What Mixlab does

Mixlab is a New York-based, privately-held veterinary pharmacy founded in 2017 that operates a national, full-service compounding and prescription-fulfillment business across all 50 U.S. states. The company dispenses compounded, commercial and over-the-counter medications for companion animals (dogs, cats, small mammals, birds), equine, wildlife/deer and zoo/aquarium species, served through five PCAB-accredited pharmacy laboratories located in New York, California, Texas, Florida and Wisconsin. Mixlab serves approximately 30,000 prescribers annually and ships more than 500,000 prescriptions per year into 20,000+ cities, with free nationwide delivery.

The company's technology backbone is a proprietary, end-to-end stack consisting of eMix (a prescriber-facing AI-powered prescription management platform), Flooffy (a pharmacy management system handling inventory, pricing, fulfillment and quality checks), and Maisy (a proprietary AI engine trained on real-world prescribing and compounding data that provides formulary recommendations and compliance checks). These are complemented by a self-service Owner Portal for pet parents, a Partner API, and native integrations with the four leading veterinary practice platforms (Vetcove, Vetsource, Instinct, Vetspire). The company holds PCAB accreditation (held by less than 1% of U.S. compounding pharmacies) and is USP <795> and <797> compliant.

Mixlab's revenue model is transaction-based — pricing is set per prescription at order level (quote-based and not publicly disclosed) — supplemented by over-the-counter wellness and supplement sales and an OTC storefront. Its go-to-market combines direct-to-consumer self-service (Owner Portal), inside/relationship sales to veterinary prescribers via eMix, channel partnerships through embedded integrations, and enterprise/field sales for AZA-accredited zoo, aquarium, wildlife and ranch institutions. Mixlab Plus is a free prescriber program that lets veterinary practices retain pharmacy revenue while Mixlab handles compounding and fulfillment, functioning as a customer-acquisition and retention lever rather than a direct fee. The company has raised approximately $41.6 million in disclosed funding across five rounds (2018–2023), with Sonoma Brands Capital and Vanterra Capital as lead investors.

Name

Mixlab

Legal name

Mixlab, Inc.

Website

https://mixlab.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Mixlab is a New York-based, PCAB-accredited veterinary pharmacy operating five compounding labs across the U.S. that dispenses compounded and commercial medications for companion animals, equine, wildlife, and zoo species. It serves more than 30,000 prescribers and 500,000 prescriptions annually via its proprietary eMix, Flooffy, and Maisy AI platform.

Ownership category

akta.pro rank

Product category

Veterinary Pharmacy Services

NAICS

Pharmaceutical Preparation Manufacturing (325412), Pet and Pet Supplies Retailers (45991)

SIC

Pharmaceutical Preparations (2834), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Compounding Pharmacies (Veterinary) (HLAMAIAD)

akta.pro secondary industries

Veterinary Inventory, Pharmacy & Medication Management (HLAMAMAF), Retail Veterinary Pharmacies (Brick-and-Mortar) (HLAMAIAE), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ), Specialty Veterinary Therapeutics Distribution (Oncology, Dermatology, Endocrinology) (HLAMAIAH)

Keywords

• Veterinary compounding pharmacy
• Pet medication delivery
• Veterinary prescription fulfillment
• Animal healthcare pharmacy
• Veterinary pharmacy software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Prescription pharmacy sales (compounded and commercial): Primary revenue generated per prescription filled — Mixlab dispenses custom-compounded, branded, generic and over-the-counter medications for companion animals, equine, wildlife and zoo species. Pricing is per-prescription (transaction-based), with delivery included; supports nationwide scale with pharmacy locations in NY, CA, TX, FL and WI.
2. Mixlab Plus (free prescriber revenue-retention program): Free-to-join program that lets veterinary practices retain in-house pharmacy revenue by routing prescriptions through Mixlab for fulfillment; no commitments and scales with practice; functions as a customer-acquisition and retention lever rather than a direct fee.
3. OTC / wellness / vitamin and supplement sales: Alongside prescription drugs, Mixlab sells over-the-counter wellness products, vitamins, supplements and prescription diets through its storefront and via partner platforms, supporting add-on and basket-building revenue per order.

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels6 records

Core offering

Mixlab operates a modern, full-service veterinary-exclusive compounding pharmacy that dispenses custom-compounded, commercial, and over-the-counter medications for companion animals, equine, wildlife, and zoo species across all 50 U.S. states. Prescriptions are routed through the proprietary eMix prescriber platform and fulfilled at five PCAB-accredited pharmacy labs, with free nationwide same-day and next-day delivery to pet owners and veterinary practices.

