What Reelist does

Reelist is an automated social recruiting platform founded in 2022 in Norfolk, Virginia, that delivers job candidates from TikTok, Instagram, and Facebook directly into employer applicant tracking systems. The core Reelist Platform auto-generates job ad creative in text, image, and video formats, launches geo-targeted paid social campaigns, runs automated compliance and brand safety checks, and routes screened applicants into the employer's existing ATS with full workflow sync. The product is positioned around the thesis that most hiring challenges are distribution problems rather than talent supply problems, and that more than 80% of working adults spend daily time on social channels where job boards do not reach them. The platform integrates natively with 16+ ATS systems spanning SMB and enterprise tiers, including Greenhouse, BambooHR, Workday, Oracle Recruiting Cloud, SAP SuccessFactors, Lever, SmartRecruiters, iCIMS, UKG Pro, Pinpoint, ClearCo, Teamtailor, Harri, Cornerstone, Taleo, and Workable, and connects to TikTok, Instagram, Facebook, Meta Ads Manager, WhatsApp, Messenger, and Twilio for messaging. Two partner programs extend distribution: an ATS Partner program that embeds Reelist's social recruiting into ATS vendor offerings via revenue share, and an Agency Partner program that lets recruitment agencies manage multi-brand social hiring from a single dashboard.

Revenue is generated through usage-based campaign spend on social platforms combined with platform subscription access for campaign management, ATS integration, and reporting; pricing is budget-based and not publicly disclosed, with a 'Book a demo' funnel for enterprise. Go-to-market is hybrid: a self-serve product-led motion for SMBs and individual recruiters, paired with demo-based enterprise field sales for complex hiring organizations. Named customers span a diversified enterprise base including Starbucks, Turner Construction, DoorDash, Newport News Shipbuilding, Cox Health, Panera Bread, NAPA Auto Care, Applebee's, Doka, Xylem, Chopt, OTG, ECPI University, XKIG, Hâpax, The Ghent, and NRI Distribution, concentrated in skilled trades, construction, manufacturing, healthcare, hospitality and retail, and high-volume hourly hiring verticals. The company has raised $3 million in a seed round closed in February 2025 led by Core Innovation Capital, with prior funding from Techstars, VIPC, 757 Accelerate, The Artemis Fund, and RedBud VC, and is led by co-founders Sean Worden (CEO) and Katy Schuck.

Name

Reelist

Legal name

Reelist

Website

https://reelist.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Reelist is an automated social recruiting platform that delivers candidates from TikTok, Instagram, and Facebook directly into employer ATS systems, serving enterprises in skilled trades, construction, healthcare, manufacturing, and high-volume hourly hiring.

Ownership category

akta.pro rank

Product category

Recruitment Software

SIC

Services-Employment Agencies (7361), Services-Advertising Agencies (7311)

akta.pro primary industry

Sourcing / Talent Research & Pipeline RPO (Sourcer-as-a-Service) (BPACABAM)

Keywords

• Social recruiting platform
• ATS integration software
• Automated candidate sourcing
• High volume hiring
• Recruitment marketing automation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Social Recruiting Campaigns: Platform charges for running social recruiting campaigns that deliver candidates directly to ATS. Budget-based model where companies pay to reach candidates on social platforms.
2. Platform Subscription: Access to the Reelist platform for campaign management, ATS integration, and applicant tracking

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Reelist is a social recruiting platform that automates hiring by running candidate-sourcing and engagement campaigns on TikTok, Instagram, and Facebook. It connects directly to employer ATS systems to push qualified, pre-screened applicants into existing hiring workflows, targeting high-volume hiring needs across construction, healthcare, skilled trades, manufacturing, and hospitality and retail.

Product overview

Reelist is an automated social recruiting platform designed to help HR teams and employers reach candidates on social media platforms like TikTok, Instagram, and Facebook. The core Reelist Platform is the primary product — an end-to-end solution that auto-generates job ads, runs geo-targeted social campaigns, qualifies candidates, and delivers ready-to-work applicants directly into an employer's ATS. The platform integrates with over 16 ATS platforms (including Greenhouse, BambooHR, Workday, Lever, and Oracle Recruiting Cloud) and major social media and messaging channels (TikTok, Instagram, Facebook, WhatsApp, Twilio, Messenger). Two complementary partner programs — Reelist for ATS Partners and Reelist for Agency Partners — extend the platform's reach: ATS partners embed social recruiting into their own products for revenue share, while agency partners use the platform to manage social hiring campaigns for multiple client brands from a single dashboard. All offerings share the same AI-powered creative generation, automated campaign optimization, and ATS synchronization engine.

