Veteran Golfers Association

What Veteran Golfers Association does

The Veteran Golfers Association (VGA) is a U.S. nonprofit 501(c)(3) competitive golf league headquartered at 100 Magnolia Road Suite 101, Pinehurst, North Carolina, dedicated to serving U.S. military veterans and their family members through organized golf. The organization operates the VGA Tour, a chapter-based competitive platform hosting 2,100+ local tournaments annually across all 50 U.S. states plus international chapters in Germany, Puerto Rico, Australia, and Bahrain, with 40,000+ active members and 64 championships per year. Its product portfolio includes the annual VGA National Championship (held each fall, with divisions for Veteran, Women's, Combat Wounded, and Family), the Armed Forces Cup (a Ryder Cup-style inter-service competition among Army, Navy, Air Force, Marines, and Coast Guard members), the Liberty Cup for highest-skill members, and the biennial international Clover Cup tournament.

The VGA's technology stack is deliberately minimal: it operates a standard web application for member registration, login, and tournament management at vgagolf.org, plus a separate e-commerce storefront at vgaclubhouse.com for branded merchandise. Delivery is powered by a network of regional directors (North, South, Central, West) and ~48+ state-level chapter leads, with each state and country managed through dedicated email channels. The organization generates revenue through three streams: recurring annual membership fees, charitable donations (collected online via PayPal or by mail), and corporate sponsorship from 25+ named partners including Anheuser-Busch, Wyndham Hotels & Resorts, Fox Sports, Srixon, Bettinardi, Goodyear, Black Rifle Coffee, Navy Mutual, and Nine Line Apparel. Pricing is not publicly disclosed.

The VGA serves a single end-customer segment — U.S. military veterans and their families — across all service branches, with pain points addressed including veteran isolation, military-to-civilian transition challenges, and physical/emotional wellness through recreation. The organization was featured on Fox & Friends on June 24, 2023, has a strategic partnership with VFW (Veterans of Foreign Wars), and is led by President/CEO Josh Peyton with a board chaired by Bob Peele. Tax filings (Form 990) are publicly available from fiscal years 2014/15 through 2024.

Name

Veteran Golfers Association

Legal name

Veteran Golfers Association

Website

https://vgagolf.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Veteran Golfers Association is a U.S. nonprofit competitive golf league serving U.S. military veterans and their families, operating the VGA Tour with 40,000+ members across 50 states and 4 international chapters, hosting 2,100+ annual tournaments and 64 championships.

Ownership category

akta.pro rank

Product category

Amateur Sports League

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Veteran golf league
• Competitive golf tournaments
• Military veteran recreation
• Nonprofit golf association
• Amateur golf championships

Headquarters

HQ city

Pinehurst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Membership Fees: The VGA generates revenue through annual membership fees from veterans and their family members who join the organization to participate in tournaments and events.
2. Donations and Charitable Contributions: VGA accepts donations to support programs that enrich veteran lives through golf. Donations can be made online via PayPal or mailed to their headquarters.
3. Sponsorship: Corporate sponsors provide financial and in-kind support in exchange for brand visibility and association with the veteran community. Sponsors include golf equipment manufacturers, apparel brands, hotels, and financial services companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Veteran Golfers Association operates a nonprofit competitive golf league for U.S. military veterans and their family members. It hosts thousands of local tournaments annually across all 50 states and select international locations, organized through a chapter and regional director network, and culminates in a national championship each fall along with specialty events such as the Armed Forces Cup, Liberty Cup, and biennial international Clover Cup.

