8fig
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
8fig firmographics
Firmographics- Name
- 8fig
- Legal name
- 8fig Inc.
- Website
- https://8fig.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
8fig industry classification
Industry- Product category
- Revenue-Based Financing for eCommerce
- NAICS
- Sales Financing (52222)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Merchant Cash Advance & Revenue-Based Financing Enablement (FSAGALAH)
- akta.pro secondary industries
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Underwriting Automation & Income/Employment Verification (FSAGAHAD)
Keywords
Where 8fig is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
8fig business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Revenue-Based Financing: Non-dilutive, equity-free funding where sellers receive capital and repay as a percentage of future revenue. Most sellers remit between $6,000-$10,000 for every $100,000 in funding. No credit check required. Funding ranges from $10,000 to $2 million.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Revenue-based financing with personalized Growth Plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
8fig product offering
Product offeringCore offering
8fig is an AI-powered fintech platform that provides revenue-based financing to eCommerce sellers on Amazon, Shopify, and other marketplaces through personalized Growth Plans. Funding ($10,000–$2 million) is delivered continuously and aligned with supply chain expenses including manufacturing, inventory, purchase orders, shipping, storage, and advertising, with flexible remittance schedules tied to actual sales. The self-serve platform uses AI-driven automatic underwriting that integrates directly with sellers' stores and bank accounts to deliver funding offers within ~24 hours, without credit checks and on an equity-free, non-dilutive basis.
Product overview
8fig is a fintech platform providing an integrated suite of AI-powered funding and growth planning tools for eCommerce sellers. The core offering consists of the 8fig Growth Plan (continuous, flexible funding with personalized repayment schedules) and the AI CFO Tool (automated financial planning and cash flow analysis). These products are delivered through a Self-Serve AI Funding Platform that enables automatic underwriting and instant offer generation. The platform connects to multiple eCommerce marketplaces (Amazon, Shopify, eBay, BigCommerce, WooCommerce, Wix, Temu) and bank accounts to access sales data and validate funding eligibility. An optional Partner Program allows agencies and service providers to refer clients in exchange for referral fees.
Differentiator
Problem solved
Functional benefit
Products and services
- 8fig Growth Plan Continuous, flexible revenue-based funding for eCommerce sellers that provides capital aligned with supply chain costs (manufacturing, inventory, purchase orders, shipping, storage, advertising). Offers personalized funding amounts from $10,000 to $2 million, customizable remittance schedules tied to sales revenue, and real-time plan adjustments. Equity-free, no collateral required, with offers delivered in approximately 24 hours.
- AI CFO Tool AI-powered financial planning and cash flow analysis tool that provides eCommerce sellers with tailored financial advice, sales forecasting, demand prediction, and business growth insights. Uses automated underwriting technology to analyze store data and generate optimized funding offers.
- Partner Program Referral and partnership program enabling eCommerce agencies, SaaS vendors, coaches, and consultants to refer sellers to 8fig. Partners earn $1,000 per referral with revenue share opportunities, access a partner toolkit, and co-marketing resources through the PartnerStack platform.
Quantifiable outcome
- 470% average business growth among 8fig-funded sellers
- +3 more outcomes
Companies that use 8fig
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
8fig technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature4 records
8fig partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- BizcapflagshipBizcap acquired 8fig as part of its global expansion strategy. Integration combines Bizcap's global reach and financial strength with 8fig's AI-driven technology and funding automation. 8fig operates independently within Bizcap's ecosystem serving SMEs across multiple regions.
- NewCo Capital GroupflagshipUS affiliate of Bizcap that acquired 8fig. NewCo Capital Group participates as sponsor at Canadian Lenders Association events and operates as part of Bizcap Group's global non-bank financing ecosystem.
- FortunetcoreLeading investment bank specializing exclusively in e-commerce industry. Works with e-commerce-first brands and SaaS providers from preparation for sale through closing of M&A deals.
