ProStar Geocorp

What ProStar Geocorp does

ProStar Geocorp (legal entity ProStar Holdings Inc.) is a publicly traded SaaS company, founded in 2014 by Page Tucker and domiciled in Canada with headquarters in Grand Junction, Colorado. The company develops patented cloud and mobile software for the precision mapping of critical infrastructure, particularly underground utilities. Its flagship product, PointMan, is a cloud-and-mobile application that captures, records, displays, and manages the location of buried and above-ground assets, integrating with major GNSS receivers, utility locators, GPR systems, and GIS platforms (Trimble, Leica, Bad Elf, Tersus, Fluke, Radiodetection, Vivax-Metrotech, Subsite, 3M, ImpulseRadar, Juniper, Topcon, Rycom). ProStar's intellectual property position rests on 16 issued patents in the US and Canada covering GPS-driven utility asset management, tolerance zone calculation, and GIS data integration.

The business operates a subscription SaaS model with enterprise sales to Fortune 500 corporations, utilities, municipalities, state DOTs (e.g., Colorado DOT), engineering and SUE firms (KCI, Landmark), construction firms (Kokosing), and resource extraction companies (IAMGOLD, Scout Energy). Distribution combines direct enterprise sales (led by a VP of Business Development with 20+ years of SaaS experience), global channel partnerships (Bad Elf, Tersus, Fluke), and self-serve channels (Google Play, Apple App Store, eStore). In late 2025 the company expanded the product surface with LinQD, an enterprise data exchange platform for legacy-to-modern infrastructure system integration, and in April 2026 it launched TracksAI, an AI-driven analytics and quality control module layered on PointMan and LinQD.

ProStar trades on the TSXV (MAPS), OTCQB (MAPPF), and FSE (5D00). The company has 11-50 employees and has been funded through a series of small private placements and convertible debentures (US$1M in March 2024, C$775K in May 2025, US$675K in February 2026), with significant insider participation from directors. Revenue is not publicly disclosed; convertible debenture terms reference ARR trigger milestones of US$2M in 2026 and US$2.5M in 2027, indicating a sub-scale but actively commercializing SaaS business.

Name

ProStar Geocorp

Legal name

ProStar Holdings Inc.

Website

https://prostarcorp.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ProStar Geocorp is a public SaaS company that provides patented cloud and mobile precision mapping software (PointMan, LinQD, TracksAI) for capturing and managing underground utility and critical infrastructure data, serving utilities, DOTs, SUE firms, construction companies, and government agencies.

Ownership category

akta.pro rank

Product category

Geospatial Software for Utility Mapping

NAICS

Software Publishers (513210), Software Publishers (51321), Geophysical Surveying and Mapping Services (541360)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

Keywords

• Precision mapping solutions
• Underground utility mapping
• Cloud mobile GIS software
• Subsurface utility engineering
• Geospatial asset management

Headquarters

HQ city

Grand Junction

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. PointMan SaaS Subscription: ProStar's primary revenue stream is Software as a Service (SaaS) subscriptions for the PointMan precision mapping platform. The company offers cloud and mobile solutions with pricing based on usage and enterprise agreements.
2. Enterprise Platform Licenses: Enterprise integration platform (LinQD) sold as SaaS with enterprise agreements for utility companies, municipalities, and transportation agencies requiring data exchange capabilities.
3. TracksAI Analytics Module: AI-driven reporting and analytics module integrated with PointMan and LinQD platforms, providing additional value through data intelligence services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

ProStar Geocorp develops and sells patented cloud and mobile Software as a Service (SaaS) solutions for precision mapping of critical above- and below-ground infrastructure. Its flagship product PointMan captures, records, displays, and manages utility and infrastructure data in real time, while LinQD provides enterprise data exchange and integration with legacy systems and TracksAI delivers AI-driven analytics and quality control reporting.

Product overview

ProStar Geocorp is a software company specializing in patented cloud and mobile SaaS solutions for precision mapping of critical infrastructure. The flagship product is PointMan, a cloud and mobile precision mapping solution that captures, records, displays, and manages critical infrastructure both above and below ground. The product portfolio includes PointMan as the core platform, TracksAI as an AI-driven analytics and reporting module, and LinQD as an enterprise data integration platform. These products work together as an integrated ecosystem: PointMan serves as the primary field-to-office data collection and mapping tool, TracksAI adds AI-powered real-time analytics and quality reporting capabilities, and LinQD enables enterprise-level data exchange and system integration. The company also forms technical integrations with GNSS receivers, utility locators, and other field equipment from partners like Tersus GNSS, Bad Elf, Fluke, Trimble, and Leica Geosystems.

