aWATTar
aWATTar GmbH is a Vienna-based electricity provider selling EPEX Spot-linked dynamic tariffs (HOURLY, MONTHLY) and solar feed-in tariffs (SUNNY, SUNNY Spot 60min) to Austrian residential consumers, supported by a public API and a tado°-based smart home and EV-charging integration ecosystem.
- Company typePrivate
- Founded2014
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2C
- OfferingServices
What aWATTar does
aWATTar GmbH is a Vienna-based, privately held Austrian electricity provider founded in 2014, operating a digital-first, direct-to-consumer platform that sells dynamic, exchange-linked electricity tariffs to Austrian residential customers. The company prices its electricity off the EPEX Spot AT Day Ahead market: its HOURLY tariff reprices every hour based on the spot market plus a 1.5 Cent/kWh procurement component (averaging ~11.05 Cent/kWh gross over the prior month), while its MONTHLY tariff reprices once per month. For photovoltaic owners it offers SUNNY (monthly feed-in) and SUNNY Spot 60min (hourly feed-in) tariffs, and its public API — with a Python SDK — exposes the next-day price curve from 2 PM each afternoon for third-party developers and home-automation systems.
The product surface is anchored by a 3-minute online signup and a fully self-serve switching flow, with the company handling provider transition on the customer's behalf. A wide integration ecosystem (~10 partners including tado°, Panasonic, neoom, Fronius Wattpilot, go-eCharger, openWB, KNV-NIBE, LOXONE, nymea, ASKI, and IFTTT) plus the aWATTar tado° app enables automated load shifting for EV charging, heat pumps, and home appliances into the cheapest and greenest hours. The 2025-launched Smart Charging feature adds PV-optimized EV charging on top of the HOURLY tariff.
aWATTar earns revenue primarily through a per-kWh usage-based spread on electricity supply (procurement component plus any retail margin on top of EPEX Spot and pass-through network fees/charges), supplemented by customer-acquisition economics driven by a 50 EUR referral program (raised from 20 EUR in August 2024) and bundled promotional offers such as a free tado° Starter Kit (199.99 EUR retail value). Customer segments span residential consumers, PV owners, EV owners, and heat pump users, all served within Austria only. The company is small (1–10 employees), holds no disclosed funding or ownership changes, and has received ÖGVS 'Top 5 Stromanbieter' and 'Sehr Gut' customer service recognition for 2025.
aWATTar firmographics
Firmographics- Name
- aWATTar
- Legal name
- aWATTar GmbH
- Website
- https://awattar.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- aWATTar GmbH is a Vienna-based electricity provider selling EPEX Spot-linked dynamic tariffs (HOURLY, MONTHLY) and solar feed-in tariffs (SUNNY, SUNNY Spot 60min) to Austrian residential consumers, supported by a public API and a tado°-based smart home and EV-charging integration ecosystem.
- Ownership category
- akta.pro rank
aWATTar industry classification
Industry- Product category
- Retail Electricity Supply
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging–Integrated Retail Supply (Home/SMB) (EUAGABAJ)
- akta.pro secondary industries
- Demand Response & Dynamic Pricing Enablement (AMI-Enabled) (EUADAFAI), EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ), Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)
Keywords
Where aWATTar is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
aWATTar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Residential Electricity Supply - Dynamic Tariffs: Revenue from electricity supply to residential customers through variable-rate tariffs. Price consists of EPEX Spot market price plus procurement component (1.5 Cent/kWh) plus network fees and government charges. HOURLY tariff adjusts hourly based on exchange prices; MONTHLY tariff adjusts monthly based on average market prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | HOURLY - Dynamic hourly-priced tariff |
| Usage-based | Monthly | MONTHLY - Monthly-averaged price tariff |
| Usage-based | Pay-as-you-go | SUNNY - Solar feed-in tariff |
| Usage-based | Pay-as-you-go | SUNNY Spot 60min - Real-time solar feed-in tariff |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
aWATTar product offering
Product offeringCore offering
aWATTar is an Austrian electricity provider offering dynamic pricing tariffs based on EPEX Spot exchange prices. The company offers hourly, monthly, and solar feed-in tariff options to residential and small commercial customers, along with an API data feed for smart home, EV charging, and heat pump integrations.
Product overview
aWATTar is an Austrian electricity provider offering dynamic pricing tariffs (HOURLY, MONTHLY, SUNNY, SUNNY Spot 60min) synchronized with renewable energy availability on the stock exchange. The product portfolio centers on a core platform of time-variable electricity tariffs complemented by an API Datafeed for developers and integrations with smart home systems (tado°, LOXONE, nymea), EV chargers (Fronius Wattpilot, go-eCharger, openWB), heat pumps (KNV-NIBE), and home automation platforms (IFTTT, Panasonic, neoom). The aWATTar tado° mobile app adds Smart Charging capabilities on top of the base tariffs. The ecosystem enables consumers to shift consumption to green and cheap hours while providing technical integration points for partners and developers.
Differentiator
Problem solved
Functional benefit
Products and services
- HOURLY Tariff Dynamic hourly electricity pricing tariff based on EPEX Spot exchange prices, allowing consumers to benefit from price fluctuations throughout the day.
- MONTHLY Tariff Fixed monthly electricity pricing tariff providing price stability for customers who prefer predictable billing.
- SUNNY Tariff Solar feed-in tariff for customers with photovoltaic installations, offering dynamic compensation rates for energy fed back into the grid.
