Simmons Bank

Name

Simmons Bank

Legal name

Simmons First National Corporation

Website

https://simmonsbank.com

Company type

Public

Founded year

1903

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Regional Banking

NAICS

Commercial Banking (522110), Commercial Banking (52211)

SIC

State Commercial Banks (6022), National Commercial Banks (6021)

akta.pro primary industry

Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)

akta.pro secondary industries

Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank) (FSABAAAJ), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Regional retail banking
• Commercial lending
• Wealth management services
• Treasury management solutions
• Mortgage and consumer loans

Headquarters

HQ city

Pine Bluff

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Net Interest Income: Interest income from loan portfolio including commercial real estate, residential mortgages, commercial and industrial loans, and consumer loans. Interest expense from deposits including checking, savings, and time deposits.
2. Non-Interest Income: Fee income from banking services including overdraft fees, account maintenance fees, ATM fees, wire transfer fees, and credit card fees.
3. Wealth Management and Private Banking: Investment management fees, trust services, estate planning, and financial planning services for high net worth individuals.
4. Mortgage Banking: Revenue from originating and selling residential mortgage loans, including home purchase loans, refinancing, and construction loans.
5. Treasury Management Services: Payables solutions, receivables solutions, information reporting, and liquidity management services for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Simmons Bank provides a full suite of retail and commercial banking services through 220+ branches and digital channels, including deposit accounts, consumer and commercial loans, mortgages, credit cards, treasury management, and wealth management. The bank serves both individual consumers and business customers across six Mid-South states, with dedicated offerings for high-net-worth individuals and institutional clients.

Product overview

Simmons Bank operates as a regional banking institution offering a comprehensive suite of financial products and services through a platform-plus-modules architecture. Core banking products include personal and business checking and savings accounts, credit cards (Visa-branded consumer and business cards), and digital banking via the Simmons Bank Mobile app. The bank's lending portfolio encompasses home loans (mortgages, refinancing, construction loans), personal loans including HELOCs, and diverse business loans (agricultural, healthcare, SBA, warehouse lending, aviation). Wealth management services are delivered through Simmons Investment Services (brokerage, retirement, estate planning) and Private Wealth Management (investment management, trust services, farm/land management). Treasury Management services support commercial customers with payables, receivables, and liquidity solutions. The bank also provides Institutional Wealth services for retirement plans, endowments, and corporate trust. Simmons Bank demonstrates community commitment through golf sponsorships including the Simmons Bank Championship (PGA TOUR Champions) and Simmons Bank Open (Korn Ferry Tour). Recent acquisitions expanded Texas presence and added talent through Landmark Community Bank and Triumph Bancshares integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Simmons Wealth Management: Private wealth management services including investment management, trust and estate planning, and financial planning
• Simmons Investment Services
• Round-Up
• Simmons Bank Championship
• Simmons Bank Open
• Simmons Bank Arena
• Simmons Bank Liberty Stadium

Products and services

• Checking Accounts Personal and business checking accounts with debit card access, direct deposit capabilities, and online banking integration.
• Savings Accounts Personal and business savings accounts including Certificate of Deposit (CD) and IRA options for long-term savings.
• Credit Cards Consumer credit cards including Simmons Foundation VISA Credit Card for building credit, and Visa Business Advantage Rewards Card for business spending with rewards programs.
• Digital Banking Online and mobile banking platform with Simmons Bank Mobile app enabling account management, bill payment, mobile check deposit, and account access through login portals.
• Round-Up Savings Program Automatic savings program that rounds up debit purchases to the nearest dollar and transfers the difference into savings accounts, helping customers save consistently. Over 25,000 participants generated $5.9 million in total savings in 2025.
• Home Loans Residential mortgage products including new home purchase loans, refinancing options, investment property loans, vacation property financing, and residential construction loans.
• Personal Loans Unsecured personal loans and HELOC (Home Equity Line of Credit) products for various personal financial needs.
• Simmons Investment Services Investment and wealth advisory services including investing, retirement planning, insurance planning, estate planning, college savings, and online trading discount brokerage.
• Private Wealth Management Comprehensive wealth management services including investment management, trust and estate planning, financial planning, farm and land management, and access to Simmons Wealth Management Online Portal.
• Private Banking Banking services for high-net-worth individuals with personalized attention and specialized financial solutions.
• Treasury Management Business banking services including payables solutions, receivables solutions, information reporting, and liquidity management for commercial customers.
• Business Loans Commercial lending products including agricultural loans, healthcare banking, construction loans, SBA loans, warehouse lending, and aviation loans.
• Institutional Wealth Services Services for institutions including retirement plan services, corporate trust and escrow services, institutional investment management, asset custody services, endowment and foundation services, employee benefits consulting, and not-for-profit services.
• Merchant Services Payment processing and merchant services for business customers to accept card payments.