Product overview

The Veteran Golfers Association (VGA) operates as a nonprofit competitive golf league dedicated to enriching the lives of Veterans and their family members through golf. The organization's product portfolio centers on the VGA Tour, which hosts thousands of local tournaments annually across all U.S. states and select international locations, culminating in the annual VGA National Championship each fall. Beyond the core tour, the VGA offers two flagship inter-service competitions: the Armed Forces Cup (a Ryder Cup-styled match play event for top points earners) and the Liberty Cup (for the highest-skill members). Additional offerings include the biennial international Clover Cup tournament, a chapter network managed by regional directors across all 50 states and international locations, and the VGA Clubhouse retail shop for branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• VGA Tour The VGA Tour is the organization's core competitive golf league that hosts thousands of local tournaments annually across all U.S. states and select international locations, enabling veterans and their family members to participate in organized competitive golf events.
• VGA National Championship The annual VGA National Championship is the culminating national tournament held each fall, where qualifying members compete for championships across multiple divisions including Veteran, Women's, Combat Wounded, and Family categories.
• Armed Forces Cup A Ryder Cup-styled match play championship between the five U.S. military branches (Army, Navy, Air Force, Marine Corps, Coast Guard), rewarding top VGA points earners with participation-based selection.
• Liberty Cup A Ryder Cup-styled match play championship for the highest-skill-level VGA members, featuring competition between military branches in a team-based format at Liberty National Golf Club.
• Clover Cup An international tournament held every two years for VGA members, with past locations including Doonbeg, Ireland (October 2024).
• VGA Chapter Network A network of state and international chapters managed by regional directors, providing localized VGA tournament access and community for veterans across all 50 U.S. states, Germany, Australia, Bahrain, and Puerto Rico.
• VGA Clubhouse (Merchandise Shop) An e-commerce platform for VGA-branded merchandise including apparel, golf equipment, and accessories, accessible at vgaclubhouse.com.

Quantifiable outcome

• 40,000+ veteran golfers served annually
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered minor and moderate.

• AJGA (American Junior Golf Association)minorGTM or Marketing PartnerPartnership providing visibility on the VGA website. AJGA is a non-profit organization dedicated to junior golf development.
• Anheuser-BuschminorGTM or Marketing PartnerCorporate sponsor with logo displayed on VGA website. Anheuser-Busch is a major brewing company supporting veteran causes.
• BettinardiminorGTM or Marketing PartnerGolf equipment manufacturer sponsor providing logo visibility on VGA website. Bettinardi produces golf clubs and putters.
• Black Rifle Coffee CompanyminorGTM or Marketing PartnerVeteran-founded coffee company sponsor with logo displayed on VGA website.
• Bojangle'sminorGTM or Marketing PartnerRestaurant chain sponsor with logo displayed on VGA website.
• BurndminorGTM or Marketing PartnerSponsor with logo displayed prominently on VGA website homepage.
• CaddyDaddyminorGTM or Marketing PartnerGolf equipment sponsor offering VGA members a 20% discount. CaddyDaddy produces golf club travel cases and accessories.
• DoglegminorGTM or Marketing PartnerGolf equipment sponsor with logo displayed on VGA website.
• Dunning GolfminorGTM or Marketing PartnerGolf apparel manufacturer sponsor with logo displayed on VGA website.
• EZ-GOminorGTM or Marketing PartnerGolf cart manufacturer sponsor with logo displayed on VGA website.
• Fox SportsmoderateGTM or Marketing PartnerMedia partner with logo displayed on VGA website. VGA Golf was featured on Fox & Friends on June 24, 2023.
• Galvin GreenminorGTM or Marketing PartnerGolf apparel sponsor with logo displayed on VGA website.
• Golf ForeverminorGTM or Marketing PartnerGolf training and fitness sponsor with logo displayed on VGA website.
• GoodyearminorGTM or Marketing PartnerTire company sponsor with logo displayed on VGA website.
• Keiser University College of Golf & Sport ManagementminorGTM or Marketing PartnerEducational institution sponsor with logo displayed on VGA website. Provides golf education programs.
• Navy MutualminorGTM or Marketing PartnerLife insurance provider offering exclusive rates for VGA members with logo displayed on VGA website.
• Nine Line ApparelminorGTM or Marketing PartnerVeteran-founded apparel company sponsor with logo displayed on VGA website.
• PGA Tour SuperstoreminorGTM or Marketing PartnerGolf retailer sponsor with logo displayed on VGA website.
• Riomar ShoesminorGTM or Marketing PartnerGolf footwear sponsor with logo displayed on VGA website.
• SQAIRZminorGTM or Marketing PartnerGolf footwear and equipment sponsor with logo displayed on VGA website.
• SrixonminorGTM or Marketing PartnerGolf equipment sponsor with logo displayed on VGA website.
• StrackalineminorGTM or Marketing PartnerGolf course equipment sponsor with logo displayed on VGA website.
• US Kids GolfminorGTM or Marketing PartnerJunior golf equipment sponsor with logo displayed on VGA website.
• VesselminorGTM or Marketing PartnerGolf bag manufacturer sponsor with logo displayed on VGA website.
• Wyndham Hotels & ResortsminorGTM or Marketing PartnerHotel chain sponsor with logo displayed on VGA website. Provides accommodation options for traveling VGA members.
• Zero FrictionminorGTM or Marketing PartnerGolf accessories sponsor with logo displayed on VGA website.
• VFW (Veterans of Foreign Wars)moderateStrategic or Co-development PartnerMajor veterans service organization partner with logo displayed on VGA website. VFW is one of the largest veterans organizations supporting veteran causes.
• True TimberminorGTM or Marketing PartnerApparel sponsor with logo displayed on VGA website.
• NO BULLminorGTM or Marketing PartnerAthletic footwear and apparel brand sponsor with logo displayed on VGA website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Legion: Massive U.S. wartime veterans organization with thousands of local posts. Comparable in operating a chapter/post-based structure serving veterans nationwide, providing programmatic and community engagement tied to veteran identity.
• Wounded Warrior Project: Major nonprofit supporting injured veterans with programs in mental health, physical wellness, and community engagement. Comparable in addressing veteran transition challenges and offering recreation/team-sport programming, though at a much larger fundraising scale.
• Disabled Sports USA: Larger nonprofit providing adaptive sports and recreation programs to wounded warriors, injured veterans, and civilians with disabilities. Broader scope than VGA but overlapping mission on veteran recreation, rehabilitation, and community.
• Veterans of Foreign Wars (VFW): One of the largest U.S. veteran service organizations with millions of members across posts nationwide. Already a VGA partner; serves overlapping membership demographic but with a far broader service mission.

