Makeswift
- Company typePrivate
- Founded2020
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Makeswift firmographics
Firmographics- Name
- Makeswift
- Legal name
- Makeswift, Inc.
- Website
- https://makeswift.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Makeswift industry classification
Industry- Product category
- Visual Website Builder
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Low-Code/No-Code Integration Builders (BPAMAOAL)
Keywords
Where Makeswift is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Makeswift business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model with multiple pricing tiers (Starter, Growth, Enterprise). Revenue generated through recurring monthly/annual subscriptions. Includes default host with free tier, with premium features available on paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter / Free tier with basic features and default hosting |
| Subscription | Monthly | Growth and Scale tiers for growing teams |
| Subscription | Multi-year contract | Enterprise tier with custom pricing and dedicated support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Makeswift product offering
Product offeringCore offering
Makeswift is a visual page builder purpose-built for Next.js websites that lets marketing teams design, build, and publish webpages through a drag-and-drop, real-time collaborative interface without engineering support. Developers extend the builder by registering custom React/TypeScript components and TypeScript-first APIs, while the platform supports both free default hosting and self-hosted deployment to Vercel, Netlify, Docker, or Google Cloud. It includes multiplayer editing, version history with rollback, scheduled publishing, AI-powered translations, and built-in asset management.
Product overview
Makeswift is a visual page builder designed for composable commerce, enabling marketing teams to design, build, and publish modern frontend websites without engineering support. The core product is the Makeswift Visual Builder—a drag-and-drop, real-time collaborative interface that integrates with Next.js and Vercel for deployment. Developers can extend functionality through custom React/TypeScript components with property controls. The platform offers both free default hosting and self-hosted custom host options (supporting Vercel, Netlify, Docker, and Google Cloud). Key features include multiplayer editing, version history with rollback, scheduled publishing, AI-powered translations for localization, and a built-in Files Manager for asset management. Makeswift operates as a subsidiary of Commerce (Nasdaq: CMRC), the parent company of BigCommerce and Feedonomics, positioning it within a broader composable commerce ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Makeswift Visual Builder A visual page builder that enables marketing teams to design, build, and publish Next.js-based websites without engineering support, featuring real-time collaborative editing, custom layout controls, responsive design tools, version history with rollback, scheduled publishing, AI translations, and a built-in Files Manager.
- Custom Components (React/TypeScript) A developer-facing extension capability that allows engineering teams to register custom React components with TypeScript-typed property controls (Checkbox, Number, Style, Color, Image, Font, Link, Rich Text, Slider, Select, etc.) so marketers can use them inside the visual builder.
- Default Hosting Free managed hosting provided by Makeswift allowing users to publish sites immediately without configuring their own infrastructure, including SSL certificates and custom domain support.
- Custom Host Integration Self-hosted Next.js deployment option for Makeswift-built sites providing full flexibility, supporting deployment to Vercel, Netlify, Docker, or Google Cloud with localization, custom breakpoints, and custom component registration.
Quantifiable outcome
- Platform processes sites with Google Lighthouse performance scores visible in builder UI for LCP, TBT, FCP, and CLS metrics
Companies that use Makeswift
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Makeswift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature8 records
Makeswift partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- Commerce (Nasdaq: CMRC)flagshipMakeswift is a subsidiary of Commerce, which also owns BigCommerce and Feedonomics. Makeswift serves as the visual frontend builder (Catalyst) within Commerce's composable commerce ecosystem. Commerce operates Makeswift as an integrated product line alongside its core e-commerce platforms.
- BigCommercecoreMakeswift is positioned as the visual storefront builder (Catalyst) for BigCommerce. Deep product integration enables Makeswift-built frontends to connect with BigCommerce's headless commerce backend, checkout, and payment processing. Makeswift Builder integrates with BigCommerce API and webhooks for commerce functionality.
- VercelcoreMakeswift natively integrates with Next.js and Vercel for hosting. Vercel is the recommended and primary deployment platform. Custom host deployment guide available for Vercel. Makeswift's draft mode uses Vercel's infrastructure for fast preview deployments.
