Magicbricks
- Company typePrivate
- Founded2006
- HeadquartersNoida, India
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Magicbricks does
Magicbricks (legal entity: Magicbricks Realty Services Limited) is an Indian online real estate marketplace founded in 2006 and headquartered in Noida, operating as a private company with 501-1,000 employees. The platform aggregates residential and commercial property listings across India and reports 1.5 lakh+ (150,000+) active listings, 2 crore+ (20 million+) monthly visitors on its website, and 50 million+ monthly visits per third-party traffic measurement, claiming 1.3X higher traffic than 99acres, NoBroker, and Housing.com. Coverage spans 13+ major Indian cities and Tier 2/3 markets, with dedicated NRI services targeting the US, UAE, Canada, Australia, and Singapore.
The core product is a self-serve property marketplace augmented by an ecosystem of integrated modules: MBTV (a YouTube channel with 1.75M+ subscribers), MB Prime (a premium subscription offering zero-commission and direct owner contact for up to 30 owners), PropWorth (property valuation), MagicDiary (site visit planning with free cab service), Digipin (location identification), EMI and home-loan calculators, and a Home Interiors marketplace connecting users to 300+ verified brands. The technology stack also includes PropViz visualization tools, acquired via a majority-stake deal in December 2024 alongside a separate PropTechBuzz acquisition.
Revenue is generated through five streams: subscription/listing fees from real estate agents and developers, advertising placements, home-loan affiliate commissions distributed through partnerships with SBI, HDFC, ICICI, Axis, Kotak, LIC Housing Finance, Canara Bank, Bank of Baroda, Punjab National Bank, and Union Bank, MB Prime subscription revenue, and home interior referral commissions. Distribution occurs primarily through the owned website and mobile app with SEO-driven organic acquisition, MBTV content distribution, and co-marketing partnerships with industry bodies such as NAREDCO and SPA Delhi. Magicbricks has raised capital from Times Internet (2017) and continues to invest in proprietary research products including the Magicbricks Rental Index, PropIndex, and Housing Sentiment Index.
Magicbricks firmographics
Firmographics- Name
- Magicbricks
- Legal name
- Magicbricks Realty Services Limited
- Website
- https://magicbricks.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Magicbricks industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Other Activities Related to Real Estate (53139)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industries
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)
Keywords
Where Magicbricks is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Markets served
Magicbricks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Listing Fees from Agents and Developers: Real estate agents and developers pay to list properties on the platform, with various ad packages available for increased visibility
- Advertising Revenue: Developer and brand advertising on the platform, promoting projects and financial products to the large user base
- Home Loan Commission: Commission from home loan services through partnerships with SBI, HDFC, ICICI, Axis, Kotak, LIC Housing Finance, Canara Bank, Bank of Baroda, and Punjab National Bank
- MB Prime Subscription: Premium subscription service offering zero commission, direct contact with up to 30 property owners, and access to prime exclusive properties
- Home Interior Services: Commission from home interior design services offered through the platform's network of verified interior brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | MB Prime - Premium subscription for buyers offering zero commission and direct owner access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Magicbricks product offering
Product offeringCore offering
Magicbricks operates India's largest online real estate marketplace, connecting property buyers, sellers, tenants, agents, and developers through a digital platform with over 1.5 lakh active property listings and 2 crore monthly visitors. The platform offers property search and listing services, integrated home loans through partnerships with 10+ major banks, home interior design services via 300+ verified brands, and proprietary tools such as PropWorth (property valuation), MagicDiary (site visit planning), and EMI Calculator. Additional offerings include MBTV — India's leading online real estate YouTube channel — and market research products such as the PropIndex and Housing Sentiment Index.
