Genopets
Genopets operates a free-to-play, move-to-earn NFT mobile game on Solana where players convert real-world steps into in-game energy, tokens, and digital pets, serving a global community of hundreds of thousands of individual gamers and fitness enthusiasts.
- Company typePrivate
- Founded2021
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Genopets does
Genopets operates a free-to-play, move-to-earn NFT mobile game built on the Solana blockchain, where players' real-world steps (tracked via HealthKit on iOS and GoogleFit on Android) are converted into in-game Energy that fuels pet evolution, crafting, and token rewards. The platform consists of the Genopets Mobile App (the primary free-to-play experience), Mainframe (a web-based management dashboard), and a companion Apple Vision Pro app that places the digital pet in spatial computing environments. The product ecosystem includes dual tokens (GENE for governance/staking and KI as in-game utility), Habitat NFTs that generate KI through harvesting and rental, a turn-based PvP battle system (Pixelton Arena), an Arcade Mode endless runner, and seasonal Treasure Hunt events.
Revenue is generated through three streams: transaction fees on the in-app P2P marketplace (the first in-app NFT marketplace for Web3 games), in-app purchases, and habitat rental fees. Distribution is multi-surface across iOS App Store, Google Play, the Mainframe web platform, and the Magic Eden secondary marketplace. The company has raised $8.3 million in seed funding led by Konvoy Ventures and Pantera Capital (October 2021), with subsequent participation from Samsung NEXT and Metavest Capital. Genopets is legally domiciled as Witty Elite Limited in the British Virgin Islands, operates with a team of 11-50, and serves a community of hundreds of thousands of players globally.
Genopets firmographics
Firmographics- Name
- Genopets
- Legal name
- Witty Elite Limited
- Website
- https://genopets.me
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Genopets operates a free-to-play, move-to-earn NFT mobile game on Solana where players convert real-world steps into in-game energy, tokens, and digital pets, serving a global community of hundreds of thousands of individual gamers and fitness enthusiasts.
- Ownership category
- akta.pro rank
Genopets industry classification
Industry- Product category
- Blockchain Gaming
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Blockchain Game Studios & Game Development (FSAPAGAC)
- akta.pro secondary industries
- Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), Gaming NFTs & In-Game Asset Marketplaces (FSADANAF)
Keywords
Where Genopets is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Genopets business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- NFT Marketplace Trading: Players buy and sell NFTs (Genopets, Habitats, Augments, Cosmetics) on the P2P marketplace. The platform likely takes a transaction fee on trades.
- In-App Purchases: Players can purchase in-app items, boosts, and premium features through the In-App Shop.
- Habitat Rentals: Habitat owners can rent their properties to other players as Alchemists or Harvesters, earning rental income.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Genopets product offering
Product offeringCore offering
Genopets is a Free-to-Play, Move-to-Earn NFT mobile game built on the Solana blockchain that converts players' real-world physical activity (steps tracked via HealthKit and GoogleFit) into in-game Energy. Players use this Energy to nurture, evolve, and battle digital pet NFTs, craft items, harvest tokens from Habitats, and earn crypto rewards through a dual-token economy (GENE and KI).
Product overview
Genopets is a platform-plus-modules architecture built around its core Move-to-Earn mobile NFT game. The platform consists of the Genopets Mobile App (the primary free-to-play experience where steps convert to Energy for gameplay), Mainframe (the web-based management dashboard), and the GenAI Adventure Mode (AI-powered feature in development). The module ecosystem includes: Habitat NFTs (primary earning assets), GENE and KI tokens (dual-token economy), Pixelton Arena (PvP battle system), Arcade Mode (endless runner), P2P Marketplace (in-app NFT trading), Crafting System (item creation), and seasonal events like Treasure Hunts. An Apple Vision Pro companion app extends the experience into spatial computing.
Differentiator
Problem solved
Functional benefit
Products and services
- Genopets Mobile App The world's first Free-to-Play, Move-to-Earn NFT mobile game that converts players' real-world physical activity into in-game Energy, enabling them to level up and evolve their Genopet while earning crypto. Available on iOS and Android.
- Mainframe
- Genopets Apple Vision Pro App
- Genopets P2P Marketplace
Quantifiable outcome
- Users earn crypto while walking, with steps converted to Energy for gameplay
- +1 more outcomes
Companies that use Genopets
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Genopets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature7 records
Genopets partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- DRiPminorExclusive NFT drop collaboration. DRiP users received special Genopets NFTs including Golden Kippu Treasure Hunt items and Aqua Genopets.
