myco

Video Streaming Platformmyco.io

myco is a Dubai-headquartered Web3 streaming platform serving consumers across 190+ countries, with deep penetration in Pakistan. It delivers live sports, original content, and entertainment via blockchain-native features and operates alongside the BuyPass video commerce initiative under Myco Holdings.

Company typePrivate
Founded2021
HeadquartersDubai, United Arab Emirates
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What myco does

myco (legal entity Myco Holdings) is a Web3-enabled streaming platform headquartered in Dubai, UAE, with operational roots in Pakistan. Founded in 2021, the platform delivers live sports, original programming, movies, dramas, and news to consumers across 190+ countries, with a registered user base of 40 million+ in Pakistan and 13 million+ globally. Content verticals center on cricket (Pakistan Super League), football (English Premier League via Willow TV), squash (SQUASHTV), and original formats such as Rap Icon Pakistan and ME Drama.

The platform's technical foundation rests on the Aptos blockchain, providing Web3-native features including tokenized engagement and digital collectibles, complemented by partnerships with Republic.com and other Web3 infrastructure providers. myco operates under a parent holding structure (Myco Holdings) that also encompasses the BuyPass video commerce initiative, indicating an ecosystem strategy that extends beyond pure streaming. Distribution combines direct-to-consumer mobile and web apps with content licensing to broadcasters.

The business model blends consumer subscriptions, advertising, and content licensing revenue. The company reported its first profitable year in FY 2023-24 with $7.5M in revenue and $1M in EBITDA. Active markets include UAE, Pakistan, USA, and Egypt, with the largest user concentration in Pakistan's large, young, digitally-engaged population.

myco firmographics

Firmographics

Name: myco
Legal name: Myco Holdings
Website: https://myco.io
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 1–10 employees
Short description: myco is a Dubai-headquartered Web3 streaming platform serving consumers across 190+ countries, with deep penetration in Pakistan. It delivers live sports, original content, and entertainment via blockchain-native features and operates alongside the BuyPass video commerce initiative under Myco Holdings.
Ownership category
akta.pro rank

myco industry classification

Industry

Product category: Video Streaming Platform
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
SIC: Services-Allied To Motion Picture Distribution (7829)
akta.pro primary industry: Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

Keywords

Web3 video streaming
Live sports broadcasting
Blockchain content platform
Creator monetization streaming
Avod svod platform

Where myco is headquartered

Location

Headquarters

HQ city: Dubai
HQ country: United Arab Emirates
HQ region: Middle East

Offices1 record

Markets served

myco business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Supply Chain

Revenue model

Streaming subscriptions and content licensing: Digital streaming services for live sports, entertainment content, and original productions. Revenue generated from user subscriptions and content licensing deals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

myco product offering

Product offering

Core offering

myco operates a Web3-based content streaming super dApp that integrates AVOD and SVOD capabilities into a decentralized ecosystem. It distributes live sports (PSL cricket, EPL football, PSA squash tour), movies, dramas, news, and original productions such as Rap Icon Pakistan, leveraging the Aptos blockchain for decentralized content distribution and creator monetization. The platform serves consumers in Pakistan, the MENA region, and North America via web and mobile app.

Product overview

myco is a Web3 streaming platform offering live sports (PSL cricket, EPL football, squash), movies, dramas, news, documentaries, and original content including Rap Icon Pakistan reality show and ME Drama mini-series. The platform operates through content channels and partnerships, serving over 40 million registered users across Pakistan and expanded markets in MENA and North America.

Differentiator

Problem solved

Functional benefit

Products and services

myco Streaming Platform Core Web3 streaming platform delivering live sports, entertainment, and original programming with blockchain-based content decentralization and creator monetization; targeted at sports and entertainment consumers.
Live TV Channels Collection of live television channels accessible through myco.io, including cricket, news, documentaries, and entertainment programming for global audiences.
myco sports 24/7 Always-on sports channel offering cricket, football, and other sports content for round-the-clock viewing on myco.
Rap Icon Pakistan Pakistani rap reality show produced by myco, featuring Bohemia and Talha Anjum as judges, targeting hip-hop and urban music audiences.
ME Drama Short-form mini-drama series with 1-2 minute episodes, multilingual subtitles (Chinese/English/Arabic), targeting MENA and South Asian drama audiences.
SQUASHTV Channel dedicated to PSA Squash Tour coverage, broadcasting professional squash tournaments such as the Windy City Open, Texas Open, and Tournament of Champions.

