FloatMe
FloatMe is a US mobile fintech that provides small, interest-free cash advances called "Floats" (up to $100) and budgeting tools to paycheck-to-paycheck consumers, monetizing through a $4.99/month membership, instant transfer fees, and an in-app financial product marketplace.
- Company typePrivate
- Founded2020
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FloatMe does
FloatMe, Corp. is a US-based mobile fintech founded in 2018 and launched in 2020 that provides small, interest-free cash advances — branded as "Floats" — to consumers living paycheck to paycheck. The product is delivered exclusively through iOS and Android apps downloaded from the Apple App Store and Google Play Store, and the company is headquartered in San Antonio, Texas while incorporated in Delaware. FloatMe underwrites advance eligibility and sizes (up to $50 for new eligible members, up to $100 for existing members) using real-time bank account cash flow data accessed through Plaid rather than traditional credit scores, which enables it to serve thin-file and underbanked consumers. The core platform also includes spending insights, low-balance alerts, and a Cash Flow Calendar that forecasts upcoming balances to help users avoid overdraft fees; a Premium tier adds subscription management and rent-reporting services through partner Array.
The business model combines a $4.99/month membership subscription with optional usage-based instant transfer fees ($1–$7.50 depending on advance size) and affiliate commissions from an in-app marketplace of third-party financial products such as cashback offers, insurance, loans, and debt relief services. FloatMe generates revenue primarily through these recurring membership fees and ancillary per-transaction fees, with marketplace commissions providing a secondary stream. The go-to-market is product-led and self-serve, with distribution concentrated in app stores (145K iOS ratings at 4.8 stars, 4.6 on Google Play, #65 in Finance on iOS), supported by content marketing and organic social. The company has built out a multi-state regulatory footprint under NMLS ID #2596392, with active lending or Earned Wage Access licenses/registrations in California, Texas, Missouri, Kansas, Maryland, Utah, and South Carolina, while restricting service in Connecticut (since Oct 2023), the District of Columbia (since Dec 2024), and Nevada (since Jan 2025). FloatMe has raised approximately $45M+ in cumulative capital, including a $16.2 million Series A led by Foundry Group with Samsung Ventures in January 2022 and a $25 million debt facility from KSD Capital in May 2021.
FloatMe firmographics
Firmographics- Name
- FloatMe
- Legal name
- FloatMe, Corp.
- Website
- https://floatme.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FloatMe is a US mobile fintech that provides small, interest-free cash advances called "Floats" (up to $100) and budgeting tools to paycheck-to-paycheck consumers, monetizing through a $4.99/month membership, instant transfer fees, and an in-app financial product marketplace.
- Ownership category
- akta.pro rank
FloatMe industry classification
Industry- Product category
- Earned Wage Access / Consumer Cash Advance
- NAICS
- Sales Financing (52222), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Cash Advance (Online & Storefront) (FSAKAMAC)
- akta.pro secondary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
Keywords
Where FloatMe is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FloatMe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Membership Subscriptions: Monthly membership at $4.99 (standard) or $12.99/month (Premium) providing access to cash advances, budgeting tools, spending insights, and low balance alerts. Membership auto-renews monthly until cancelled.
- Instant Transfer Fees: Optional fees ranging from $1-$7.50 for expedited delivery of cash advances within hours. Standard ACH delivery (1-3 business days) is free.
- Marketplace Commissions: FloatMe earns commissions when members sign up for or use third-party financial products and services featured in the in-app marketplace (e.g., insurance, loans, debt relief, cashback apps).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard membership with access to cash advances, budgeting tools, and spending insights |
| Subscription | Monthly | Premium membership with additional features including subscription manager and credit-building tools |
| Usage-based | Pay-as-you-go | Instant Float Transfer Fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
FloatMe product offering
Product offeringCore offering
FloatMe operates a mobile fintech application that provides small, interest-free cash advances called "Floats" ranging from $10 to $100 to help consumers bridge short-term cash gaps between paychecks and avoid overdraft fees. Access is gated behind a monthly membership ($4.99/month standard, with a Premium tier available), and the platform also bundles budgeting tools, spending insights, low balance alerts, a predictive Cash Flow Calendar, and a marketplace of third-party financial product offers.
Product overview
FloatMe is a single-platform mobile fintech application that provides cash advances (Floats) to help users avoid overdraft fees. The core offering consists of the FloatMe app with membership-based access to cash advances ($10-$100), spending insights, and low balance alerts. The platform includes a Premium tier ($6.99/month) for additional features like rent reporting via Array and subscription management. The Cash Flow Calendar provides predictive balance forecasting, while the Marketplace Offers section surfaces third-party financial deals and earning opportunities. All features are integrated within one unified mobile app experience rather than sold as separate modules.