- BONKminorMemecoin airdrop season collaboration. Created exclusive BONK Cookie SFT airdropped to top 2000 $GENE or $BONK stakers.
- MOTHER (Iggy)minorMemecoin airdrop collaboration. Created MOTHER Gumball SFT for players with 'First Million Is The Hardest' badge or using code 'MOTHER'.
- CARVminorInfinite Play Season 2 collaboration with CARV protocol.
- ApplecoreApple Vision Pro companion app development. Allows players to view their Genopet in augmented reality, place it anywhere in the room, and interact with it in 3D space.
- Magic EdencorePrimary NFT marketplace for secondary sales of Genopets and Habitats. Players buy and sell on Magic Eden.
- Health HerominorPartnership for a $2000 giveaway as part of the move-to-earn gaming ecosystem.
- GooglecoreIntegration with GoogleFit API for step tracking data synchronization. Uses Google API services in compliance with Google API Services User Data Policy.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Genopets competitors and assessment
Company assessmentDirect peers
- STEPN: Move-to-earn pioneer on Solana where users earn GST/ GMT by walking/running. Most directly comparable peer to Genopets in product, target user, and Web3 token model.
- Sweatcoin: Move-to-earn app that converts steps into Sweatcoin tokens redeemable for goods. Same move-to-earn value proposition but without NFT/pet layer; competes for the same fitness-meets-rewards user.
- Walken: Move-to-earn mobile game on Solana where step activity powers NFT character progression. Same Solana stack, same move-to-earn + NFT pet/character mechanic as Genopets.
- Step App: Move-to-earn fitness app on Avalanche with social and GameFi elements. Competes in the same 'steps earn crypto tokens within a game' category with a different L1.
Broad incumbents
- Axie Infinity: Original play-to-earn NFT pet/battle game on Ronin. Established category leader that defines Web3 gaming economies Genopets must compete against for talent, users, and capital.
- Illuvium: AAA Web3 RPG/adventure game with NFT creatures and tokenized economy. Comparable as a top-tier Web3 game studio with NFT creature-collection and PvE loops, though at much higher production value.
- The Sandbox: Web3 virtual world/game platform with NFT assets and a creator economy. Overlaps with Genopets' Metaverse/'Genoverse' framing and NFT asset marketplace.
Others
- Magic Eden: Primary Solana NFT marketplace where Genopets' secondary sales take place. Channel partner and infrastructure dependency rather than direct competitor, but critical to Genopets' NFT liquidity.
- Yield Guild Games: Web3 gaming guild and investor in Genopets. Overlaps as a player-network/scholarship platform in the broader GameFi economy where Genopets operates.
Emerging players
- Wildcash: Move-to-earn walking app with token rewards. Adjacent niche player in the same 'earn by walking' category targeting fitness-focused Web3 users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Genopets social profiles
Digital presenceGenopets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genopets leadership team
Management profileNumber of profiles
Profiles8 records
Genopets funding detail
Funding detailFunding overview
Funding rounds4 records
Investors32 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genopets M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genopets
What does Genopets do?
Genopets is a Free-to-Play, Move-to-Earn NFT mobile game built on the Solana blockchain that converts players' real-world physical activity (steps tracked via HealthKit and GoogleFit) into in-game Energy. Players use this Energy to nurture, evolve, and battle digital pet NFTs, craft items, harvest tokens from Habitats, and earn crypto rewards through a dual-token economy (GENE and KI).
Is Genopets a public or private company?
Genopets is a private company. It is classified as venture growth investor backed and is currently operating.
When was Genopets founded?
Genopets was founded in 2021. It employs 11 to 50 people.
Where is Genopets based?
Genopets is headquartered in Wilmington, United States, in the North America region.
How does Genopets make money?
Three revenue lines are on record. NFT Marketplace Trading is the primary driver. The others are in-App Purchases and habitat Rentals.
Who are Genopets's main competitors?
Direct peers on record are STEPN, Sweatcoin, Walken and Step App. Broad incumbents are Axie Infinity, Illuvium and The Sandbox. Others are Magic Eden and Yield Guild Games. Wildcash is listed as an emerging player.
Does Genopets have an API?
No public API is recorded for Genopets.
What industry is Genopets in?
Genopets's product category is Blockchain Gaming. Its primary akta.pro industry code is FSAPAGAC, Blockchain Game Studios & Game Development, with a secondary code of FSAPAGAH, Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics). Its NAICS code is 339930 and its SIC code is 3944.