Product overview

Mixlab is a single unified modern veterinary pharmacy offering organized around three internal platforms — the prescriber-facing eMix (AI-powered prescribing platform), the operations-facing Flooffy (proprietary pharmacy management system) and the pet-parent-facing Owner Portal — together with Mixlab's AI engine Maisy, which runs across eMix and Flooffy. The portfolio is delivered through four species-segment sub-products (Companion Animal Pharmacy, Equine Pharmacy, Wildlife & Exotics Pharmacy, Zoo & Aquarium Pharmacy), specialty treatments such as GS-441524 for FIP and the MK/MKB wildlife sedation kits, the Mixlab Plus veterinary revenue program, and a Partner API for integrations with Instinct, Vetspire, Vetcove and Vetsource. Acquired businesses (NexGen Animal Health in 2024; The Pet Apothecary and SBH's Veterinary Business in 2025) extend the same eMix/Flooffy backbone into large-animal and Midwest markets.

Differentiator

Problem solved

Functional benefit

Brands

• eMix: Mixlab's proprietary AI-powered online prescribing and prescription management platform for veterinarians (also stylized as eMix™).
• Maisy
• Flooffy
• Mixlab Plus

Products and services

• Veterinary Compounding Pharmacy Services Full-service veterinary-exclusive compounding pharmacy dispensing custom-compounded, branded, generic and over-the-counter medications with custom dosages, dosage forms and 30+ flavors, supported by free nationwide delivery to all 50 states; serves companion animals, equine, wildlife and zoo species via five PCAB-accredited pharmacy labs.
• Companion Animal Pharmacy Pharmacy services for dogs, cats and other household pets (rabbits, birds, guinea pigs, bearded dragons, hamsters, mice), offering compounded, commercial and over-the-counter medications with custom dosage forms (capsules, chew treats, otics, oral liquids, tablets, transdermal pens) and 30+ flavors.
• Equine Pharmacy Pharmacy services for equine veterinarians, horse owners and equine professionals, providing compounded and commercial medications plus supplements across antibiotics, antifungals, antiparasitics, bronchodilators, corticosteroids, GI, hormonal/reproductive, NSAIDs, sedatives/analgesics and nutraceuticals, with sterile preparations available in 49 states (excluding California).
• Wildlife & Exotics Pharmacy Specialized compounding pharmacy for wildlife, ranch owners and non-domestic exotics (white-tailed deer, axis deer, red deer, sable antelope, giraffes, elephants and more), offering antibiotics, reversal agents, immobilization/sedation kits, steroids and general care compounds.
• Zoo & Aquarium Pharmacy Custom-formulated medications for AZA-affiliated zoos and aquariums across great apes, big cats, marine mammals, reptiles, fish and aquatic invertebrates, including sedation/immobilization kits, reversal agents, antibiotics/antimicrobials, steroids and flavored compounds; PCAB-accredited and USP <795>/<797> compliant.
• GS-441524 FIP Medication Compounded antiviral medication (50mg QUADmix scored tablets and 50mg/mL oral suspension) for treating feline infectious peritonitis (FIP) in cats, available in 30+ flavors with free next-day delivery nationwide and a cited treatment success rate above 85%.
• MK / MKB Sedation & Reversal Kits Family of compounded wildlife sedation and reversal kits (MK Kit, MK2 Kit, MKB Kit, MKB2 Kit, MKBM Kit, MKM Kit) combining medetomidine, ketamine, butorphanol, midazolam, atipamezole and naltrexone in varying concentrations for safe immobilization of wildlife and exotic species.
• eMix Prescriber Platform AI-powered online prescription management platform for veterinarians to browse the catalog, submit prescriptions, approve refills, check pricing, access patient history and track orders from any device, with dedicated compliance workflows and integrations with Instinct, Vetspire, Vetcove and Vetsource.
• Mixlab Plus Prescriber Program Free veterinary partner program that lets practices retain in-house pharmacy revenue by routing prescriptions through Mixlab for fulfillment, with no commitments and scaling with the practice.
• Partner API REST-style API for third-party veterinary software vendors to send prescriptions, confirm/cancel orders, view real-time pricing and catalog data, write-back data, manage client/patient/prescriber information and track orders directly from partner systems.
• Owner Portal (Client Portal) Self-service client-facing portal that lets pet parents manage refills, set auto-refill schedules, track orders, browse products and submit prescription requests, with all activity syncing to eMix for prescriber review and approval.

Quantifiable outcome

• 500,000+ prescriptions delivered annually (2025), shipped to 20,000+ cities across all 50 states
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship integration, strategic acquisition (midwest), strategic acquisition (large animal), core distribution integration and supporting integration.

