For Days
For Days is a Los Angeles-based direct-to-consumer circular fashion brand that lets consumers mail in unwanted clothing via its Take Back Bag program, earning TrashieCash rewards and diverting textiles from landfill. It was acquired by Reformation for $200 million in 2023.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What For Days does
For Days, Inc. is a Los Angeles-headquartered circular fashion company founded in 2017 by Kristy Caylor and Mary Saunders that operates a direct-to-consumer textile recycling platform built around its core product, the Take Back Bag. Consumers purchase Take Back Bags ($20 single, $19 on Subscribe & Save, or in multi-pack bundles such as the 3-Pack and Double Rainbow Deal at $100 for six bags) on the company's Shopify-powered storefront at fordays.com and the Trashie-branded storefront at shop.trashie.io. Once filled with unwanted clothing, shoes, accessories, and linens in any condition, the bags are returned free of charge via UPS prepaid labels or at any Happy Returns drop-off location. For Days' proprietary recycling partner network, built over 5+ years, diverts 95% of collected items from landfill — 74% reused, 15–22% fiber recycled, and roughly 5% landfilled — and in 2023 the company sold 275K+ bags and diverted 5.5 million garments from landfills.
The business model is a product-led, direct-to-consumer sale of physical mail-in bags layered with a recurring subscription option and a rewards currency called TrashieCash (formerly Closet Cash). TrashieCash balances earned per bag registered are redeemable for up to 50% off future orders on fordays.com (capped at 200 TrashieCash) or for gift cards and brand rewards on the Trashie.io marketplace, generating a retention and cross-promotion loop. Customer acquisition runs primarily through organic social channels — Instagram, TikTok, Facebook, Twitter, and Pinterest — plus email, press mentions, and product reviews, with the Take Back Bag holding a 4.9/5 rating across 1,609 reviews. The customer base consists of environmentally conscious individual consumers in the United States seeking convenient, rewarding ways to recycle textiles that donation and resale channels often reject.
In 2023, Reformation acquired For Days for $200 million as part of its strategy to integrate sustainability operations, and For Days now operates as a subsidiary under Reformation's umbrella. The company is incorporated in California as For Days, Inc., and its Terms of Service designate California law and Los Angeles County jurisdiction. There are no patents, no AI modalities, and no proprietary model disclosures in the source data; core technology is listed as not publicly disclosed.
For Days firmographics
Firmographics- Name
- For Days
- Legal name
- For Days, Inc.
- Website
- https://fordays.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- For Days is a Los Angeles-based direct-to-consumer circular fashion brand that lets consumers mail in unwanted clothing via its Take Back Bag program, earning TrashieCash rewards and diverting textiles from landfill. It was acquired by Reformation for $200 million in 2023.
- Ownership category
- akta.pro rank
For Days industry classification
Industry- Product category
- Textile Recycling Services
- NAICS
- Waste Collection (5621), Materials Recovery Facilities (562920)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Product Take-Back & Reverse Logistics Programs (EUAIANAA)
- akta.pro secondary industries
- Recycling, E-Waste & End-of-Life Takeback Programs (TLAAALAN), Donation Pickup & Reuse Hauling (HSAKALAI)
Keywords
Where For Days is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
For Days business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Take Back Bag Product Sales: For Days generates revenue primarily through the direct sale of Take Back Bags — one-time purchases and subscription/auto-delivery plans — on fordays.com and shop.trashie.io. Customers earn TrashieCash™ rewards for each bag registered and returned, which can be redeemed toward future purchases on fordays.com (up to 50% of order total, max 200 TrashieCash™) or on Trashie.io for gift cards and brand rewards.
