What Galax Pay does

Galax Pay is a Brazil-based recurring-payments platform founded in 2015 and headquartered in Belo Horizonte, operating with 51–100 employees. The platform is purpose-built for managing single and recurring charges via Brazilian payment methods — credit card, Boleto Bancário, and Pix — and is positioned as a payment-gateway and sub-acquiring offering for subscription businesses, fintechs, ISPs, and ERP-embedded enterprises. Underlying technology is API-first with documented integrations into the dominant Brazilian/enterprise ERP systems (SAP, Oracle, Microsoft Dynamics, TOTVS), multi-acquiring connectivity with card-brand routing, automated reconciliation, and differentiated features such as interest and penalty assessment on credit-card recurring transactions and an intelligent retry engine for default-rate reduction. Operating authority derives from IP (Payment Institution) and SCD (Direct Credit Company) licenses held via the parent payment-institution stack (registered at Al. Xingu, 350, Alphaville Industrial, Barueri, SP under CNPJ 13.935.893/0001-09).

Revenue mechanics combine a transaction-based take rate (standard 3.49% + R$0.69 per transaction with volume-based discounts, and lower rates for Pix and boleto) with monthly subscription tiers for high-volume and white-label partners, plus ancillary fees on bank transfers and bill-payment services. Go-to-market is a hybrid of self-service digital onboarding with 48-hour activation for SMBs and direct enterprise sales supported by dedicated account managers above R$1MM annual merchant revenue; a channel-partner program and OEM/white-label deployment extend reach into Corban, ERP, e-commerce, capital-markets, and retail verticals. The product surface has expanded materially in 2024 to include an Open Finance suite (Pix Automático, Recorrente, Biometria, por Aproximação), white-label vehicle-debit, and MCP-enabled AI-assisted developer integration. Only one institutional funding round is disclosed (BoostLAB, August 2021, terms undisclosed).

Name

Galax Pay

Legal name

Celcoin Instituição de Pagamento S.A.

Website

https://galaxpay.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Galax Pay is a Brazilian recurring-payments platform providing API-first billing and payment-gateway solutions via credit card, Boleto Bancário, and Pix for subscription businesses, fintechs, ISPs, and ERP-integrated enterprises in Brazil.

Ownership category

akta.pro rank

Product category

Recurring Payment Gateway

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Smart Routing, Cascading & Payment Optimization (FSAMACAJ)

akta.pro secondary industries

Billing, Subscription & Revenue Management Infrastructure (FSAGABAM), Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

Keywords

• Recurring payments platform
• Payment gateway services
• Subscription billing software
• Pix credit card billing
• Boleto Bancario processing

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Fees: Transaction-based fees charged on processed payments. Standard rate of 3.49% + R$ 0.69 per transaction with volume-based discounts available. Lower rates for Pix and boleto transactions.
2. Subscription Plans: Monthly subscription plans for Gateway and Acquiring services with different tiers based on transaction volume and features required.
3. Bank Transfer Services: TED transfers at R$ 5.99 per transaction, bill payments at R$ 0.01 per transaction.
4. Boleto Services: Pay-only-for-paid boleto model - no monthly fees, free issuance, with compensation in 1 business day.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Galax Pay is a Brazilian recurring payment management platform that automates billing and collection through multiple payment methods including Credit Card, Boleto Bancário, and Pix. The platform offers API-driven gateway services with intelligent retry mechanisms, automated reconciliation, sub-acquiring and multi-acquiring connectivity, split payments, and ERP integrations (SAP, Oracle, Microsoft Dynamics, TOTVS). It targets subscription-based businesses, ISPs, fintechs, and enterprises that need to manage single and recurring charges at scale.

Product overview

Celcoin offers a comprehensive B2B financial infrastructure platform called cel_payments, which serves as a payment gateway for managing single and recurring charges. The core cel_payments product integrates multiple payment methods (Pix, credit card, bank slips, split payments) through APIs, combined with acquiring services (sub-adquiring, multi-adquiring), intelligent retry mechanisms, and automated communication tools. The broader Celcoin ecosystem includes cel_banking (BaaS, Core Banking, White Label Cards), cel_credit (credit management solutions), cel_bricks (embedded finance), mybenk (financial management), and Open Finance solutions (including various Pix modalities). The platform targets subscription businesses, e-commerce, fintechs, ISPs, and enterprise corporations with ERP integration capabilities (SAP, Oracle, Microsoft Dynamics, TOTVS).

