Central Pacific Bank
Central Pacific Bank is a Hawaii-chartered commercial bank and subsidiary of NYSE-listed Central Pacific Financial Corp. (CPF), operating 27 branches statewide with $7.41B in assets. It serves Hawaii consumers, small-to-medium businesses, and high-net-worth clients through personal banking, SBA lending, wealth management, and community programs.
- Company typePublic
- Founded1954
- HeadquartersHonolulu, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Central Pacific Bank does
Central Pacific Bank is a Hawaii-chartered commercial bank and subsidiary of publicly-traded Central Pacific Financial Corp. (NYSE: CPF), founded in 1954 as the first FDIC-insured bank in Hawaii. The bank operates 27 branches statewide, headquartered at Central Pacific Plaza in Honolulu, with 501-1000 employees and approximately $7.41 billion in total assets as of Q1 2026, including a $5.32 billion loan portfolio and $6.70 billion deposit base.
The bank operates three core service lines: Personal Banking (Shaka Checking, Exceptional Checking, Value Checking, savings products, CDs, IRAs, mortgages, and credit cards), Business Banking (Business Express loans and lines of credit, SBA lending where CPB is Hawaii's top lender, commercial real estate financing, healthcare practice loans, merchant services via Elavon, and cash management), and Wealth Management (private banking, trust and asset management, and investment services through an LPL Financial partnership). Digital banking is delivered through a redesigned mobile app built with MX fintech, featuring direct deposit switching, credit score monitoring, mobile check deposit, Zelle P2P payments, and online bill pay. Non-financial community programs include the Tidepools coworking space at Central Pacific Plaza, the Rising Tide small business resource community, and the WE by CPB Rising Tide women entrepreneurs program co-sponsored with the Patsy T. Mink Center for Business and Leadership.
Central Pacific Bank's business model is primarily spread-based, generating net interest income from its $5.32 billion loan portfolio net of interest paid on $6.70 billion in deposits, supplemented by fee income from SBA lending, wealth management fees through LPL Financial, merchant services via Elavon, and account service charges. Go-to-market blends relationship-driven branch banking with digital-first product acquisition through Shaka Checking and the Business Express online lending portal. The customer base spans individual consumers, small-to-medium businesses (including the named case-study customers Island Snow, Inatsuka Engineering, and Nexthome Ku Realty), commercial clients, and high-net-worth individuals served through private banking. Q1 2026 net income reached $20.7 million with EPS up 20% year-over-year, ROE of 13.90%, and net interest margin of 3.53% (up 22 basis points YoY), outperforming both Hawaii and national peer averages.
Central Pacific Bank firmographics
Firmographics- Name
- Central Pacific Bank
- Legal name
- Central Pacific Bank
- Website
- https://cpb.bank
- Company type
- Public
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Central Pacific Bank is a Hawaii-chartered commercial bank and subsidiary of NYSE-listed Central Pacific Financial Corp. (CPF), operating 27 branches statewide with $7.41B in assets. It serves Hawaii consumers, small-to-medium businesses, and high-net-worth clients through personal banking, SBA lending, wealth management, and community programs.
- Ownership category
- akta.pro rank
Central Pacific Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
Keywords
Where Central Pacific Bank is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Central Pacific Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Net Interest Income: Interest income from loan portfolio ($5.3 billion) minus interest paid on deposits ($6.7 billion). Core banking revenue from spread between lending and deposit rates.
- Fee-based Services: Wealth management and investment services through LPL Financial, merchant services through Elavon, and various account service fees.
- SBA Lending: Small Business Administration lending programs generating fee income and serving as a key community banking product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Exceptional Checking requires $500 opening deposit and $10,000 minimum combined balance to waive $20 monthly service charge |
| Subscription | Monthly | Shaka Checking - Hawaii's first digital checking account with $25 opening minimum and competitive interest rates |
| Subscription | Monthly | Value Checking with $0 minimum balance and optional Plus Package upgrade |
| One time/ perpetual license | Annual | Limited time CD special at 3.00% APY for 6 months with Exceptional Checking requirement |
| Freemium | Monthly | Mobile banking, online banking, and bill pay available at no additional cost with eligible accounts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Central Pacific Bank product offering
Product offeringCore offering
Central Pacific Bank is a Hawaii-based community bank providing personal banking (checking, savings, CDs, mortgages, credit cards), business banking (SBA loans, business express loans, merchant services, cash management), and wealth management services (private banking, investment services, trust and asset management). The bank operates 27 branches across Hawaii and offers digital banking through its mobile app, online banking platform, and the Shaka digital checking account.
Product overview
Central Pacific Bank offers a comprehensive suite of banking products organized around three core service lines: Personal Banking, Business Banking, and Wealth Management. The personal banking portfolio includes Shaka Checking (100% digital checking account), Exceptional Checking (premium combined balance plan with $10,000 minimum), and Value Checking (basic everyday banking), alongside savings products such as Exceptional Super Savings, Personal Super Savings, Personal Savings, and Starter Savings for children. CD products feature promotional Exceptional Preferred CDs with 3.00% APY and IRA options including Traditional and Roth accounts. Business banking encompasses Business Express loans and lines of credit, SBA lending (positioning CPB as Hawaii's top SBA lender), and CPB Business Express digital lending portal. Wealth management services include Private Banking, Wealth Planning & Investments through LPL Financial partnership, and Trust & Asset Management. The bank also operates Tidepools coworking space and CPB Rising Tide community for small businesses, including the WE by CPB Rising Tide women entrepreneurs program. Digital banking capabilities center on a redesigned mobile app developed with MX fintech partner, featuring mobile check deposit, bill pay, and Zelle peer-to-peer payments.