- One-Time Take Back Bag Purchases: Single Take Back Bags are sold at $20.00 per unit. Multi-pack bundles (e.g., Double Rainbow Deal at $100 for 6 bags, regularly $120) provide volume pricing incentives. These are one-time transactional purchases without ongoing subscription obligations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Take Back Bag — $20.00 per unit |
| Unit Pricing | Pay-as-you-go | Double Rainbow Deal — 6 bags for $100 (save $20 vs. regular $120) |
| Subscription | Monthly | Subscribe & Save — 5% off recurring Take Back Bag orders |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
For Days product offering
Product offeringCore offering
For Days sells the Take Back Bag, a mail-in bag that lets consumers recycle any brand or condition of clothing, shoes, accessories, and linens. Each bag registered and returned earns TrashieCash™ rewards redeemable on fordays.com or Trashie.io. Bags are sold as one-time purchases or recurring subscriptions, with multi-pack bundles for larger cleanouts.
Product overview
For Days operates as a circular fashion brand offering a single core product line centered on the Take Back Bag system. The portfolio consists of the Take Back Bag (individual and multi-pack variants) and Fabric Scrap Take Back Bag, with TrashieCash as the companion rewards program. All products are sold through the fordays.com Shopify storefront. The company partners with Reformation (acquired in 2023) and positions itself as the first circular fashion brand focused on textile recycling.
Differentiator
Problem solved
Functional benefit
Brands
- Trashie: The brand that powers the Take Back Bag program, formerly known as Closet Cash, now called TrashieCash. Provides rewards and incentives for recycling clothing through the Take Back Bag system.
Products and services
- Take Back Bag A mail-in bag that allows consumers to send any brand of unwanted clothing, shoes, accessories, and linens for recycling; each registered and returned bag earns TrashieCash™ rewards.
- Take Back Bag Rainbow 3 Pack A bundle of three Take Back Bags (pink, turquoise, and lavender) sold at a discounted rate, allowing users to complete multiple cleanouts and earn more TrashieCash™ rewards.
- Take Back Bag Double Rainbow Deal A bundle of six Take Back Bags (Buy 5 Get 1 Free) priced at $100 (regular $120) with free shipping, designed for full-home cleanouts and maximizing TrashieCash™ rewards earned.
- Fabric Scrap Take Back Bag A specialized Take Back Bag for collecting cotton fabric scraps separately from wearable items, channeling them directly into fiber recycling rather than the reuse stream.
- TrashieCash™ Rewards Program A rewards currency program that credits users with TrashieCash™ for each Take Back Bag registered and returned, redeemable for up to 50% off future orders on fordays.com or for gift cards and brand rewards on Trashie.io.
Quantifiable outcome
- 275K+ Take Back Bags sold in 2023; 5.5M garments diverted from landfills in 2023
- +4 more outcomes
Companies that use For Days
Customer profileSegments1 record
Ideal customer profiles1 record
For Days technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
For Days partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Happy ReturnsminorHappy Returns serves as a physical drop-off partner for the Take Back Bag program. Customers can drop off their filled Take Back Bags at any Happy Returns location nationwide instead of shipping via UPS, providing a convenient return option.
- TrashiecoreFor Days Take Back Bag is now powered by Trashie (trashie.io). The Take Back Bag program integrates with the Trashie platform for QR code shipping instructions, TrashieCash™ rewards wallet management, and the Trashie.io marketplace for redeeming rewards. The bags are branded and sold through both fordays.com and shop.trashie.io.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
For Days competitors and assessment
Company assessmentDirect peers
- Patagonia (Worn Wear): Patagonia operates Worn Wear, a brand-owned garment take-back, repair, and resale program that competes directly with For Days' Take Back Bag for sustainability-minded consumers. Both programs accept any-condition apparel, grade items for reuse or recycling, and use e-commerce as the primary intake channel.
- Eileen Fisher Renew: Eileen Fisher Renew is a take-back and resale program for Eileen Fisher garments, serving the same eco-conscious consumer that For Days targets and using a similar grade-for-resale vs. fiber-recycling downstream flow. Both companies monetize the circularity narrative around premium apparel.