Differentiator

Problem solved

Functional benefit

Brands

• PointMan: Flagship cloud and mobile precision mapping solution for capturing, recording, displaying, and managing critical infrastructure including underground pipelines and utilities.
• LinQD
• TracksAI

Products and services

• PointMan Patented cloud and mobile precision mapping SaaS solution that captures, records, displays, and manages critical above- and below-ground infrastructure, connecting field crews with the office in real time for utility owners, SUE firms, DOTs, municipalities, construction firms, and engineering companies.
• LinQD Enterprise data exchange and integration platform that improves infrastructure management by integrating legacy and modern systems with emerging technologies, enhancing data sharing and interoperability for utility companies, municipalities, and transportation agencies.
• TracksAI AI-driven real-time analytics, performance, and quality control reporting module that transforms geospatial and operational data into actionable data intelligence, automating the full data lifecycle from cleaning and validation to predictive insights delivery, integrated with PointMan and LinQD.
• Transparent Earth Solution for digitizing subsurface utility infrastructure data and ensuring as-built uploads on the SaaS platform, used in partnership with the Colorado Department of Transportation for right-of-way subsurface utility management.

Quantifiable outcome

• 400,000 to 800,000 utility strikes occur annually in the US alone according to Common Ground Alliance data cited by Fluke partnership announcement
• +1 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability5 records

Feature6 records

Partnerships

19 partnerships are on record, tiered core, strategic and minor.

• Fluke CorporationcoreTechnology or Integration · 18 March 2026Integration of Fluke SmartTrace 2082 Series Underground Locators with ProStar's PointMan platform via Bluetooth. The SmartTrace detects underground assets up to 6 meters deep and seamlessly integrates with PointMan for mapping and documentation of utility locations in real time.
• Tersus GNSScoreTechnology or Integration · 17 November 2025Strategic partnership integrating Tersus's survey-grade GNSS receivers with ProStar's PointMan, providing an affordable, field-ready solution available through Tersus's international distribution network. Tersus has operations in China, the United States, and Australia.
• Bad Elf GNSScoreChannel Partner/ Reseller/ Distributor · 15 October 2025Global distribution partnership to bundle ProStar's PointMan software with Bad Elf's GNSS receivers for worldwide sales. This collaboration aims to expand market reach and offer a comprehensive high-precision mapping solution for the utility and infrastructure industries.
• TrimblecoreTechnology or IntegrationStrategic partnership to make a new utility mapping solution. Trimble provides industry-leading GPS/GNSS solutions while ProStar offers the cloud and mobile data collection application that pairs seamlessly with Trimble tools.
• AWS (Amazon Web Services)strategicTechnology or IntegrationAWS provides on-demand cloud computing platforms and APIs. ProStar uses AWS infrastructure for its cloud-based SaaS solutions including PointMan and LinQD platforms.
• 3MstrategicTechnology or Integration3M provides complete system for locating, marking and mapping underground assets including markers and locators that interface with GPS/GIS field mapping instruments. Products complement PointMan utility mapping solution.
• ImpulseRadarstrategicTechnology or IntegrationImpulseRadar provides GPR (Ground Penetrating Radar) solutions built on Real-Time Sampling technology. Partnership integrates ImpulseRadar's radar utility locating technology with ProStar's mapping solutions.
• Leica GeosystemsstrategicTechnology or IntegrationLeica Geosystems, part of Hexagon, provides complete solutions for professionals including premium geospatial products. Partnership integrates Leica's GPS/GNSS technology with ProStar's PointMan.
• RadiodetectionstrategicTechnology or IntegrationRadiodetection provides tools for damage prevention to buried services, pipeline inspection systems, and cable-test products. Partnership offers dynamic packaged solution for utility locating.
• Subsite ElectronicsstrategicTechnology or IntegrationSubsite provides HDD guidance equipment, utility locators, utility inspection systems, and equipment machine controls. Partnership pairs Subsite's Utiliguard 2 with PointMan for improved data quality.
• Vivax MetrotechstrategicTechnology or IntegrationVivax Metrotech provides high-quality utility locating instrument solutions. Partnership integrates vLoc3-RTK locator with ProStar's PointMan for unprecedented accuracy.
• Open Geospatial ConsortiumstrategicStrategic or Co-development PartnerOGC is an international industry consortium of 473 companies, government agencies and universities. ProStar is a proud member participating in consensus process to develop publicly available interface standards.
• CUIIC (Canadian Underground Infrastructure Innovation Center)minorStrategic or Co-development PartnerCUIIC is a research and education center at University of Alberta focused on underground infrastructure issues. Partnership fosters innovation and research training opportunities.
• DorseyminorImplementation/ SI/ Consulting PartnerBusiness law firm with offices across US, Canada, Europe and Asia-Pacific. Provides legal services and corporate finance expertise.
• DuMoulin BlackminorImplementation/ SI/ Consulting PartnerBusiness law firm acting for growth-focused companies in corporate finance and M&A transactions.
• Colorado Mesa UniversityminorStrategic or Co-development PartnerComprehensive regional public higher education institution in Grand Junction, Colorado. Partnership supports local workforce development and technology ecosystem.
• Louisiana Tech UniversitystrategicStrategic or Co-development PartnerComprehensive public university with programs in engineering and technology. Partnership integrates ProStar technology into curriculum for student preparation in underground facility locating industry.
• Center for Geospatial Analytics (NC State)minorStrategic or Co-development PartnerInterdisciplinary research and teaching center focused on data-driven spatial modeling and visualization. Partnership advances geospatial frontiers in geovisualization and spatial decision support.
• McKim & CreedstrategicStrategic or Co-development PartnerMcKim & Creed is one of the largest engineering and surveying companies in the South with 23 offices and nearly 600 employees. Herb McKim serves on ProStar's Board of Directors.

