Alo Yoga

What Alo Yoga does

Alo Yoga is a Los Angeles-based premium athleisure and wellness brand founded in 2007 by Danny Harris and Marco DeGeorge, operating through parent company Color Image Apparel, Inc. The company designs and sells premium activewear, footwear, accessories, and wellness products through a direct-to-consumer model that combines a Shopify-hosted e-commerce platform (65% of revenue) with a rapidly expanding network of more than 100 owned retail stores across the United States, plus international flagships in Australia, Hong Kong, and mainland China. Core product categories include women's and men's leggings, sports bras, sweatshirts, loungewear, the signature Accolade collection, and adjacent lines in trail running shoes ($295), eyewear ($350-$375), luxury leather goods ($1,200-$3,600), and wellness products (skincare, bodycare, supplements).

The business model is fundamentally premium DTC apparel with a layered ecosystem: a subscription digital fitness platform (Alo Moves, acquired in 2017 via CodyApp), physical yoga studios, and experiential partnerships with luxury hospitality (Waldorf Astoria Los Cabos). Average ticket size of approximately $185 versus Lululemon's $145 supports premium pricing power, and the brand has captured meaningful share from Lululemon — market share grew from 1.4% to 8.6% with same-store sales up 7.5% versus Lululemon's -3.1%. Celebrity endorsements (Jin, Jenner sisters, Joe Burrow, Jisoo, J.Lo) and influencer marketing drive brand awareness with campaign ROI exceeding 350%. The company surpassed $1 billion in annual revenue in 2022, tracked $479.5 million in a five-week holiday period in late 2025/early 2026, and was reported as exploring private equity investment at approximately $10 billion valuation in late 2023.

Name

Alo Yoga

Legal name

ALO, LLC

Website

https://aloyoga.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alo Yoga is a Los Angeles-based premium athleisure and wellness brand founded in 2007, selling yoga apparel, footwear, accessories, and wellness products direct-to-consumer through 100+ retail stores and a Shopify e-commerce platform, serving wellness-conscious women and men primarily in North America and expanding into Asia Pacific.

Ownership category

akta.pro rank

Product category

Premium Athleisure Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (4581), Shoe Retailers (4582), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Health and Personal Care Retailers (456)

SIC

Retail-Women's Clothing Stores (5621), Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Yoga, Pilates & Studio Wear (CRAAAEAC)

akta.pro secondary industries

Yoga, Pilates & Studio Wear Retail (CRAMACAE), Athletic / Performance & Activewear Brands (CRAAAAAD), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Premium athleisure apparel
• Yoga activewear
• Direct-to-consumer apparel
• Digit

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Apparel and Accessories Sales: Primary revenue stream from direct-to-consumer sales of premium activewear including leggings, sports bras, tops, sweatshirts, sweatpants, shorts, dresses, jackets, and accessories. Bottoms drive 36-38% of weekly revenue. The company generated $479.5 million in revenue over a five-week period (December 2025 - January 2026) and surpassed $1 billion in annual revenue.
2. Digital Fitness Content (Alo Moves): Subscription-based digital fitness platform offering online yoga and wellness classes, acquired through CodyApp acquisition in 2017. Integrated with physical Alo Yoga studios for community engagement.
3. Premium/Luxury Accessories (Atelier Line): Expansion into luxury leather goods including bags priced $1,200-$3,600, sunglasses $350-$375, and Alo Atelier premium line items like $1,400 puffer coat and $748 cashmere pants. Represents brand extension into higher-margin luxury categories.
4. Trail Running Shoes: Entry into performance footwear category with Alo Trail Running Shoe priced at $295, designed for versatility from rough terrain to smooth sidewalks with water-resistant materials and high traction.
5. Wellness Products: Expansion into wellness categories including body care, skincare, hair care, supplements (gels), and home essentials. Positioned as lifestyle brand extension beyond core apparel.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Alo Yoga designs, manufactures, and sells premium yoga and athleisure apparel, footwear, accessories, and wellness products (skincare, bodycare, supplements) primarily through its own direct-to-consumer e-commerce site (aloyoga.com) and 100+ owned retail stores in the US, Australia, Hong Kong, and China. The company complements its physical product business with the Alo Moves digital fitness subscription platform and physical yoga studios that build community and content around the brand.

