SumOfUs
Ekō Movement (formerly SumOfUs) is a nonprofit advocacy organization that mobilizes 23+ million individual members worldwide through a digital petition and donation platform to pressure large corporations on accountability, environmental, and human-rights campaigns.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SumOfUs does
SumOfUs, now operating as Ekō Movement, is a private nonprofit advocacy organization founded in 2011 and headquartered in New York. It mobilizes a claimed community of 23,516,470 individual members, consumers, workers, and investors to pressure large corporations through coordinated campaigns targeting corporate misconduct, environmental destruction, and human-rights abuses. Active campaign verticals include AI regulation (via 'The People's AI Manifesto'), Amazon rainforest protection, elephant and orangutan conservation, whale rights advocacy, and EU biometric data policy.
The organization's core product is a digital campaign and donation platform hosted at eko.org, where members can sign petitions, donate to causes, share campaign content, and participate in collective advocacy actions. The technology stack is not disclosed beyond standard web-based petition infrastructure and a self-serve donation platform supporting global access. Distribution relies on a multi-channel social media footprint spanning TikTok, Instagram, YouTube, X, and Facebook, complemented by earned media coverage in outlets including The New York Times and The Intercept.
The business model is donation-based, with revenue generated entirely through member contributions funding campaigns. The go-to-market approach is community-led and grassroots, relying on viral sharing, social amplification, and word-of-mouth to grow the supporter base. The customer base consists of individual members/supporters globally (a horizontal segment), with no enterprise clients, B2B pricing tiers, or commercial products. Headcount is reported at 11–50 employees, and no parent company, institutional investor, or governance structure has been disclosed.
SumOfUs firmographics
Firmographics- Name
- SumOfUs
- Legal name
- Ekō
- Website
- https://sumofus.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ekō Movement (formerly SumOfUs) is a nonprofit advocacy organization that mobilizes 23+ million individual members worldwide through a digital petition and donation platform to pressure large corporations on accountability, environmental, and human-rights campaigns.
- Ownership category
- akta.pro rank
Where SumOfUs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
SumOfUs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Member Donations: Ekō generates revenue through donations from its members. The organization operates a donation platform where supporters can contribute financially to fund campaigns focused on corporate accountability, environmental protection, and social justice issues.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SumOfUs product offering
Product offeringCore offering
Ekō (formerly SumOfUs) operates a digital advocacy and donation platform that mobilizes a stated community of 23,516,470 individual members worldwide to hold large corporations accountable. Members take collective action by signing petitions, donating to environmental and social justice campaigns (e.g., AI regulation, Amazon conservation, biometric data privacy, elephant, whale, and orangutan protection), and applying pressure through their roles as consumers, workers, and investors.
Product overview
Ekō (formerly SumOfUs) operates as a single unified campaign platform focused on corporate accountability activism. The platform enables millions of members to join campaigns, sign petitions, donate to environmental and social causes, and take collective action. The core offering consists of campaign action pages where members can participate in initiatives such as The People's AI manifesto, Amazon rainforest protection, biometric data advocacy, elephant conservation, whale rights, and orangutan protection. The platform integrates donation functionality to fund conservation efforts.
Differentiator
Problem solved
Functional benefit
Products and services
- Ekō Campaign Platform A digital advocacy and donation platform enabling individual members worldwide to sign petitions, donate to causes, and take collective action against major corporations on issues such as AI regulation, Amazon conservation, biometric data privacy, elephant, whale, and orangutan protection.
Quantifiable outcome
- 23+ million members mobilized for corporate accountability campaigns
Companies that use SumOfUs
Customer profileSegments1 record
Ideal customer profiles1 record
SumOfUs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SumOfUs partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
SumOfUs competitors and assessment
Company assessmentBroad incumbents
- Amnesty International: Amnesty International is a global human rights organization that engages in corporate accountability and member mobilization, overlapping with Ekō on rights-related campaigns but at vastly greater institutional scale.
- Greenpeace: Greenpeace is a much larger, established environmental advocacy organization that also pressures corporations through public campaigns and direct action, sitting in the same space as Ekō but at significantly greater scale and brand recognition.
- MoveOn.org: MoveOn is a major progressive digital advocacy organization that runs corporate and political pressure campaigns on a member-funded model, broader in scope than Ekō but operating the same online petition and mobilization playbook.
Direct peers
- 350.org: 350.org runs global grassroots campaigns holding fossil fuel and corporate actors accountable for climate harm, mirroring Ekō's corporate-accountability playbook with a comparable online member mobilization model.
- Avaaz: Avaaz is a global online activist network that mobilizes millions of members to run petitions and pressure campaigns against corporations and governments, the closest comparable to Ekō by mission, member-funded model, and digital-first mobilization.
- Rainforest Action Network: RAN pressures corporations (banks, palm oil traders, tech firms) to change environmental practices through direct-action and market pressure, overlapping directly with Ekō's Amazon and corporate-accountability campaigns.
Emerging players
- Friends of the Earth: Friends of the Earth runs environmental and corporate accountability campaigns (including on agribusiness and finance) that intersect with Ekō's Amazon, palm oil, and species-protection work.
- PETA: PETA runs animal-rights campaigns against trophy hunting and wildlife exploitation that directly overlap Ekō's elephant, whale, and orangutan campaigns, sharing the same corporate-pressure tactics and donation model.
- InfluenceMap: InfluenceMap investigates and exposes corporate influence on climate policy, functioning as a research arm that complements the kind of corporate-accountability investigative reporting Ekō produces and amplifies.
Others
- Change.org: Change.org is a global petition platform that enables advocacy at scale; while a technology platform rather than a campaign organization, it operates as an adjacent enabling infrastructure for the kind of online petition-driven activism Ekō runs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SumOfUs social profiles
Digital presenceSumOfUs financial estimates
Financial estimateRevenue estimate
Valuation estimate
SumOfUs leadership team
Management profileNumber of profiles
SumOfUs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SumOfUs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SumOfUs
What does SumOfUs do?
Ekō (formerly SumOfUs) operates a digital advocacy and donation platform that mobilizes a stated community of 23,516,470 individual members worldwide to hold large corporations accountable. Members take collective action by signing petitions, donating to environmental and social justice campaigns (e.g., AI regulation, Amazon conservation, biometric data privacy, elephant, whale, and orangutan protection), and applying pressure through their roles as consumers, workers, and investors.
Is SumOfUs a public or private company?
SumOfUs is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SumOfUs founded?
SumOfUs was founded in 2011. It employs 11 to 50 people.
Where is SumOfUs based?
SumOfUs is headquartered in New York, United States, in the North America region.
How does SumOfUs make money?
One revenue line is on record: member Donations.
Who are SumOfUs's main competitors?
Broad incumbents on record are Amnesty International, Greenpeace and MoveOn.org. Direct peers are 350.org, Avaaz and Rainforest Action Network. Emerging players are Friends of the Earth, PETA and InfluenceMap. Change.org is listed as an others.
Does SumOfUs have an API?
No public API is recorded for SumOfUs.