Central Pacific Bank

What Central Pacific Bank does

Central Pacific Bank is a Hawaii-chartered commercial bank and subsidiary of publicly-traded Central Pacific Financial Corp. (NYSE: CPF), founded in 1954 as the first FDIC-insured bank in Hawaii. The bank operates 27 branches statewide, headquartered at Central Pacific Plaza in Honolulu, with 501-1000 employees and approximately $7.41 billion in total assets as of Q1 2026, including a $5.32 billion loan portfolio and $6.70 billion deposit base.

The bank operates three core service lines: Personal Banking (Shaka Checking, Exceptional Checking, Value Checking, savings products, CDs, IRAs, mortgages, and credit cards), Business Banking (Business Express loans and lines of credit, SBA lending where CPB is Hawaii's top lender, commercial real estate financing, healthcare practice loans, merchant services via Elavon, and cash management), and Wealth Management (private banking, trust and asset management, and investment services through an LPL Financial partnership). Digital banking is delivered through a redesigned mobile app built with MX fintech, featuring direct deposit switching, credit score monitoring, mobile check deposit, Zelle P2P payments, and online bill pay. Non-financial community programs include the Tidepools coworking space at Central Pacific Plaza, the Rising Tide small business resource community, and the WE by CPB Rising Tide women entrepreneurs program co-sponsored with the Patsy T. Mink Center for Business and Leadership.

Central Pacific Bank's business model is primarily spread-based, generating net interest income from its $5.32 billion loan portfolio net of interest paid on $6.70 billion in deposits, supplemented by fee income from SBA lending, wealth management fees through LPL Financial, merchant services via Elavon, and account service charges. Go-to-market blends relationship-driven branch banking with digital-first product acquisition through Shaka Checking and the Business Express online lending portal. The customer base spans individual consumers, small-to-medium businesses (including the named case-study customers Island Snow, Inatsuka Engineering, and Nexthome Ku Realty), commercial clients, and high-net-worth individuals served through private banking. Q1 2026 net income reached $20.7 million with EPS up 20% year-over-year, ROE of 13.90%, and net interest margin of 3.53% (up 22 basis points YoY), outperforming both Hawaii and national peer averages.

Name

Central Pacific Bank

Legal name

Central Pacific Bank

Website

https://cpb.bank

Company type

Public

Founded year

1954

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Central Pacific Bank is a Hawaii-chartered commercial bank and subsidiary of NYSE-listed Central Pacific Financial Corp. (CPF), operating 27 branches statewide with $7.41B in assets. It serves Hawaii consumers, small-to-medium businesses, and high-net-worth clients through personal banking, SBA lending, wealth management, and community programs.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Retail banking services
• Community banking Hawaii
• Small business lending
• Wealth management services
• SBA loan programs

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Net Interest Income: Interest income from loan portfolio ($5.3 billion) minus interest paid on deposits ($6.7 billion). Core banking revenue from spread between lending and deposit rates.
2. Fee-based Services: Wealth management and investment services through LPL Financial, merchant services through Elavon, and various account service fees.
3. SBA Lending: Small Business Administration lending programs generating fee income and serving as a key community banking product.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Central Pacific Bank is a Hawaii-based community bank providing personal banking (checking, savings, CDs, mortgages, credit cards), business banking (SBA loans, business express loans, merchant services, cash management), and wealth management services (private banking, investment services, trust and asset management). The bank operates 27 branches across Hawaii and offers digital banking through its mobile app, online banking platform, and the Shaka digital checking account.

Product overview

Central Pacific Bank offers a comprehensive suite of banking products organized around three core service lines: Personal Banking, Business Banking, and Wealth Management. The personal banking portfolio includes Shaka Checking (100% digital checking account), Exceptional Checking (premium combined balance plan with $10,000 minimum), and Value Checking (basic everyday banking), alongside savings products such as Exceptional Super Savings, Personal Super Savings, Personal Savings, and Starter Savings for children. CD products feature promotional Exceptional Preferred CDs with 3.00% APY and IRA options including Traditional and Roth accounts. Business banking encompasses Business Express loans and lines of credit, SBA lending (positioning CPB as Hawaii's top SBA lender), and CPB Business Express digital lending portal. Wealth management services include Private Banking, Wealth Planning & Investments through LPL Financial partnership, and Trust & Asset Management. The bank also operates Tidepools coworking space and CPB Rising Tide community for small businesses, including the WE by CPB Rising Tide women entrepreneurs program. Digital banking capabilities center on a redesigned mobile app developed with MX fintech partner, featuring mobile check deposit, bill pay, and Zelle peer-to-peer payments.