Product overview

Alo Yoga is a premium Los Angeles-based athleisure brand offering a comprehensive product portfolio spanning women's and men's activewear, footwear, accessories, and wellness products. The core offering centers on yoga and athletic apparel (leggings, tops, sports bras, shorts, sweatshirts, dresses, skirts) designed for studio-to-street versatility. The brand has expanded beyond apparel into adjacent categories including footwear (trail sneakers, slides, lifestyle sneakers), accessories (sunglasses, bags, hats, socks), and wellness (skincare, bodycare, haircare, supplements). Strategic sub-brands include ALO Atelier for luxury leather goods ($1,200-$3,600 bags) and ALO Moves for digital fitness content. Recent diversification includes debut sunglasses collection (July 2026, $350-$375) and trail running shoes (April 2026, $295), reflecting expansion beyond core yoga positioning into broader lifestyle and performance categories.

Differentiator

Problem solved

Functional benefit

Brands

• ALO Atelier: Premium product line launched in 2023 featuring luxury items including $1,400 puffer coat and $748 cashmere pants
• ALO Atelier Bag Collection
• Alo Moves

Products and services

• Alo Yoga Women's Apparel Premium women's yoga and athleisure apparel including leggings (from $128), sports bras ($68-$88), tops/tanks, shorts, dresses, skirts, sweatshirts, sweatpants, jackets, and intimates designed for studio-to-street wear across yoga, Pilates, running, training, and lounge.
• Alo Yoga Men's Apparel Premium men's athletic apparel including shirts, shorts, sweatpants, pants, jackets, boxers, and sweaters designed for training, running, tennis, yoga, and recovery.
• Alo Shoes Athletic and lifestyle footwear including sneakers (ALO Trail, ALO Sunset Sneaker, ALO Runner), slides, and slippers for performance, recovery, and casual wear.
• ALO Trail Sneaker Alo Yoga's first-ever trail running shoe, water-resistant with high traction, designed to perform across rough terrain and smooth sidewalks at a $295 price point.
• Alo Sunglasses Debut sunglasses collection featuring six styles designed in Los Angeles and manufactured in Japan, priced $350-$375, positioned as a premium accessory extension of the ALO Atelier line.
• Alo Accessories Accessories including hair accessories (scrunchies, claw clips, headbands), hats (caps, visors, beanies), socks, yoga mats and equipment, bags, and jewelry.
• ALO Atelier Premium sub-brand offering elevated apparel pieces including $1,400 puffer coats and $748 cashmere pants, positioned as the brand's luxury extension.
• ALO Atelier Bag Collection Luxury leather bags from the ALO Atelier sub-brand, priced $1,200-$3,600, launched in 23 global stores as a category extension of the premium Atelier line.
• Alo Wellness Wellness products spanning skincare, bodycare, haircare, home essentials, and supplements, positioned as a lifestyle brand extension beyond apparel.
• Accolade Collection Signature French terry loungewear and sweatsuit collection including crew necks, hoodies, sweatpants, and shorts, with Accolade Sweatpants and Crew Neck Pullover as bestsellers.
• Alo Moves Subscription digital fitness platform offering online yoga, Pilates, and workout classes, plus wellness content and the 30-day Reset program, integrated with Alo Yoga studios and partners such as Waldorf Astoria Los Cabos.
• Alo Gift Cards Digital and physical gift cards redeemable across Alo Yoga's apparel, accessories, footwear, and wellness assortment.