Differentiator
Problem solved
Functional benefit
Brands
- Shaka: Hawaii's first and only 100% digital checking account from Hawaii, offered by Central Pacific Bank
- Tidepools
- Rising Tide
- WE by CPB Rising Tide
- Central Pacific Investment Services
Products and services
- Shaka Checking
Quantifiable outcome
- Q1 2026 net income of $20.7 million, up 20% year-over-year in EPS
- +3 more outcomes
Companies that use Central Pacific Bank
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Central Pacific Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Central Pacific Bank partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Biz2XcoreExpanded partnership with Biz2X adopting their SaaS lending platform to automate loan decisioning, underwriting, and closing workflows for non-SBA business loan products. Building on existing SBA lending partnership.
- MXcorePartnership with fintech company MX for redesigned mobile banking app development. The new app includes integrated direct deposit switching, credit score monitoring, mobile-first account opening, and savings and budgeting tools.
- ElavoncorePayment processing partner for merchant services providing point-of-sale solutions for business customers accepting debit and credit cards.
- LPL FinancialcoreInvestment services partner offering Central Pacific Investment Services through LPL Financial advisors for wealth management clients.
- ZellecoreP2P payment service integrated into online and mobile banking for sending and receiving money directly between bank accounts.
- aio FoundationcoreCo-sponsor of WE by CPB Rising Tide women entrepreneurs program, providing marketing and branding strategies and $1,000 credit toward select aio services.
- Patsy T. Mink Center for Business and LeadershipcorePartner in WE by CPB Rising Tide women entrepreneurs program, providing educational facilities and programming support.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Central Pacific Bank competitors and assessment
Company assessmentDirect peers
- Bank of Hawaii Corporation: Largest Hawaii-based bank holding company with comparable retail, commercial, and wealth management products serving Hawaii residents and businesses. The most direct competitor in CPB's primary market across all product lines.
- First Hawaiian Bank: Major Hawaii-headquartered commercial bank offering retail, commercial, and wealth services. Operates the largest branch network in Hawaii and competes head-to-head with CPB in both consumer and business banking segments.
- American Savings Bank: Hawaii-based community bank offering consumer deposits, residential lending, and business banking. Comparable in scale and community-bank positioning to CPB, serving overlapping Hawaii customer segments.
- Territorial Savings Bank: Hawaii-chartered savings institution focused on residential mortgages and retail deposits. A direct geographic peer competing for Hawaii household savings and lending relationships.
- Hawaii National Bank: Smaller Hawaii community bank serving personal and business banking customers in Honolulu and neighboring markets. Comparable community-bank model and customer base within CPB's footprint.
- CVB Financial Corp (Citizens Business Bank): California-based community bank holding company of similar size to CPB, offering commercial, retail, and treasury management products. Comparable community-banking model and SMB focus across geographically distinct markets.
- Pacific Premier Bancorp: West Coast community bank holding company of similar asset size, serving small and middle-market businesses. Comparable community-banking model with emphasis on SMB lending and relationship banking.
Broad incumbents
- Cathay General Bancorp: Asian-American community-focused commercial bank offering deposit, lending, and wealth services. Comparable community-bank franchise and SMB focus, with broader geographic reach across California and beyond.
- East West Bancorp: Larger Asian-American community bank holding company with similar community-bank DNA and SMB/commercial lending focus. Operates at greater scale with national reach, providing a reference point for what scaled community banking looks like.
Regional players
- Columbia Banking System: Pacific Northwest regional bank with comparable community-bank model and SMB/commercial focus. Operates in a different geography but is structurally similar in size, customer segments, and product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Central Pacific Bank social profiles
Digital presenceCentral Pacific Bank compliance and trust
Trust signalCompliance2 records
Central Pacific Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central Pacific Bank leadership team
Management profileNumber of profiles
Profiles13 records
Central Pacific Bank funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central Pacific Bank M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central Pacific Bank
What does Central Pacific Bank do?
Central Pacific Bank is a Hawaii-based community bank providing personal banking (checking, savings, CDs, mortgages, credit cards), business banking (SBA loans, business express loans, merchant services, cash management), and wealth management services (private banking, investment services, trust and asset management). The bank operates 27 branches across Hawaii and offers digital banking through its mobile app, online banking platform, and the Shaka digital checking account.
Is Central Pacific Bank a public or private company?
Central Pacific Bank is a public company. It is classified as public and is currently operating.
When was Central Pacific Bank founded?
Central Pacific Bank was founded in 1954. It employs 501 to 1,000 people.
Where is Central Pacific Bank based?
Central Pacific Bank is headquartered in Honolulu, United States, in the North America region.
How does Central Pacific Bank make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are fee-based Services and SBA Lending.
Who are Central Pacific Bank's main competitors?
Direct peers on record are Bank of Hawaii Corporation, First Hawaiian Bank, American Savings Bank, Territorial Savings Bank, Hawaii National Bank, CVB Financial Corp (Citizens Business Bank) and Pacific Premier Bancorp. Broad incumbents are Cathay General Bancorp and East West Bancorp. Columbia Banking System is listed as a regional player.
Does Central Pacific Bank have an API?
No public API is recorded for Central Pacific Bank.
What industry is Central Pacific Bank in?
Central Pacific Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 52211 and its SIC code is 6022.