- Next.jscoreMakeswift is built natively on Next.js. Supports both App Router and Pages Router. Visual builder is designed for Next.js developers. Uses Next.js Draft Mode, ISR, and routing features.
- ReactcoreCustom components are built with React. Makeswift's component registration system uses React component architecture. Supports React Server Components and client components.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Makeswift competitors and assessment
Company assessmentDirect peers
- Builder.io: Visual drag-and-drop editor that integrates with React/Next.js and headless commerce backends. Most directly comparable on the 'visual builder for composable commerce' positioning.
- Storyblok: Headless CMS with a visual editor for marketers and headless architecture for developers. Comparable buyer (marketing + dev teams) and overlap on composable commerce frontends.
- Webflow: Visual no-code website builder targeting marketing teams and designers. Direct competitor on the marketer-autonomy value proposition; differs by being framework-agnostic rather than Next.js-native.
- Plasmic: Visual builder for React and Next.js with strong composable architecture support. Competes head-to-head with Makeswift in the same Next.js-native visual-builder category.
- Hygraph: GraphQL-native headless CMS with a visual editor, targeting composable commerce and digital experience use cases. Comparable marketer-developer collaboration model.
- Sanity: Composable content platform with Studio-based editing for structured content. Listed as a Makeswift integration partner and competes in the same Next.js / headless commerce stack.
Broad incumbents
- Shopify: Commerce platform with Hydrogen/Oxygen storefront tooling and an emerging visual editing story. Provides a bundled alternative to Makeswift + BigCommerce for commerce frontends.
- WordPress VIP: Enterprise WordPress offering that Makeswift explicitly targets as displacement. Represents the incumbent attack vector for large-scale marketing sites.
- Contentful: Enterprise headless CMS incumbent with broader portfolio of content management capabilities. Competes for the same enterprise composable commerce frontend layer but is platform-wide rather than visual-builder-focused.
Emerging players
- Payload CMS: Open-source headless CMS built on Node.js/React/TypeScript. Emerging alternative in the same Next.js-first composable ecosystem; partial overlap on developer-grade CMS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Makeswift social profiles
Digital presenceMakeswift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Makeswift leadership team
Management profileNumber of profiles
Profiles4 records
Makeswift funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Makeswift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Makeswift
What does Makeswift do?
Makeswift is a visual page builder purpose-built for Next.js websites that lets marketing teams design, build, and publish webpages through a drag-and-drop, real-time collaborative interface without engineering support. Developers extend the builder by registering custom React/TypeScript components and TypeScript-first APIs, while the platform supports both free default hosting and self-hosted deployment to Vercel, Netlify, Docker, or Google Cloud. It includes multiplayer editing, version history with rollback, scheduled publishing, AI-powered translations, and built-in asset management.
Is Makeswift a public or private company?
Makeswift is a private company. It is classified as corporate owned and is currently operating.
When was Makeswift founded?
Makeswift was founded in 2020. It employs 1 to 10 people.
Where is Makeswift based?
Makeswift is headquartered in Atlanta, United States, in the North America region.
How does Makeswift make money?
One revenue line is on record: saaS Subscription.
Who are Makeswift's main competitors?
Direct peers on record are Builder.io, Storyblok, Webflow, Plasmic, Hygraph and Sanity. Broad incumbents are Shopify, WordPress VIP and Contentful. Payload CMS is listed as an emerging player.
Does Makeswift have an API?
Yes. Makeswift provides a TypeScript/JavaScript SDK (@makeswift/runtime) for integrating the visual builder into Next.js applications. The API includes client methods for fetching page snapshots (getPageSnapshot, getPages), site versioning (getSiteVersion), and a Makeswift API Handler for site manifest retrieval. Supports App Router and Pages Router in Next.js. The runtime library enables registering custom React components with controls, fetching dynamic content, and orchestrating logic via TypeScript-first APIs. Developer documentation is at docs.makeswift.com/developer/docs/get-started/quickstart.
What industry is Makeswift in?
Makeswift's product category is Visual Website Builder. Its primary akta.pro industry code is BPAMAOAL, Low-Code/No-Code Integration Builders. Its NAICS code is 541430 and its SIC code is 7371.