- SUNNY Spot 60min Tariff Hourly solar feed-in tariff with 60-minute spot price resolution for photovoltaic system owners seeking maximized dynamic compensation.
- API Datafeed Programmatic API access to current and forecasted electricity spot prices, enabling third-party developers and integrators to build smart energy applications.
Quantifiable outcome
- 20% reduction in network fees between 10:00-16:00 during April-September
- +2 more outcomes
Companies that use aWATTar
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
aWATTar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature4 records
aWATTar partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- tado°coreIntegration with tado° smart thermostat and energy app. Provides hourly electricity prices, 7-day price forecasting, energy consumption overview, invoice summary, and smart charging with PV optimization through the tado° app for iOS, Android, and web. Includes promotional offer of free tado° Starter Kit X (199.99 EUR value) for new aWATTar customers using code TADO25.
- PanasoniccoreIntegration with Panasonic heat pump systems, enabling automated consumption shifting to cheapest hours for space heating and hot water.
- neoomcoreEnergy management integration with neoom products for automated load shifting and energy optimization.
- Fronius / WattpilotcoreIntegration with Wattpilot EV charger by Fronius, enabling dynamic charging based on hourly electricity prices.
- go-eChargercoreIntegration with go-eCharger home EV charging stations, allowing dynamic smart charging based on aWATTar hourly prices.
- openWBcoreIntegration with openWB wallbox EV charging systems, enabling price-optimized home EV charging.
- KNV-NIBEcoreIntegration with KNV-NIBE heat pump systems for consumption optimization based on dynamic electricity pricing.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
aWATTar competitors and assessment
Company assessmentDirect peers
- Tibber: Norwegian-origin energy retailer operating in Germany, Austria, and other DACH markets with hourly dynamic electricity tariffs tied to wholesale spot prices and a similar smart-home/EV/heat-pump integration ecosystem. The closest direct competitor to aWATTar's model.
- Ostrom: Berlin-based dynamic-tariff electricity provider in Germany, offering hourly spot-priced tariffs and smart home/EV integrations. Directly comparable product offering to aWATTar in the DACH dynamic-pricing segment.
- Rabot Energy: German retail electricity provider offering dynamic, exchange-based tariffs with a strong smart-charging and home automation integration focus — closely matching aWATTar's hourly-tariff-plus-integration model.
- Lichtblick: One of Germany's largest green electricity retailers offering dynamic pricing and a smart-home energy management system (ZuhauseKraftwerk). Comparable green-energy + smart-integration positioning to aWATTar.
- Naturstrom: German green electricity retailer serving residential and commercial customers with renewable supply and energy management services — a comparable green-retail supplier in the DACH region.
Broad incumbents
- Octopus Energy: UK-founded global energy retailer that has entered Germany with dynamic tariffs (including Agile tariff) and Kraken platform. Larger and more international than aWATTar, but competes on the same dynamic-pricing proposition.
- Verbund: Austria's largest utility and a leading hydro-based electricity provider. A broad incumbent competitor in aWATTar's home market with vastly greater scale and generation assets.
- Wien Energie: Largest regional energy provider in Austria serving Vienna with retail electricity and heat. A broad incumbent competitor in aWATTar's domestic market with bundled service offerings and strong brand recognition.
Emerging players
- Enpal: German solar leasing and energy company that bundles PV systems with dynamic electricity supply and smart home/EV charging integration — a comparable emerging DACH player overlapping with aWATTar's PV + dynamic pricing niche.
- Discovergy: DACH-focused smart-meter and energy data platform enabling dynamic pricing and energy monitoring for utilities and consumers. An emerging adjacent player in the same dynamic-tariff enablement ecosystem.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
aWATTar social profiles
Digital presenceaWATTar financial estimates
Financial estimateRevenue estimate
Valuation estimate
aWATTar leadership team
Management profileNumber of profiles
aWATTar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aWATTar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aWATTar
What does aWATTar do?
aWATTar is an Austrian electricity provider offering dynamic pricing tariffs based on EPEX Spot exchange prices. The company offers hourly, monthly, and solar feed-in tariff options to residential and small commercial customers, along with an API data feed for smart home, EV charging, and heat pump integrations.
Is aWATTar a public or private company?
aWATTar is a private company. It is classified as unknown and is currently operating.
When was aWATTar founded?
aWATTar was founded in 2014. It employs 1 to 10 people.
Where is aWATTar based?
aWATTar is headquartered in Vienna, Austria, in the Europe region.
How does aWATTar make money?
One revenue line is on record: residential Electricity Supply - Dynamic Tariffs.
Who are aWATTar's main competitors?
Direct peers on record are Tibber, Ostrom, Rabot Energy, Lichtblick and Naturstrom. Broad incumbents are Octopus Energy, Verbund and Wien Energie. Emerging players are Enpal and Discovergy.
Does aWATTar have an API?
Yes. The aWATTar API provides hourly electricity prices for the following day. Prices become available at 2 PM daily. Developers can use this data feed to automatically retrieve prices onto their devices or systems for integration with home automation, energy management, and other applications. Developer documentation is at www.awattar.at/services/api.
What industry is aWATTar in?
aWATTar's product category is Retail Electricity Supply. Its primary akta.pro industry code is EUAGABAJ, EV Charging–Integrated Retail Supply (Home/SMB), with a secondary code of EUADAFAI, Demand Response & Dynamic Pricing Enablement (AMI-Enabled). Its NAICS code is 2211 and its SIC code is 4911.