American Savings Bank

What American Savings Bank does

American Savings Bank (ASB) is a privately held, state-chartered, FDIC-insured community bank founded in 1925 and headquartered in Honolulu, Hawaii. It provides a full suite of consumer and commercial banking products — checking (Kalo, Kalo Plus, Kalo Deluxe), savings, certificates of deposit, mortgages, HELOCs, personal loans, credit cards, IRAs, commercial real estate loans, business lines of credit, cash management, merchant services, and SBA loans — distributed through a statewide branch network across Oahu, Maui, Hawaii Island, and Kauai, supplemented by iOS/Android mobile banking, SMS text banking, and online account opening. ASB also distributes third-party investment (Cetera), insurance (Franklin Madison Group), and student loan (College Ave) products, and operates the Buy Local Hawaii community-discount program connecting debit cardholders to over 150 local merchants.

ASB generates revenue primarily through net interest income (the spread on mortgages, commercial loans, consumer loans, and credit products versus interest paid on deposits), supplemented by transaction and service fees (ATM, overdraft, wire transfer, merchant services) and credit product income. Its go-to-market is sales-led and relationship-driven, combining physical branch presence with evening and weekend hours, a digital self-serve channel for account opening and servicing, and dedicated business and commercial banking teams serving Hawaii's small and mid-sized businesses. The bank serves two primary customer segments — Hawaii residents (individuals and families seeking personal banking, mortgages, and financial planning) and Hawaii businesses (commercial banking, SBA lending, cash management) — and operates the ASB Charitable Foundation as a community-impact vehicle alongside programs like Seeds of Service (136,000+ volunteer hours) and the Kahiau Giving Campaign.

The bank's competitive positioning rests on 100 years of Hawaii-specific brand equity (Forbes Best In-State Bank for six consecutive years; The Banker #902 in Top 1000 World Banks 2025), Hawaii's #1 local mortgage market share, and an island-wide physical distribution network that larger mainland competitors cannot easily replicate. Technology is delivered primarily through a Q2 Holdings-powered digital banking platform with mobile check deposit, text banking, and Apple/Google/Samsung Pay wallet integration; AI/ML capabilities are not disclosed. ASB employs approximately 1,200 teammates under President and CEO Ann Teranishi.

Name

American Savings Bank

Legal name

American Savings Bank

Website

https://asbhawaii.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

American Savings Bank is a privately held, FDIC-insured community bank founded in 1925 and headquartered in Honolulu, Hawaii. It serves Hawaii residents and businesses through a statewide branch network and digital channels, offering consumer banking, mortgages, commercial lending, and community-focused programs.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221), Commercial Banking (52211), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

State Commercial Banks (6022), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Savings Banks (Public/State-Owned) (FSABAKAK)

Keywords

• Retail banking services
• Consumer lending
• Commercial banking
• Mortgage lending
• Community banking

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Net Interest Income: Traditional banking revenue generated from the spread between interest earned on loans (mortgages, personal loans, commercial loans) and interest paid on deposits (checking, savings, CDs)
2. Fee-Based Income: Service fees including ATM fees, overdraft fees, account maintenance fees, wire transfer fees, and merchant services fees
3. Credit Products: Interest income from credit cards, lines of credit, and overdraft protection products

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

American Savings Bank (ASB) is a Hawaii-based community bank offering consumer and commercial banking products including checking accounts, savings accounts, certificates of deposit, residential mortgages and home equity lines of credit, personal loans, credit cards, and business lending products. It distributes these through a statewide branch network across Hawaii's islands and through digital channels including online banking, mobile app, text banking, and mobile check deposit. The bank also distributes third-party investment (Cetera), insurance (Franklin Madison Group), and student loan (College Ave) products to its customers.

Product overview

American Savings Bank (ASB) is a Hawaii-based community bank offering a comprehensive suite of banking products and services through both physical branch locations and digital channels. The bank's product portfolio includes multiple checking account tiers (Kalo, Kalo Plus, Kalo Deluxe, Teen Checking) and savings options (Statement Savings, Tiered Savings, Money Market Savings, Holiday Savings, Moneyhune Savings), Certificates of Deposit with promotional rates up to 3.00% APY, home lending products (mortgages, HELOC, home equity loans), personal loans, credit cards, and business banking products (commercial real estate loans, business lines of credit, cash management, merchant services, SBA loans). Digital banking services include online banking, mobile banking apps for iOS/Android, text banking via SMS, and mobile check deposit. ASB also offers partner products including investments through Cetera, insurance through Franklin Madison Group, and student loans through College Ave. The bank operates a community-focused Buy Local Hawaii loyalty program and holds the WELL Health-Safety Rating certification for its facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Buy Local Hawaii: A community-focused program that partners with local merchants to offer discounts when customers use their ASB Visa Debit Card.
• Kalo Deluxe Checking
• Moneyhune Savings
• Seeds of Service

