Celcoin
Celcoin is a Brazilian financial infrastructure provider offering modular BaaS, payments, and credit APIs to 6,000+ fintechs, digital banks, and enterprises under multiple Banco Central licenses.
- Company typePrivate
- Founded2020
- HeadquartersBarueri, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Celcoin does
Celcoin is a Brazilian open finance infrastructure provider (infratech) that licenses its regulated banking, payments, credit, and Open Finance stack to fintechs, digital banks, enterprises, sub-acquirers, and ERP integrators. Founded in 2015 and headquartered in Barueri (São Paulo), the company operates the modular cel_bricks platform with three product pillars — cel_banking (BaaS, Core Banking, white-label Visa cards, Banco Liquidante settlement, data sharing, Open Insurance, regulatory reporting), cel_payments (Pix, gateway, ITP/JSR, bill payment, vehicle debts, top-ups, cash withdrawal), and cel_credit (CCB/CPR/Nota Comercial issuance, Consignado, escrow accounts, Core Credit, portfolio and collection management) — plus the mybenk endofinance solution and a Plataforma de Antecipações. The architecture is cloud-native, API-first, and delivered as SaaS, with a developer portal at developers.celcoin.com.br supporting SDKs, sandbox environments, webhooks, and MCP for AI-assisted development.
Celcoin holds multiple Banco Central authorizations (IP, SCD, SCM, ITP, Bin Sponsorship) and serves 6,000+ clients including BTG Pactual, Banco Pan, Agibank, Neon, and PagSeguro. Reported operating scale includes 250M+ monthly Pix transactions, R$30B+ monthly transaction volume, and a Pix ANS rating of Nota A. Revenue is generated through a mix of recurring BaaS licensing/subscription fees, transaction-based gateway and acquiring fees (e.g., 3.49% + R$0.69 per card transaction), credit lifecycle fees, and float income on escrow balances (CDI-based). Distribution combines a self-serve developer-led API channel with enterprise direct sales for BaaS, credit, and white-label engagements.
Since 2022 Celcoin has executed seven acquisitions — Galax Pay (2022), Flow Finance (2022), Finansystech (2023), Regulatório Mais (2024), CobranSaaS (2024), Vulkan Labs (2025), and Via Capital SCD (2026, with Central Bank approval) — alongside a US$125 million Series C led by Summit Partners in November 2024. The acquisition program is concentrated in the credit vertical (four of seven deals) and increasingly oriented toward AI risk decisioning, regulatory automation, and direct credit licensing, suggesting a deliberate buildout of a full-stack credit infrastructure business layered on top of the existing payments and banking franchises.
Celcoin firmographics
Firmographics- Name
- Celcoin
- Legal name
- Celcoin Instituição de Pagamento S.A.
- Website
- https://celcoin.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Celcoin is a Brazilian financial infrastructure provider offering modular BaaS, payments, and credit APIs to 6,000+ fintechs, digital banks, and enterprises under multiple Banco Central licenses.
- Ownership category
- akta.pro rank
Celcoin industry classification
Industry- Product category
- Embedded Finance Infrastructure
- NAICS
- Depository Credit Intermediation (5221), Commercial Banking (52211), Credit Card Issuing (52221)
- SIC
- Finance Services (6199), Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)
- akta.pro secondary industries
- Embedded Card Issuing & Card-as-a-Service (FSAGALAC), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK), Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting) (FSAGALAL), Banking-as-a-Service (BaaS) Neobanks / Neobank Enablers (FSABAFAL)
Keywords
Where Celcoin is headquartered
LocationHeadquarters
- HQ city
- Barueri
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Celcoin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- BaaS/Embedded Finance Licensing: Subscription or licensing fees for access to banking, payments, and credit infrastructure. Companies pay for regulatory licenses (IP, SCD, SCM) integration without building own infrastructure.
- Payment Processing and Transaction Fees: Gateway and acquiring fees on payment transactions. Standard rate of 3.49% + R$0.69 per transaction for card payments. Rebate model on boleto payments (pay only for paid tickets).
- Credit Operations: Revenue from credit lifecycle including CCB issuance, loan facilitation, portfolio management fees, and anticipation of receivables operations.