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• War Memorial Stadium Commission and Arkansas Department of Parks, Heritage and TourismcoreStrategic or Co-development Partner · 22 October 2021Simmons Bank in negotiations to acquire naming rights to the field at War Memorial Stadium in Little Rock, Arkansas. The stadium, built in 1948, serves as a tribute to Arkansans who gave their lives in service to their country during World War I and World War II. Upon completion, the field was renamed Simmons Bank Field at War Memorial Stadium.
• Dickies ArenacoreGTM or Marketing PartnerSimmons Bank became a founding partner in Dickies Arena in 2019 and the official bank of the Fort Worth Stock Show & Rodeo. The commitment was physically cemented into the Fort Worth pavement with the 209,088 square foot space named the Simmons Bank Plaza and Pavilion overlooking the skyline of Fort Worth.
• Liberty Bowl Memorial StadiumcoreGTM or Marketing PartnerSimmons Bank acquired naming rights to Liberty Bowl Memorial Stadium in Memphis, TN. The stadium was renamed Simmons Bank Liberty Stadium for at least 10 years. The stadium underwent a multi-million dollar renovation to be completed by 2025.
• Simmons Bank ArenacoreGTM or Marketing PartnerSimmons Bank holds naming rights to Simmons Bank Arena, an 18,000 seat multi-purpose arena in North Little Rock, Arkansas. It opened in 1999 and is considered the crown jewel of Little Rock's River Market.
• University of Arkansas at Pine Bluff (UAPB)coreStrategic or Co-development PartnerSimmons Bank partnered with UAPB to upgrade their football and baseball athletics facilities with a $2.5 million gift, the largest in UAPB history. The gift funded a new football stadium scoreboard and turf, along with completion of the baseball pavilion at the Torii Hunter Baseball and Softball Complex.
• Federal Home Loan Bank DallascoreStrategic or Co-development PartnerFHLB Dallas awarded Simmons Bank the 2026 CARE Award for outstanding commitment to housing affordability and community revitalization. Simmons Bank was an early adopter of the FHLB Dallas FORTIFIED Fund grant program that supports weather-resilient roofing for homeowners.
• PGA TOUR ChampionscoreGTM or Marketing PartnerSimmons Bank is the title sponsor of the Simmons Bank Championship, a PGA TOUR Champions tournament held at Pleasant Valley Country Club in Little Rock, Arkansas. The tournament hosts the top 54 players in the Charles Schwab Cup standings and is the second of three playoff events.
• Korn Ferry Tour / Tennessee Golf FoundationcoreGTM or Marketing PartnerSimmons Bank is the title sponsor of the Simmons Bank Open for the Snedeker Foundation, a Korn Ferry Tour finals event hosted annually in Franklin, Tennessee, outside Nashville. The tournament was named the Korn Ferry Tour's 2022 Tournament of the Year.
• Snedeker FoundationcoreStrategic or Co-development PartnerThe Snedeker Foundation has been the official charitable beneficiary of the Simmons Bank Open since 2017. Founded by Brandt Snedeker and his wife Mandy, the foundation supports various social and athletic endeavors in middle Tennessee.
• Team Simmons Bank (Golf Ambassadors)coreGTM or Marketing PartnerTeam Simmons Bank includes professional golfers Brandt Snedeker (9-time PGA TOUR winner), Will Zalatoris (PGA Tour winner), Ken Duke, Glen Day, Zack Fischer, and others who represent the Simmons Bank brand on the national stage.
• Arkansas State Golf Association (ASGA)minorGTM or Marketing PartnerSimmons Bank supports the ASGA by providing resources to the association and its players, hosting special events like the Simmons Bank Cup and presenting the annual Player of the Year Awards.
• The First TeeminorGTM or Marketing PartnerThe First Tee is a youth development organization that integrates life skills with the game of golf. Simmons Bank supports this organization as part of its golf partnerships.
• Veteran Golf Association of TXminorGTM or Marketing PartnerSimmons Bank serves as the presenting sponsor of the VGA of TX, which exists to promote the game of golf for Veterans and their families.
• LPGA Walmart NW Arkansas ChampionshipminorGTM or Marketing PartnerSimmons Bank continues its sponsorship at the LPGA Walmart NW Arkansas Championship, showing ongoing support for women's golf.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Regions Financial: Regions Financial is a much larger Mid-South regional bank with operations across the same six states where Simmons operates. While substantially bigger, it competes directly in consumer, commercial, and wealth management banking across overlapping territories.

