Blur
Blur is an Ethereum-based NFT marketplace serving professional traders, offering zero marketplace fees, 10x faster multi-collection sweeping, and BLUR token airdrop incentives. Backed by Paradigm, it has processed $7.4B in GMV across 324,966 users.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Blur does
Blur is an Ethereum-based NFT marketplace designed for professional NFT traders, differentiated by a zero-fee model, multi-collection sweeping executed approximately 10x faster than competitors, and advanced portfolio analytics. The platform aggregates listings across marketplaces and surfaces real-time collection, floor price, and activity data, with core product surfaces including Collections Browsing, Portfolio Tracking, Activity Monitoring, and a seasonal Airdrop Rewards Program built around the native BLUR token. As of the available data, Blur has processed approximately $7.4B in cumulative GMV across 324,966 users and reached a peak of 80% NFT trading volume market share following its February 2023 token launch.
The platform's go-to-market is product-led growth, relying on community engagement through Discord and Twitter and on BLUR token airdrops across Seasons 1, 2, and 3 as the primary acquisition and retention mechanism rather than traditional sales outreach. Season 3 rewards are powered by Blast, a Layer 2 network with native yield backed by Paradigm and Standard Crypto, extending the platform's incentive architecture beyond a simple fee-based marketplace. Blur is privately held and venture-backed, with Paradigm as the lead seed investor (March 2022, $11M), alongside BlockBase Ventures, Canary, and eGirl Capital; no public equity structure or subsequent funding rounds are disclosed.
Blur's revenue model is explicitly built on zero marketplace fees, meaning cash transaction take rates are not the primary monetization lever; instead, value accrual is tied to BLUR token economics and potential future fee structures. The user base is concentrated among professional traders and ETH whales, with the top 1% of traders accounting for 64% of platform volume. The company operates globally via a self-serve web interface and is headquartered in San Francisco, USA.
Blur firmographics
Firmographics- Name
- Blur
- Legal name
- Blur
- Website
- https://blur.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blur is an Ethereum-based NFT marketplace serving professional traders, offering zero marketplace fees, 10x faster multi-collection sweeping, and BLUR token airdrop incentives. Backed by Paradigm, it has processed $7.4B in GMV across 324,966 users.
- Ownership category
- akta.pro rank
Blur industry classification
Industry- Product category
- NFT Marketplace
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- General NFT Marketplaces (Multi-Category) (FSADANAA)
- akta.pro secondary industries
- NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB), NFT Trading, Liquidity & Financialization (AMMs, lending, fractionalization, derivatives) (FSAPAFAG)
Keywords
Where Blur is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Blur business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Marketplace Transaction Fees: Zero marketplace fees currently charged to users; revenue model appears to be driven by token economics and potential future fee structures
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Zero marketplace fees for all users |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Blur product offering
Product offeringCore offering
Blur operates an Ethereum-based NFT marketplace that enables professional traders to buy, sell, and sweep NFTs across multiple collections with zero marketplace fees and execution speeds reportedly 10x faster than competitors. The platform also offers advanced portfolio analytics, real-time market data, and a native BLUR token distributed through seasonal airdrop incentive programs (Seasons 1, 2, and 3 powered by Blast L2).
Product overview
Blur operates as a unified NFT marketplace platform built on Ethereum, designed specifically for professional traders. The core product combines a zero-fee trading marketplace with advanced portfolio management tools, real-time activity monitoring, and collection analytics. The platform's key differentiator is its 10x faster sweeping capability compared to competitors. The ecosystem includes the BLUR token distributed through seasonal airdrop programs, with Season 3 now live powered by Blast L2. Key metrics include $7.4B total GMV and 324,966 total users.
Differentiator
Problem solved
Functional benefit
Products and services
- Blur NFT Marketplace The fastest NFT marketplace built on Ethereum, targeting professional NFT traders with zero marketplace fees, 10x faster sweeping capabilities, and advanced portfolio analytics. Supports cross-marketplace NFT trading with real-time price data.
- BLUR Token Native utility token for the Blur ecosystem, distributed through seasonal airdrops to incentivize marketplace activity. 700M BLUR distributed across Season 1 and Season 2, with Season 3 now live via Blast L2 integration.