Quantifiable outcome

• Market share grew from 1.4% to 8.6% (6x increase)
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• SanMarcoreStrategic or Co-development Partner · 1 June 2026Color Image Apparel (parent of Alo Yoga) agreed to sell Bella+Canvas wholesale T-shirt division to SanMar, a privately held family-owned company. Transaction separates wholesale blank-apparel supplier from premium DTC athleisure brand, creating cleaner business valuation for potential Alo Yoga IPO/sale.
• Waldorf Astoria Los Cabos PedregalflagshipStrategic or Co-development Partner · 21 March 2025Resort partnered with Alo Moves to launch 'The Reset Retreat' wellness event April 3-5, 2025, featuring holistic program combining Pilates, strength training, mindfulness, and nutrition integrated with Alo Moves' new 30-day program 'The Reset'.
• ReshopcoreTechnology or Integration · 3 December 2024Post-purchase experience platform enabling instant refunds for online purchases. Alo Yoga joined as launch partner in 2024, with 35% of Alo customers now opting for instant refunds and average repurchase time of just 24 hours. Brand has processed 100,000+ instant refunds. Repurchase rates 5x higher than traditional refund methods.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting Alo Yoga's online store. Shopify processes transactions, manages inventory, and provides checkout functionality. Platform also used by competing brands Gymshark and Alo Yoga for DTC operations.

Scale indicators11 records

Recent moves6 records

Expansion highlights8 records

Emerging players

• Carbon38: Premium women's activewear retailer curating performance brands. Partial overlap with Alo in the premium-women's-activewear segment but operates as a multi-brand marketplace rather than a single-brand DTC model.

Direct peers

• Vuori: Premium men's-and-women's activewear DTC brand headquartered in Encinitas, CA. Competes head-to-head with Alo in the studio-to-street premium athleisure segment, with similar pricing, fabric-quality positioning, and rapid retail expansion.
• P.E Nation: Premium Australian activewear and athleisure brand with similar studio-to-street positioning and a comparable international flagships-in-premium-malls strategy to Alo. Closest geographic peer for Alo's Australia expansion.
• Outdoor Voices: New York-based premium activewear brand with a similar recreational-yoga / wellness-community positioning to Alo. Smaller scale and earlier-stage, but comparable in brand voice, premium DTC model, and target consumer.
• Lululemon: The dominant premium yoga and women's activewear brand globally. Most directly comparable to Alo: same target customer, same premium DTC-plus-flagship-store model, same category share dynamics — Alo gained 7 share points as Lululemon lost 9.
• Gymshark: Global DTC fitness and athleisure brand built on influencer marketing, comparable in scale and growth profile to Alo. Named alongside Alo in Morning Consult's challenger-brand cohort and competes for the same wellness-lifestyle consumer.
• Athleta: Gap-owned women's activewear brand positioned in the same premium-yoga / studio-to-street segment as Alo. Overlaps on women's premium leggings, bras, and lifestyle apparel, with both brands competing on community and digital content.

Broad incumbents

• Under Armour: Performance activewear incumbent with women's training and yoga lines. Targets similar performance-and-lifestyle consumer as Alo but at lower price points and via mass/wholesale channels.
• Adidas: Global activewear incumbent overlapping with Alo in women's training, yoga-adjacent, and lifestyle athleisure categories. Operates a much wider portfolio including footwear, team sports, and wholesale — broader than Alo's specialist positioning.
• Nike: Global activewear incumbent with yoga/performance apparel lines (Nike Yoga, Nike One). Overlaps with Alo on women's premium activewear and footwear, but at much broader scale and via wholesale channels Alo does not serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/aloyoga
• YouTubeyoutube.com/channel/UCJEi1foUiGObzzQM3QA2H5A
• Facebookfacebook.com/aloclothing
• Instagraminstagram.com/aloyoga
• TikToktiktok.com/@alo?lang=en
• Pinterestpinterest.com/aloyoga

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alo Yoga