Spatial.ai
Spatial.ai is an AI-powered consumer segmentation platform for retail marketers, classifying U.S. households into 80 behavioral segments using social media, mobile movement, credit card transactions, and demographic data. The PersonaLive platform serves 750+ retailers, agencies, and real estate firms.
- Company typePrivate
- Founded2016
- HeadquartersCincinnati, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Spatial.ai does
Spatial.ai (legal entity Spatial Labs Inc.) is a Cincinnati, Ohio-based AI-powered consumer segmentation platform that serves retail marketers, retail real estate analysts, marketing agencies, and location-based brands. Founded in 2016 and led by CEO and co-founder Lyden Foust, the company's flagship PersonaLive platform classifies every U.S. household into 17 high-level groups and 80 behavioral segments using a proprietary combination of demographics, social media activity, mobile movement data, and credit card transactions. The company claims a 17% average increase in predicting retail behavior versus demographic-only segmentation, supported by a 150 million credit card panel from data partner Affinity Solutions that powers the PersonaLive Spend application, with companion products including the Proximity neighborhood dataset and FollowGraph social interest dataset.
The company has accumulated 750+ retail and agency customers spanning Patagonia, Lululemon, Subway, AAA, PwC, Cushman & Wakefield, Keller Williams, Quick Quack Car Wash, Von Maur, and Sonic, with use cases spanning site selection, digital marketing, credit card market share analysis, and customer retention. Spatial.ai operates a SaaS model with quote-based monthly or annual subscriptions distributed through direct enterprise field sales, self-serve platform access, integration partnerships with retail analytics platforms (Kalibrate, SiteZeus, Placer.ai, Advan, Near, Creditntell, SiteWise), and native ad network activations across Meta, Google, TikTok, Snapchat, and X. The platform is currently restricted to U.S. operations per its Terms of Service. Spatial.ai maintains SOC 2 Type II certification, an ISO 27001-based security program, and GDPR/CCPA compliance, and its beta launch of PersonaLive Spend in December 2024 extends the platform into household-level consumer spending intelligence, with Kalibrate KLI 2.0 integration (February 2024) and AI-powered site selection workflows (2023) signaling continued product surface expansion.
Spatial.ai firmographics
Firmographics- Name
- Spatial.ai
- Legal name
- Spatial Labs Inc.
- Website
- https://spatial.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spatial.ai is an AI-powered consumer segmentation platform for retail marketers, classifying U.S. households into 80 behavioral segments using social media, mobile movement, credit card transactions, and demographic data. The PersonaLive platform serves 750+ retailers, agencies, and real estate firms.
- Ownership category
- akta.pro rank
Spatial.ai industry classification
Industry- Product category
- Consumer Data & Analytics Platform
- NAICS
- Marketing Research and Public Opinion Polling (541910), Information (51)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
- akta.pro secondary industries
- Customer & Audience Segmentation / Persona Strategy (MPAAAFAC), Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)
Keywords
Where Spatial.ai is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Markets served
Spatial.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription Licenses: Spatial.ai operates as a SaaS platform offering subscription-based access to its PersonaLive segmentation platform. Licenses are granted for specific terms (30-day monthly or 1-year annual) with automatic renewal. Customers receive access to software applications, technology, tools through a web-based hosted interface, and licensed data, maps, reports, and materials. Pricing is quote-based with tiered plans based on features (Geo vs Premium vs Exponential) and data access levels.
- Data Licensing: The company licenses aggregated segmentation data and spend intelligence data to customers for use in marketing activation, site selection, and competitive analysis. Data is delivered through the platform API, file exports, and direct platform integrations with ad networks (Meta, Google, TikTok, etc.).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PersonaLive platform access with behavioral segmentation data |
| Subscription | Annual | Annual subscription with full platform access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Spatial.ai product offering
Product offeringCore offering
Spatial.ai sells an AI-powered behavioral consumer segmentation platform, with its flagship product PersonaLive classifying every U.S. household into 17 high-level groups and 80 behavioral segments based on demographics, social media activity, mobile movement data, and credit card transactions. Retail marketers, commercial real estate analysts, and agencies use PersonaLive and complementary data products (PersonaLive Spend, Proximity, FollowGraph) to inform site selection, audience targeting, market share analysis, and personalized multi-channel campaign activation across Meta, Google, TikTok, Snapchat, and direct mail.
Product overview
Spatial.ai is an AI-powered consumer segmentation platform for retail marketers, offering a portfolio of data products and solutions centered on its core PersonaLive platform. PersonaLive segments U.S. households into 17 high-level groups and 80 behavioral segments using a combination of social media activity, mobile movement data, credit card transactions, and demographics. This core segmentation is complemented by PersonaLive Spend (credit card spend intelligence from 150M cards), Proximity (neighborhood social behavior data), and FollowGraph (social interest mapping). The company provides four integrated solutions for Site Selection, Digital Marketing, Credit Card Market Share, and Retention & Expansion, enabling retailers to identify target customers, analyze trade areas, and activate campaigns across major advertising platforms including Meta, Google, TikTok, and Snapchat.
Differentiator
Problem solved
Functional benefit
Products and services
- PersonaLive AI-powered consumer segmentation platform that classifies every U.S. household into 17 high-level groups and 80 behavioral segments based on demographics, social media activity, mobile movement data, and credit card transactions; enables retail marketers to identify, analyze, and activate target audiences across marketing channels.
- PersonaLive Spend Consumer spending intelligence application providing aggregated credit card spend data across 2,000+ brands, 21 categories, and 100 subcategories for 150 million credit cards; enables trade area dollar potential analysis, full wallet breakdown by segment, and competitive market share tracking.