Direct peers

• Cadence Bank: Cadence Bank (formerly BancorpSouth) is a $50B+ asset regional commercial bank operating across the Southeast and Texas. Directly comparable to Simmons given similar Mid-South geographic footprint, community banking model, and comparable product suite including commercial lending and wealth management.
• Cullen/Frost Bankers: Cullen/Frost operates Frost Bank, a Texas-focused regional commercial bank. Strong overlap with Simmons' Texas operations post-Spirit of Texas acquisition, with similar commercial banking and consumer product offerings.
• Home BancShares: Home BancShares is an Arkansas-based regional bank holding company with similar size, Mid-South geographic exposure, and community banking strategy. Comparable commercial/retail product suite and aggressive acquisition history similar to Simmons' M&A pattern.
• Pinnacle Financial Partners: Pinnacle Financial Partners is a Tennessee-based regional bank with strong commercial banking focus, private banking, and wealth management. Direct overlap in Nashville market and similar focus on relationship-based middle-market banking make it highly comparable.
• Commerce Bancshares: Commerce Bancshares is a Missouri-based regional bank with similar community banking roots, commercial lending focus, and wealth management services. Direct geographic overlap in Missouri and Kansas markets.
• Arvest Bank: Arvest Bank is an Arkansas-based community bank with extensive branch presence across Arkansas, Missouri, Oklahoma, and Kansas. Highly comparable Mid-South community banking model and similar commercial/retail product suite.
• Trustmark Corporation: Trustmark is a Mississippi-based regional bank with similar size, community banking heritage, and Mid-South geographic exposure. Comparable commercial and consumer banking services with wealth management offerings.
• Renasant Corporation: Renasant is a Mississippi-based regional bank with similar size, Mid-South/Southeast geographic exposure, and community banking approach. Comparable acquisition history and product mix including commercial and consumer banking.
• First Horizon Corporation: First Horizon is a Tennessee-headquartered regional bank with comparable branch banking footprint, commercial and consumer lending, and wealth management services. Direct overlap in Tennessee markets and similar asset size make it a highly relevant peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/simmons_bank
• YouTubeyoutube.com/channel/UC1D1w8eI78xsOoL0s5KIVCg
• Facebookfacebook.com/simmonsbank
• LinkedInlinkedin.com/company/simmonsbank
• Instagraminstagram.com/simmonsbank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A25 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simmons Bank