- AMZ AdviserscoreFull-service eCommerce agency focused on scaling sales channels, brands, and manufacturers. Team spread across 4 continents and 8 countries.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
8fig competitors and assessment
Company assessmentDirect peers
- BlueVine: BlueVine provides working capital, lines of credit, and invoice factoring to small businesses, including a strong focus on eCommerce sellers — directly competing with 8fig in the online seller financing segment.
- Wayflyer: Wayflyer offers revenue-based financing specifically for eCommerce brands, providing capital against inventory and advertising spend — a near-identical product offering to 8fig's Growth Plan.
- Clearco: Clearco provides revenue-based financing to eCommerce and SaaS companies, using revenue data to underwrite non-dilutive funding — directly comparable to 8fig's AI-driven, sales-data-based underwriting model.
- Fundbox: Fundbox provides working capital and lines of credit to small businesses, including eCommerce merchants, using automated underwriting — overlapping with 8fig in SMB digital underwriting.
- OnDeck: OnDeck (now part of Enova) provides term loans and lines of credit to SMBs, including online retailers, using automated data-driven underwriting — comparable to 8fig in segment and AI-led credit decisioning.
Broad incumbents
- Shopify Capital: Shopify Capital is the embedded lending arm of Shopify, offering cash advances to Shopify merchants using their own store data — a key competitive threat and the embedded-finance analogue of 8fig's offering.
- Amazon Lending: Amazon Lending invites sellers to borrow against their Amazon sales history directly within Seller Central — an embedded incumbent with structural data and distribution advantages over 8fig's Amazon seller book.
- Payoneer: Payoneer provides cross-border payments and working-capital solutions to SMBs and marketplaces, including eCommerce sellers — adjacent to 8fig with overlapping customer base and capital products.
Emerging players
- Pipe: Pipe converts recurring revenue streams into upfront capital, originally targeting SaaS and now expanding to eCommerce — adjacent RBF model with similar AI-driven revenue-underwriting philosophy.
Others
- Bizcap: Bizcap is the global non-bank lender that acquired 8fig in October 2025, providing the capital and infrastructure behind 8fig's SMB lending book — relevant as the parent company and capital partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
8fig social profiles
Digital presence8fig financial estimates
Financial estimateRevenue estimate
Valuation estimate
8fig leadership team
Management profileNumber of profiles
Profiles5 records
8fig funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
8fig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 8fig
What does 8fig do?
8fig is an AI-powered fintech platform that provides revenue-based financing to eCommerce sellers on Amazon, Shopify, and other marketplaces through personalized Growth Plans. Funding ($10,000–$2 million) is delivered continuously and aligned with supply chain expenses including manufacturing, inventory, purchase orders, shipping, storage, and advertising, with flexible remittance schedules tied to actual sales. The self-serve platform uses AI-driven automatic underwriting that integrates directly with sellers' stores and bank accounts to deliver funding offers within ~24 hours, without credit checks and on an equity-free, non-dilutive basis.
Is 8fig a public or private company?
8fig is a private company. It is classified as corporate owned and is currently acquired.
When was 8fig founded?
8fig was founded in 2020. It employs 51 to 100 people.
Where is 8fig based?
8fig is headquartered in Austin, United States, in the North America region.
How does 8fig make money?
One revenue line is on record: revenue-Based Financing.
Who are 8fig's main competitors?
Direct peers on record are BlueVine, Wayflyer, Clearco, Fundbox and OnDeck. Broad incumbents are Shopify Capital, Amazon Lending and Payoneer. Pipe is listed as an emerging player. Bizcap is listed as an others.
Does 8fig have an API?
No public API is recorded for 8fig.
What industry is 8fig in?
8fig's product category is Revenue-Based Financing for eCommerce. Its primary akta.pro industry code is FSAGALAH, Merchant Cash Advance & Revenue-Based Financing Enablement, with a secondary code of FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 52222 and its SIC code is 6153.