- Airdrop Rewards Program Seasonal token distribution program that incentivizes marketplace activity by rewarding users with BLUR tokens for listing and bidding on the platform.
Quantifiable outcome
- 10x faster sweeping execution compared to competitors
- +4 more outcomes
Companies that use Blur
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Blur technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blur partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BlastcoreLayer 2 network with native yield that powers Blur Season 3 rewards. Blur's token distribution program is now integrated with Blast's L2 infrastructure.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Blur competitors and assessment
Company assessmentDirect peers
- OpenSea: The original and largest Ethereum NFT marketplace. Directly competes with Blur for professional NFT traders and listings, though OpenSea now charges fees (2.5%) while Blur maintains 0% fees. OpenSea was the market leader before Blur's 2023 token-driven surge.
- Magic Eden: Multi-chain NFT marketplace originally dominant on Solana, now expanding to Ethereum and Bitcoin. Directly competes with Blur for professional NFT trader volume across chains and offers similar aggregation and analytics features.
- LooksRare: Ethereum NFT marketplace that also uses a native token (LOOKS) to reward traders, similar to Blur's BLUR model. Competes for the same professional trader audience with a token-incentivized, community-owned marketplace structure.
- X2Y2: Ethereum NFT marketplace with native X2Y2 token rewards for trading activity. Competes directly with Blur for professional NFT trader market share on Ethereum via token incentives and low fees.
- Rarible: Multi-chain NFT marketplace with aggregation features. Competes with Blur across Ethereum and other chains, offering similar aggregation and professional trading tools with a different governance model (RARI token DAO).
- Element: Multi-chain NFT marketplace and aggregator that competes with Blur's aggregation and cross-market routing capabilities. Targets similar professional trader use cases with multi-chain coverage.
Emerging players
- sudoswap: AMM-based NFT liquidity protocol enabling pool-based trading. Overlaps with Blur's trading focus but offers a different mechanism (AMM pools vs. order book) — relevant as adjacent NFT financialization infrastructure.
- NFT Trader: Peer-to-peer NFT swap protocol enabling direct collection-for-collection trades. Adjacent to Blur's marketplace offering with focus on atomic swaps, complementary rather than direct overlap.
Broad incumbents
- Coinbase NFT: NFT marketplace operated by Coinbase, a major crypto incumbent. Competes with Blur in the broader NFT marketplace category with the advantage of Coinbase's exchange distribution and KYC-compliant infrastructure, though it has not achieved comparable trading volume.
- Uniswap: Largest decentralized exchange (DEX) that has expanded into NFT trading via Uniswap NFT aggregator. Functions as both a competitor and a potential liquidity infrastructure layer for NFT trading, broadly relevant to Blur's exchange-adjacent positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
Blur social profiles
Digital presenceBlur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blur leadership team
Management profileNumber of profiles
Blur funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blur
What does Blur do?
Blur operates an Ethereum-based NFT marketplace that enables professional traders to buy, sell, and sweep NFTs across multiple collections with zero marketplace fees and execution speeds reportedly 10x faster than competitors. The platform also offers advanced portfolio analytics, real-time market data, and a native BLUR token distributed through seasonal airdrop incentive programs (Seasons 1, 2, and 3 powered by Blast L2).
Is Blur a public or private company?
Blur is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blur founded?
Blur was founded in 2022. It employs 11 to 50 people.
Where is Blur based?
Blur is headquartered in San Francisco, United States, in the North America region.
How does Blur make money?
One revenue line is on record: marketplace Transaction Fees.
Who are Blur's main competitors?
Direct peers on record are OpenSea, Magic Eden, LooksRare, X2Y2, Rarible and Element. Emerging players are sudoswap and NFT Trader. Broad incumbents are Coinbase NFT and Uniswap.
Does Blur have an API?
No public API is recorded for Blur.
What industry is Blur in?
Blur's product category is NFT Marketplace. Its primary akta.pro industry code is FSADANAA, General NFT Marketplaces (Multi-Category), with a secondary code of FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing). Its SIC code is 6200.