STEPN

What STEPN does

STEPN is a Web3 lifestyle application operated by Find Satoshi Lab Limited (incorporated in the British Virgin Islands with operating presence in Adelaide, Australia), founded in 2021 after placing fourth at the Solana Ignition Hackathon 2021. The platform pioneered the "move-to-earn" model: users acquire NFT sneakers (categorized by type — Walker, Jogger, Runner, Trainer — and quality — Common, Uncommon, Rare, Epic, Legendary), equip them in the mobile app, and earn GST (Game Token) and, at Level 30+, GMT (Governance Token) by completing GPS-verified outdoor movement sessions. The application is free to download on iOS and Google Play and operates across multiple blockchain realms including Solana, BNB Chain, Ethereum, and Polygon. Core technology includes the SMAC-7 machine learning anti-cheating system with Turing Score validation, an Energy replenishment system (4 refills daily, max 20 energy per realm), and anti-fraud detection for GPS spoofing, bot activity, and multi-device manipulation. STEPN has expanded into a broader Find Satoshi Lab ecosystem including STEPN GO (companion app), MOOAR (NFT marketplace), Dooar (decentralized exchange), Morchi (NFT collection), FSL Game Hub, and GMT Pay (Web3 payments).

Revenue is generated entirely through transaction-based mechanisms rather than subscriptions: a 2% fee on secondary NFT marketplace trades (since December 2022 listed in GMT), sneaker minting costs (GST plus dynamic GMT components), GMT-burn sneaker enhancements for success-rate boosts, mystery box openings paid in GST, and GST-based sneaker repair. The customer base is a long-tail of two personas — fitness enthusiasts monetizing physical activity, and Web3/crypto users seeking NFT and token utility — distributed globally with explicit geographic restrictions excluding the United States, Mainland China, Hong Kong, Canada (Ontario), India, and several sanctioned jurisdictions. STEPN has cultivated a portfolio of high-profile brand partnerships (Automobili Lamborghini, adidas, ASICS, Snoop Dogg, Argentina Football Association, Atletico Madrid, Steve Aoki, Ubisoft Rabbids, Pantone, Casio G-SHOCK, Guinness World Records, KDDI) yielding co-branded permanent sneaker skins. Recent tokenomic actions include the GMT halving mechanism effective January 1, 2026, and the company has acknowledged user retention challenges tied to high NFT entry costs and declining token rewards, while continuing to invest in multi-chain expansion and ecosystem product launches through mid-2026.

Name

STEPN

Legal name

FindSatoshi Lab Limited

Website

https://stepn.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

STEPN is a Web3 lifestyle app that rewards users with GST/GMT cryptocurrency tokens for GPS-verified walking, jogging, and running outdoors. Built on Solana by Find Satoshi Lab, it serves fitness enthusiasts and crypto users through NFT-based move-to-earn mechanics and a multi-product ecosystem.

Ownership category

akta.pro rank

Product category

Move-to-Earn Fitness Application

akta.pro primary industry

NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB)

akta.pro secondary industry

Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)

Keywords

• Move-to-earn fitness
• NFT sneaker rewards
• Blockchain fitness app
• Web3 lifestyle application
• Solana gaming tokens

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. NFT Marketplace Trading Fees: 2% marketplace trading fee on secondary NFT sales (sneakers, gems, minting scrolls). As of December 2022, all NFT prices in marketplace listed in GMT.
2. Sneaker Minting Costs: Users pay GST and GMT for shoe-minting to create new NFT sneakers. Costs include base minting cost plus dynamic costs that can change multiple times daily.
3. Sneaker Enhancement: Users burn GMT to enhance sneakers and improve success rates for gem upgrades, shoebox quality, and double minting chances.
4. Mystery Box Opening: Base cost to open mystery boxes increases with box quality. Users pay GST to open boxes containing GST, gems, and NFT sneakers.
5. Sneaker Repair: Users pay GST to repair sneaker durability. Higher quality/level sneakers have higher repair costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

STEPN is a Web3 lifestyle mobile application built on the Solana blockchain that lets users earn GST and GMT cryptocurrency tokens by walking, jogging, or running outdoors while equipped with NFT sneakers. Users mint or purchase NFT sneakers in the in-app marketplace, spend Energy units to convert GPS-verified movement into token rewards, and can upgrade, repair, or trade their assets on a 2%-fee secondary marketplace. The platform extends into STEPN GO (companion app with Uncommon Sneakers), MOOAR NFT marketplace, Morchi NFT collections, Dooar decentralized exchange, and GMT Pay Web3 payments.

