Halo Investing

What Halo Investing does

Halo Investing operates a financial technology marketplace that connects financial advisors and wealth managers with structured note, annuity, and insurance product manufacturers. Founded in 2015 and headquartered in Chicago, the company runs the Halo Platform, a proprietary digital workspace that aggregates structured note offerings from 40+ global banks and insurance partners, enables advisors to create custom structured notes aligned to specific client outcomes, and provides research, simulation, and post-trade monitoring tools (including the Aura Portfolio Simulator). The platform also operates the Outsourced Insurance Desk (OID), through which advisors transact annuities from carriers such as Allianz Life, Jackson, and AIG without holding individual insurance licenses, with Halo acting as agent of record. Securities distribution is conducted through Halo Securities LLC, an SEC-registered broker/dealer and FINRA/SIPC member that is independent of major issuing banks.

The company generates revenue primarily through transaction-based fees on structured note distribution and annuity placements, supplemented by marketplace commissions on co-branded SMA strategies such as the Halo-WisdomTree Structured Income Strategy (launched March 2026). Go-to-market is sales-led and relationship-driven, combining enterprise field sales to banks and asset managers with a consultative, education-heavy motion toward the 7,000+ registered advisor users on the platform. The Halo Journal, structured notes educational content, and tools such as the Asset Allocation Framework anchor a content-driven marketing strategy aimed at driving advisor adoption.

By 3Q25, the platform had facilitated more than $45.5 billion in cumulative transactions since founding. Strategic shareholders include Allianz Life Ventures, Mubadala, William Blair, Alumni Ventures Group, Owl Capital, MassMutual, Amex Ventures, and Koch, following a $100 million Series C in October 2021 led by Owl Ventures. Recent strategic moves include a December 2025 partnership to power the Majarra capital markets ecosystem in Abu Dhabi, an exclusive WisdomTree SMA partnership in March 2026, and an April 2026 collaboration with Ironlight Group to tokenize structured notes on public blockchain infrastructure.

Name

Halo Investing

Legal name

Halo Investing, Inc.

Website

https://haloinvesting.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Halo Investing is a Chicago-based fintech operating a marketplace platform that connects financial advisors with structured note, annuity, and insurance product manufacturers, enabling custom note creation, SMA strategies, and an outsourced insurance desk across the US and UAE.

Ownership category

akta.pro rank

Product category

Wealth Management Platform

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Multi-Asset & Basket-Linked Notes (FSACAMAI)

Keywords

• Structured note platform
• Protective investment marketplace
• Annuity distribution platform
• Wealth management technology
• Defined outcome SMAs

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Structured Notes Distribution: Halo Securities LLC, a SEC-registered broker/dealer and member of FINRA/SIPC, acts as distributor/selling agent for structured note products. The platform aggregates offers from multiple global banks, enabling advisors to compare and select products.
2. Annuity Distribution Services: Halo OID services enable advisors to transact annuities through the platform, with Halo acting as agent of record and handling paperwork and settlement processes. Revenue derived from transaction facilitation and potentially platform fees.
3. SMA Strategy Partnerships: Strategic collaborations with asset managers like WisdomTree for defined outcome SMA strategies, available exclusively through the Halo platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Halo Investing operates a proprietary B2B marketplace platform that connects financial advisors and wealth managers with structured note, annuity, and insurance product manufacturers. The platform enables advisors to aggregate and compare structured note offers from 40+ global banks, create custom structured notes, access the industry's first SMA marketplace for structured notes, and transact annuities through a fully digitized Outsourced Insurance Desk. Halo Securities LLC, a SEC-registered broker/dealer and FINRA/SIPC member, acts as the distribution entity for securities products.

Product overview

Halo Investing operates as a unified platform offering structured notes, Structured Note SMAs, annuities, and advanced wealth solutions. The core Halo platform connects financial advisors with product manufacturers and provides research, analysis, and reporting tools. The platform's key offerings include: Structured Notes with customizable downside protection and upside participation; Structured Note SMAs as the industry's first SMA marketplace for structured notes; and Annuities including MYGAs and other insurance products. Supporting tools include the Aura Portfolio Simulator for portfolio modeling, the Hedged Equity Strategy framework, and the Asset Allocation Framework. The Outsourced Insurance Desk (OID) enables advisors to efficiently purchase and manage annuities. The company also launched the Halo-WisdomTree Structured Income Strategy, a defined outcome SMA combining asset allocation with structured note capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Halo Securities: SEC-registered broker/dealer and member of FINRA/SIPC that acts as distributor/selling agent for structured note products.
• Halo Journal
• Aura Portfolio Simulator