- Escrow and Treasury Services: Float revenue from escrow account balances (CDI-based returns), transaction fees, and account management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free Gateway and Acquiring |
| Transaction based/ take rate | Monthly | Gateway and Acquiring Plus |
| Transaction based/ take rate | Monthly | Acquiring as a Service |
| Unit Pricing | Pay-as-you-go | TED Transfers |
| Unit Pricing | Pay-as-you-go | Bill Payment |
| Transaction based/ take rate | Pay-as-you-go | Boleto Bancário |
| Transaction based/ take rate | Pay-as-you-go | Pix Receiving |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Celcoin product offering
Product offeringCore offering
Celcoin provides modular embedded finance infrastructure (BaaS) that enables companies to launch and operate banking, payments, credit, and Open Finance services through APIs, under their own brand and without building regulatory licenses from scratch. The platform combines white-label banking (Core Banking, BaaS, card issuance), payment processing (Pix, gateway, ITP, bill pay, vehicle debts, top-ups), credit infrastructure (CCB, consignado, escrow, core credit, portfolio management), and regulatory compliance automation under Banco Central IP, SCD, and SCM licenses.
Product overview
Celcoin operates as an open finance infrastructure company (infratech) offering a modular platform architecture built around cel_bricks (the core embedded finance layer), supplemented by three product pillars: cel_banking (BaaS, Core Banking, white-label cards, data sharing, Open Insurance, regulatory compliance), cel_payments (Pix, payment gateway, ITP, bill payment, vehicle debts, top-ups, cash withdrawals), and cel_credit (CCB, Consignado, Escrow accounts, Core Credit, portfolio management, Nota Comercial, anticipation platform). Additional offerings include mybenk (white-label endofinance for stakeholder ecosystems), a full Open Finance suite (Pix Automático, Pix Inteligente, Pix Biometria, Pix Recorrente), and a receivables anticipation platform. All solutions are available via APIs and SDKs, backed by Central Bank licenses (IP, SCD, SCM, ITP, Bin Sponsorship).
Differentiator
Problem solved
Functional benefit
Brands
- cel_bricks: Embedded Finance solution providing modular infrastructure for banking, credit, and payments services.
- cel_banking
- cel_payments
- cel_credit
- mybenk
Products and services
- cel_bricks Embedded Finance Platform
Quantifiable outcome
- 400+ million monthly transactions processed
- +2 more outcomes
Companies that use Celcoin
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Celcoin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability7 records
Feature8 records
Celcoin partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Via Capital SCDcoreCelcoin received regulatory approval from Brazil's Central Bank to acquire Via Capital SCD, a licensed direct credit company. Capital increased from $300K to $2.3M. Marks Celcoin's seventh acquisition since 2022.
- Vulkan LabscoreAcquired Vulkan Labs, a startup specializing in AI-driven risk decision engines. Expected to contribute 100%+ growth in Celcoin's credit business. Integrating no-code decision platform for data orchestration and real-time analytics.
- CobranSaaSminorAcquired CobranSaaS, a provider of loan and debt collection management solutions, as Celcoin's fifth acquisition since 2022 to enhance credit and collection solutions.
- Galax PayminorGalax Pay was acquired by Celcoin as part of its expansion into banking and financial services infrastructure, preparing for regulated payment institution operations and open banking.
- Flow FinancecoreAcquired Flow Finance, a techfin based in Florianópolis, marking Celcoin's second M&A in less than a month. Integration of Flow's credit infrastructure technology enhanced offerings for regulated institutions seeking credit modernization.
- NucleacoreCelcoin participates in SLC arrangement through Nuclea, acting as settlement bank for sub-acquirers requiring Banco Central compliance for payment liquidation.
- VisacoreCelcoin is a 100% enabled Visa card issuer offering pre-paid and post-paid cards under Visa brand through white-label and BaaS solutions.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Celcoin competitors and assessment
Company assessmentDirect peers
- Pomelo: Latin American BaaS and card-issuing platform offering embedded financial infrastructure across multiple countries. Direct competitor to Celcoin in providing card issuance, accounts, and lending infrastructure for fintechs and enterprises.
- Belvo: Latin American Open Finance API platform enabling financial data aggregation and payment initiation across Brazil, Mexico, and Colombia. Directly competes with Celcoin's Open Finance and ITP (Iniciador de Transação de Pagamento) offerings.