Product overview

STEPN is a Web3 lifestyle application built by Find Satoshi Lab Limited that operates on a move-to-earn model, incentivizing physical activity through NFT sneakers and cryptocurrency rewards (GST/GMT tokens). The core platform includes the STEPN app and STEPN GO for earning through movement, with supporting platforms including the NFT Marketplace for trading sneakers/gems/scrolls, the decentralized exchange Dooar, Mooar and Morchi NFT platforms, and FSL Game Hub for ecosystem services. Key features include the Energy System for pacing earnings, Mystery Box System for random rewards, Leaderboards for social competition, Challenge Capsules for gamified tasks, and the SMAC-7 Anti-Cheating System for integrity. The ecosystem expanded with GMT Pay for Web3 payments and Music System for Apple Music integration during runs.

Differentiator

Problem solved

Functional benefit

Brands

• STEPN GO: A companion mobile application for the STEPN ecosystem
• MOOAR
• Morchi
• FSL Game Hub

Products and services

• STEPN Mobile Application A Web3 lifestyle mobile app that rewards individual users for walking, jogging, or running outdoors with GPS-verified movement by equipping NFT sneakers and earning GST/GMT cryptocurrency tokens. Free to download on iOS and Android.
• STEPN GO A companion mobile application to STEPN featuring Uncommon Sneakers with enhanced gameplay, Gift Bag social-gifting features, and a dedicated roadmap for the FSL ecosystem.
• STEPN In-App NFT Marketplace In-app NFT marketplace for primary issuance and secondary trading of NFT sneakers, gems, minting scrolls, and other in-game assets. Charges a 2% trading fee on secondary sales, with GMT-denominated pricing.
• MOOAR NFT Marketplace NFT marketplace platform within the Find Satoshi Lab ecosystem for trading digital assets and collectibles beyond the core STEPN in-app marketplace.
• Dooar Decentralized Exchange Decentralized exchange within the FSL ecosystem supporting SPL/BEP GMT and ERC-GMT token swaps with liquidity provisions.
• FSL Game Hub Gaming ecosystem hub under Find Satoshi Lab (FSL) aggregating updates, events, and integrations across the STEPN, STEPN GO, MOOAR, Morchi, and Dooar ecosystem.
• STEPN Sneaker NFTs NFT sneaker digital assets in five qualities (Common to Legendary) and four types (Walker, Jogger, Runner, Trainer), with attributes for Efficiency, Luck, Comfort, and Resilience. Required to earn tokens in the STEPN app.
• Rainbow Sneakers Special NFT sneakers that exclusively earn GMT tokens, equipped with 4 Rainbow Gem slots and Trainers (1-20km/hr) speed range. HP is non-restorable and decreases with energy usage.

Quantifiable outcome

• STEPN has faced user retention challenges due to high entry costs and declining token rewards

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

18 partnerships are on record, tiered flagship, core, regional and minor.

