KUN
KUN is a Hong Kong-headquartered licensed digital payments platform founded in 2023 that delivers hybrid Web2-Web3 cross-border payment solutions, card issuance, and on-chain finance for mid-market and enterprise clients across Asia, Africa, LATAM, and the Middle East.
- Company typePrivate
- Founded2023
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What KUN does
KUN is a Hong Kong-headquartered licensed digital payments platform founded in 2023 that delivers cross-border payment solutions bridging Web2 fiat infrastructure with Web3 digital asset networks. The company targets mid-market and enterprise clients with US$50M to US$1B annual revenue across six verticals (bulk commodity, digital services, general trade, B2B e-commerce, Web3, and AI applications) with particular focus on corridors connecting Asia with emerging markets in Africa, LATAM, and the Middle East. Its product portfolio operates on a platform-plus-modules architecture centered on KUN Space™, with four core product lines (KUN Pay for global hybrid digital payments, KUN Cards for VCC/CaaS/white-label card issuance, KUN Money for on-chain finance and L/C, and KUN Agent for AI agentic payments) powered by underlying infrastructure including KUN Nexus™ (AI-orchestrated liquidity network) and KUN Shield™ (AI-driven risk monitoring).
KUN generates revenue primarily through transaction fees on cross-border payments, stablecoin settlements, and card transactions, supplemented by fees from card issuance services (VCC, CaaS, white-label), treasury management, and AI agentic payment solutions. The company holds licensed operations in Hong Kong, Singapore, and the EU, supports 150+ currencies across 200+ countries, and integrates with major stablecoin issuers (USDT, USDC, PYUSD). In July 2025, KUN closed a Series A round exceeding US$50M and has formed strategic partnerships with TradeGo (blockchain logistics) and Pharos Network (supply chain credit tokenization). The company was founded and is led by CEO Louis Liu.
The technology stack combines AI-orchestrated routing, blockchain-based settlement, stablecoin integration, and AI-powered compliance (KYC/KYB, Travel Rule screening) to address structural inefficiencies in cross-border payments, including 2-7% friction costs from hidden FX spreads and correspondent banking deductions, 3-5 business day settlement windows, and fragmented multi-currency management.
KUN firmographics
Firmographics- Name
- KUN
- Legal name
- KUN Group
- Website
- https://kun.global
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KUN is a Hong Kong-headquartered licensed digital payments platform founded in 2023 that delivers hybrid Web2-Web3 cross-border payment solutions, card issuance, and on-chain finance for mid-market and enterprise clients across Asia, Africa, LATAM, and the Middle East.
- Ownership category
- akta.pro rank
KUN industry classification
Industry- Product category
- Cross-Border Digital Payments
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Credit Card Issuing (52221)
- SIC
- Finance Services (6199), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
- akta.pro secondary industries
- Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC), Invoice, Billing & Subscription Payments (Crypto) (FSADAIAG), Institutional / OTC Crypto Credit & Bilateral Lending (FSADAFAD)
Keywords
Where KUN is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
KUN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing and Transaction Fees: KUN generates revenue through transaction fees on cross-border payments, stablecoin settlements, and card transactions processed through its platform
- Card Issuance Services: Revenue from VCC issuance, Card-as-a-Service deployment, and white-label card solutions for enterprise clients
- Treasury Management Services: Fees from global treasury management, FX services, and liquidity management solutions
- AI Payment Solutions: Revenue from AI agentic payment solutions and autonomous execution services for enterprise clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Enterprise and Mid-market B2B Payment Solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
KUN product offering
Product offeringCore offering
KUN provides an all-inclusive vertical digital payments platform for the real economy, connecting Asia with emerging markets across Africa, LATAM, and the Middle East. The company delivers cross-border fiat and crypto payment solutions, virtual card issuance, on-chain finance (including letters of credit), treasury management, and AI-agentic autonomous payment execution for enterprise clients. Its core is the AI-orchestrated KUN Nexus liquidity network that combines licensed Web2 infrastructure with stablecoin and digital asset rails.
Product overview
KUN is a vertical digital payments platform for the real economy connecting Asia with emerging markets in Africa, LATAM, and the Middle East. The platform operates on a unified platform-plus-modules architecture centered around KUN Space™, which serves as the one-stop gateway for all services. The product portfolio consists of four core product lines: KUN | Pay (global hybrid digital payments with fiat and crypto support), KUN | Cards (card issuance including VCC, CaaS, and white-label), KUN | Money (on-chain finance with treasury management and L/C), and KUN | Agent (AI agentic payments with autonomous execution). These are powered by underlying infrastructure including KUN Nexus™ (AI-orchestrated liquidity network) and KUN Shield™ (AI-driven risk monitoring).
Differentiator
Problem solved
Functional benefit
Brands
- KUN Space: One-Stop Digital Payments & Financial Services Platform providing unified pay-in & payouts, conversion, cards, and treasury management
- KUN Pay
- KUN Cards
- KUN Money
- KUN Agent
- KUN Nexus
- KUN Shield
Products and services
- KUN Space
Quantifiable outcome
- Cross-border stablecoin settlement volumes increased 60-fold within 30 months globally, from less than US$100 million per month in early 2023 to more than US$6 billion per month
- +2 more outcomes
Companies that use KUN
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
KUN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
KUN partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Pharos NetworkcoreStrategic partnership to tokenize supply chain credit assets such as trade invoices and receivables, and enable compliant on-chain cross-border payment settlement. Initial focus on tokenizing supply chain credit to unlock liquidity, native on-chain settlement of digital assets, crypto-backed virtual card solutions, and expanding compliant payment rails for commodities trading, B2B e-commerce, and service trade. Pharos Mainnet has been live since April 2026 with over 50 dApps active.