- ThredUp: ThredUp is the largest US online thrift and consignment marketplace with its own Clean Out kit mail-in program, directly competing with For Days on consumer textile take-back and resale. It adds a scaled resale marketplace on top of the collection flow that For Days does not operate.
- TerraCycle: TerraCycle operates Loop and brand-partnered take-back programs for hard-to-recycle materials, including apparel pilots, using a similar brand-funded mail-in model. For Days' Take Back Bag is a verticalized version of the same product-take-back thesis for the textile category.
- The Renewal Workshop: The Renewal Workshop is a textile recycling and renewed apparel company that processes brand take-back inventory into resale and fiber streams, mirroring For Days' 95% second-life outcome. It is a peer in the downstream sortation and reuse flow that For Days' recycling partner network replicates.
- Sortile (formerly I:CO / I:Collect): Sortile (formerly I:Collect) operates one of the largest global textile take-back and sortation networks, providing collection bins and mail-in services to brands and retailers. It is a direct peer in operating the back-end collection and grading layer that For Days accesses through its partner network.
Broad incumbents
- H&M (Garment Collecting): H&M's global Garment Collecting program is one of the largest consumer-facing textile take-back initiatives and the most direct incumbent analog to For Days. It competes for the same consumer drop-off/return behavior but is bundled inside a much larger global apparel retailer.
- Reformation: Reformation is For Days' parent company and a sustainable fashion brand that increasingly uses For Days as its in-house recycling infrastructure. As an incumbent, it is a unique peer — both a customer and owner — that integrates circularity claims into its apparel offering.
Emerging players
- Retold Recycling: Retold Recycling is a London-based circular fashion startup running brand take-back and resale programs for European fashion labels. It is comparable as a geographic and stage peer expanding textile take-back rails internationally, which is a market For Days has not yet entered.
- Give Back Box: Give Back Box enables consumers to reuse online shopping boxes to ship unwanted items — including clothing — to charitable and recycling partners. It competes for the same take-back use case and offers a frictionless alternative to paid mail-in bags like For Days' Take Back Bag.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
For Days social profiles
Digital presenceFor Days financial estimates
Financial estimateRevenue estimate
Valuation estimate
For Days leadership team
Management profileNumber of profiles
Profiles4 records
For Days funding detail
Funding detailFunding overview
Funding rounds6 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
For Days M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about For Days
What does For Days do?
For Days sells the Take Back Bag, a mail-in bag that lets consumers recycle any brand or condition of clothing, shoes, accessories, and linens. Each bag registered and returned earns TrashieCash™ rewards redeemable on fordays.com or Trashie.io. Bags are sold as one-time purchases or recurring subscriptions, with multi-pack bundles for larger cleanouts.
Is For Days a public or private company?
For Days is a private company. It is classified as corporate owned and is currently operating.
When was For Days founded?
For Days was founded in 2017. It employs 11 to 50 people.
Where is For Days based?
For Days is headquartered in Los Angeles, United States, in the North America region.
How does For Days make money?
Two revenue lines are on record. Take Back Bag Product Sales are the primary driver. The others are one-Time Take Back Bag Purchases.
Who are For Days's main competitors?
Direct peers on record are Patagonia (Worn Wear), Eileen Fisher Renew, ThredUp, TerraCycle, The Renewal Workshop and Sortile (formerly I:CO / I:Collect). Broad incumbents are H&M (Garment Collecting) and Reformation. Emerging players are Retold Recycling and Give Back Box.
Does For Days have an API?
No public API is recorded for For Days.
What industry is For Days in?
For Days's product category is Textile Recycling Services. Its primary akta.pro industry code is EUAIANAA, Product Take-Back & Reverse Logistics Programs, with a secondary code of TLAAALAN, Recycling, E-Waste & End-of-Life Takeback Programs. Its NAICS code is 5621 and its SIC code is 4953.