• Automobili LamborghiniflagshipStrategic or Co-development PartnerSTEPN partnered with Automobili Lamborghini to launch the first-ever legendary NFT sneakers on December 8, 2025. The partnership includes the release of digital sneakers in multiple editions, enabling holders to access a Web3 platform and unlock surprise features. This is a flagship partnership bringing luxury automotive brand into the STEPN ecosystem.
• ASICScoreStrategic or Co-development PartnerCo-branded sneaker collaboration with ASICS (tennis/sportswear brand). ASICS 1 & 2 are permanent sneaker skins available in STEPN.
• AdidascoreStrategic or Co-development PartnerPartnership with Adidas including physical Ultraboost 5 drop in December 2024 and ADIDAS permanent sneaker skin. Adidas skins have priority retention in sneaker enhancement hierarchy.
• Snoop DoggcoreStrategic or Co-development PartnerPartnership with Snoop Dogg including collaboration highlights and Snoop Dogg permanent sneaker skin. STEPN and Snoop Dogg bringing West Coast vibes to Web3 fitness.
• Argentina Football Association (AFA)regionalStrategic or Co-development PartnerSTEPN x Argentina partnership including STEPN x AFA permanent sneaker skin and collaboration announcements in May 2025 townhall.
• Steve AokiminorStrategic or Co-development PartnerCollaboration with DJ/producer Steve Aoki featuring permanent sneaker skin. STEPN and Steve Aoki gamifying the wellness industry.
• Ubisoft RabbidsminorStrategic or Co-development PartnerPartnership with Ubisoft featuring Rabbids NFT sneakers. Ubisofts Rabbids raid StepN collaboration for move-to-earn gaming.
• Atletico MadridregionalStrategic or Co-development PartnerCo-branded sneaker partnership with Atletico Madrid football club including Atletico Madrid permanent sneaker skin.
• PantoneminorStrategic or Co-development PartnerPartnership with Pantone color authority featuring Pantone permanent sneaker skin. STEPN-Pantone partnership brings signature colors to Web3 fitness.
• Casio/G-SHOCKminorStrategic or Co-development PartnerPartnership with Casio G-SHOCK featuring collaboration highlights in September 2024 townhall. Partnership with Casio for STEPN GO virtual sneaker collaboration.
• Javier MascheranominorStrategic or Co-development PartnerPartnership with footballer Javier Mascherano featuring Mascherano permanent sneaker skin. Javier Mascherano launches Alchemy Pay NFT checkout.
• Ghost in the ShellminorStrategic or Co-development PartnerCo-branded sneaker collaboration featuring Ghost in the Shell skin under Permanent Skin collection.
• KDDIregionalStrategic or Co-development PartnerPartnership with KDDI announced in April 2025 townhall, expanding STEPN's presence in the Japanese market.
• Guinness World RecordscoreStrategic or Co-development PartnerPartnership with GUINNESS WORLD RECORDS announced in November 2024 townhall. Successfully achieved Guinness World Record in 2024.
• MOOARcoreTechnology or Integration
• SilenciominorStrategic or Co-development PartnerSilencio x STEPN collaboration announced in April 2025 townhall.
• Brave BrowserminorGTM or Marketing PartnerBrave Rewards 3.0 Partner Program collaboration including STEPN GMT Pay Raffle announced in August 2025. Brave serves over 91 million monthly active users.
• Solana FoundationcoreTechnology or IntegrationSTEPN is built on Solana blockchain, which processes over 65,000 transactions per second with confirmation times under one second and average transaction costs below $0.001.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Strava: Dominant mainstream GPS fitness app with social leaderboards, challenges, and a large engaged community — comparable activity-tracking and social-competition features, but without Web3/token rewards.
• Fitbit (Google): Mass-market fitness tracking platform that combines activity monitoring with social features — a broad incumbent in fitness apps that could expand into reward-based engagement.
• Nike (.Swoosh / NFT Studio): Global athletic brand with Web3 NFT initiatives (.Swoosh) that directly competes for brand-NFT collaboration mindshare against STEPN's Adidas/ASICS/Lamborghini partnership pipeline.

Emerging players

• Magic Eden: Leading NFT marketplace originally on Solana with multi-chain expansion — overlaps with STEPN's MOOAR marketplace platform and shares the Solana/multi-chain NFT distribution model.
• Axie Infinity: Pioneering GameFi play-to-earn app on Ronin/Ethereum where players earn tokens through gameplay using NFT assets — comparable Web3 model with NFT asset utility and dual-token economy.

Direct peers

• Walken: Move-to-earn mobile game on Solana that rewards users with tokens for walking, directly competing with STEPN's reward mechanics and chain ecosystem.
• Dotmoovs: Web3 sports/fitness app that uses AI to verify physical activity and rewards users with tokens — overlapping with STEPN's SMAC-7-style anti-cheat and tokenized fitness incentive model.
• Sweat Economy: Move-to-earn Web3 fitness app where users earn tokens for physical movement, the most direct functional competitor to STEPN's core value proposition.
• Genopets: Move-to-earn Solana-based NFT game combining fitness activity with NFT creatures and token rewards, comparable to STEPN's NFT-asset + movement mechanic.
• Step App (FITFI): Move-to-earn Web3 fitness platform on Avalanche/Polygon rewarding users with token for outdoor movement — direct alternative in the same move-to-earn category as STEPN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Stepnofficial
• YouTubeyoutube.com/channel/UCzgCFuyDV6083rnJwaGEK1w/videos
• LinkedInlinkedin.com/company/stepn-by-find-satoshi-lab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STEPN