What FLOORFY does

FLOORFY, S.L. is a Barcelona-based proptech SaaS company founded in 2016 that provides real estate agencies with a cloud-based platform for creating immersive 3D virtual tours and AI-generated marketing content. The platform centres on a 3D virtual tour capture-and-publish product, augmented by an AI Studio module that performs computer-vision image enhancement (furnishing, renovating, sky replacement, perspective correction), generative video creation from photos, automatic floor plan generation from tour imagery, and multilingual NLP-generated property descriptions enriched with geolocation data on nearby services. Floorfy distributes through a product-led growth self-serve funnel with a 14-day free trial, tiered subscriptions ranging from $19/month (Small, 5 tours, 1 user) through $99/month (Large, 50 tours, 5 users) to custom-priced Enterprise, and bundles 360-degree cameras (Ricoh Theta, Insta360) as both purchase and rental add-ons. The customer base spans individual realtors, SMB agencies, and enterprise property managers and portals, with named logos including Blackstone, RE/MAX, Century 21, Engel & Völkers, Fotocasa, Idealista, and Caixabank across more than 20,000 agents and 1 million virtual properties created.

The company has offices in Barcelona, London, and Mountain View, and serves markets across Spain, Italy, the UK, the US, Germany, Portugal, and Brazil. In September 2025 Floorfy acquired Italian startup Realistico to accelerate Southern European expansion, with Italy projected to contribute over 20% of total revenue post-close, and announced plans to enter the French market. The business model is primarily subscription-recurring SaaS, supplemented by hardware revenue, and the company has been largely bootstrapped off a single disclosed funding round of approximately $1.34M in 2021 from Encomenda VC, MetaProp, Lánzame Capital SL, and Sabadell Venture Capital. Direct integrations with dominant property portals (Idealista, Fotocasa) and camera manufacturers represent the primary distribution and ecosystem moat.

Name

FLOORFY

Legal name

FLOORFY, S.L.

Website

https://floorfy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

FLOORFY is a Barcelona-based proptech SaaS platform founded in 2016 that enables real estate agents and property managers to create AI-enhanced 3D virtual tours, floor plans, videos, and multilingual listings, serving 20,000+ agents across European and Latin American markets.

Ownership category

akta.pro rank

Product category

PropTech / Real Estate Virtual Tour Software

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Prepackaged Software (7372)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industry

Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)

Keywords

• Virtual tour software
• AI real estate marketing
• Proptech SaaS platform
• 3D property visualization
• Automated floor plans

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Operations

Revenue model

1. SaaS Subscription: Tiered monthly and annual subscription plans (Small, Medium, Large, Enterprise) with varying tour limits and user seats. Annual plans offer 2 months free. Auto-renewal with 14-day free trial.
2. 360 Camera Hardware Sales and Rental: Sale and rental of 360-degree cameras (Ricoh Theta X, Insta360) bundled with subscription plans. Annual purchase includes Ricoh Theta X camera. Monthly rental includes camera delivery with free shipping.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FLOORFY provides a cloud-based SaaS platform that enables real estate agencies to automatically virtualize properties by generating 3D virtual tours, dimensioned floor plans, AI-enhanced photos and videos, multilingual property descriptions, and integrated live video open houses. The platform combines proprietary AI tools with bundled 360-degree camera hardware to deliver a complete property marketing workflow for realtors, property managers, and real estate marketplaces.

Product overview

FLOORFY is a cloud-based SaaS proptech platform providing real estate agencies with a comprehensive suite of virtual tour and AI-powered marketing tools. The platform centers on 3D Virtual Tours as the core product, supplemented by the AI Studio add-on for photo editing (furnishing, renovation, enhancement), automated Video creation, Floor Plan generation, Automatic Descriptions, Video Call, and Open House modules. The platform offers compatible 360 camera hardware through purchase or rental programs. Customers span individual realtors through to enterprise property managers and marketplaces. Subscription plans range from Small (5 tours, 1 user) through Large (50 tours, 5 users) to Enterprise with custom pricing. Recent developments include the 2025 acquisition of Italian proptech Realistico and the launch of proprietary hardware and AI-based tools.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Virtual Tour Immersive 3D property tours captured from 360-degree cameras that allow buyers to explore spaces remotely from any device, forming the foundation of FLOORFY's offering for real estate agents, property managers, and marketplaces.
• AI Studio AI-powered content creation suite that generates AI-enhanced property images (virtual staging, renovation, sky replacement, perspective correction, object removal) and AI-generated video content from property photos, designed for real estate agents and agencies to produce marketing visuals without specialized skills.
• Floor Plan Automated dimensioned floor plan generation from virtual tours, with a visual editor and real-time measurement capabilities, targeted at real estate agents who need professional floor plans without manual drafting.
• Real Estate Videos with AI AI-powered automated video creation from property photos with cinematic motion, music, voiceover, branding, and social media formats, for real estate agents and agencies producing marketing videos for portals, social networks, and campaigns.
• Automatic Descriptions AI-generated multilingual property descriptions in Spanish, English, Italian, French, Portuguese, and German, enriched with location-based analysis via geolocation for proximity to schools, shopping centers, hospitals, and transportation, for agents publishing listings for international buyers.
• Video Call Live guided virtual tour experience enabling agents to connect with clients remotely and walk them through properties in real time via integrated video, replicating an in-person showing for real estate agents and their buyers.
• Open House Virtual open house event tool enabling remote property viewings with multiple potential buyers simultaneously, for real estate agents running digital open house events.
• 360 Cameras Compatible 360-degree cameras from Ricoh (Theta SC, SC2, V, X) and Insta360 (One X2, One X3) offered for purchase or rental and bundled with FLOORFY subscription plans to enable virtual tour capture.
• FLOORFY Platform Cloud-based SaaS platform providing real estate marketing and sales tools, including virtual tour creation, AI-powered content generation, floor plans, video, automatic descriptions, and remote sales communication, offered in tiered subscription plans (Small, Medium, Large, Enterprise) with monthly and annual billing.

