BusRight
BusRight is a New York-based SaaS company providing K-12 school districts with an integrated GPS tracking, routing, parent communication, and student safety platform, monetized via annual per-bus subscriptions across 36 U.S. states.
- Company typePrivate
- Founded2017
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What BusRight does
BusRight, Inc. is a privately held U.S. software company that operates an integrated K-12 student transportation platform. The company, headquartered in New York City and founded in 2017, sells a per-bus SaaS subscription to school districts while offering a free parent-facing mobile app that drives bottom-up adoption. The platform serves nearly one million parents, drivers, dispatchers, and school administrators across 36 U.S. states.
The product suite consists of three coordinated applications: a Transportation Teams desktop command center for route planning, GPS fleet monitoring, and stop assignment; a Driver Tablet App providing turn-by-turn navigation with two-second GPS refresh and offline mode for rural coverage gaps; and a Parent App delivering live ETAs and push notifications. Layered on top are operational modules including Safety Pass (NFC scan-on/scan-off student tracking), Field Trip Management, Hyper-Local Mapping Intelligence for non-standard and dirt roads, and a newly announced 24/7 AI-powered transportation agent. BusRight monetizes districts via an annual per-bus subscription with no published rate card or required onboard hardware, while the parent app is freemium.
BusRight pursues a hybrid go-to-market combining enterprise field sales to transportation directors and superintendents, with grassroots adoption via the free consumer app. Distribution is U.S.-only and channelized through direct demos, customer-story content marketing, and industry events such as STN EXPO West. The company has raised over $40 million across multiple rounds including a $7 million Series A in July 2023 led by Las Olas Venture Capital and a $30 million-plus round in March 2026 led by Volition Capital, which installed Volition partner Tomy Han on the board.
BusRight firmographics
Firmographics- Name
- BusRight
- Legal name
- BusRight, Inc.
- Website
- https://busright.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BusRight is a New York-based SaaS company providing K-12 school districts with an integrated GPS tracking, routing, parent communication, and student safety platform, monetized via annual per-bus subscriptions across 36 U.S. states.
- Ownership category
- akta.pro rank
BusRight industry classification
Industry- Product category
- School Transportation Software
- NAICS
- School and Employee Bus Transportation (48541)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Transportation Operations (Routing, Eligibility, Bus Compliance) (EDAJAHAI)
- akta.pro secondary industry
- Alternative Student Mobility (Vans, Microtransit, Carpool Programs) (EDAEADAI)
Keywords
Where BusRight is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BusRight business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- School Transportation Platform Subscription: BusRight operates on a subscription SaaS model with per-bus pricing. One source mentions 'one flat rate per bus with no add-ons' indicating a per-vehicle subscription model for K-12 school districts.
- Parent App (Freemium): Parent App is available for free download on iOS and Android, serving as a customer acquisition and retention tool while districts pay for the platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Per-bus subscription with no additional fees |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
BusRight product offering
Product offeringCore offering
BusRight sells a subscription-based student transportation software platform to K-12 school districts in the United States. The platform combines route planning, real-time GPS fleet tracking, a driver tablet navigation app, a parent-facing mobile app, and an NFC-based Safety Pass student scanning system into a single per-bus-priced solution designed specifically for yellow-bus operations including rural and complex routes.
Product overview
BusRight is an all-in-one student transportation technology platform serving K-12 schools across 36 states. The platform consists of a desktop Transportation Teams Platform for school administrators (providing route management, GPS fleet tracking, and stop assignment), the BusRight Parent App for families (offering real-time bus tracking and Safety Pass integration), and the Driver Tablet App for bus drivers (providing turn-by-turn navigation and offline mode). Core add-on modules include Safety Pass (scan-on/scan-off student tracking), Field Trip Management, and planned AI-powered features including a 24/7 Transportation Agent, Hyper-Local Mapping Intelligence, and NFC-Based Child Safety Features. The platform serves nearly one million parents, drivers, dispatchers, and school administrators, supporting over 20 million student transports daily across the U.S.
Differentiator
Problem solved
Functional benefit
Products and services
- BusRight Transportation Teams Platform An all-in-one desktop command center for transportation leaders that provides route management, real-time GPS fleet tracking, one-click route merging, and stop assignment tools for K-12 school bus operations. It is sold to school district transportation directors, superintendents, and administrators on a per-bus subscription basis.
- BusRight Parent App A free mobile application for parents and guardians that provides real-time bus location tracking, live ETAs, push notifications for pickup and drop-off, and Safety Pass scan confirmations so families can monitor their child's commute on the school bus.
- BusRight Driver Tablet App A tablet-based navigation application for school bus drivers that delivers turn-by-turn directions built specifically for yellow bus routes, 2-second GPS updates, real-time route adjustment notifications, and an offline mode that keeps navigation and tracking functional in rural areas with limited cellular coverage.