Scale indicators6 records

Recent moves8 records

Expansion highlights7 records

Emerging players

• Radiodetection: Radiodetection is a major supplier of utility-locating and damage-prevention equipment and partners with ProStar to bundle locators with PointMan. Comparable as a precision utility-locating vendor that increasingly wraps software around its hardware.
• Topcon Positioning: Topcon provides survey, construction, and GNSS hardware with a stated integration into PointMan. As a strategic peer, Topcon offers comparable positioning and field-mapping equipment and could either remain a partner or extend its software stack into utility precision mapping.
• Vivax-Metrotech: Vivax-Metrotech provides utility-locating instruments, including the vLoc3-RTK locator integrated with PointMan. It is comparable as a specialist in underground-locating equipment whose software roadmap overlaps with ProStar's precision-mapping use case.
• Fluke Corporation: Fluke's SmartTrace 2082 Series of underground locators integrates with PointMan via Bluetooth, with detection up to 6 meters deep. It is a comparable hardware-vendor peer for utility locating that increasingly sells software-enabled solutions.

Broad incumbents

• Trimble: Trimble is a dominant provider of GPS/GNSS hardware and geospatial software, and a stated technology partner of ProStar. It is comparable as both a collaborator and a broad incumbent that could extend its own field-data and mapping software to overlap with PointMan.
• Esri: Esri's ArcGIS platform, including ArcGIS Utility Network, is widely used by utilities, municipalities, and DOTs for infrastructure mapping. It is a broad incumbent whose software ProStar often complements but could also compete with in the precision/field-data workflow.
• Hexagon (Leica Geosystems): Hexagon, through Leica Geosystems, offers surveying and geospatial hardware/software and is an integration partner of PointMan. Its broad geospatial and asset-management stack competes at the platform level for SUE, utility, and DOT mapping spend.

Direct peers

• GPRS (Ground Penetrating Radar Systems): GPRS is one of the largest US subsurface utility locating and mapping service providers, deploying its own field-data software to deliver SUE and utility mapping to construction and infrastructure clients — directly comparable to ProStar's PointMan workflow.
• Bad Elf: Bad Elf manufactures GNSS receivers and has a global distribution partnership bundling PointMan. As a hardware-plus-software mapping peer focused on field data collection, it is one of ProStar's closest channel and integration partners and a comparable go-to-market vehicle.
• 4M Analytics: 4M Analytics offers utility mapping and subsurface intelligence built on aerial and ground-based data capture; it competes with ProStar in digitizing buried infrastructure for utilities, SUE firms, and DOTs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/uas

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProStar Geocorp