Dotmoovs
Dotmoovs is a Tallinn-based fitness technology company whose mobile app uses AI-powered video movement analysis to evaluate exercise form, generate adaptive training plans, and serve 130,000+ individual users across 190 countries, with a forthcoming MOOVSTUDIO module for coaches and gyms.
- Company typePrivate
- Founded2021
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Dotmoovs does
Dotmoovs is a Tallinn, Estonia-based fitness technology company (founded 2021, 11–50 employees) that operates a mobile application using AI-powered video movement analysis combined with biometric and structured session data to evaluate how users train rather than how much they train. The core product — the dotmoovs app — uses the smartphone camera to record exercise sessions and produces movement-quality reports that drive adaptive, week-by-week personalized 28-day training plans generated through a recommendation engine; a coming-soon module called MOOVSTUDIO extends the same engine to certified trainers, coaches, physiotherapists, studios, and gyms via remote client monitoring and platform/API integration. The company serves a long-tail consumer base reportedly spanning 130,000+ users across 190 countries, with secondary B2B motion targeting sports professionals and fitness facilities through direct inquiry-based sales.
The business model is in transition: dotmoovs describes a subscription-based offering with annual billing, a 3-month free early-access whitelist (with only ~12 signups visible at the time of capture), and broader undisclosed pricing tiers, while the website still references a "Moov Token" resource pointing to an earlier token-linked monetization history. Go-to-market is product-led via app store distribution and a wide organic social footprint (Facebook, Instagram, X, TikTok, YouTube, Telegram, LinkedIn, Discord), supplemented by an educational blog across training, nutrition, recovery, and method pillars. Capitalization to date appears limited to the StartUp Voucher initiative, with no disclosed venture funding, revenue, ARR, M&A, or management-team information in the source data, and key product modules (adaptive plans, MOOVSTUDIO) scheduled for a summer 2026 launch.
Dotmoovs firmographics
Firmographics- Name
- Dotmoovs
- Legal name
- dotmoovs
- Website
- https://dotmoovs.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dotmoovs is a Tallinn-based fitness technology company whose mobile app uses AI-powered video movement analysis to evaluate exercise form, generate adaptive training plans, and serve 130,000+ individual users across 190 countries, with a forthcoming MOOVSTUDIO module for coaches and gyms.
- Ownership category
- akta.pro rank
Dotmoovs industry classification
Industry- Product category
- AI-powered Fitness Technology (Movement Analysis)
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industries
- Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
Keywords
Where Dotmoovs is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Markets served
Dotmoovs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Dotmoovs appears to offer subscription-based access to the platform with personalized training plans and movement analysis features. Early access offers 3 months free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Early Access - 3 months free subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
Dotmoovs product offering
Product offeringCore offering
Dotmoovs operates an AI-powered mobile fitness app that uses the smartphone camera for video movement analysis combined with biometric data to evaluate how users train. The platform produces structured movement-quality feedback and adapts personalized 28-day training plans week by week based on logged performance. A separate B2B module, MoovStudio, allows trainers, coaches, physiotherapists, studios, and gyms to prescribe plans, monitor client sessions remotely, and integrate the movement-analysis technology into third-party platforms.
Product overview
Dotmoovs is a fitness technology platform built around a core mobile app that uses AI-powered video movement analysis combined with biometric data to analyze how users train and provide structured, actionable feedback. The main consumer product is the dotmoovs App, which tracks not just how much users train but how well they perform. The offering also includes MoovStudio, a platform module for trainers and coaches to prescribe plans and monitor client movement quality. The ecosystem includes a blog (dotmoovs Blog) providing training science content and a Moov Token resource. All products share the common thread of movement analysis technology and personalized training optimization.
Differentiator
Problem solved
Functional benefit
Brands
- MoovStudio: A platform for trainers and coaches to prescribe training plans, monitor client movement quality reports, and integrate movement analysis technology. Coming soon feature aimed at helping trainers scale their client base while maintaining quality.
Products and services
- dotmoovs App A mobile fitness app that uses AI-powered video movement analysis combined with biometric data to track, analyze, and deliver structured feedback on how users train, helping them improve movement quality and performance. Designed for individual athletes, gym-goers, and fitness enthusiasts at every level.
