What Kodland does

Kodland is an online education platform that delivers live, project-based courses in coding, design, digital art, and mathematics to children aged 8-17. The company operates as a direct-to-consumer service: parents purchase course subscriptions and children attend 1-on-1 live online sessions with dedicated mentors. The platform has expanded to 12 countries and claims more than 41,000 enrolled children, with curriculum segmented into age-appropriate tracks (8-10 play-based, 11-14 skill development, 15-17 advanced projects) and built around platforms children already engage with (Minecraft, Roblox, Scratch, Unity).

The core technology is a live online learning platform pairing individual students with human mentors in real time. Kodland's curriculum spans coding (Python, JavaScript, Scratch), game development (Roblox, Unity), web design, graphic design and 3D modeling, digital drawing, and math/logic. Pedagogy is project-based: students build tangible outputs such as websites, games, and applications rather than completing abstract exercises. The platform holds STEM.org accreditation and claims a network of 10,000+ expert mentors and teachers, the majority of whom appear to operate as independent contractors given the company's stated scale relative to its 1,001-5,000 firmographic headcount band.

Kodland generates revenue through paid course subscriptions, with a complimentary first lesson serving as the primary acquisition channel. The go-to-market is product-led growth: parents book a free trial, after which they convert to recurring paid subscriptions for ongoing 1-on-1 sessions. The company is incorporated in Singapore as KODLAND PTE. LTD. (68 Circular Road) and has raised approximately $10.5 million across a December 2020 round ($1.5 million) and a January 2022 Series A ($9 million led by Redseed Ventures, with Baring Vostok Capital Partners also participating). The Series A capital was earmarked for product development and international expansion into English and Spanish-speaking markets beyond the original Southeast Asia base.

Name

Kodland

Legal name

KODLAND PTE. LTD.

Website

https://kodland.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kodland is a Singapore-headquartered online education platform delivering live, 1-on-1 project-based courses in coding, design, digital art, and mathematics to children aged 8-17 across 12 countries, monetizing through paid subscriptions acquired via free trial lessons.

Ownership category

akta.pro rank

Product category

Children's Online Education

NAICS

Computer Training (61142), Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

akta.pro secondary industries

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Children’s STEM & Coding Trade (Math, Robotics, Maker) (EDAGAIAF)

Keywords

• Online coding courses
• Children STEM education
• Live online tutoring
• Kids programming classes
• Digital skills learning

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Course Subscriptions: Kodland generates revenue through paid course subscriptions for children aged 8-17 learning coding, design, drawing, and math. The company offers a free trial lesson before parents commit to paid courses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kodland is an online digital skills school that delivers live, one-on-one mentor-led courses for children aged 8-17. Its core offerings span four tracks — Coding (Python, JavaScript, Scratch, game development in Roblox and Unity), Design (graphic design and 3D modeling), Drawing & Digital Art, and Math & Logic — delivered through project-based, age-adaptive curricula on its proprietary learning platform.

Product overview

Kodland is an online educational platform providing live courses for children ages 8-17. The core offering consists of four integrated courses: Coding (covering Python and other programming languages for ages 8-17), Design (graphic design and 3D modeling for ages 8-12), Drawing & Digital Art (traditional and digital drawing for ages 8-12), and Math & Logic (mathematical reasoning for ages 8-13). All courses are delivered via one-on-one mentorship with qualified tutors and include hands-on project-based learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Coding Course
• Design Course
• Drawing & Digital Art Course
• Math & Logic Course
• Free Trial Lesson

Quantifiable outcome

• 41,000+ children from 12 countries have learned with Kodland

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Outschool: Outschool operates a marketplace for live online classes for kids, including coding, design, and other enrichment subjects. It is the closest direct competitor in live, parent-paid online learning for children, with overlapping age group (typically 3-18) and similar PLG motion.
• Tynker: Tynker provides a K-12 coding education platform with self-paced courses in Scratch, Python, JavaScript, and game development (Minecraft, Roblox mods). It is a direct competitor in kids' online coding curriculum, though its delivery is more self-serve while Kodland emphasizes live 1-on-1 mentorship.
• Juni Learning: Juni Learning offers 1-on-1 online courses in coding, math, and other STEM subjects for kids and teens. It competes directly with Kodland on the live 1-on-1 mentorship model and overlapping age range, with similar subscription pricing.
• CodeWizardsHQ: CodeWizardsHQ delivers live, instructor-led coding classes for kids ages 8-18 in Python, JavaScript, and web development. Highly comparable to Kodland's Coding course in format, target age, and live online delivery.
• CodaKid: CodaKid offers online coding courses for kids ages 8-18 with project-based curriculum in game development, Python, and JavaScript. Comparable to Kodland on age group, project-based methodology, and online delivery model.
• Create & Learn: Create & Learn provides small-group live online STEM classes (coding, AI, design) for kids in K-12. Overlaps with Kodland on subjects, age range, and live online delivery, though uses small-group rather than 1-on-1 format.

Broad incumbents

• Code.org: Code.org is a nonprofit providing free K-12 computer science curricula and the Hour of Code. While not a paid direct competitor, it sets the standard for K-12 coding education and influences Kodland's positioning and curriculum choices.
• iD Tech: iD Tech offers tech education including coding, game development, and design for kids and teens through online private lessons and camps. Comparable age group and subjects, though historically camp-based with growing online offerings.
• Codecademy: Codecademy is a large online coding education platform primarily serving adults but with growing K-12 offerings. Adjacent rather than direct — comparable subject matter (Python, web dev) but different target audience and self-paced delivery.

Regional players

• WhiteHat Jr: WhiteHat Jr (owned by BYJU'S) provides 1-on-1 live coding classes for kids. It is a leader in India and competes in similar markets to Kodland but operates primarily in India with a different geographic focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kodland