- TradeGocoreKUN signed an MoU with TradeGo to integrate blockchain-based logistics and payments solutions. The partnership aims to combine KUN's licensed digital payment infrastructure with TradeGo's blockchain logistics capabilities to enable seamless trade finance and payment settlement.
- Licensed ExchangescoreNetwork of licensed exchanges integrated into KUN's global liquidity infrastructure enabling fiat and stablecoin conversion across supported markets
- Banking PartnerscoreBanking partnerships providing the fiat rails and traditional payment infrastructure that KUN orchestrates alongside its digital asset capabilities
- Institutional PartnersmajorInstitutional partnerships for expanded market access and settlement capabilities across KUN's geographic footprint
- Stablecoin Issuers (USDT, USDC, PYUSD)coreIntegration with major stablecoin issuers including Tether (USDT), Circle (USDC), and PayPal (PYUSD) for stablecoin settlement rails
- Licensed Market MakersmajorMarket maker partnerships providing liquidity for digital asset and fiat conversion operations
- Payment NetworksmajorPayment network integrations enabling card transaction processing and traditional payment rail connections
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
KUN competitors and assessment
Company assessmentDirect peers
- BVNK: BVNK is a stablecoin and fiat payments infrastructure provider for B2B, offering cross-border payouts, collections, and card issuance — closely mirroring KUN's hybrid fiat/crypto payment stack for enterprise.
- Circle: Circle (USDC issuer) has expanded into payments infrastructure via Circle Payments Network for cross-border stablecoin settlement — a directly competing stablecoin-rail product targeting similar enterprise corridors.
- Bridge (Stripe): Acquired by Stripe for ~$1.1B, Bridge provides stablecoin APIs and on/off-ramps for businesses — the most direct API-level competitor to KUN's stablecoin settlement and card programs.
- Ripple: Ripple provides enterprise cross-border payments (RippleNet) and has launched RLUSD stablecoin and on-chain L/C services — competing head-on with KUN's cross-border settlement and trade-finance product.
- Alchemy Pay: Alchemy Pay operates a global crypto payment gateway supporting fiat on/off-ramps and card issuance across emerging markets — overlapping significantly with KUN Pay and KUN Cards.
- Triple-A: Triple-A is a licensed crypto payment processor enabling merchants to accept and settle in digital assets — comparable to KUN's fiat/crypto payment processing for enterprise.
Broad incumbents
- MoonPay: MoonPay is a larger crypto payments infrastructure provider with on/off-ramps, card programs, and B2B APIs — overlapping with KUN across multiple product lines but with broader consumer focus.
- BitPay: BitPay is an established crypto payment processor offering merchant acceptance, payouts, and prepaid cards — a broader incumbent with overlapping fiat/crypto payment capabilities.
Emerging players
- Transak: Transak provides fiat-to-crypto on/off-ramp infrastructure for wallets and applications — overlapping with KUN's fiat/crypto conversion rails but focused on developer integrations rather than enterprise cross-border flows.
- Wirex: Wirex issues crypto-backed payment cards and supports multi-currency wallets — overlapping with KUN Cards and stablecoin payment capabilities for both consumer and business use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
KUN social profiles
Digital presenceKUN compliance and trust
Trust signalCompliance1 record
KUN financial estimates
Financial estimateRevenue estimate
Valuation estimate
KUN leadership team
Management profileNumber of profiles
Profiles1 record
KUN funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KUN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KUN
What does KUN do?
KUN provides an all-inclusive vertical digital payments platform for the real economy, connecting Asia with emerging markets across Africa, LATAM, and the Middle East. The company delivers cross-border fiat and crypto payment solutions, virtual card issuance, on-chain finance (including letters of credit), treasury management, and AI-agentic autonomous payment execution for enterprise clients. Its core is the AI-orchestrated KUN Nexus liquidity network that combines licensed Web2 infrastructure with stablecoin and digital asset rails.
Is KUN a public or private company?
KUN is a private company. It is classified as venture growth investor backed and is currently operating.
When was KUN founded?
KUN was founded in 2023. It employs 101 to 250 people.
Where is KUN based?
KUN is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does KUN make money?
Four revenue lines are on record. Payment Processing and Transaction Fees are the primary driver. The others are card Issuance Services, treasury Management Services and AI Payment Solutions.
Who are KUN's main competitors?
Direct peers on record are BVNK, Circle, Bridge (Stripe), Ripple, Alchemy Pay and Triple-A. Broad incumbents are MoonPay and BitPay. Emerging players are Transak and Wirex.
Does KUN have an API?
Yes. KUN offers developer documentation and API integration resources. The OpenDocs portal at https://opendocs.kun.global/ provides API integration guides including quick integration documentation and specific API references for KUN exchange products. Developer documentation is at opendocs.kun.global/docs/quick-integration.
What industry is KUN in?
KUN's product category is Cross-Border Digital Payments. Its primary akta.pro industry code is BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms, with a secondary code of FSADAIAC, Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid). Its NAICS code is 522320 and its SIC code is 6199.