Differentiator

Problem solved

Functional benefit

Products and services

• Reelist Social Recruiting Platform
• ATS Partner Program
• Agency Partner Program

Quantifiable outcome

• 3X higher retention
• +5 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability5 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core and major.

• GreenhousecoreTechnology or IntegrationOfficial ATS integration partner. Reelist delivers candidates directly into Greenhouse ATS with full workflow sync
• TeamtailorcoreTechnology or IntegrationATS integration partner with featured partner status on Reelist website
• ClearCocoreTechnology or IntegrationFeatured partner providing ATS integration. Reelist sync enables automated candidate routing to correct roles and locations
• PinpointcoreTechnology or IntegrationOfficial partner ATS integration for complex hiring across teams, roles, and locations
• BambooHRmajorTechnology or IntegrationATS integration partner for growing teams with built-in HR functionality
• WorkdaymajorTechnology or IntegrationBeta ATS integration for enterprise recruiting and HR platform
• UKG PromajorTechnology or IntegrationATS integration with workforce management platform for frontline hiring
• Oracle Recruiting CloudmajorTechnology or IntegrationBeta integration for enterprise recruiting at scale within Oracle Fusion Cloud HCM
• SAP SuccessFactorsmajorTechnology or IntegrationBeta integration for enterprise recruiting within SAP HCM suite
• SmartRecruitersmajorTechnology or IntegrationBeta ATS integration for modern enterprise hiring platform
• LevermajorTechnology or IntegrationATS and CRM integration for collaborative, scalable hiring
• iCIMSmajorTechnology or IntegrationBeta integration for enterprise-grade high-volume hiring
• WorkablemajorTechnology or IntegrationComing soon integration for all-in-one recruiting platform
• TikTokcoreTechnology or IntegrationSocial media platform integration for reaching candidates through authentic short-form video content
• InstagramcoreTechnology or IntegrationSocial media platform integration for visual storytelling and employer brand content
• FacebookcoreTechnology or IntegrationSocial media platform integration for wide reach across local communities
• Meta Ads ManagercoreTechnology or IntegrationAd account integration for centralized paid social management and optimization

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Joveo: Joveo is a programmatic recruitment advertising platform that uses AI to optimize job ad spend across channels including social. It targets the same enterprise and staffing-agency buyer as Reelist with managed and self-serve recruitment media buying.
• Recruitics: Recruitics is a recruitment marketing analytics and media-buying firm that runs paid social, search, and display campaigns for employer clients with ATS integrations. It is comparable to Reelist in the managed recruitment advertising model with social-heavy channel mix.
• PandoLogic: PandoLogic is a programmatic recruitment advertising platform that places and optimizes job ads across search, social, and display via pandoIQ. It is a direct competitor to Reelist in AI-driven, ATS-integrated recruitment media buying for high-volume employers.
• Appcast: Appcast is a programmatic job-advertising platform that distributes employer job content across publisher networks, social, and search. It competes most directly with Reelist on paid social job distribution and ATS-integrated candidate delivery for enterprise and mid-market employers.
• Symphony Talent: Symphony Talent is a recruitment marketing and employer-brand platform with candidate CRM and media management features. It overlaps with Reelist in serving enterprise employers on candidate attraction via digital channels including social.
• VONQ: VONQ is a recruitment marketing technology company that helps employers distribute job ads across channels including social and job boards, with ATS integrations. It competes with Reelist on multi-channel paid recruitment distribution for European and global employers.

Broad incumbents

• LinkedIn Talent Solutions: LinkedIn's talent business sells job postings, recruiter seats, and targeted advertising to employers hiring professional and white-collar talent. It competes with Reelist on the advertising side, though it lacks Reelist's hourly/skilled-trades mobile-first social focus.
• Indeed: Indeed is the dominant global job board and recruitment advertising platform owned by Recruit Holdings. It competes broadly with Reelist by capturing employer hiring spend, including a growing programmatic and social advertising offering (Indeed Ads).
• ZipRecruiter: ZipRecruiter is a public online employment marketplace that distributes jobs to hundreds of partner sites and uses AI to match candidates to roles. Reelist explicitly lists ZipRecruiter as a comparison competitor on its site.

Regional players

• JobAdder: JobAdder is an ATS and recruitment platform popular in Australia and the UK with built-in job distribution to multiple channels. It is comparable to Reelist in the ATS-integrated multi-channel posting capability, though it serves primarily ANZ/UK markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reelist