Companies that use myco

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

myco technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

myco partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered strategic, core and major.

BuyPassstrategicStrategic or Co-development Partner · 13 June 2026Myco Holdings led pre-seed funding round for BuyPass, an online shopping platform combining live shopping, TV broadcasting, and quick commerce. BuyPass founder Muhammad Ammar Hassan has assumed leadership role across Myco ecosystem leading both Myco Pakistan and BuyPass teams.
Aptos LabscoreTechnology or IntegrationMulti-million dollar partnership with Aptos Foundation; technology partner and investor in Series A round; blockchain infrastructure provider for Web3 streaming platform
Willow TVmajorChannel Partner/ Reseller/ DistributorCricket broadcasting partnership providing access to cricket streaming content on the myco platform

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

myco competitors and assessment

Company assessment

Direct peers

Tapmad: Pakistani subscription-based live sports and entertainment streaming platform. Directly comparable as a co-broadcaster of PSL 11 alongside myco, serving the same Pakistani sports-fan audience with similar content verticals (cricket, entertainment, originals).
Tamasha (Jazz): Pakistan-based live TV and video streaming service operated by Jazz/Mobilink. Directly comparable as a PSL 11 co-broadcast partner and primary direct competitor in Pakistani streaming with overlapping cricket and entertainment content.
ARY ZAP: Pakistani streaming platform offering dramas, live TV, and entertainment content. Directly comparable as a local Pakistani streaming competitor targeting the same audience with overlapping content categories (dramas, entertainment, originals).

Emerging players

JioCinema: Indian ad-supported streaming platform from Viacom18 with strong sports content (IPL, cricket, football). Comparable as an emerging sports-anchored streaming service in a South Asian cricket-dominant market, though operating at significantly larger scale in India rather than Pakistan.

Broad incumbents

DAZN: Global sports streaming platform with rights across multiple sports and geographies. Comparable as a broad sports streaming incumbent targeting similar live-sports viewership behavior, though operating at much larger scale and without myco's Web3/crypto angle.
ESPN+: Disney-owned premium sports streaming service in the US with rights to MLB, NHL, UFC, and college sports. Comparable as an established sports-focused streaming incumbent, though concentrated in the US market and without decentralized/creator monetization features.
Netflix: Global streaming incumbent with expanding Pakistani and MENA content investments and localized originals. Comparable as the dominant global streaming benchmark competing for the same regional subscriber wallet myco targets, with vastly superior scale and content budget.

Regional players

Shahid (MBC Group): Leading MENA-region streaming platform operated by MBC Group offering Arabic content, originals, and live TV. Comparable as a regional streaming incumbent operating in myco's MENA expansion geography, though focused on Arabic-language content rather than Pakistani/South Asian.
STARZPLAY (now Lionsgate Play): Subscription streaming service with strong presence in MENA region offering Hollywood and regional content. Comparable as a regional streaming player competing for the same MENA subscriber base myco is expanding into.

Others

Aptos Foundation: Blockchain foundation supporting the Aptos L1 network, which is myco's core technology infrastructure partner and investor. Comparable as the enabling infrastructure layer for myco's Web3 streaming platform rather than a direct competitor, relevant for technology and ecosystem positioning.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

myco financial estimates

Financial estimate

Revenue estimate

Valuation estimate

myco leadership team

Management profile

Number of profiles

Profiles2 records

myco subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

myco funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

myco M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myco

What does myco do?

Is myco a public or private company?

myco is a private company. It is classified as venture growth investor backed and is currently operating.

When was myco founded?

myco was founded in 2021. It employs 1 to 10 people.

Where is myco based?

myco is headquartered in Dubai, United Arab Emirates, in the Middle East region.

How does myco make money?

One revenue line is on record: streaming subscriptions and content licensing.

Who are myco's main competitors?

Direct peers on record are Tapmad, Tamasha (Jazz) and ARY ZAP. JioCinema is listed as an emerging player. Broad incumbents are DAZN, ESPN+ and Netflix. Regional players are Shahid (MBC Group) and STARZPLAY (now Lionsgate Play). Aptos Foundation is listed as an others.

Does myco have an API?

No public API is recorded for myco.

What industry is myco in?

myco's product category is Video Streaming Platform. Its primary akta.pro industry code is MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms. Its NAICS code is 516210 and its SIC code is 7829.