (Welltory, Lifesum, Fabulous, Aura, Ten Percent Happier, Foodvisor, Flipd, Verv), Photo & Video (Pixelcut, Prisma Labs, Pixite), Gaming (Fanatee, Tapinator), Social (Hornet, Sociaaal), Dating (Coffee Meets Bagel), and emerging AI-native app categories. The company has cumulatively deployed over $2 billion in financing, completed a $5M Series B alongside a $30M Upper90 debt fund in May 2024, and is led by co-founders Mark Loranger (CEO) and Sergei Kovalenko.
Braavo Capital firmographics
Firmographics- Name
- Braavo Capital
- Legal name
- Braavo Capital Inc.
- Website
- https://getbraavo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Braavo Capital provides non-dilutive growth financing and analytics to mobile app publishers, offering accelerated app store payouts, revenue-based UA funding, structured credit lines, and web2app growth services to over 8,000 apps.
- Ownership category
- akta.pro rank
Braavo Capital industry classification
Industry- Product category
- Mobile App Financing
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Venture Growth / Recurring Revenue Credit Funds (FSANAIAG)
- akta.pro secondary industries
- Venture Debt Providers (FSANAAAL), SME Term Loans & Growth Capital (FSAKAGAB), Merchant Cash Advance & Revenue-Based Financing Enablement (FSAGALAH)
Keywords
Where Braavo Capital is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Braavo Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Accelerate Transaction Fees: Braavo charges fees averaging 3-4% (depending on marketplace) for advancing app store revenue through Accelerate. Fees are only incurred when the user chooses to advance funds, and are collected from marketplace payouts rather than directly from clients.
- Analytics Subscription (Executive tier):
- Structured Credit Line:
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Accelerate - Revenue-based financing with per-transaction fees |
| Subscription | Monthly | Executive Analytics - Premium business intelligence tier |
| Subscription | Pay-as-you-go | Starter Analytics - Free tier with basic analytics |
| Other | Pay-as-you-go | Structured Credit Line - Enterprise financing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Braavo Capital product offering
Product offeringCore offering
Braavo Capital provides growth financing to mobile app and game publishers through revenue-based financing products including accelerated app store payouts (up to 85% of weekly earnings), user acquisition funding repaid from future earnings, and structured debt facilities ($2-5 million). The company also operates Braavo Growth Ventures, a Web2App subscriber acquisition partnership, and offers a cross-platform Financial Analytics dashboard that integrates data from app stores, ad networks, and payment processors.
Product overview
Braavo Capital is a financing and analytics platform for mobile apps and games, offering a unified platform with multiple integrated products. The core offering consists of funding solutions (Accelerate for accelerated payouts, Extend for user acquisition financing, and Structured Credit Lines for larger facilities) combined with Financial Analytics for cross-platform business intelligence. In May 2024, the company launched Braavo Growth Ventures as a new division focused on web2app subscriber growth through web monetization. The platform connects natively to app stores (Apple App Store, Google Play), ad networks (Facebook, AppLovin, ironSource, UnityAds, Google ads, AdMob), and payment processors (Stripe, PayPal) to pull consolidated revenue, acquisition, and engagement data for underwriting and analytics purposes.
Differentiator
Problem solved
Functional benefit
Brands
- Braavo Growth Ventures: A venture partner for end-to-end web acquisition, focused on driving subscriber growth for consumer subscription apps through web2app monetization. The initiative is risk-free for app partners and provides scalable sources of profitable web subscribers.
- Braavo Accelerate
- Braavo Extend
- Braavo Analytics
Products and services
- Braavo Accelerate Revenue acceleration service that provides on-demand access to app store earnings, allowing mobile app publishers to receive up to 85% of their weekly revenue instantly rather than waiting 45-60 days for standard payouts. Supports next day, daily, weekly, or on-demand payout schedules. Fees average 3-4% depending on the marketplace and are only incurred when the user chooses to advance funds.
- Braavo Extend Revenue-based financing product that provides upfront capital for user acquisition campaigns, repaid from future app earnings. Designed for mobile app publishers who want to scale profitable marketing channels without equity dilution.
- Structured Credit Line Strategic debt facilities ranging from $2-5 million for mature mobile app businesses requiring larger capital amounts for significant growth initiatives or working capital needs. Specific terms are quoted based on business evaluation.
- Braavo Growth Ventures Venture partnership program providing end-to-end web acquisition services to drive subscriber growth for consumer subscription apps through web2app monetization strategies. Operates on a risk-free model for app partners and serves as a scalable source of profitable web subscribers.
- Braavo Financial Analytics Business intelligence dashboard providing cross-platform analytics for mobile apps, including monetization data, subscription performance, ad spend tracking, trial conversion, engagement metrics, paid user acquisition, cohort analysis, and LTV prediction. Available in a free Starter tier (with monetization analytics, aggregated revenue, 1 seat for non-funding clients, unlimited apps and integrations) and a paid Executive tier starting at $149/month (with subscription analytics, ad spend analytics, unlimited exports, custom reports, and VIP email support).
Quantifiable outcome
- Up to 85% of weekly app store revenue can be accessed immediately
- +5 more outcomes
Companies that use Braavo Capital
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Braavo Capital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Braavo Capital partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
Braavo Capital competitors and assessment
Company assessmentDirect peers
- Clearco: Clearco (formerly Clearbanc) is a direct revenue-based financing competitor offering capital to ecommerce, mobile app, and SaaS businesses, repaid as a fixed percentage of revenue — the same underlying model as Braavo's Extend and Accelerate products.
- Wayflyer: Wayflyer provides revenue-based financing and analytics to ecommerce and DTC brands, overlapping with Braavo's RBF-plus-analytics model and competing for the same founder-led growth capital wallet.
- Outfund: Outfund offers revenue-based financing to ecommerce and SaaS companies with a data-driven underwriting approach, comparable to Braavo's app-data-driven underwriting of subscription and mobile app revenue.
- Lighter Capital: Lighter Capital provides revenue-based financing to tech and SaaS startups, sharing Braavo's non-dilutive, revenue-tied repayment structure and similar target customer profile of growth-stage software businesses.
Broad incumbents
- Stripe Capital: Stripe Capital offers merchant cash advances to Stripe-platform businesses based on their payment volume; though not app-specific, it competes for the same non-dilutive growth capital wallet and benefits from Stripe's existing billing integrations.
- PayPal Working Capital: PayPal Working Capital provides merchant cash advances repaid from PayPal sales, overlapping with Braavo's revenue-acceleration concept at much larger scale and with deeper merchant relationships.
- Shopify Capital: Shopify Capital offers merchant cash advances to Shopify merchants based on store sales, representing the same embedded-finance RBF model that competes for growth-stage digital merchants' working capital.
- Kapitus: Kapitus provides small business financing including revenue-based and term loans to a broad set of SMBs, overlapping with Braavo's Structured Credit Line product for mature, larger-ticket deals.
Emerging players
- Pipe: Pipe enables businesses to convert recurring revenue into upfront capital, sharing Braavo's revenue-based philosophy but applied more broadly to SaaS and subscription contracts rather than app-store-specific cash flows.
- Novel Capital: Novel Capital provides revenue-based financing to ecommerce brands and digital businesses, an emerging RBF player competing for similar growth-stage customers with similar data-driven underwriting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Braavo Capital social profiles
Digital presenceBraavo Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Braavo Capital leadership team
Management profileNumber of profiles
Profiles2 records
Braavo Capital funding detail
Funding detailFunding overview
Funding rounds8 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Braavo Capital M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Braavo Capital
What does Braavo Capital do?
Braavo Capital provides growth financing to mobile app and game publishers through revenue-based financing products including accelerated app store payouts (up to 85% of weekly earnings), user acquisition funding repaid from future earnings, and structured debt facilities ($2-5 million). The company also operates Braavo Growth Ventures, a Web2App subscriber acquisition partnership, and offers a cross-platform Financial Analytics dashboard that integrates data from app stores, ad networks, and payment processors.
Is Braavo Capital a public or private company?
Braavo Capital is a private company. It is classified as venture growth investor backed and is currently operating.
When was Braavo Capital founded?
Braavo Capital was founded in 2015. It employs 11 to 50 people.
Where is Braavo Capital based?
Braavo Capital is headquartered in New York, United States, in the North America region.
How does Braavo Capital make money?
Three revenue lines are on record. Accelerate Transaction Fees are the primary driver. The others are analytics Subscription (Executive tier) and structured Credit Line.
Who are Braavo Capital's main competitors?
Direct peers on record are Clearco, Wayflyer, Outfund and Lighter Capital. Broad incumbents are Stripe Capital, PayPal Working Capital, Shopify Capital and Kapitus. Emerging players are Pipe and Novel Capital.
Does Braavo Capital have an API?
No public API is recorded for Braavo Capital.
What industry is Braavo Capital in?
Braavo Capital's product category is Mobile App Financing. Its primary akta.pro industry code is FSANAIAG, Venture Growth / Recurring Revenue Credit Funds, with a secondary code of FSANAAAL, Venture Debt Providers. Its NAICS code is 522 and its SIC code is 6153.