Differentiator

Problem solved

Functional benefit

Brands

• cel_bricks: Embedded finance solutions by Celcoin
• cel_banking
• cel_payments
• cel_credit
• mybenk
• Open Finance

Products and services

• Recurring Payment Gateway (cel_payments / Gateway de Pagamento) Complete payment gateway for managing single and recurring charges, combining advanced security and customization to optimize payment collection and accounts payable/receivable. Designed for businesses running subscription or recurring revenue models, integrating with APIs, ERPs, and e-commerce platforms.
• Pix Payment Processing Instant Brazilian Pix payment processing available 24/7, with QR Code generation for invoices and easy API integration for merchants. Supports receiving via Pix key, static QR, dynamic QR (Pix Cobrança), and boleto via Pix.
• Credit Card Recurring Billing Recurring credit card billing solution with automatic billing dates, intelligent retry mechanisms, and a unique market capability to apply interest and late fees on overdue credit card transactions.
• Boleto Bancário (Bank Slip) Processing Customizable bank slip (boleto) issuance with configurable beneficiary, payer, amount, due date, fines, interest, discounts, and identification tags. Free issuance with pay-only-for-paid model and one business day compensation.
• Split Payments (Split de Pagamentos) Automatic transaction value splitting among multiple recipients with predefined rules, supporting flexible percentages or fixed amounts per recipient and unlimited participant configurations.
• Sub-acquiring (Subadquirência) Sub-acquiring service enabling merchants to process charges through a single platform with facilitated accreditation, implementation, and business management optimization.
• Multi-acquiring (Multiadquirência) Service connecting businesses to major market acquirers, with flag-routing flexibility that lets merchants choose which card brand is processed by each acquirer.
• Intelligent Retries (Retentativas Inteligentes) Collection engine enabling personalized communication sends and alternative payment options for pending invoices, reducing default rates through smart retry mechanisms.
• Vehicle Debit (Débito Veicular) Automated vehicle debit payment solution for managing recurring monthly charges, primarily used by internet service providers and other subscription-based businesses.
• Vehicle Debit White Label White-label vehicle debit payment solution enabling businesses to offer branded vehicle payment services under their own brand.
• Bill Payment (Pagamento de Contas) Bill payment service allowing payment of various bills at R$0.01 per transaction through the platform.
• Payment Links (Link de Pagamentos) Customizable payment links offering Pix, bank slip, and credit card options that can be sent to customers via email or WhatsApp for simplified transaction completion.
• Acquiring as a Service Subscription service for companies whose sellers want autonomy, customer experience control, and transactional spread earnings. Includes payment orchestration via split, AAAS documentation, KYC per account, use of company licenses, and individualization of commercial establishments.

Quantifiable outcome

• Reduced operational costs through elimination of card machine rental
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationNative integration partnership for Pix payment acceptance within SAP enterprise management systems, enabling automated billing and reconciliation for SAP users.
• OraclecoreTechnology or IntegrationIntegration partnership enabling Pix payment processing within Oracle enterprise systems for automated financial operations.
• Microsoft DynamicscoreTechnology or IntegrationIntegration partnership for Microsoft Dynamics ERP users to access automated Pix payment and reconciliation capabilities.
• TOTVScoreTechnology or IntegrationBrazilian ERP market leader partnership providing TOTVS system users with seamless payment gateway integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Iugu: Brazilian recurring-billing platform with subscription management and split-payment APIs — closest functional competitor for Galax Pay's recurring billing core.
• Vindi: Brazilian recurring billing and subscription management platform acquired by Locaweb — competes head-to-head for SaaS and subscription merchants.
• Juno: Brazilian fintech offering payment gateway and split-payment APIs with Pix and boleto support, targeting platforms and digital businesses.
• Asaas: Brazilian recurring-billing and payment gateway SaaS serving subscriptions and SMBs; directly comparable in Pix/boleto/credit card recurring payment focus.
• Pagar.me (Stone): Stone-owned Brazilian payment gateway with split payments, sub-acquiring and multi-acquirer capabilities, serving e-commerce and subscription merchants.

Broad incumbents

• PagSeguro: Public Brazilian payments incumbent offering acquiring, gateway, sub-acquiring and recurring billing at scale — a much larger incumbent in the same space.
• EBANX: Brazil/LatAm-focused cross-border payments platform with gateway and acquiring services — broader scope but overlapping in Brazilian payment processing.
• Stripe: Global payments platform expanding in Brazil with Pix support and subscription billing APIs — competes at the API/integration layer for cross-border merchants operating in Brazil.
• Rede (Itaú): Itaú-owned acquiring and e-commerce gateway serving enterprise merchants; comparable in gateway, multi-acquirer and Pix processing capabilities.
• Cielo: Brazil's largest merchant acquirer offering gateway, multi-acquirer and Pix services — broader incumbent that competes on acquiring and sub-acquiring rails.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galax Pay