• Instinctflagship integrationTechnology or Integration · 22 April 2026Native integration between Mixlab's pharmacy and Instinct's cloud-based veterinary practice management platform. Embeds Mixlab's full catalog directly inside the Instinct EMR "Script" panel, allowing specialty and emergency practices to create, approve and send prescriptions without context switching. Real-time prescription status flows back into Instinct. Beta-launched in late 2025; new adopting practices include The Schwarzman Animal Medical Center in New York.
• The Pet Apothecarystrategic acquisition (midwest)Strategic or Co-development Partner · 15 January 2025Wisconsin-based compounding pharmacy acquired by Mixlab in January 2025 to expand Midwest operations, alongside SBH's veterinary business.
• SBH (veterinary business)strategic acquisition (midwest)Strategic or Co-development Partner · 15 January 2025Acquired by Mixlab in January 2025 alongside The Pet Apothecary to expand Midwest veterinary pharmacy operations.
• NexGen Animal Healthstrategic acquisition (large animal)Strategic or Co-development Partner · 17 May 2024Mixlab acquired NexGen Animal Health, a Weatherford, Texas-based veterinary pharmacy, in May 2024 to expand into large-animal services (equine, wildlife, zoo animal markets). The acquisition added a new pharmacy location in Texas and extended Mixlab's technology platform into large-animal medication management.
• Vetcovecore distribution integrationTechnology or IntegrationIntegration lets practices order compounded medications directly through Vetcove for both home delivery and in-clinic (office-use) procurement. Vetcove manages checkout, client communication, payments and refills while Mixlab compounds and ships directly to the pet parent. Available through Vetcove Home Delivery and Vetcove's office procurement platform (in applicable states).
• Vetsourcecore distribution integrationTechnology or IntegrationIntegration with Vetsource enables seamless home delivery of patient-specific compounded medications. Practices can place orders on behalf of clients or send recommendations directly through their Vetsource online store in Practice Home.
• Vetspiresupporting integrationTechnology or IntegrationReal-time data sharing integration with the Vetspire EMR. Client and patient information from Vetspire syncs into Mixlab's eMix platform, and prescription information syncs back into Vetspire.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vetsource: Vetsource is a veterinary pharmacy and home-delivery platform that integrates directly with practice management systems — the same workflow Mixlab targets via its eMix, Vetcove and Vetsource integrations, with overlapping prescription fulfillment and refill-management offerings.
• Wedgewood Pharmacy: Wedgewood is one of the largest U.S. veterinary compounding pharmacies, offering compounded preparations across companion-animal and equine segments — the closest analog to Mixlab's core compounding business and a direct competitor for vet prescription volume.
• BCP Veterinary Pharmacy: BCP Veterinary Pharmacy is a veterinary-exclusive compounding pharmacy serving companion-animal and equine veterinarians — a direct competitor to Mixlab in custom compounded medications with similar prescriber-customer profiles.
• Roadrunner Pharmacy: Roadrunner Pharmacy is a compounding pharmacy specializing in customized pet medications with flavoring options and free shipping — a direct competitor to Mixlab in the compounded-pet-medication space.
• Diamondback Drugs: Diamondback Drugs is a PCAB-accredited veterinary compounding pharmacy offering customized medications across species — a direct competitor for PCAB-credentialed compounding work and a comparable for institutional and equine accounts.

Broad incumbents

• Chewy Pharmacy: Chewy Pharmacy is the pet-retail giant's prescription pharmacy arm, leveraging Chewy's massive consumer brand and logistics network to fill veterinary prescriptions nationwide — a broad incumbent that competes with Mixlab for pet-owner-direct prescription volume.
• Covetrus: Covetrus (owner of Vetsource) is a large animal-health distribution and practice solutions company that combines veterinary distribution, pharmacy services and software — a broad incumbent with overlapping pharmacy and practice-management offerings to Mixlab.
• 1-800-PetMeds: 1-800-PetMeds is a long-established online pet pharmacy retailer offering prescription and OTC pet medications with nationwide delivery — a broad incumbent that overlaps with Mixlab's direct-to-consumer pharmacy channel.
• PetMeds (PetCareRx): PetCareRx is an online pet pharmacy retailer carrying prescription and OTC medications for dogs, cats and other companion animals — a comparable DTC pet pharmacy competitor to Mixlab's Owner Portal.

Others

• Vetcove: Vetcove is a veterinary procurement and home-delivery marketplace into which Mixlab's catalog is embedded as a fulfillment partner — an adjacent enabling platform rather than a competitor, but a strategically important distribution channel for Mixlab.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mixlabrx
• Xx.com/mixlabrx
• LinkedInlinkedin.com/company/mixlabrx

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds5 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mixlab