Quantifiable outcome

• 3x more visits per listing compared to listings without virtual tour
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RealisticocoreStrategic or Co-development Partner · 8 September 2025Italian startup acquired by Floorfy to expand presence in Southern Europe. Strengthens Floorfy's revenue in Italy, projected to represent over 20% of total revenue. Part of international growth strategy.
• RicohcoreTechnology or IntegrationOfficial 360 camera technology partner. Ricoh Theta cameras are recommended and bundled with Floorfy subscription plans. Includes Ricoh Theta SC, SC2, V, and X models available for purchase or rental.
• Insta360coreTechnology or IntegrationProvider of 360-degree cameras for immersive experiences. Enterprise partnership announced for revolutionizing virtual tours. Camera models include One X2 and One X3 available for rental.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider. AWS hosts Floorfy's servers and data storage according to privacy policy documentation.
• Google CloudcoreTechnology or IntegrationCloud computing services provider used for data storage and platform infrastructure.
• QLIPcoreStrategic or Co-development PartnerStrategic alliance to transform the real estate industry. QLIP provides additional capabilities and market reach in the real estate technology space.
• InviertisminorStrategic or Co-development PartnerPartnership focused on technology and investment integration for real estate digitalization.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zillow: Zillow is the largest US residential real estate portal and previously operated Zillow 3D Home for agent-provided virtual tours. While the dedicated 3D program was sunset, Zillow's portal scale and listing data make it a broad incumbent that could re-enter or partner in the virtual tour space Floorfy occupies.
• Rightmove: Rightmove is the UK's largest property portal and a strategic channel for real estate marketing tools. While primarily a listing platform, its scale and relationships with UK agencies give it incumbent leverage comparable to Floorfy's Iberian portal partnerships (Idealista/Fotocasa).
• Idealista: Idealista is the leading property portal in Spain, Portugal, and Italy and a Floorfy integration partner. It is both a distribution channel and a potential competitive incumbent—its scale and listing data position it to build or acquire in-house virtual tour capabilities that could rival Floorfy's offering.

Direct peers

• Nodalview: Nodalview is a virtual tour and property marketing platform with strong presence in Italy and Southern Europe—directly overlapping with Floorfy's Realistico acquisition geography. Comparable product scope (3D tours, floor plans, video, AI descriptions) and similar vertical SaaS model make it a close peer.
• EyeSpy360: EyeSpy360 offers virtual tours, floor plans, and AI-driven property marketing tools to real estate agents worldwide. Its product breadth (tours + floor plans + AI descriptions) is closely comparable to Floorfy's suite and targets the same agent and agency buyer.
• CloudPano: CloudPano provides 360 virtual tour software for real estate and other industries with subscription-based pricing. Comparable SMB-focused GTM to Floorfy's Small/Medium/Large tiers and similar self-serve onboarding model.
• Kuula: Kuula is a virtual tour creation platform popular with individual real estate photographers and SMB agents. It competes with Floorfy on tour hosting and embedding, though with a narrower product footprint (less depth on AI photo editing and automated floor plans).
• Asteroom: Asteroom offers AI-powered 3D virtual tours and floor plans for residential real estate agents, with comparable automation of floor plan generation and listing content. Directly competes on similar agent pain points to Floorfy in the US and select international markets.
• Matterport: Matterport is the leading 3D virtual tour platform serving real estate, architecture, and construction customers globally. It directly competes with Floorfy on 3D capture and property marketing workflows, with a comparable enterprise-focused GTM and a broader hardware ecosystem (Matterport Pro cameras).

Emerging players

• RealSee: RealSee is a Chinese 3D property tour company expanding internationally with AI-enhanced marketing features. Overlaps with Floorfy on 3D capture, virtual tours, and AI-driven content generation for real estate, though still building presence in European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/floorfycom
• YouTubeyoutube.com/channel/UCDc3XYfh7I0BRVcjv_xNDtA
• Facebookfacebook.com/floorfy
• LinkedInlinkedin.com/company/floorfy
• Instagraminstagram.com/floorfy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLOORFY