What Outfund does

Outfund is a London-based fintech that provides non-dilutive growth capital to e-commerce and SaaS businesses, operating through its legal entity MTL Financial Ltd under FCA regulation (FRN: 902840). The company extends two core products — revenue-based financing and fixed-term loans — in ticket sizes ranging from £25,000 to £10 million over 3-, 6-, 9-, or 12-month terms, and distributes funds via three mechanisms: a virtual marketing card, invoice payment, or direct bank transfer. Its underwriting platform is built on Open Banking connectivity, enabling real-time revenue analysis and 24-hour funding offers, with a dedicated Growth Manager attached to each funded business.

The business model is a take-rate on deployed capital: under revenue-based financing, repayments scale with daily sales (a percentage of revenue via direct debit), while fixed-term loans use predetermined daily or weekly repayments. Pricing is presented as a fixed fee with no application or hidden charges, and repeat borrowing is unlocked once a borrower has repaid 33%+ of the existing facility. Customer acquisition is hybrid — a self-serve online application portal is paired with a referral and partnership channel that includes Diginius (digital marketing), Sky Media/NBCUniversal (TV advertising), Omnipack (EU logistics), and a network of specialist agencies and VCs.

Outfund operates across seven countries — the UK, US, Ireland, Netherlands, Germany, Spain, and Australia — has funded more than 700 brands, and reports £500M of capital deployed into portfolio businesses during 2023. The company is backed by Fuel Ventures, Force Over Mass, TMT Investments, and later investors including 1818 Venture Capital, Tribe Capital, PostFinance, and Salica, with total investor commitments stated at £100M alongside a separate $125M facility referenced in 2022.

Name

Outfund

Legal name

MTL Financial Ltd

Website

https://out.fund

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Outfund is a UK-based fintech (MTL Financial Ltd) that provides non-dilutive revenue-based financing and fixed-term loans of £25k–£10M to e-commerce and SaaS businesses across seven countries, using Open Banking for 24-hour underwriting decisions.

Ownership category

akta.pro rank

Product category

Alternative Business Lending

NAICS

Other Nondepository Credit Intermediation (52229), Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Merchant Cash Advance & Revenue-Based Financing Enablement (FSAGALAH)

Keywords

• Revenue-based financing
• Business growth loans
• E-commerce funding
• SaaS working capital
• Alternative small business lending

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Revenue-Based Financing: Provides upfront capital in exchange for a small percentage of future daily sales. Repayments flex with revenue - if sales slow, repayments decrease proportionally. Repayment periods of 3, 6, 9, or 12 months with fees taken via direct debit.
2. Fixed-Term Loans: Provides upfront capital in exchange for fixed repayment amounts over agreed periods. Businesses choose daily or weekly fixed repayments with full transparency on total repayable from the start.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Outfund provides non-dilutive growth capital of £25,000 to £10,000,000 to e-commerce and SaaS businesses through two core products: Revenue-Based Financing (where repayments flex with daily sales) and Fixed-Term Loans (with predictable fixed repayments over 3-12 months). Applications are processed via a proprietary Open Banking-integrated platform that delivers tailored funding offers within 24 hours, and funds are accessible through a virtual marketing card, invoice payments, or direct bank transfer.

Product overview

Outfund is a fintech platform offering on-demand, non-dilutive funding for e-commerce and online businesses. The core product portfolio consists of two main funding instruments—Revenue-Based Financing and Fixed-Term Loans—delivering £25k to £10M with 24-hour offers. These are accessed via the New Portal (with real-time analytics) or Legacy Portal. Businesses access funds through three mechanisms: a Virtual Marketing Card for ad spend, Invoice Payments for operational expenses, or Cash/Bank Transfer for general flexibility. Beyond capital, Outfund provides dedicated Growth Manager support and access to a partner network of agencies and VCs. The platform integrates via Open Banking to connect business bank and accounting data for real-time revenue analysis and repayment calculations.

Differentiator

Problem solved

Functional benefit

Products and services

• Revenue-Based Financing Non-dilutive growth capital of £25,000 to £10,000,000 in exchange for a small percentage of future daily sales; repayments flex up and down with revenue, offering lower payments during quieter months. Repayment periods of 3, 6, 9, or 12 months with fees taken via direct debit. Designed for e-commerce and SaaS businesses with predictable revenue streams that want to retain 100% ownership.
• Fixed-Term Loans Upfront capital of £25,000 to £10,000,000 with fixed daily or weekly repayment amounts over agreed periods of 3, 6, 9, or 12 months. Provides predictable cash flow planning with full transparency on total repayable from the start. For e-commerce and SaaS businesses preferring fixed repayment certainty over revenue-linked variability.

Quantifiable outcome

• 32% average year-on-year growth achieved by funded businesses (Bhumi case study)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DiginiuscoreGTM or Marketing Partner · 1 June 2021Partnership with London-based digital marketing and e-commerce solutions specialist. Combines Outfund's funding with Diginius's PPC/analytics expertise to provide integrated growth support for e-commerce startups. Joint go-to-market for UK e-commerce businesses.
• Sky MediacoreGTM or Marketing PartnerRelationship with Sky Media's Direct to Scale programme provides Outfund clients access to TV advertising through dedicated consultants. Includes access to Sky and NBCUniversal audiences of 700m+ across 150 countries. Supports brands in establishing TV advertising strategies for international scaling.
• OmnipackcoreStrategic or Co-development PartnerPartnership with Poland-based logistics specialist provides EU-based warehousing and fulfillment for UK e-commerce companies post-Brexit. Offers next-day delivery to Poland and Germany, 2-3 day delivery to rest of Europe, with 25,000+ sqm of Class A warehouse space.
• Modulr FS LimitedcoreOthersRegistered EMD agent of Modulr FS Limited, an FCA-authorised Electronic Money Institution (FRN: 900573) for issuance of electronic money and payment services. Account and payment services provided by Modulr FS Limited.
• GembahminorImplementation/ SI/ Consulting PartnerProduct development firm recommended for product design, engineering, and manufacturing support. Helps founders navigate from concept to market entry.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pipe: US-based platform enabling businesses to convert recurring revenue into upfront capital. Overlaps with Outfund's RBF value proposition for SaaS and subscription businesses, though Pipe operates more as a marketplace/trading platform than direct lender.
• Wayflyer: Dublin-based revenue-based financing platform offering working capital to e-commerce and DTC brands. Closest direct competitor to Outfund with overlapping product (RBF for online retailers), similar funding size band, and comparable Open Banking-style underwriting.
• Founderpath: US-based revenue-based financing platform targeting SaaS founders with non-dilutive capital. Highly comparable product offering, similar revenue-share repayment mechanics, and overlaps in SaaS customer segment served by Outfund.
• Liberis: UK-headquartered revenue-based finance and embedded finance platform serving SMBs globally. Competes with Outfund in the RBF space and additionally enables banks/platforms to offer RBF via embedded finance APIs, broadening competitive overlap.
• Clearco: Toronto-headquartered revenue-based financing provider for e-commerce, SaaS, and mobile app businesses. Competes head-to-head with Outfund in the non-dilutive funding category, serving similar SMB customer profiles with comparable funding tickets and revenue-share mechanics.
• Uncapped: London-based revenue-based financing platform originally focused on SaaS and now expanded to e-commerce. Direct UK competitor to Outfund, offering similar non-dilutive growth capital with comparable underwriting and ticket sizes.
• Kapitus: US-based online small business lender offering revenue-based financing, term loans, and lines of credit. Comparable in offering RBF and fixed-term products to SMBs, with broader product breadth than Outfund but similar target customer.

Broad incumbents

• iwoca: UK-based fintech lender providing flexible working capital and term loans (up to £500k) to small businesses via Open Banking underwriting. Overlaps with Outfund in SMB lending and Open-Banking-driven decisioning, with a broader product suite and longer operating history.
• Shopify Capital: Embedded cash advance product from Shopify offered to merchants on its platform. Directly competes with Outfund for Shopify-based DTC brands with cash advances repaid via a share of sales — a textbook RBF competitor with structural distribution advantage.
• Stripe Capital: Embedded lending product from Stripe targeting businesses using Stripe payments. Competes with Outfund by offering revenue-based and working-capital advances to e-commerce/SaaS businesses, with the advantage of payment-data underwriting and distribution at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/outfunduk
• Facebookfacebook.com/outfunduk
• LinkedInlinkedin.com/company/outfund

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outfund