Products and services

• Halo Platform Proprietary B2B marketplace platform that aggregates structured note, annuity, and SMA offers from 40+ global banks and insurance carriers, providing financial advisors with research, analysis, reporting, and custom-note creation capabilities.
• Structured Notes A variety of structured notes offering defined-outcome strategies with downside protection and upside participation, including the ability to create custom notes aligned to client risk and return objectives.
• Structured Note SMAs Separately managed accounts of structured notes with professional portfolio management, marketed as the industry's first SMA marketplace for Structured Notes.
• Annuities and Insurance Annuity products including Multi-Year Guaranteed Annuities (MYGAs), fee-based annuities, and other insurance solutions from leading carriers such as Allianz Life, Jackson, and AIG.
• Advanced Wealth Solutions Additional protective investment solutions and wealth-management capabilities targeted at high-net-worth clients.
• Halo-WisdomTree Structured Income Strategy A defined-outcome SMA designed to deliver income, manage risk, and provide downside protection by combining WisdomTree's asset allocation expertise with Halo's structured note capabilities across U.S., international, and emerging markets.
• Outsourced Insurance Desk (OID) A service enabling advisors to transact annuities through Halo without requiring individual insurance licenses, with concierge support, real-time carrier rates, digital/virtual client signing, suitability review, and carrier submission.

Quantifiable outcome

• Aggregates Structured Note offers in minutes, not days
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Ironlight Group Inc.coreTechnology or Integration · 21 April 2026Strategic collaboration to tokenize and list structured notes on the blockchain, leveraging Ironlight's digital securities infrastructure. Partnership aims to reduce operational complexity, enhance capital efficiency, and expand global market access for structured notes. Represents first in U.S. to print structured notes on a public blockchain.
• WisdomTreecoreStrategic or Co-development Partner · 11 March 2026Launch of Halo-WisdomTree Structured Income Strategy, a defined outcome SMA designed to deliver income, manage risk, and provide downside protection. Combines WisdomTree's asset allocation expertise with Halo's structured note capabilities. Strategy available exclusively through the Halo platform.
• Majarra (Abu Dhabi Ecosystem)majorStrategic or Co-development Partner · 10 December 2025Halo Investing to power the launch of Majarra, a new capital markets ecosystem in Abu Dhabi, aimed at innovating structured products and fixed income markets through technology and tokenization. Initiative will focus on Islamic finance products and enhance liquidity and efficiency globally.
• Allianz LifecoreChannel Partner/ Reseller/ DistributorAllianz Life is one of the annuity carriers available through Halo's Outsourced Insurance Desk, providing annuity products to advisors transacting through the platform.
• JacksoncoreChannel Partner/ Reseller/ DistributorJackson is one of the annuity carriers available through Halo's Outsourced Insurance Desk, providing annuity products to advisors transacting through the platform.
• AIGcoreChannel Partner/ Reseller/ DistributorAIG is one of the annuity carriers available through Halo's Outsourced Insurance Desk, providing annuity products to advisors transacting through the platform.
• 40+ Global Banks and Insurance PartnerscoreChannel Partner/ Reseller/ DistributorHalo works closely with various banks, asset managers, and capital markets entities to produce leading-edge financial products. 40+ global banks and insurance partners provide products accessible through the Halo platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CAIS: CAIS is a B2B marketplace that connects financial advisors with alternative investment product sponsors, directly comparable to Halo's model of aggregating structured-note and annuity offerings for advisors in one digital platform.
• iCapital Network: iCapital operates a technology platform powering alternative investments and structured product access for advisors and wealth managers, with comparable two-sided marketplace dynamics and advisor distribution focus.
• Vestmark: Vestmark provides managed-account and SMA technology infrastructure to advisors, directly comparable to Halo's industry-first SMA marketplace for structured notes and the broader outsourced-portfolio capabilities.
• SMArtX: SMArtX is a unified managed-account technology platform for advisors, overlapping with Halo's SMA marketplace and turnkey structured-product portfolio capabilities for wealth managers.

Broad incumbents

• Orion Advisor Solutions: Orion provides a broad wealthtech platform including portfolio management, trading, and advisor tools — overlapping with Halo's advisor workflow, research, and portfolio simulation functionality but across a wider product suite.
• Envestnet: Envestnet is an established wealth management platform offering portfolio management, data, and trading tools to advisors, comparable in serving the same RIA distribution layer but as a broad incumbent rather than a structured-products specialist.
• Addepar: Addepar provides portfolio analytics and wealth management technology to advisors and institutions, overlapping with Halo's Aura Portfolio Simulator and reporting/research tooling for high-net-worth portfolios.
• iPipeline: iPipeline provides insurance and annuity workflow solutions to carriers and advisors, directly comparable to Halo's Outsourced Insurance Desk in digitizing annuity distribution and agent-of-record workflows.

Emerging players

• Wealth.com: Wealth.com is an emerging wealthtech platform focused on insurance, annuity, and estate planning tools for advisors, with overlapping digital workflow capabilities to Halo's Outsourced Insurance Desk and annuity offerings.
• Curve Securities: Curve Securities is an emerging fintech in the structured products / structured note distribution space, partially comparable to Halo's custom structured note marketplace as a more niche, single-product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HaloInvesting
• YouTubem.youtube.com/channel/UCx51W1L7i9KEKNWZkBT66MA
• Facebookfacebook.com/profile.php?id=100076087784903
• LinkedInlinkedin.com/company/halo-investing-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halo Investing