Differentiator

Problem solved

Functional benefit

Brands

• Shaka: Hawaii's first and only 100% digital checking account from Hawaii, offered by Central Pacific Bank
• Tidepools
• Rising Tide
• WE by CPB Rising Tide
• Central Pacific Investment Services

Products and services

• Shaka Checking

Quantifiable outcome

• Q1 2026 net income of $20.7 million, up 20% year-over-year in EPS
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Biz2XcoreTechnology or Integration · 16 January 2026Expanded partnership with Biz2X adopting their SaaS lending platform to automate loan decisioning, underwriting, and closing workflows for non-SBA business loan products. Building on existing SBA lending partnership.
• MXcoreTechnology or Integration · 4 September 2025Partnership with fintech company MX for redesigned mobile banking app development. The new app includes integrated direct deposit switching, credit score monitoring, mobile-first account opening, and savings and budgeting tools.
• ElavoncoreTechnology or IntegrationPayment processing partner for merchant services providing point-of-sale solutions for business customers accepting debit and credit cards.
• LPL FinancialcoreTechnology or IntegrationInvestment services partner offering Central Pacific Investment Services through LPL Financial advisors for wealth management clients.
• ZellecoreTechnology or IntegrationP2P payment service integrated into online and mobile banking for sending and receiving money directly between bank accounts.
• aio FoundationcoreStrategic or Co-development PartnerCo-sponsor of WE by CPB Rising Tide women entrepreneurs program, providing marketing and branding strategies and $1,000 credit toward select aio services.
• Patsy T. Mink Center for Business and LeadershipcoreStrategic or Co-development PartnerPartner in WE by CPB Rising Tide women entrepreneurs program, providing educational facilities and programming support.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bank of Hawaii Corporation: Largest Hawaii-based bank holding company with comparable retail, commercial, and wealth management products serving Hawaii residents and businesses. The most direct competitor in CPB's primary market across all product lines.
• First Hawaiian Bank: Major Hawaii-headquartered commercial bank offering retail, commercial, and wealth services. Operates the largest branch network in Hawaii and competes head-to-head with CPB in both consumer and business banking segments.
• American Savings Bank: Hawaii-based community bank offering consumer deposits, residential lending, and business banking. Comparable in scale and community-bank positioning to CPB, serving overlapping Hawaii customer segments.
• Territorial Savings Bank: Hawaii-chartered savings institution focused on residential mortgages and retail deposits. A direct geographic peer competing for Hawaii household savings and lending relationships.
• Hawaii National Bank: Smaller Hawaii community bank serving personal and business banking customers in Honolulu and neighboring markets. Comparable community-bank model and customer base within CPB's footprint.
• CVB Financial Corp (Citizens Business Bank): California-based community bank holding company of similar size to CPB, offering commercial, retail, and treasury management products. Comparable community-banking model and SMB focus across geographically distinct markets.
• Pacific Premier Bancorp: West Coast community bank holding company of similar asset size, serving small and middle-market businesses. Comparable community-banking model with emphasis on SMB lending and relationship banking.

Broad incumbents

• Cathay General Bancorp: Asian-American community-focused commercial bank offering deposit, lending, and wealth services. Comparable community-bank franchise and SMB focus, with broader geographic reach across California and beyond.
• East West Bancorp: Larger Asian-American community bank holding company with similar community-bank DNA and SMB/commercial lending focus. Operates at greater scale with national reach, providing a reference point for what scaled community banking looks like.

Regional players

• Columbia Banking System: Pacific Northwest regional bank with comparable community-bank model and SMB/commercial focus. Operates in a different geography but is structurally similar in size, customer segments, and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cpbhawaii
• YouTubeyoutube.com/c/CentralPacificBank-videos
• Facebookfacebook.com/CentralPacificBank
• LinkedInlinkedin.com/company/central-pacific-bank
• Instagraminstagram.com/cpb_hawaii

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Pacific Bank