- MoovStudio A platform module for trainers, coaches, physiotherapists, studios, gyms, and event organizers to prescribe training plans, receive movement-quality reports on every client session, monitor clients remotely, and integrate dotmoovs movement-analysis technology into third-party platforms.
Companies that use Dotmoovs
Customer profileSegments3 records
Ideal customer profiles2 records
Dotmoovs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Dotmoovs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Certified Trainers and Movement SpecialistscoreDotmoovs is built in collaboration with certified trainers and movement specialists who contribute to product design and feature development.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Dotmoovs competitors and assessment
Company assessmentDirect peers
- Freeletics: AI-powered fitness coaching app that generates personalized strength and running training plans based on user data and feedback. Closely comparable to Dotmoovs in product-led growth, AI personalization, and global consumer subscription model.
- Future: Remote personal training platform pairing users with certified coaches who prescribe plans and monitor progress asynchronously. Directly comparable to Dotmoovs' MoovStudio trainer-coaching model and remote movement monitoring concept.
- Fitbod: AI-driven strength training app that builds adaptive workout plans from logged performance and recovery data. Shares Dotmoovs' emphasis on AI-generated adaptive programming and subscription-based consumer fitness coaching.
Broad incumbents
- Whoop: Subscription wearable and coaching platform providing biometric strain, recovery, and sleep analysis for athletes. Comparable as a fitness data + coaching subscription incumbent, though differentiated by wearable hardware vs. Dotmoovs' camera-only approach.
- Tonal: Connected strength-training system with AI-driven form analysis and adaptive weight recommendations. Comparable in combining AI form feedback with personalized training, though Tonal is hardware-anchored and Dotmoovs is app-only.
- Strava: Global fitness tracking social platform with subscription coaching and analytics features. Comparable as a global consumer fitness subscription with community/network effects and a B2B partnership ecosystem.
- Apple Fitness+: Apple's subscription fitness service with trainer-led video workouts, integrated with Apple Watch biometric data. Comparable in offering guided coaching with biometric integration; broad incumbent with massive distribution advantage.
Emerging players
- Aaptiv: AI-driven audio and video fitness coaching app with personalized workout plans. Comparable as a consumer subscription coaching app with personalization, though Aaptiv is audio-led rather than movement-analysis-led.
- Sency: AI computer-vision platform for real-time movement and form analysis using smartphone cameras, targeting both fitness and rehab use cases. Directly comparable core technology to Dotmoovs' on-device movement analysis.
- Kaia Health: Digital therapeutics company using computer vision for at-home movement therapy and rehab exercises. Highly comparable to Dotmoovs' computer-vision movement analysis, though Kaia is positioned in clinical/payer markets rather than consumer fitness.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Dotmoovs social profiles
Digital presenceDotmoovs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dotmoovs leadership team
Management profileNumber of profiles
Dotmoovs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dotmoovs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dotmoovs
What does Dotmoovs do?
Dotmoovs operates an AI-powered mobile fitness app that uses the smartphone camera for video movement analysis combined with biometric data to evaluate how users train. The platform produces structured movement-quality feedback and adapts personalized 28-day training plans week by week based on logged performance. A separate B2B module, MoovStudio, allows trainers, coaches, physiotherapists, studios, and gyms to prescribe plans, monitor client sessions remotely, and integrate the movement-analysis technology into third-party platforms.
Is Dotmoovs a public or private company?
Dotmoovs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dotmoovs founded?
Dotmoovs was founded in 2021. It employs 11 to 50 people.
Where is Dotmoovs based?
Dotmoovs is headquartered in Tallinn, Estonia, in the Europe region.
How does Dotmoovs make money?
One revenue line is on record: subscription Plans.
Who are Dotmoovs's main competitors?
Direct peers on record are Freeletics, Future and Fitbod. Broad incumbents are Whoop, Tonal, Strava and Apple Fitness+. Emerging players are Aaptiv, Sency and Kaia Health.
Does Dotmoovs have an API?
No public API is recorded for Dotmoovs.
What industry is Dotmoovs in?
Dotmoovs's product category is AI-powered Fitness Technology (Movement Analysis). Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAIAM, Corrective Exercise, Movement Screening & Biomechanics. Its NAICS code is 71394 and its SIC code is 7371.