Products and services

• Checking Accounts

Quantifiable outcome

• 163% growth in digital banking user enrollment
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Federal Home Loan Bank of Des Moines (FHLB Des Moines)coreStrategic or Co-development Partner · 8 May 2025ASB collaborated with FHLB Des Moines to award $625,000 to six Hawaii nonprofits through the FHLB Member Impact Fund, supporting affordable housing, financial education, and community revitalization including Lahaina homeowner recovery efforts. This represents a quarter of all funds awarded to Hawaii organizations. In total, ASB and FHLB Des Moines have infused $3.28 million into Hawaii communities over the past three years.
• Aloha United WayminorOthersReceived $62,500 grant to expand ALICE (Asset Limited, Income Constrained, Employed) Initiative to build financial resilience among Hawaii residents
• Council for Native Hawaiian AdvancementminorOthersReceived $106,250 grant for development of 83 single-family homes on Hawaii Island to increase homeownership opportunities for Native Hawaiians
• Hawaii Community Reinvestment CorporationminorOthersReceived $100,000 grant to fuel pre-development of affordable housing projects and preserve existing ones
• Hawaiian Community AssetsminorOthersReceived $106,250 grant for acquisition and rehabilitation of affordable housing units to support sustainable homeownership
• Holomua CollectiveminorOthersReceived $125,000 grant to support Lahaina Homeowner Recovery Grant program
• Trust for Public LandminorOthersReceived $125,000 grant for revitalization of Aala Park and the surrounding community
• Catholic Charities HawaiiminorOthersReceived $56,000 donation through 2025 Kahiau Giving Campaign for affordable housing and family stability initiatives
• Child & Family ServiceminorOthersReceived $110,000 donation through 2025 Kahiau Giving Campaign for financial education and stable, safe housing
• KupuminorOthersReceived $58,000 donation through 2025 Kahiau Giving Campaign for financial education offered statewide to participants
• Partners in Development FoundationminorOthersReceived $53,000 donation through 2025 Kahiau Giving Campaign for Keiki Asset Accounts program and family empowerment programs
• College AvecoreStrategic or Co-development PartnerPartnership for student loans - College Ave helps bridge the gap between cost of education and federal loans for Hawaii students; ASB refers customers to College Ave for private student lending
• CeteracoreChannel Partner/ Reseller/ DistributorInvestment and brokerage services offered through Cetera; includes Brokerage IRA, Investments, and Financial Advisor services available to ASB customers
• Franklin Madison Group LLCcoreChannel Partner/ Reseller/ DistributorLife and long-term care insurance products offered through Franklin Madison Group LLC to ASB customers
• Aloha RevolutionminorStrategic or Co-development PartnerCollaborated with ASB to design limited-edition 100 Years of Aloha shirt as part of ASB's centennial celebration and Kahiau Giving Campaign
• The Albizia ProjectminorStrategic or Co-development PartnerSource of invasive albizia wood used for fabricated elements in new Honolulu branch - supporting sustainable use of wood from trees that displace native plants

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bank of Hawaii: Hawaii-headquartered commercial bank offering consumer and business banking, mortgages, and wealth services in the same islands. Direct franchise competitor with broader investment banking and institutional capabilities.
• East West Bancorp: Community-focused commercial bank with strong Asian-American market positioning similar to Hawaii's demographic mix. Comparable business-banking and deposit-gathering strategy.
• Banner Corporation: Pacific Northwest community bank with retail, mortgage, and commercial banking lines comparable to ASB's mix. Similar size tier and digital/branch distribution strategy.
• Central Pacific Bank: Hawaii-headquartered community bank serving consumer and commercial customers with comparable deposit, lending, and digital banking offerings. Direct in-market competitor across the islands.
• Pacific Premier Bancorp: West Coast regional community bank with diversified consumer, commercial, and specialty lending operations. Comparable in scale and product breadth to ASB's commercial banking business.
• First Hawaiian Bank: Largest Hawaii-headquartered bank and direct competitor across consumer deposits, mortgages, and commercial banking in the same statewide market. Closest comparable franchise in product mix and geography.
• HomeStreet Bank: Pacific Northwest-focused community bank with comparable consumer/mortgage/commercial banking mix and similar deposit-driven funding model. Closest non-Hawaii peer by business-model profile.
• Territorial Savings Bank: Hawaii-chartered savings institution offering deposit, mortgage, and consumer lending products statewide. Closest community-bank peer by charter type and island footprint.

Broad incumbents

• Bank of America: National incumbent with significant Hawaii branch presence competing across consumer deposits, mortgages, credit cards, and commercial banking. Sets the competitive ceiling for digital and product investment in ASB's market.
• Wells Fargo: National incumbent with established Hawaii branch and mortgage operations. Competes directly with ASB in consumer banking and home lending, and dwarfs ASB on scale and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCseq5PsPf6pe7RWI9NRlP1w
• Facebookfacebook.com/americansavingsbank
• LinkedInlinkedin.com/company/american-savings-bank
• Instagraminstagram.com/asbhawaii

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Savings Bank