Product overview
Magicbricks operates as a comprehensive real estate platform with a unified core product supplemented by multiple integrated modules and services. The core Magicbricks Platform serves as the primary marketplace connecting property buyers and sellers across India with over 15 lakh active listings and 2 crore monthly visitors. This core is enhanced by MB Prime (premium subscription for commission-free transactions), MBTV (video content and broadcast channel with 1.75M+ subscribers), and a suite of financial tools including Home Loans (mortgage services via 10+ bank partners), PropWorth (property valuation), and EMI Calculator. Additional services include Home Interiors (connecting users with 300+ interior brands), MagicDiary (site visit planning), and Research & Insights (market analytics including the PropIndex). The December 2024 acquisition of PropViz added advanced visualization capabilities to the platform's technology stack.
Differentiator
Problem solved
Functional benefit
Brands
- MB Prime: Premium subscription service offering zero commission, direct owner contact, and access to prime exclusive properties
- MBTV
- PropWorth
- MagicDiary
Products and services
- Magicbricks Platform India's largest online real estate marketplace connecting property buyers and sellers, offering over 1.5 lakh active property listings and serving over 2 crore monthly visitors across residential and commercial properties.
- MB Prime Premium subscription service offering zero commission properties, direct contact with up to 30 property owners, and access to prime exclusive properties.
- Home Loans Comprehensive home loan services including new loans, balance transfers, and loans against property offered through partnerships with major Indian banks including SBI, HDFC, ICICI, Axis Bank, Kotak Mahindra Bank, LIC Housing Finance, Canara Bank, Bank of Baroda, and Punjab National Bank.
- Home Interiors Interior design services connecting users with 300+ verified interior brands, featuring instant cost estimation and up to 40% savings on home interiors.
- MBTV India's leading online real estate YouTube channel with 1.75 million+ subscribers providing video content, locality reviews, project reviews, and property market insights. Official broadcast partner for NAREDCO events.
- PropViz Visualization Tools Advanced visualization tools for real estate property viewing that enhance buyer engagement and streamline sales processes through interactive property visualization capabilities.
Quantifiable outcome
- Over 50 million monthly visits with 1.3X higher traffic than competitors
- +3 more outcomes
Companies that use Magicbricks
Customer profileSegments4 records
Ideal customer profiles2 records
Magicbricks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature6 records
Magicbricks partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- School of Planning and Architecture (SPA Delhi)coreMagicbricks partnered with SPA Delhi to produce research on India's real estate and urban development landscape over a 12-month period. The collaboration combines Magicbricks' consumer demand data with SPA Delhi's academic frameworks to generate insights supporting urban planning and policy decisions. Joint research findings will be disseminated through seminars, reports, and public forums.
- NAREDCOcoreMagicbricks signed a one-year MoU with NAREDCO (National Real Estate Development Council) to collaborate on real estate data, research, and industry dialogue in India. The partnership involves producing market intelligence reports, co-branded newsletters, and making MBTV the official broadcast partner for all NAREDCO events. The collaboration aims to provide data-backed insights for decision-making and enhance transparency in the sector.
- PropVizcoreMagicbricks acquired a majority stake in PropViz to expand its technology solutions for the real estate sector. The acquisition aims to enhance buyer engagement and streamline sales processes through PropViz's advanced visualization tools. This strategic investment strengthens Magicbricks' technology capabilities in property visualization.
- SBI Home LoanmajorSBI Home Loan is offered through Magicbricks platform, allowing users to apply for home loans directly through the website with competitive rates starting from 7.25%
- HDFC Home LoanmajorHDFC Home Loan is offered through Magicbricks platform as one of the banking partners for home loan services
- ICICI Home LoanmajorICICI Home Loan is offered through Magicbricks platform as one of the banking partners for home loan services
- Axis Bank Home LoanmajorAxis Bank Home Loan is offered through Magicbricks platform with rates starting from 7.15%
- Kotak Mahindra Bank Home LoanmajorKotak Mahindra Bank Home Loan is offered through Magicbricks platform as one of the banking partners
- LIC Housing FinancemajorLIC Housing Finance is offered through Magicbricks platform as one of the home loan banking partners
- Canara Bank Home LoanmajorCanara Bank Home Loan is offered through Magicbricks platform with rates starting from 7.1%
- Bank of Baroda Home LoanmajorBank of Baroda Home Loan is offered through Magicbricks platform with rates starting from 7.2%
- Punjab National Bank Home LoanmajorPunjab National Bank Home Loan is offered through Magicbricks platform as one of the banking partners for home loan services
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Magicbricks competitors and assessment
Company assessmentDirect peers
- Housing.com: Housing.com is an Indian real estate listing platform backed by REA Group and SoftBank, offering property search, advisory, and home loan services that overlap directly with Magicbricks' core offering.