Direct peers

• Folds of Honor: Nonprofit providing educational scholarships to military families, often funded through golf tournaments and corporate partnerships. Overlaps directly with VGA on the veteran golf tournament circuit, sponsor overlap (Wyndham, others), and member demographic.
• Birdies for the Brave: PGA TOUR-owned charitable initiative supporting active-duty military, veterans, and their families through golf events. Comparable in mission (golf-for-veterans), sponsor base (military-aligned brands and corporate partners), and event-driven engagement model.
• PGA Hope: PGA of America's rehabilitative golf program for U.S. veterans and active-duty military. Most direct functional peer: also runs a structured, multi-chapter golf program for the same veteran and military-affiliated target population, often through partnerships with local VA and PGA Sections.
• Salute Military Golf Association: Veteran-focused golf membership organization that hosts tournaments and benefits for service members. Directly comparable nonprofit model targeting the same veteran golfer demographic with competitive events and sponsor relationships.

Emerging players

• The First Tee: Youth development organization teaching character and life skills through golf, with a national chapter footprint. Comparable as a golf-identity nonprofit with a multi-chapter structure and corporate sponsorship base, though younger demographic.

Others

• AJGA (American Junior Golf Association): National nonprofit dedicated to junior golf competition and development. Listed as a VGA partner; comparable as a nonprofit golf tournament operator with a national chapter and championship structure serving a defined golf demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJQdoacQr46afIUuYYa9Ojw
• Facebookfacebook.com/vgagolf
• Instagraminstagram.com/vgagolf
• LinkedInlinkedin.com/company/veteran-golfers-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veteran Golfers Association