Skinny Dipped Almonds

What Skinny Dipped Almonds does

SkinnyDipped is a women-founded, Seattle-based better-for-you snack company that designs, markets, and distributes thin-dipped almonds, cashews, peanut butter cups, and confectionery bites. Its core technology is a proprietary thin-dipping coating process that applies a super-thin layer of chocolate or yogurt to whole roasted nuts, producing products with 2-7g of sugar per serving and a nut-forward profile. The company complements this with allulose-based sweetener technology in select SKUs to avoid bitter aftertaste and gut-health issues associated with sugar alcohols.

The business operates a dual-channel commercial model: wholesale distribution to major US retailers including Target, Walmart, Kroger, Costco, Sam's Club, Whole Foods, Sprouts, Publix, Safeway, Albertsons, and Starbucks, alongside direct-to-consumer e-commerce through its Shopify-powered site and Amazon marketplace. Pricing is unit-based, with multi-packs in the $22.99-$27.99 range and variety packs up to $50. The company sells at scale into the candy and nuts aisles of national chains and uses celebrity endorsements (Kardashian family, Olivia Munn, Mark Wahlberg) plus the TYB community program for consumer engagement.

SkinnyDipped is venture-backed, having raised approximately $35 million+ across nine funding rounds since 2016, including a $12 million Series A in August 2023 led by David Grutman. The founders (Val Griffith, Breezy Griffith, Lizzie Resta, and Chrissy Haller) maintain operational control, with Breezy Griffith serving as Founder & CEO and Chrissy Haller as Co-Founder, Chief Sales Officer & VP Alternative Sales. Manufacturing is outsourced to Bazzini, LLC in Allentown, Pennsylvania, a dependency highlighted by a May 2026 voluntary recall on the Dark Chocolate Coconut Almond Bites SKU for undeclared peanut allergen.

Name

Skinny Dipped Almonds

Legal name

SkinnyDipped

Website

https://skinnydipped.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SkinnyDipped is a women-founded, Seattle-based CPG company producing thin-dipped almonds, cashews, peanut butter cups, and confectionery bites for health-conscious consumers seeking low-sugar, clean-label snacks. It distributes nationally through Target, Walmart, Kroger, Costco, Sam's Club, Whole Foods, Starbucks, Amazon, and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Better-for-you chocolate-covered snacks

NAICS

Chocolate and Confectionery Manufacturing (31135), Other Snack Food Manufacturing (311919), Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

Keywords

• Thin-dipped almonds
• Chocolate-covered nuts
• Better-for-you snacks
• Peanut butter cups
• Low-sugar confections

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Consumer Product Sales: Direct-to-consumer e-commerce sales through skinnydipped.com and Amazon marketplace. Retail distribution through major national grocery chains and warehouse stores. Revenue driven by core almond and cashew products, peanut butter cups, and newer confectionery items like Dark Chocolate Coconut Almond Bites.
2. Wholesale Distribution: Wholesale sales to retailers including Target, Whole Foods, Walmart, Kroger, Costco, Publix, Safeway, Albertsons, Sprouts, and Sam's Club. Products also available through specialty retailers and natural food stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

SkinnyDipped manufactures and sells thin-dipped chocolate almonds, lightly dipped cashews, and chocolate peanut butter cups designed to deliver the taste of chocolate-covered snacks with significantly less sugar. The products use a proprietary thin-dipping process combined with alternative sweeteners such as allulose to achieve a better-for-you nutritional profile versus conventional chocolate-coated nuts.