- NoBroker: NoBroker is a leading Indian proptech platform that connects property owners and tenants directly without brokers, competing directly with Magicbricks for end-user property search demand.
- PropTiger: PropTiger (now part of REA India) is a new-home and advisory platform with data-led property discovery, overlapping with Magicbricks' residential search and developer marketing services.
- 99acres: 99acres is one of India's leading online real estate marketplaces, directly competing with Magicbricks in residential and commercial property listings for buyers, sellers, agents, and developers across India.
- Square Yards: Square Yards is an Indian property marketplace offering brokerage, home loans, and interiors with similar adjacency monetization to Magicbricks, competing for both consumers and developer advertising budgets.
- CommonFloor: CommonFloor is an Indian apartment-focused real estate platform acquired by CommonFloor/Magicbricks competitor group; it provides property listings, reviews, and builder information overlapping with Magicbricks' inventory offering.
Regional players
- OLX India: OLX India is a horizontal classifieds platform with significant real estate vertical traffic, offering an adjacent marketplace model that competes for listing-side supply in India.
- Quikr (Housing & Real Estate): Quikr is an India-focused horizontal classifieds platform with a real estate vertical, offering an adjacent marketplace comparison point for Magicbricks' listing and advertising business.
Broad incumbents
- Realtor.com: Realtor.com is a major US residential property portal operated by Move Inc. and News Corp, serving as a comparable marketplace platform with listing, advertising, and home loan referral monetization.
- Zillow: Zillow is the largest US real estate marketplace with property listings, Zestimate valuation, and mortgage services, providing a broad global comparable for Magicbricks' marketplace, valuation, and home loan business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Magicbricks social profiles
Digital presenceMagicbricks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magicbricks leadership team
Management profileNumber of profiles
Profiles5 records
Magicbricks subsidiaries and ownership
Company hierarchySubsidiaries1 record
Magicbricks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magicbricks M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magicbricks
What does Magicbricks do?
Magicbricks operates India's largest online real estate marketplace, connecting property buyers, sellers, tenants, agents, and developers through a digital platform with over 1.5 lakh active property listings and 2 crore monthly visitors. The platform offers property search and listing services, integrated home loans through partnerships with 10+ major banks, home interior design services via 300+ verified brands, and proprietary tools such as PropWorth (property valuation), MagicDiary (site visit planning), and EMI Calculator. Additional offerings include MBTV — India's leading online real estate YouTube channel — and market research products such as the PropIndex and Housing Sentiment Index.
Is Magicbricks a public or private company?
Magicbricks is a private company. It is classified as corporate owned and is currently operating.
When was Magicbricks founded?
Magicbricks was founded in 2006. It employs 501 to 1,000 people.
Where is Magicbricks based?
Magicbricks is headquartered in Noida, India, in the Asia region.
How does Magicbricks make money?
Five revenue lines are on record. Listing Fees from Agents and Developers are the primary driver. The others are advertising Revenue, home Loan Commission, MB Prime Subscription and home Interior Services.
Who are Magicbricks's main competitors?
Direct peers on record are Housing.com, NoBroker, PropTiger, 99acres, Square Yards and CommonFloor. Regional players are OLX India and Quikr (Housing & Real Estate). Broad incumbents are Realtor.com and Zillow.
Does Magicbricks have an API?
No public API is recorded for Magicbricks.
What industry is Magicbricks in?
Magicbricks's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 531210 and its SIC code is 6531.