Quantifiable outcome
- Poughkeepsie City School District saved $989,000 in first year
- +6 more outcomes
Companies that use BusRight
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
BusRight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature9 records
BusRight partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Sulphur Springs Independent School DistrictminorSulphur Springs ISD was the winning district of BusRight's inaugural Behind The Wheel Award, receiving a donation of up to 300 Samsung Galaxy Tab Active 3 tablets for their Special Education and Connection programs.
- SamsungminorSamsung Galaxy Tab Active 3 tablets are donated to winning school districts through BusRight's Behind The Wheel Award program.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
BusRight competitors and assessment
Company assessmentDirect peers
- Edulog: Edulog is a long-standing provider of school bus routing, planning, and student tracking software for K-12 districts. It competes head-to-head with BusRight on route optimization, parent communication, and student ridership management in the same buyer segment.
- BusPlanner: BusPlanner provides school bus routing, scheduling, and fleet management software for K-12 districts, primarily in Canada with U.S. expansion. It overlaps with BusRight on routing optimization, parent communication, and fleet visibility for school transportation operations.
- Zonar Systems: Zonar offers GPS fleet tracking, student/passenger counting, and inspection solutions with a strong presence in the school transportation vertical. It competes directly with BusRight on bus-level telematics, student ridership tracking, and district-level fleet visibility.
- SafeStop: SafeStop is a school bus tracking and parent communication app that provides real-time bus location, ETAs, and notifications. It targets the same K-12 district and parent user base as BusRight with a more consumer-led, app-first product.
- Stopfinder: Stopfinder provides student transportation tracking with a focus on parent apps and student ridership visibility for K-12 districts. It overlaps with BusRight on parent-facing tracking and student safety features within the same buyer segment.
Broad incumbents
- Tyler Technologies (Tyler Drive): Tyler Technologies offers school transportation and student routing solutions as part of its broader K-12 ERP and SIS portfolio (formerly SchoolDude). It is a larger incumbent that bundles transportation with other district software, making it a direct competitor with greater procurement leverage.
- Samsara: Samsara is a large IoT fleet management platform offering GPS tracking, telematics, and route optimization across commercial fleets including school buses. While not vertical-specific to K-12, it competes for the same district budgets with a broader hardware-plus-software stack.
- Verizon Connect: Verizon Connect provides fleet tracking, route management, and telematics for commercial and public-sector fleets including school districts. It competes with BusRight on real-time GPS, route efficiency, and parent/staff visibility, with stronger distribution and enterprise reach.
- Geotab: Geotab is a major telematics and fleet intelligence platform used by public-sector and commercial fleets. It competes with BusRight on GPS tracking, route analytics, and fleet safety, particularly for districts seeking a general-purpose fleet solution.
Others
- Here Technologies (HERE): Here provides mapping and routing APIs used by logistics and transportation platforms. While not a direct end-product competitor, its mapping data underpins many routing platforms including BusRight's hyper-local mapping intelligence, making it a key infrastructure peer.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
BusRight social profiles
Digital presenceBusRight compliance and trust
Trust signalCompliance1 record
BusRight financial estimates
Financial estimateRevenue estimate
Valuation estimate
BusRight leadership team
Management profileNumber of profiles
Profiles5 records
BusRight funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BusRight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BusRight
What does BusRight do?
BusRight sells a subscription-based student transportation software platform to K-12 school districts in the United States. The platform combines route planning, real-time GPS fleet tracking, a driver tablet navigation app, a parent-facing mobile app, and an NFC-based Safety Pass student scanning system into a single per-bus-priced solution designed specifically for yellow-bus operations including rural and complex routes.
Is BusRight a public or private company?
BusRight is a private company. It is classified as venture growth investor backed and is currently operating.
When was BusRight founded?
BusRight was founded in 2017. It employs 51 to 100 people.
Where is BusRight based?
BusRight is headquartered in Boston, United States, in the North America region.
How does BusRight make money?
Two revenue lines are on record. School Transportation Platform Subscription is the primary driver. The others are parent App (Freemium).
Who are BusRight's main competitors?
Direct peers on record are Edulog, BusPlanner, Zonar Systems, SafeStop and Stopfinder. Broad incumbents are Tyler Technologies (Tyler Drive), Samsara, Verizon Connect and Geotab. Here Technologies (HERE) is listed as an others.
Does BusRight have an API?
No public API is recorded for BusRight.
What industry is BusRight in?
BusRight's product category is School Transportation Software. Its primary akta.pro industry code is EDAJAHAI, Transportation Operations (Routing, Eligibility, Bus Compliance), with a secondary code of EDAEADAI, Alternative Student Mobility (Vans, Microtransit, Carpool Programs). Its NAICS code is 48541 and its SIC code is 4100.