Product overview

SkinnyDipped is a women-founded better-for-you snack company producing thin-dipped nuts and confectionery products. The product portfolio centers around whole roasted almonds and cashews dipped in thin layers of chocolate or yogurt, along with peanut butter cups. Core offerings include Dark Chocolate Cocoa Almonds (the classic), Lemon Bliss Almonds, Dark Chocolate Peanut Butter Cups (their best-seller), and the newer Dark Chocolate Coconut Almond Bites. Additional products span the Salty + Sweet line (Maple Crunch Almonds, Cinnamon Crunch Cashews), various peanut butter cup variants (Milk Chocolate, Caramel Paradise), and Dark Chocolate Salted Caramel offerings. The company emphasizes low-sugar formulations with most products containing 2-7g of sugar per serving, positioning as a guilt-free indulgence. The products are distributed through major retail channels including Target, Whole Foods, Walmart, Kroger, Costco, and Amazon, with the company forecasting over $100 million in revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• SkinnyDipped Dark Chocolate Almonds Thin-dipped almonds coated in dark chocolate variants (e.g., cocoa, raspberry, espresso, peanut butter), positioned as a lower-sugar alternative to traditional chocolate-covered almonds. Targeted at health-conscious adult snackers shopping at grocery, mass, and online retail.
• SkinnyDipped Milk Chocolate Almonds Thin-dipped almonds in milk chocolate varieties (including peanut butter and other flavors), offering a milk chocolate taste with reduced sugar versus conventional chocolate-covered almonds. Sold in grocery, mass, and online channels.
• SkinnyDipped Cashews Lightly dipped cashews with thin chocolate coating, expanding the brand beyond almonds into additional better-for-you chocolate-covered nut options.
• SkinnyDipped Peanut Butter Cups Chocolate peanut butter cups produced under the SkinnyDipped brand, applying the brand's lower-sugar approach to the peanut butter cup category.
• SkinnyDipped Variety Packs and Gift Boxes Multi-flavor variety packs and gift-ready boxes bundling SkinnyDipped chocolate almonds and related products, sold primarily through direct-to-consumer e-commerce and seasonal gifting occasions.

Quantifiable outcome

• 3g sugar per serving in Dark Chocolate Coconut Almond Bites vs. leading competitors
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Whitaker Peace & Development Initiative (WPDI)coreStrategic or Co-development Partner$400,000 pledged to support women's empowerment through entrepreneurship program in South Sudan. Founded by actor Forest Whitaker, WPDI promotes peace and social development in vulnerable communities affected by conflict. SkinnyDipped team visits South Sudan and contributes to education and entrepreneurship programs.
• Bazzini, LLCcoreImplementation/ SI/ Consulting PartnerCo-manufacturer for SkinnyDipped products including Dark Chocolate Coconut Almond Bites. Issued voluntary recall in May 2026 due to undeclared peanut allergen. Manufacturing facility located in Allentown, Pennsylvania.
• Female Founder Fund RecipientsminorStrategic or Co-development PartnerWomen-owned CPG brands selected for $25,000 grant and mentorship through SkinnyDipped's Female Founder Fund initiative, addressing access to capital and guidance challenges faced by women entrepreneurs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Simple Mills: Better-for-you snack and baking brand (crackers, cookies, bars) targeting clean-label, health-conscious consumers; comparable values-based positioning and retail footprint though different primary product categories.
• RXBAR: Better-for-you protein bar brand (now owned by Kellogg's/Mars) serving health-conscious consumers with clean-label positioning; overlaps on consumer demographic and natural-channel distribution, though primarily bar rather than nut-snack format.
• Theo Chocolate: Bean-to-bar organic, Fair Trade chocolate company based in Seattle; comparable values-driven, premium chocolate positioning with similar Pacific Northwest origin and clean-label ethos, though focused on chocolate bars rather than nut snacks.

Emerging players

• MadeGood: Allergen-friendly, organic better-for-you snack brand (granola bars, cookies, crackers); emerging competitor in the clean-label snacking space with overlapping retail placement and similar consumer target.

Direct peers

• Unreal Snacks: Better-for-you chocolate-covered snacks (nuts, coconut); closest pure-play competitor in the chocolate-covered nut snack category with comparable low-sugar, clean-label positioning and similar national retail distribution.
• Hu Kitchen: Better-for-you chocolate company offering paleo-friendly, low-sugar chocolate bars and snacking chocolate; competes directly in the low-sugar, clean-label chocolate snack segment with similar distribution through Whole Foods, Thrive, and natural retailers.
• Justin's: Premium nut-butter and nut-butter cup brand (Dark Chocolate Peanut Butter Cups is a flagship product); directly competes in the better-for-you nut-based confectionery category with overlapping retailers and similar consumer targets.
• BarkThins: Chocolate snacking brand offering thin chocolate bark with nuts and other inclusions; competes in the premium chocolate-snacking format and overlaps with SkinnyDipped's thin-coated product positioning.
• Lily's Sweets: Stevia-sweetened, no-sugar-added chocolate brand owned by Amplify Brands; directly comparable better-for-you confectionery competitor using alternative sweeteners, broadly distributed in mass and natural retail.

Others

• Bramble & Birch: Tree-nut snack brand focused on sustainably sourced almonds and pecans with clean-label positioning; adjacent niche CPG that shares SkinnyDipped's premium, ingredient-quality narrative though does not directly compete in chocolate-coated formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/getskinnydipped

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds9 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skinny Dipped Almonds