Differentiator
Problem solved
Functional benefit
Products and services
- FloatMe App (Cash Advance Platform) Mobile-first fintech application providing interest-free cash advances (Floats) of $10-$100 to U.S. consumers to bridge short-term gaps between paychecks and avoid overdraft fees, with built-in budgeting tools, spending insights, low balance alerts, a predictive Cash Flow Calendar, and an in-app marketplace of third-party financial product offers. Access requires a $4.99/month standard membership, which auto-renews until cancelled.
- Marketplace Offers In-app marketplace surfacing exclusive third-party offers and earning opportunities to FloatMe members, including cashback on gas and groceries, insurance quotes, loan comparisons, debt relief services, credit-building tools, and apps such as FreeCash, Scrambly, and Stash. FloatMe earns affiliate commissions when members sign up for or use these third-party products.
Quantifiable outcome
- Avoid $35 overdraft fee by paying $1-$7.50 instant transfer fee
- +1 more outcomes
Companies that use FloatMe
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
FloatMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature3 records
FloatMe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PlaidcoreFloatMe uses Plaid Technologies to securely gather user financial data from over 10,000 banking institutions across the US. Plaid provides the bank-level connectivity that enables FloatMe's account verification, income analysis, and fund transfer capabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
FloatMe competitors and assessment
Company assessmentDirect peers
- Earnin: Earnin is the most direct competitor to FloatMe, offering no-interest cash advances of up to $100-$750 against incoming paychecks via a mobile app, with a similar paycheck-to-paycheck target user and tip-based revenue model.
- Dave: Dave is a banking app offering 'ExtraCash' advances up to $500 with a $1/month membership model, targeting the same underbanked, paycheck-to-paycheck demographic as FloatMe.
- MoneyLion: MoneyLion offers 'Instacash' advances up to $500 alongside a broader suite of financial products (banking, investing, credit-building), competing with FloatMe on cash advances while offering a wider platform.
- Brigit: Brigit provides cash advances of up to $250 through a mobile app with a $9.99/month membership, targeting the same underbanked consumer segment with similar budgeting and overdraft-prevention tools.
- Possible Finance: Possible Finance offers small-dollar cash advances up to $500 via mobile app, serving underbanked consumers with a similar mission of providing affordable alternatives to payday loans.
- Even: Even is an Earned Wage Access platform that integrates with employers to offer on-demand pay, competing with FloatMe in the EWA space though primarily through B2B employer partnerships rather than direct-to-consumer.
- Payactiv: Payactiv is an EWA platform offering earned wage access primarily through employer partnerships, with comparable cash advance functionality targeting hourly workers and the underbanked.
Broad incumbents
- Chime: Chime is a large neobank offering 'SpotMe' overdraft features up to $200 for free, competing with FloatMe on small-dollar cash buffer solutions while providing a broader banking product suite.
- Current: Current is a digital banking platform offering paycheck advances up to $750 as part of its premium membership, competing with FloatMe on cash advances within a broader consumer banking offering.
- Varo Bank: Varo is an FDIC-insured neobank offering cash advances up to $250 through its banking app, competing with FloatMe on small-dollar liquidity while operating as a full-service digital bank.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FloatMe social profiles
Digital presenceFloatMe compliance and trust
Trust signalCompliance8 records
FloatMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
FloatMe leadership team
Management profileNumber of profiles
Profiles3 records
FloatMe funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FloatMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FloatMe
What does FloatMe do?
FloatMe operates a mobile fintech application that provides small, interest-free cash advances called "Floats" ranging from $10 to $100 to help consumers bridge short-term cash gaps between paychecks and avoid overdraft fees. Access is gated behind a monthly membership ($4.99/month standard, with a Premium tier available), and the platform also bundles budgeting tools, spending insights, low balance alerts, a predictive Cash Flow Calendar, and a marketplace of third-party financial product offers.
Is FloatMe a public or private company?
FloatMe is a private company. It is classified as venture growth investor backed and is currently operating.
When was FloatMe founded?
FloatMe was founded in 2020. It employs 11 to 50 people.
Where is FloatMe based?
FloatMe is headquartered in San Antonio, United States, in the North America region.
How does FloatMe make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are instant Transfer Fees and marketplace Commissions.
Who are FloatMe's main competitors?
Direct peers on record are Earnin, Dave, MoneyLion, Brigit, Possible Finance, Even and Payactiv. Broad incumbents are Chime, Current and Varo Bank.
Does FloatMe have an API?
No public API is recorded for FloatMe.
What industry is FloatMe in?
FloatMe's product category is Earned Wage Access / Consumer Cash Advance. Its primary akta.pro industry code is FSAKAMAC, Cash Advance (Online & Storefront), with a secondary code of FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets). Its NAICS code is 52222 and its SIC code is 6199.