- Dock: Brazilian payments and banking infrastructure provider offering card issuing, acquiring, and account services through APIs. Directly competes with Celcoin in the Brazilian BaaS and card-as-a-service market.
- Bankly: Brazilian embedded banking infrastructure platform enabling businesses to offer digital accounts, payments, and cards. Direct competitor to Celcoin in providing BaaS solutions to fintechs and corporates in Brazil.
- QI Tech: Brazilian fintech infrastructure company providing embedded finance solutions including credit, payments, and banking-as-a-service. Competes directly with Celcoin's cel_credit and cel_banking modules in the Brazilian market.
Emerging players
- Pismo: Brazilian-born cloud-native payment processing platform acquired by Visa, offering banking and payment infrastructure. Adjacent competitor in payment orchestration and core banking, now backed by Visa's global reach.
- Zoop: Brazilian payment infrastructure platform providing acquiring-as-a-service and financial APIs for marketplaces and fintechs. Overlaps with Celcoin's payment orchestration and gateway offerings in the Brazilian ecosystem.
- CloudWalk: Brazilian payment processor and financial infrastructure provider operating the InfinitePay brand. Adjacent competitor in Brazilian payments and acquiring services with some BaaS capabilities for SMBs.
Regional players
- Cobre: Colombian BaaS platform offering embedded financial services for Latin American companies. Regional competitor operating in similar product categories to Celcoin but focused on Colombian and broader Andean markets.
Broad incumbents
- PagSeguro: One of Brazil's largest payment processors and acquirers offering accounts, cards, and POS solutions. While itself a Celcoin customer, PagSeguro represents the broader incumbent payment ecosystem that competes in adjacent segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Celcoin social profiles
Digital presenceCelcoin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celcoin leadership team
Management profileNumber of profiles
Profiles4 records
Celcoin subsidiaries and ownership
Company hierarchySubsidiaries4 records
Celcoin funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celcoin M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celcoin
What does Celcoin do?
Celcoin provides modular embedded finance infrastructure (BaaS) that enables companies to launch and operate banking, payments, credit, and Open Finance services through APIs, under their own brand and without building regulatory licenses from scratch. The platform combines white-label banking (Core Banking, BaaS, card issuance), payment processing (Pix, gateway, ITP, bill pay, vehicle debts, top-ups), credit infrastructure (CCB, consignado, escrow, core credit, portfolio management), and regulatory compliance automation under Banco Central IP, SCD, and SCM licenses.
Is Celcoin a public or private company?
Celcoin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Celcoin founded?
Celcoin was founded in 2020. It employs 251 to 500 people.
Where is Celcoin based?
Celcoin is headquartered in Barueri, Brazil, in the Latin America region.
How does Celcoin make money?
Four revenue lines are on record. BaaS/Embedded Finance Licensing is the primary driver. The others are payment Processing and Transaction Fees, credit Operations and escrow and Treasury Services.
Who are Celcoin's main competitors?
Direct peers on record are Pomelo, Belvo, Dock, Bankly and QI Tech. Emerging players are Pismo, Zoop and CloudWalk. Cobre is listed as a regional player. PagSeguro is listed as a broad incumbent.
Does Celcoin have an API?
Yes. Celcoin offers a comprehensive API platform for developers to integrate financial infrastructure services including banking (BaaS), payments (Pix, gateway, ITP, bill payment, vehicle debits, top-ups), credit (onboarding, credit engine, CCB issuance, loan simulation, portfolio management), Open Finance (data sharing, Pix Automatico, Pix Inteligente, Pix Biometria, Pix Recorrente), and compliance (regulatory reports, KYC/AML). APIs are documented at developers.celcoin.com.br with webhooks for real-time event notifications, SDK samples, sandbox environments, and dedicated developer support. MCP (Model Context Protocol) for AI-assisted development is explicitly offered. Developer documentation is at developers.celcoin.com.br/docs.
What industry is Celcoin in?
Celcoin's product category is Embedded Finance Infrastructure. Its primary akta.pro industry code is FSAGALAA, BaaS Platforms & Sponsor Bank Enablement, with a secondary code of FSAGALAC, Embedded Card Issuing & Card-as-a-Service. Its NAICS code is 5221 and its SIC code is 6199.