- Proximity Dataset that segments neighborhoods by social media behaviors, enabling retailers to understand community interests and social patterns at the geographic level for site selection and market analysis.
- FollowGraph AI-driven dataset that quantifies consumer interest in brands, influencers, media, and topics at a geographic level by analyzing social media following patterns and engagement.
Quantifiable outcome
- 17% average increase in predicting retail behavior
- +6 more outcomes
Companies that use Spatial.ai
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Spatial.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature6 records
Spatial.ai partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- KalibratecoreIntegration partnership bringing PersonaLive segmentation into Kalibrate Location Intelligence 2.0 platform. Enables real-time customer segmentation within KLI for evaluating new markets and building location and marketing strategies.
- SiteZeuscoreIntegration partnership enabling use of PersonaLive segmentation within SiteZeus Site Sonar platform for retail site selection and sales forecasting simulation.
- Placer.aisupportingData and integration partnership using Placer.ai foot traffic data for trade area analysis and competitor identification within the PersonaLive platform.
- AdvansupportingFoot traffic data partnership providing visitation data for retail locations to combine with PersonaLive behavioral segmentation.
- NearsupportingMobile visitation data partnership providing Common Evening Location Reports to combine with PersonaLive segmentation for identifying store visitor profiles.
- Affinity SolutionscoreData partnership providing permissioned, aggregated, and anonymized panel of 150 million credit cards for PersonaLive Spend application. Data is codified to segments at household and individual level.
- CreditntellsupportingIntegration partnership using Creditntell's REI platform combined with PersonaLive segmentation for retail real estate tenant analysis.
- SiteWisesupportingChannel partnership for distribution of PersonaLive segmentation to retail real estate customers.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Spatial.ai competitors and assessment
Company assessmentBroad incumbents
- LiveRamp: LiveRamp is a data collaboration and identity resolution platform used for audience targeting and campaign activation. It overlaps with Spatial.ai's audience segmentation and ad activation capabilities at a larger, enterprise scale.
- Esri: Esri is the dominant GIS and spatial analytics platform, widely used by retailers, real estate firms, and governments. While broader than Spatial.ai, it overlaps in location-based retail analytics and demographic mapping.
- Acxiom: Acxiom is a large-scale consumer data and audience targeting provider. Its marketing services division competes for the same enterprise customer segmentation, targeting, and personalization budgets.
Direct peers
- Placer.ai: Placer.ai provides foot traffic and location analytics for retail, real estate, and consumer brands. It is both a Spatial.ai data partner and a direct competitor serving overlapping retail site selection and trade area analysis use cases.
- SiteZeus: SiteZeus provides AI-driven retail site selection and sales forecasting. It integrates PersonaLive data and competes for the same site selection and omnichannel analytics customers.
- Kalibrate: Kalibrate offers location intelligence and retail site selection software. It has a deep integration partnership with Spatial.ai and competes directly for the same retail real estate and franchise site selection budget.
- Near: Near provides mobile location intelligence and audience data. It is both a Spatial.ai data partner and a competing provider of behavioral location data for retail and real estate analytics.
- Buxton: Buxton is a retail analytics and customer intelligence platform focused on site selection and trade area analysis for retailers and restaurants. It targets the same retail real estate and franchise buyer personas as Spatial.ai.
- Advan Research: Advan supplies foot traffic data and retail analytics derived from mobile devices. It is a Spatial.ai data partner and a competitor in retail traffic and trade area measurement.
Emerging players
- Stirista: Stirista provides B2C audience segmentation and data-driven marketing solutions. It competes in customer segmentation and activation, with smaller scale and a narrower data footprint than Spatial.ai's behavioral panel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spatial.ai social profiles
Digital presenceSpatial.ai compliance and trust
Trust signalCompliance4 records
Spatial.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spatial.ai leadership team
Management profileNumber of profiles
Profiles3 records
Spatial.ai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spatial.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spatial.ai
What does Spatial.ai do?
Spatial.ai sells an AI-powered behavioral consumer segmentation platform, with its flagship product PersonaLive classifying every U.S. household into 17 high-level groups and 80 behavioral segments based on demographics, social media activity, mobile movement data, and credit card transactions. Retail marketers, commercial real estate analysts, and agencies use PersonaLive and complementary data products (PersonaLive Spend, Proximity, FollowGraph) to inform site selection, audience targeting, market share analysis, and personalized multi-channel campaign activation across Meta, Google, TikTok, Snapchat, and direct mail.
Is Spatial.ai a public or private company?
Spatial.ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spatial.ai founded?
Spatial.ai was founded in 2016. It employs 1 to 10 people.
Where is Spatial.ai based?
Spatial.ai is headquartered in Cincinnati, United States, in the North America region.
How does Spatial.ai make money?
Two revenue lines are on record. Platform Subscription Licenses are the primary driver. The others are data Licensing.
Who are Spatial.ai's main competitors?
Broad incumbents on record are LiveRamp, Esri and Acxiom. Direct peers are Placer.ai, SiteZeus, Kalibrate, Near, Buxton and Advan Research. Stirista is listed as an emerging player.
Does Spatial.ai have an API?
No public API is recorded for Spatial.ai.
What industry is Spatial.ai in?
Spatial.ai's product category is Consumer Data & Analytics Platform. Its primary akta.pro industry code is HDAAAGAC, Advertising, Marketing & Customer Personalization, with a secondary code of MPAAAFAC, Customer & Audience Segmentation / Persona Strategy. Its NAICS code is 541910 and its SIC code is 7311.